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Database Marketing

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DEFINITION: Database marketing is a systematic approach to the gathering, consolidation, and processing ofconsumer data (both for customers and potential customers) that is maintained in a company's databases.Although databases have been used for customer data in traditional marketing for a long time, thedatabase marketing approach is differentiated by the fact that much more consumer data ismaintained, and that  … 
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Database Marketing Multimedia (View All Report Types)
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Case Study: InMobi Reaches New Speed With Their Mobile Advertising Platform
sponsored by Aerospike
VIDEO: InMobi, a global mobile advertising company, reaches billions of mobile users every year. With a wide array of mobile devices to reach, they needed a platform that was capable of handling the huge influx of data at top speed. In this case study, learn why InMobi went with Aerospike to power their mobile advertising platform.
Posted: 22 Mar 2017 | Premiered: 26 Jan 2016

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DATABASE MARKETING DEFINITION (continued): … Database marketing is a systematic approach to the gathering, consolidation, and processing ofconsumer data (both for customers and potential customers) that is maintained in a company's databases.Although databases have been used for customer data in traditional marketing for a long time, thedatabase marketing approach is differentiated by the fact that much more consumer data ismaintained, and that the data is processed and used in new and more sophisticated ways. Among otherthings, marketers use the data to learn more about customers, select target markets for specificcampaigns (through customer segmentation),compare customers' value to the company, and provide more specialized offerings for customers.

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