PRM ( Partner Relationship Management) Definition

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May 17, 2008

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PRM

-- 4 Vendor Reports | 1 Product

ALSO CALLED: Partner Relationship Management
DEFINITION: Partner relationship management (PRM) is a business strategy for improving communication between companies and their channel partners. Web-based PRM software applications enable companies to customize and streamline administrative tasks by making shipping schedules and other real-time information available to all the partners over the Internet. Several CRM providers have incorporated …
Definition continues below.

Recent Vendor Reports on PRM
Customer Affinity: The New Measure of Marketing sponsored by CMO Council WHITE PAPER: Posted: 28 Dec 2007 \| Published: 01 Dec 2007 SUMMARY: TECHNOLOGY MARKETERS CHALLENGED TO REORGANIZE AROUND CUSTOMERS: A new CMO Council study finds Customer Affinity is the new measure of marketing effectiveness as vendors struggle to establish customer-centric business practices. TOPICS: B2B \| Brand Loyalty \| Business IT Alignment \| Channel Management \| CRM Best Practices \| Customer Loyalty \| IT Industry \| PRM \| Surveys \| Vendor Selection

Supplier Management Cast in a New Light sponsored by CIO Decisions JOURNAL ARTICLE: Posted: 05 Dec 2006 \| Published: 01 Dec 2006 SUMMARY: "Empathy" is a word you don't often hear in IT, especially in discussions about supplier management. TOPICS: Partnerships \| PRM \| Supplier Relationship Management \| Surveys

ERP Journey: Setting Sail aboard a Ship of Vendor Goodwill sponsored by CIO Decisions JOURNAL ARTICLE: Posted: 05 Oct 2006 \| Published: 01 Oct 2006 SUMMARY: Even more than solid infrastructure, strong vendor relationships have created smoother business processes. TOPICS: ERP \| ERP Software \| PRM \| Vendors

Invoking the Channel sponsored by CIO Decisions JOURNAL ARTICLE: Posted: 11 May 2005 \| Published: 01 May 2005 SUMMARY: Strong reseller relationships can make a big difference in driving cost efficiencies and meeting strategic goals. TOPICS: CIOs \| PRM \| VARs

PRM DEFINITION (continued): … Partner relationship management (PRM) is a business strategy for improving communication between companies and their channel partners. Web-based PRM software applications enable companies to customize and streamline administrative tasks by making shipping schedules and other real-time information available to all the partners over the Internet. Several CRM providers have incorporated PRM features, such as Web-enabled spreadsheets shared through an extranet, in their software applications. PRM is often compared to customer relationship management (CRM) and there is some argument over whether the complex relationships of channel partnerships makes it necessary for PRM to be a separate entity, or merely a component of CRM.
PRM definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary

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