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Business of Information Technology >
Business Management >
CRM >
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ALSO CALLED:
Partner Relationship Management
DEFINITION: Partner relationship management (PRM) is a business strategy for improving communication betweencompanies and their channelpartners. Web-based PRM software applications enable companies to customize and streamlineadministrative tasks by making shipping schedules and other real-time information available to allthe partners over the Internet. Several CRM providers have incorporated PRM features, such
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Definition continues below.
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PRM IT Downloads
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Free 30-Day Trial: Quark Brand Manager
sponsored by Quark Software
TRIAL SOFTWARE:
Access this page to learn more about key features and register for a free 30-day trial of Quark Brand Manager. 40 users included (additional users available).
Posted: 09 Mar 2012 | Premiered: 09 Mar 2012
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Serena Service Management: Free Trial
sponsored by SERENA Software, Inc.
TRIAL SOFTWARE:
Serena Service Manager is an processed-based ITSM solution that keeps people and processes perfectly in sync. View now to try Pink Elephant's ITIL innovation of the year.
Posted: 05 Apr 2012 | Premiered: 05 Apr 2012
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PRM DEFINITION (continued): … Partner relationship management (PRM) is a business strategy for improving communication betweencompanies and their channelpartners. Web-based PRM software applications enable companies to customize and streamlineadministrative tasks by making shipping schedules and other real-time information available to allthe partners over the Internet. Several CRM providers have incorporated PRM features, such asWeb-enabled spreadsheets sharedthrough an extranet,in their software applications. PRM is often compared to customer relationship management (CRM) and there is some argument overwhether the complex relationships of channel partnerships makes it necessary for PRM to be aseparate entity, or merely a component of CRM. |
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