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PRM

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ALSO CALLED: Partner Relationship Management
DEFINITION: Partner relationship management (PRM) is a business strategy for improving communication betweencompanies and their channelpartners. Web-based PRM software applications enable companies to customize and streamlineadministrative tasks by making shipping schedules and other real-time information available to allthe partners over the Internet. Several CRM providers have incorporated PRM features, such  … 
Definition continues below.
PRM White Papers (View All Report Types)
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Redefine the Partner Experience With New PRM Technology
sponsored by Webinfinity
WHITE PAPER: Learn to change how you think about partner relationship management (PRM) and start focusing on improving digital experiences across a diverse group of systems and content sources. Inside, discover the big problems facing current PRM programs, and 5 key benefits of new PRM technology.
Posted: 29 Nov 2016 | Published: 29 Nov 2016

Webinfinity

Maximizing Value from SAP with Supply Chain Collaboration in Software as a Service Model
sponsored by E2open
WHITE PAPER: This white paper highlights some of the risks and challenges associated with establishing collaborative, shared supply chain processes across all trading partners.
Posted: 15 May 2007 | Published: 01 May 2007

E2open
2 Matches
 
PRM DEFINITION (continued): … Partner relationship management (PRM) is a business strategy for improving communication betweencompanies and their channelpartners. Web-based PRM software applications enable companies to customize and streamlineadministrative tasks by making shipping schedules and other real-time information available to allthe partners over the Internet. Several CRM providers have incorporated PRM features, such asWeb-enabled spreadsheets sharedthrough an extranet,in their software applications. PRM is often compared to customer relationship management (CRM) and there is some argument overwhether the complex relationships of channel partnerships makes it necessary for PRM to be aseparate entity, or merely a component of CRM.
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