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DEFINITION: Database marketing is a systematic approach to the gathering, consolidation, and processing ofconsumer data (both for customers and potential customers) that is maintained in a company's databases.Although databases have been used for customer data in traditional marketing for a long time, thedatabase marketing approach is differentiated by the fact that much more consumer data ismaintained, and that
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Definition continues below.
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Database Marketing White Papers
(View All Report Types)
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2 Matches
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Magic Quadrant for Data Warehouse Database Management Systems
sponsored by Teradata
WHITE PAPER:
The database warehouse DBMS market is evolving as needs change and demands for better, more efficent technology increase. With the competition for the next big database warehouse becoming more and more intense, vendors are stepping up their own marketing efforts. Because of this, it's important to know how to tell which system is right for you.
Posted: 25 Apr 2011 | Published: 25 Apr 2011
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Automating Closed-Loop Marketing
sponsored by Neolane Inc.
WHITE PAPER:
Aberdeen research reveals closed-loop marketing practices and processes are fundamental drivers of superior performance for Best-in-Class companies; making closed-loop marketing as important today as it ever was in the past.
Posted: 14 Oct 2008 | Published: 14 Oct 2008
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DATABASE MARKETING DEFINITION (continued): … Database marketing is a systematic approach to the gathering, consolidation, and processing ofconsumer data (both for customers and potential customers) that is maintained in a company's databases.Although databases have been used for customer data in traditional marketing for a long time, thedatabase marketing approach is differentiated by the fact that much more consumer data ismaintained, and that the data is processed and used in new and more sophisticated ways. Among otherthings, marketers use the data to learn more about customers, select target markets for specificcampaigns (through customer segmentation),compare customers' value to the company, and provide more specialized offerings for customers. |
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