Database Marketing Multimedia

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Dec 3, 2009

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Database Marketing
DEFINITION: Database marketing is a systematic approach to the gathering, consolidation, and processing of consumer data (both for customers and potential customers) that is maintained in a company's databases. Although databases have been used for customer data in traditional marketing for a long time, the database marketing approach is differentiated by the fact that much more consumer data is maintained, and … Definition continues below.
Database Marketing Multimedia (View All Report Types)
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IBM solidDB Universal Cache: Accelerating a Database Near You sponsored by IBM WEBCAST: View this Webcast to explore the industry's first relational, in-memory caching software platform that accelerates a broad range of databases up to ten times. Posted: 03 Mar 2009 \| Premiered: 03 Mar 2009 TOPICS: Data Center Management \| Data Integration \| Database Architectures \| Database Management \| Database Management Software \| Database Performance Management \| Databases

Do You Have a Database Security Plan? sponsored by Oracle Corporation WEBCAST: Most organizations have database discovery and maintenance plans, but surprisingly lack a database security plan. A piecemeal approach to securing the database is costly, inefficient, and creates gaps in protection and regulatory issues. View this webcast for tips from Forrester on how to design a comprehensive database security plan. Posted: 23 Oct 2009 \| Premiered: 23 Oct 2009 TOPICS: Data Security \| Database Management \| Database Security \| Security \| Security Best Practices \| Security Threats

Addressing "The Unlucky Seven" - Security and Compliance Issues That Matter Most to the Mid-Market Organization sponsored by ArcSight, Inc. WEBCAST: This webinar will go through the most critical challenges faced by mid-market companies, and illustrate how collecting and analyzing event data across the enterprise can address those challenges in the context of budget and staff constraints. Posted: 20 Apr 2009 \| Premiered: 20 Apr 2009 TOPICS: Budgeting \| Data Collection \| Regulatory Compliance \| Security \| Security Event Management \| Security Management \| Security Spending \| SMBs

Oracle Optimized Warehouse Solutions for Sun sponsored by Sun Microsystems, Inc. VIDEO: Leveraging vast engineering and field experience architecting and implementing data warehouses with the Oracle Database, Sun created a set of data warehouse solutions to help IT managers quickly select a configuration, thus reducing the risk and deployment times for data warehouse solutions. Posted: 09 Sep 2009 \| Premiered: 09 Sep 2009 TOPICS: Data Warehouse Architectures \| Data Warehouse Software \| Data Warehouses \| High Availability \| IT Managers \| Oracle (Product) \| Server Hardware \| Storage Hardware

Countdown: Encryption 'gotchas' that hinder effective implementations sponsored by Information Security Magazine PODCAST: In this podcast, Adrian Lane will offer a countdown of the top five tips for ensuring a successful enterprise encryption implementation that thwarts attackers. Posted: 18 Sep 2009 \| Premiered: 18 Sep 2009 TOPICS: Database Security \| Encryption Standards \| Enterprise \| Intrusion Detection Systems \| Intrusion Prevention Systems \| Security \| Security Best Practices \| Security Threats

Secure Your Future Now: Run Your Business Critical SAP Workloads with Greater Confidence, Less Uncertainty and Lower Costs sponsored by Microsoft, Intel and HP WEBCAST: This webcast explores the benefits of migrating SAP workloads from SPARC to an integrated platform. Discover how this transition can enable your organization to increase their flexibility, scalability and reliability. Posted: 02 Dec 2009 \| Premiered: 02 Dec 2009 TOPICS: Database Security \| Microprocessors \| SAP (Product)

Boost ROI with Faster, Easier, VISUAL Analytics sponsored by SPSS Inc. Worldwide Headquarters WEBCAST: Join us at this live webcast and learn how you can:<ul> <li>Use RFM analysis to quickly rank customers for high-return marketing</li> <li>Use advanced visualization techniques to uncover segments and patterns in your data, and apply these insights to growth, acquisition, and retention planning</li> <li>and more</li></ul> Posted: 04 May 2009 \| Premiered: 04 May 2009 TOPICS: CRM \| CRM Analytics \| CRM Analytics Software \| CRM Best Practices \| Customer Data Integration \| Customer Data Management \| Customer Data Management Software \| Customer Satisfaction \| Customer Service \| Customer Service Best Practices

How to avoid encryption chaos: The art of key management sponsored by PGP Corporation WEBCAST: Review common frustrations that organisations experience when implementing and managing encryption technology. Nigel Stanley of Bloor Research reveals top tips for avoiding encryption chaos and references recent headlines to emphasize the need for encrypted data. Posted: 09 Oct 2009 \| Premiered: 09 Oct 2009 TOPICS: Data Encryption \| Data Security \| Encryption Standards \| Information Security \| Security \| Security Management \| USB

Disaster Recovery Solutions for VMware Infrastructure sponsored by FalconStor Software WEBCAST: Organizations face an urgent need for effective and efficient disaster recovery. The problem is that traditional solutions can be complex, slow, and prone to failure. Join Product Marketing Director Peter Eicher for an in-depth discussion on Falconstor disaster recovery solutions for a VMware environment. Posted: 30 Mar 2009 \| Premiered: 30 Mar 2009 TOPICS: Backup Software \| Backups \| Data Center Management \| Database Management \| Disaster Planning \| Disaster Recovery \| Storage Management \| VMware

Switching from Solaris/SPARC to Solaris/ProLiant – 9 Things You Should Know sponsored by Arrow ECS HP Group PODCAST: Businesses trying to migrate from SPARC to a more reliable platform often run into a host of obstacles. This podcast discusses the pitfalls of this transition and offers effective migration strategies. Posted: 25 Sep 2009 \| Premiered: 25 Sep 2009 TOPICS: Database Management \| Operating Systems \| Server Virtualization \| Server Virtualization Software \| Solaris \| Systems Management

Encryption and Data Protection: Practical Considerations sponsored by Information Security Magazine VIDEO: This videocast covers the practical considerations of encryption, including where to implement it and how to use it, and its role in organizational security and compliance goals. Posted: 18 Sep 2009 \| Premiered: 18 Sep 2009 TOPICS: Data Security \| Enterprise \| Enterprise Content Management \| Hackers \| Security \| Security Architectures \| Security Best Practices \| Security Management \| Security Threats

PODCAST: MS SQL Server 2008 sponsored by Fusion-IO PODCAST: Solid state drives (SSD) are going to play everywhere in the enterprise—at the storage array level, at the server level and in users’ notebook computers. This podcast discusses the issues involved in integrating SSDs at these three junctions in enterprise storage environments. Posted: 24 Sep 2009 \| Premiered: 24 Sep 2009 TOPICS: Backup Software \| Backups \| Budgeting \| Business Continuity Planning \| Data Management \| Data Security \| SMBs \| Storage Best Practices \| Storage Consolidation \| Storage Media \| Storage Service Providers \| Storage Standards \| Storage Systems \| Strategic Planning \| Structured Programming

Creating a Data Classification Procedure sponsored by Red Hat VIDEO: You know you have to protect your sensitive data, but in order to do that, you have to find it. Data classification consists of identifying what information is confidential, then deciding how to store and secure that information. In this video, Adrian Lane of Securosis gives insight into the data classification process. Posted: 20 Oct 2009 \| Premiered: 20 Oct 2009 TOPICS: Data Classification \| Data Collection \| Data Governance \| Data Security \| Regulatory Compliance \| Security

Better Data Management brings Competitive Advantage sponsored by IBM WEBCAST: This on-demand webcast discusses how data growth, test data management, data privacy and other information management solutions can create the opportunity for companies to make IT their competitive differentiator. Posted: 30 Sep 2009 \| Premiered: 30 Sep 2009 TOPICS: Applications Management \| Content Management \| Customer Privacy \| Data Center Management \| Data Integration \| Data Management \| Data Management Software \| Data Security \| Database Management \| Information Management \| Security Management

Data breaches in the Retail Industry sponsored by McAfee, Inc. PODCAST: In this podcast, Gartner analyst Avivah Litan talks about the Heartland data breach in relation to current data security trends in the retail industry. Also, a discussion with Ernst & Young's Sagi Leizerov on data privacy in the retail industry reveals common trouble spots for retailers, including managing vendors and tracking customer purchases. Posted: 23 Sep 2009 \| Premiered: 23 Sep 2009 TOPICS: Database Security \| Payment Card Industry \| Privacy Rights \| Security Best Practices \| Security Threats

MS SQL Server 2008 sponsored by Fusion-IO WEBCAST: Solid state drives (SSD) are going to play everywhere in the enterprise—at the storage array level, at the server level and in users’ notebook computers. This webcast discusses the issues involved in integrating SSDs at these three junctions in enterprise storage environments. Posted: 24 Sep 2009 \| Premiered: 24 Sep 2009 TOPICS: Backup Software \| Backups \| Budgeting \| Business Continuity Planning \| Data Management \| Data Security \| SMBs \| Storage Best Practices \| Storage Consolidation \| Storage Media \| Storage Service Providers \| Storage Standards \| Storage Systems \| Strategic Planning \| Structured Programming

Achieving Breakthrough Performance in Analytics and Reporting sponsored by Sybase, Inc. WEBCAST: This webcast discusses how you can accelerate your data analysis, reporting and business intelligence (BI) applications with the help of a column-based analytics server. Posted: 11 Sep 2009 \| Premiered: 11 Sep 2009 TOPICS: Application Server Hardware \| Application Server Software \| Business Intelligence \| Data Mining \| Grid Computing \| Load Balancing \| Network Performance \| Query Tools \| Server Hardware \| Server Management

Stop Retaining Forever, Start Archiving Now sponsored by Hewlett-Packard Company WEBCAST: Learn archiving tips from HP's Manu Chadha that will help you increase application performance and comply with regulatory, governance and e-discovery obligations. Posted: 05 Nov 2009 \| Premiered: 05 Nov 2009 TOPICS: Backups \| Content Archiving \| Data Storage \| Document Management \| Electronic Discovery \| Email \| Records Management

Reports and Analysis Across Silos: Business Intelligence in Mashups and Cloud Applications sponsored by LogiXML WEBCAST: This LogiXML webcast teaches you to solve your data problems, leverage mashups, integrate with and embed external applications, and more. Posted: 15 Oct 2009 \| Premiered: 15 Oct 2009 TOPICS: Business Intelligence \| Business Intelligence Software \| Cloud Computing \| Dashboards \| Data Modeling \| Reporting Software

19 Matches

DATABASE MARKETING DEFINITION (continued): … Database marketing is a systematic approach to the gathering, consolidation, and processing of consumer data (both for customers and potential customers) that is maintained in a company's databases. Although databases have been used for customer data in traditional marketing for a long time, the database marketing approach is differentiated by the fact that much more consumer data is maintained, and that the data is processed and used in new and more sophisticated ways. Among other things, marketers use the data to learn more about customers, select target markets for specific campaigns (through customer segmentation), compare customers' value to the company, and provide more specialized offerings for customers.

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