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Database Marketing

DEFINITION: Database marketing is a systematic approach to the gathering, consolidation, and processing of consumer data (both for customers and potential customers) that is maintained in a company's databases. Although databases have been used for customer data in traditional marketing for a long time,  … 
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1 - 25 of 41 Matches
SugarCRM On-demand Webinar
sponsored by SugarCRM Inc.
WEBCAST: This webinar, moderated by Gerhard Gschwandtner, focused on the seven action steps for preparing your sales team for managing sales during the financial meltdown and enhancing your existing business processes with CRM.
Posted: 03 Dec 2008 | Premiered: Available On Demand
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Oracle Database 11g Security with Forrester: Access Control Webcast
sponsored by Oracle Corporation
WEBCAST: In this webcast, Forrester Research analyst Jonathan Penn explains the importance of implementing strong internal database controls.
Posted: 20 Nov 2008 | Premiered: Available On Demand
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Database Security for Database and Security Administrators Podcast
sponsored by Oracle Corporation
PODCAST: In this brief and informative podcast, Rich examines database security from the different perspectives of database administrators and security administrators.
Posted: 20 Nov 2008 | Premiered: 20 Nov 2008
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Forrester Research Oracle Database Security 11g: Data Masking Webcast
sponsored by Oracle Corporation
WEBCAST: In this webcast, Forrester Research analyst Jonathan Penn explains the importance of using data masking products, such as Oracle Data Masking, to prevent unauthorized access to sensitive or regulated data.
Posted: 20 Nov 2008 | Premiered: Available On Demand
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SharePoint in 2008: The Next Steps
sponsored by SearchWinIT
VIDEO: Microsoft SharePoint is rapidly becoming an important part of the enterprise. This videocast will cover the growth of SharePoint, the challenges of maturing deployments, and the market for tools that support enterprise needs.
Posted: 17 Nov 2008 | Premiered: 17 Nov 2008
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Revolutionizing Call Data Record Management at Verizon - Webinar
sponsored by Vertica Systems
WEBCAST: In this webcast Vertica Database offers a better way to give more people faster access to CDR data so that they can analyze it in more ways.
Posted: 12 Nov 2008 | Premiered: Available On Demand
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TechNet Webcast: Protect SQL Server 2008 with Data Protection Manager 2007
sponsored by Microsoft
WEBCAST: Data Protection Manager 2007 uses wizards and workflows to help ensure that you can protect your organization's data, and it doesn't require an advanced degree, training, or certification in storage and backup technologies.
Posted: 11 Nov 2008 | Premiered: Available On Demand
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BI and Performance Management Best Practices for Your SAP Investment
sponsored by Cognos, an IBM Company
WEBCAST: Business Intelligence and Performance Management are proven technologies to provide the ability to unify all data, to deliver analytics and create information to support critical business planning and decision-making. Your challenge is to provide...
Posted: 11 Nov 2008 | Premiered: Available On Demand
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Windows Essential Server Solutions for Channel Partners
sponsored by Microsoft
WEBCAST: Windows Essential Server Solutions provides Microsoft trained IT consultants and partners who serve SMBs with an ideal platform to meet their customer's needs and grow their own business.
Posted: 10 Nov 2008 | Premiered: Available On Demand
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Podcast: Forrester Research: File Sharing and Collaboration - Challenges, Trends, and Considerations
sponsored by FolderMaestro.com
PODCAST: In this podcast, Forrester reviews and discusses the ability to easily share information and documents is becoming an essential component of a successful company.
Posted: 05 Nov 2008 | Premiered: 05 Nov 2008
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Optimizing ETL for demanding data environments
sponsored by Syncsort
WEBCAST: View this Webcast and complimentary Podcast to learn more about how to use ETL today to optimize demanding data environments as well as when and how ETL can effectively support near-real-time requirements.
Posted: 08 Oct 2008 | Premiered: Available On Demand
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How real-time can ETL get?
sponsored by Syncsort
PODCAST: View this Podcast to learn more about how to use ETL today to optimize demanding data environments as well as when and how ETL can effectively support near-real-time requirements.
Posted: 08 Oct 2008 | Premiered: 07 Oct 2008
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Achieve Unlimited Growth and Acquisition Capabilities with IBM applications
sponsored by Xperia
VIDEOCAST: Many emerging businesses today are searching for a way to move into new markets and achieve cost effective product growth. Learn how to improve your business and acquire new product segments without experiencing an increase of internal resources.
Posted: 02 Oct 2008 | Premiered: 01 Jun 2008
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Drive Sales Performance: Keys to preparing your reps for today's sale environment
sponsored by SAVO Group
WEBCAST: View this Webcast and learn how top organizations are improving productivity, increasing sales and driving higher quality performance from every rep.
Posted: 26 Sep 2008 | Premiered: Available On Demand
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Leveraging BPM for a Greener and Efficient Enterprise
sponsored by Cognizant Technology Solutions
WEBCAST: This Webcast looks at business process management(BPM) in action, in a paperless office scenario. It proposes a holistic approach to measure and assess the waste footprint of an organization's paper based processes.
Posted: 24 Sep 2008 | Premiered: Available On Demand
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5 Ways to Improve Customer Service in A Down Economy
sponsored by OpenSpan
PODCAST: In today's "do more with less" environment, it becomes increasingly important to focus on simplifying customer interaction without increasing cost. The podcast highlights 5 ways to improve the customer experience in a highly cost effective.
Posted: 19 Sep 2008 | Premiered: 18 Sep 2008
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On-Demand Web Seminar: Guide to Choosing a Column-Based Database
sponsored by Sybase, Inc.
VIDEOCAST: In this videocast, the speakers will be discussing database architecture and the process of data mining that ultimately is the source of business intelligence.
Posted: 19 Sep 2008 | Premiered: 18 Sep 2008
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Empower Siebel 8.0 Users with New Simple-to-use Rules Engines
sponsored by Oracle Corporation
PODCAST: Siebel CRM 8.0 takes user empowerment to the next level with the addition of a simple-to-use rules engine, making industry-leading business rules easily accessible from Siebel.
Posted: 18 Sep 2008 | Premiered: 18 Sep 2008
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Case Study - How Tektronix implemented a global database archiving strategy among ever changing business conditions
sponsored by Hewlett-Packard Company
WEBCAST: Learn how Tektronix has implemented their global archiving strategy and met statutory and legal reporting requirements.
Posted: 18 Sep 2008 | Premiered: Available On Demand
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Increase Brand Loyalty While Streamlining Your Marketing Processes
sponsored by EMC Corporation
WEBCAST: View this Webcast and discover a solution that can provide your organization with more flexibility to launch products quicker, respond to competitive threats, and enter new markets.
Posted: 16 Sep 2008 | Premiered: Available On Demand
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Forrester Research: Benefits of Migrating to Sybase Database Management
sponsored by Sybase, Inc.
WEBCAST: Forrester Research shares the results of research conducted with four Sybase customers who have migrated to ASE 15. ASE 15 is the latest generation of database management system (DBMS) software from Sybase.
Posted: 12 Sep 2008 | Premiered: Available On Demand
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E-Discovery: What IT Managers Need to Know
sponsored by Sherpa Software
WEBCAST: In the process of electronic discovery, data of all types can serve as evidence. This webcast will help define e-discovery and identify ways to avoid making serious mistakes.
Posted: 11 Sep 2008 | Premiered: Available On Demand
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How Do You Score? Silverpop's Benchmark Study of B2B Lead Management Practices
sponsored by Vtrenz, Inc
WEBCAST: Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices.
Posted: 20 Aug 2008 | Premiered: Available On Demand
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From Globalization to Technology, the Impact of Emerging Trends on the Consulting Industry
sponsored by Epicor Software Corporation
WEBCAST: Join us for this complimentary educational webcast to learn about emerging trends and the impact they make on the consulting industry.
Posted: 16 Jul 2008 | Premiered: Available On Demand
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Overcoming Web 2.0 Challenges Through Load Testing
sponsored by Keynote Systems
VIDEO: Keynote LoadPro is an outsourced Web load testing service. Expert consultants test your site with real-world Internet traffic and uncover performance problems long before they impact your business.
Posted: 10 Jul 2008 | Premiered: 09 Jul 2008
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1 - 25 of 41 Matches
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DATABASE MARKETING DEFINITION (continued): … Database marketing is a systematic approach to the gathering, consolidation, and processing of consumer data (both for customers and potential customers) that is maintained in a company's databases. Although databases have been used for customer data in traditional marketing for a long time, the database marketing approach is differentiated by the fact that much more consumer data is maintained, and that the data is processed and used in new and more sophisticated ways. Among other things, marketers use the data to learn more about customers, select target markets for specific campaigns (through customer segmentation), compare customers' value to the company, and provide more specialized offerings for customers.
Database Marketing definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary


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