|
Business of Information Technology >
Business Processes >
Marketing >
Direct Marketing >
|
|
|
|
DEFINITION: Database marketing is a systematic approach to the gathering, consolidation, and processing ofconsumer data (both for customers and potential customers) that is maintained in a company's databases.Although databases have been used for customer data in traditional marketing for a long time, thedatabase marketing approach is differentiated by the fact that much more consumer data ismaintained, and that
…
Definition continues below.
|
|
Database Marketing Multimedia
(View All Report Types)
|
|
6 Matches
|
Carson Home - X3 + Payments
sponsored by Sage Software
VIDEO:
This webcast provides an overview of how one distribution company leveraged the Sage X3 enterprise resource planning (ERP) system to streamline and improve the efficiency of their business processes.
Posted: 06 Jan 2012 | Premiered: 06 Jan 2012
|
|
|
Conquering your Upgrade Phobia
sponsored by Oracle Corporation
VIDEOCAST:
Watch this video white paper to learn how to create a shared solutions infrastructure that allows you to upgrade any application component without bringing down your entire enterprise, while lowering costs, increasing efficiency, and improving visibility into your business processes.
Posted: 22 Sep 2010 | Premiered: 22 Sep 2010
|
|
|
F&A Video: Discover the formula for better business outcomes
sponsored by Hewlett-Packard Limited
VIDEO:
Watch this brief video to learn more about HP's Finance and Administration services and how your organisation could benefit from outsourcing these operations.
Posted: 05 Jan 2012 | Premiered: 05 Jan 2012
|
|
|
How to realize the value of the Microsoft & SAP relationship through Duet Enterprise
sponsored by Microsoft
WEBCAST:
Business users can benefit from unified and simplified access to the data and actions they need to increase their productivity and make nimble business decisions.
Posted: 04 Jan 2012 | Premiered: 04 Jan 2012
|
|
|
Provide an Unparalleled Customer Experience with Infor CRM Epiphany Outbound Marketing
sponsored by Infor CRM
VIDEO:
This brief video demo details an analytics dashboard that seamlessly pulls together analytics for campaign marketing lists. Watch this now to see how easy it is to use this dashboard for improving your marketing campaigns.
Posted: 20 Jan 2012 | Premiered: 20 Jan 2012
|
|
|
Webcast: Connecting Customer Experience Management to Increased Revenue
sponsored by Ektron, Inc.
WEBCAST:
Join us for an exclusive webcast and hear from Forrester Research about how you can prepare to drive key business outcomes through your digital marketing efforts.
Posted: 09 Jan 2012 | Premiered: 09 Jan 2012
|
|
| |
DATABASE MARKETING DEFINITION (continued): … Database marketing is a systematic approach to the gathering, consolidation, and processing ofconsumer data (both for customers and potential customers) that is maintained in a company's databases.Although databases have been used for customer data in traditional marketing for a long time, thedatabase marketing approach is differentiated by the fact that much more consumer data ismaintained, and that the data is processed and used in new and more sophisticated ways. Among otherthings, marketers use the data to learn more about customers, select target markets for specificcampaigns (through customer segmentation),compare customers' value to the company, and provide more specialized offerings for customers. |
|
|
|
TechTarget provides enterprise IT professionals with the information they need to perform their jobs
- from developing strategy, to making cost-effective IT purchase decisions and managing their
organizations' IT projects - with its network of
|
|
|
Definitions:
|
|
 |
|
All Rights Reserved,
Copyright 2000 - 2012, TechTarget |
|
|
|
|
