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Business of Information Technology >
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DEFINITION: Database marketing is a systematic approach to the gathering, consolidation, and processing ofconsumer data (both for customers and potential customers) that is maintained in a company's databases.Although databases have been used for customer data in traditional marketing for a long time, thedatabase marketing approach is differentiated by the fact that much more consumer data ismaintained, and that
Definition continues below.
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Database Marketing Multimedia
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1 Match
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Oracle Solaris 20th Anniversary
sponsored by Oracle Corporation UK Ltd
WEBCAST:
Watch this video to find out more about how technology has changed over the years. Take a look back at the past, and see if you can guess the next innovation that will change the way we look at the IT landscape. Learn more about how Oracle Solaris has evloved and find out the right environment for your business.
Posted: 11 Jan 2013 | Premiered: Jan 11, 2013
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DATABASE MARKETING DEFINITION (continued):
Database marketing is a systematic approach to the gathering, consolidation, and processing ofconsumer data (both for customers and potential customers) that is maintained in a company's databases.Although databases have been used for customer data in traditional marketing for a long time, thedatabase marketing approach is differentiated by the fact that much more consumer data ismaintained, and that the data is processed and used in new and more sophisticated ways. Among otherthings, marketers use the data to learn more about customers, select target markets for specificcampaigns (through customer segmentation),compare customers' value to the company, and provide more specialized offerings for customers. |
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