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May 26, 2012

Business of Information Technology > Business Management > CRM >
PRM
ALSO CALLED: Partner Relationship Management DEFINITION: Partner relationship management (PRM) is a business strategy for improving communication betweencompanies and their channelpartners. Web-based PRM software applications enable companies to customize and streamlineadministrative tasks by making shipping schedules and other real-time information available to allthe partners over the Internet. Several CRM providers have incorporated PRM features, such … Definition continues below.
PRM Multimedia (View All Report Types)
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21st Century Sales Warrior's Guide to Social Selling sponsored by SAP America, Inc. VIRTUAL SEMINAR: This virtual guide delves into the tools and practices you need to deal with today's social customer. Posted: 30 Apr 2012 \| Premiered: 30 Apr 2012 TOPICS: CRM \| Mobile CRM \| Sales \| Sales and Marketing Software \| Sales Channels \| Sales Force Automation \| Sales Representatives \| Social Networking

A low impact upgrade: Migrating to Exchange Server 2010 from Exchange 2003 sponsored by Dell, Inc. and Intel WEBCAST: Are you considering updating from Exchange 2003 to Exchange 2010 but are not sure of the best way to do so? In this webcast, review recommended processes for upgrading from Exchange 2003 to Exchange Server 2010. Discover common pitfalls you may experience during the upgrade process. Posted: 13 Dec 2010 \| Premiered: 13 Dec 2010 TOPICS: Application Development \| Best Practices \| Business Management \| Email Management \| Software Best Practices

Accela Video Whitepaper: Differentiate Your Company with Complete CRM sponsored by Oracle Corporation VIDEO: Interactions between partners, customers, and employees are much faster-paced in our highly-networked world. It is important that CRM solutions understand these relationships. Watch this video to learn strategies for CRM evolution. Posted: 05 Apr 2010 \| Premiered: 05 Apr 2010 TOPICS: Business Intelligence \| CRM \| CRM Best Practices \| Customer Interaction Services \| Customer Loyalty \| Customer Retention \| Customer Self-Service \| Customer Service \| Social Networking \| Web 2.0

Adapt your contact center for increased customer satisfaction sponsored by inContact VIDEO: This video explains how you can combine interactive voice response (IVR) and ACD systems into one that tracks calls, call waits and offers "self-service" options for callers with a long wait. Watch this now to see a detailed overview of this all-in-one system that will save your organization money. Posted: 20 Jan 2012 \| Premiered: 20 Jan 2012 TOPICS: Call Center Software \| Call Centers \| Contact Center Software \| Contact Centers \| CRM \| Customer Service \| IVR

Best Practiced for Application Rationalization sponsored by HP VIDEO: This video answers important questions related to application portfolio management, including why now is such an important time to modernize and rationalize your applications, and the best practices and tools which can ensure success. Posted: 15 Sep 2011 \| Premiered: 15 Sep 2011 TOPICS: Business Management \| Cloud Computing \| Data Quality \| Data Security \| Enterprise Applications Software \| Enterprise Architectures \| Information Architects \| Information Governance

Best practices when migrating to Exchange 2010 from Exchange 2003 sponsored by Dell, Inc. and Intel PODCAST: Are you considering updating from Exchange 2003 to Exchange 2010 but are not sure of the best way to do so? In this podcast, review recommended processes for upgrading from Exchange 2003 to Exchange Server 2010. Discover common pitfalls you may experience during the upgrade process. Posted: 13 Dec 2010 \| Premiered: 13 Dec 2010 TOPICS: Application Development \| Best Practices \| Business Management \| Email Management \| Software Best Practices

BPM 101: What Is Business Performance Management and What Are the Benefits? sponsored by SearchCRM WEBCAST: This webcast will show you how to quantify BPM ROI and build the business case. It will also look at ways to leverage your existing systems to produce BPM benefits. Posted: 20 Nov 2005 \| Premiered: 20 Nov 2005 TOPICS: Aerospace and Defense Industry \| Business Performance Management \| Business Performance Management Software \| CRM \| Retail Trade Industry \| ROI \| Systems Integration \| Telecommunications Industry \| Transportation Industry \| Vendor Selection

Business Intelligence Innovation at Gallup sponsored by Oracle Corporation PODCAST: Gallup has deployed Oracle's OBIEE Plus suite, Oracle BI Publisher which along with several best practice implementation efforts has provided Gallup a new reporting and business analysis platform. Listen to this podcast to learn more. Posted: 22 Mar 2011 \| Premiered: 22 Mar 2011 TOPICS: Business Integration \| Business Intelligence \| Business Intelligence Software \| Business Management \| Financial Applications Software \| Oracle (Product)

CIO Leadership Forum to Focus on IT's New Role in the Business sponsored by Dell, Inc. PODCAST: Listen to this brief podcast now as Gartner analyst Mark McDonald discusses the roles of amplifiers in the enterprise, touching on how mobility, cloud computing, analytics and social media are driving companies today. Also learn how cost, complexity and duplication can hinder collaboration efforts. Posted: 14 Mar 2012 \| Premiered: 14 Mar 2012 TOPICS: CIOs \| Cloud Computing \| Collaboration \| CRM \| CRM Analytics \| Data Analytics \| Mobile CRM \| Social Networking \| Web 2.0

CIO looks to Millennial generation for new IT-business alignment sponsored by Dell and VMware PODCAST: Access this podcast to learn how aligning IT and business goals can be eco-friendly. Kevin Soohoo, director of IT at Air Systems Inc., saved his enterprise energy through changes made in employee's cubicles. Discover why Soohoo is this years IT Leadership Award winner in the category of Green IT. Posted: 25 May 2012 \| Premiered: 25 May 2012 TOPICS: Business Intelligence \| Business IT Alignment \| Business Management \| Business Process Management \| Energy Efficiency

Cloud Computing Innovator Series sponsored by Dell, Inc. VIRTUAL SEMINAR: Cloud technologies are reshaping IT – and that means big changes for CIOs. IT leaders are now expected to lead the transformation to virtual environments, with a focus on shared services models. This Innovator Series provides strategies for CIOs looking to convince their business counterparts of the value of a solid cloud computing initiative. Posted: 05 Apr 2012 \| Premiered: 05 Apr 2012 TOPICS: Business Intelligence \| Business IT Alignment \| Business Management \| Cloud Computing \| Cloud Management \| Cloud Security \| Virtual Machine

Computer Sciences Corporation - Customer Testimonial Video sponsored by SAP America, Inc. VIDEO: View this brief video to learn how CSC benefited from mobilizing its SAP customer relationship management (CRM) application. Posted: 27 Mar 2012 \| Premiered: 27 Mar 2012 TOPICS: CRM \| CRM Services \| CRM Software \| Mobile CRM \| Mobile Device Management \| Mobile Device Management Software \| Mobile Workers \| SAP (Product)

Consolidate, Modernize, Virtualize: An integrated Approach for your Data Center sponsored by HP PODCAST: Access this essential resource to discover how consolidating, modernizing and virtualizing major IT initiatives can help your organization in the long term by drastically improving cost savings, efficiencies, agility, and enterprise business benefits. Posted: 08 Nov 2011 \| Premiered: 08 Nov 2011 TOPICS: Business Management \| Data Center Consolidation \| Data Center Management \| Data Centers \| Server Management \| Server Virtualization \| Systems Management

Cost-effective strategies for delivering BI to SMBs sponsored by Dell, Inc. and Intel VIDEO: BI is no longer just for large enterprises with bigger budgets. In this video, learn how the BI market has evolved to offer more affordable options to SMBs. Posted: 06 Sep 2011 \| Premiered: 06 Sep 2011 TOPICS: Business Integration \| Business Intelligence \| Business Intelligence Software \| Business Management \| Business Metrics \| Business Performance Management \| SMBs

CRM Essentials Sales On Demand Video sponsored by SAP America, Inc. VIDEO: Hear from Brent Leary of CRM Essentials on his thoughts of SAP Sales OnDemand and its benefit to SAP current and prospective customers. Designed for the way you sell today, SAP Sales OnDemand gives you what's needed to work smarter, sell better, and win more. Posted: 23 Apr 2012 \| Premiered: 23 Apr 2012 TOPICS: Cloud CRM \| Collaborative Applications Software \| CRM \| CRM Hosting \| CRM Software \| Mobile CRM \| SAP (Product) \| Social Computing \| Software as a Service

CW+: Analyst's take: Alfabet PlanningIT reaps rewards for decision makers sponsored by ComputerWeekly.com WEBCAST: When organizations adopt Alfabet’s planningIT, decision makers have more knowledge about their operating environments and use this information to leverage existing assets and avoid unnecessary investments in software or development. Posted: 26 Oct 2011 \| Premiered: 26 Oct 2011 TOPICS: Business Management \| Business Performance Management \| Business Performance Management Software

Director of technology offers executive leadership with friendly touch sponsored by Dell and VMware PODCAST: Inside this exclusive podcast interview, hear how Paul Harder, director of technology of the nonprofit agency The Arc Greater Twin Cities, was able to act as an industry role model by taking advantage of the benefits of social media and foster positive relationships with the business. Posted: 24 May 2012 \| Premiered: 24 May 2012 TOPICS: Business Management \| Collaboration \| Leadership \| Social Networking \| Web 2.0

Drive Lifetime Customer Loyalty with Infor CRM Epiphany Interaction Advisor sponsored by Infor CRM VIDEO: Watch this video demo to learn about Infor CRM Epiphany Interaction Advisor, an all-in-one customer interaction system that provides you with valuable customer insight for enhanced interactions and increased customer loyalty. Posted: 20 Jan 2012 \| Premiered: 20 Jan 2012 TOPICS: CRM \| CRM Analytics Software \| Customer Data Integration \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Dashboards

Episode Overview: Top 10 tips for Planning your IT transformation sponsored by HP VIDEO: In today's instant on world, instant results can put your enterprise ahead of the competition. To embrace this new view, enterprise IT must overcome complexity and critical constraints. This resource explores how organizations can meet today’s instant on demands efficiently and cost-effectively. Posted: 07 Oct 2011 \| Premiered: 07 Oct 2011 TOPICS: Business Intelligence \| Business IT Alignment \| Business Management \| Data Center Management \| IT Management \| IT Management Services \| IT Managers

Free 30-Day Trial: Quark Brand Manager sponsored by Quark Software TRIAL SOFTWARE: Access this page to learn more about key features and register for a free 30-day trial of Quark Brand Manager. 40 users included (additional users available). Posted: 09 Mar 2012 \| Premiered: 09 Mar 2012 TOPICS: Collaboration \| Collaborative Applications Software \| Content Management \| CRM \| Marketing \| SaaS business intelligence \| Sales and Marketing Software

IBM Cognos Collaboration with Lotus Connection sponsored by IBM VIRTUAL SEMINAR: See how to use built-in collaboration and social networking tools to connect people and insights and achieve better business results. Posted: 24 Jan 2012 \| Premiered: 24 Jan 2012 TOPICS: Business Intelligence \| Business Intelligence Software \| Collaboration \| CRM \| CRM Analytics \| Social Networking \| Web 2.0

Let Go of Your Brand – Dare You! sponsored by Quark Software WEBCAST: This comprehensive webcast discusses brand management, the problems associated with current processes, and tips for improving your strategies. Posted: 12 Apr 2012 \| Premiered: 12 Apr 2012 TOPICS: Brand Loyalty \| Branding \| CRM \| CRM Best Practices \| CRM Services \| Marketing \| Sales and Marketing Software

Leveraging Web Content Management for Improved Online Marketing sponsored by OpenText WEBCAST: This webcast discusses strategies and advantages for leveraging web content management to improve your online marketing initiatives. Posted: 05 Apr 2012 \| Premiered: 05 Apr 2012 TOPICS: Content Management \| CRM \| CRM Best Practices \| Customer Interaction Services \| Customer Satisfaction \| Online Marketing \| Web 2.0 \| Web Content Management

Must have Tools and Techniques to Optimize the Sales Pipeline and Win more Deals Webcast sponsored by SAP America, Inc. WEBCAST: In this webcast, Vantage Point Performance’s Michelle Vazzana will reveal how to coach your reps to better performing pipelines. Watch this now and learn three classic errors in pipeline management and how to avoid them, proven best practices for managing a sales pipeline, a foolproof framework for conducting pipeline coaching sessions and more. Posted: 25 Apr 2012 \| Premiered: 25 Apr 2012 TOPICS: Business Intelligence \| CRM \| CRM Software \| Marketing \| Sales \| Sales Force Automation \| Sales Representatives

Pink Elephant Webcast: Will Dev and Ops EVER see eye to eye? sponsored by SERENA Software, Inc. WEBCAST: Access this informative webcast to uncover an innovative resolution to the age-old development (dev) and operations (ops) divide. Discover an IT service management strategy that integrates dev and ops teams to promote collaboration through a method that is easy-to-use, offers end-to-end visibility, and takes a process-based approach. Posted: 22 May 2012 \| Premiered: 22 May 2012 TOPICS: Business IT Alignment \| Business Management \| Business Process Management \| CIOs \| IT Departments \| IT Management \| IT Service Management

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PRM DEFINITION (continued): … Partner relationship management (PRM) is a business strategy for improving communication betweencompanies and their channelpartners. Web-based PRM software applications enable companies to customize and streamlineadministrative tasks by making shipping schedules and other real-time information available to allthe partners over the Internet. Several CRM providers have incorporated PRM features, such asWeb-enabled spreadsheets sharedthrough an extranet,in their software applications. PRM is often compared to customer relationship management (CRM) and there is some argument overwhether the complex relationships of channel partnerships makes it necessary for PRM to be aseparate entity, or merely a component of CRM.

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