Ad Tracking and Analysis Multimedia

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Nov 6, 2009

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Ad Tracking and Analysis
ALSO CALLED: Ad Effectiveness, Ad Measurement, Advertising Effectiveness, and Ad Analysis DEFINITION: Maintaining records concerning various aspects of advertising, e.g., response rate, location of respondents, etc.
Ad Tracking and Analysis Multimedia (View All Report Types)
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Your request for Ad Tracking and Analysis multimedia returned limited or no results. The request has been expanded to include Marketing multimedia.

Don't Be Blind-Sided: How to Use Your Salesforce.com Data to Improve Sales Performance sponsored by Birst WEBCAST: As a sales manager, you may not have access to business analytics that may be telling a story about your team's performance. What analytics do you need in order to answer questions that may come down from upper management? In this session, you'll learn about what you need to see, report on, and summarize to manage your team's performance. Posted: 19 Oct 2009 \| Premiered: 19 Oct 2009 TOPICS: Analytic Applications Software \| Business Intelligence \| Business Intelligence Software \| Business Performance Management \| Dashboards \| Data Management \| Data Management Software \| Marketing \| Sales

Spotfire for CRM: Supercharge Your Sales and Marketing Analysis sponsored by TIBCO Spotfire Division WEBCAST: This webcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness. Posted: 11 Sep 2009 \| Premiered: 11 Sep 2009 TOPICS: Business Performance Management \| Campaign Management \| CRM Analytics \| Lead Generation \| Marketing \| Sales and Marketing Software \| Sales Channels \| Sales Force Automation \| Sales Representatives

Podcast: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis sponsored by TIBCO Spotfire Division PODCAST: This podcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness. Posted: 11 Sep 2009 \| Premiered: 11 Sep 2009 TOPICS: Business Performance Management \| Campaign Management \| CRM Analytics \| Lead Generation \| Marketing \| Sales and Marketing Software \| Sales Channels \| Sales Force Automation \| Sales Representatives

Using Webinars to Engage Prospects sponsored by Citrix Online WEBCAST: View this on-demand Webinar to hear Ken Molay, president of Webinar Success, share tips to help you prepare and deliver Webinars that build enthusiasm among prospects, leading to easier sales communications and higher conversion percentages. Posted: 21 Aug 2009 \| Premiered: 21 Aug 2009 TOPICS: B2B \| CRM \| Customer Interaction Services \| Customer Service \| Lead Management \| Marketing \| Webcasts

The Virtual Presenter's Series: Start Right. Design Right. Present Right. sponsored by Citrix Online WEBCAST: View this on-demand Webinar series with Roger Courville, Webinar expert and author of the new book, The Virtual Presenter's Handbook, for a 3-part Webinar series on how to plan, design, and present your own Web events like a pro. Posted: 21 Aug 2009 \| Premiered: 21 Aug 2009 TOPICS: CRM \| Customer Service \| Customer Service Best Practices \| Lead Generation \| Marketing \| Web Conferences \| Web Services \| Webcasts

Improving Marketing Measurements, Operations, & ROI sponsored by Citrix Online WEBCAST: Struggling to determine the impact of your lead-generation efforts? Making blind marketing decisions and hoping for the best? View this Webinar archive with Jim Lenskold, author of the recent MarketingProfs ROI study, to discover what sets the top tier of "highly effective and efficient" marketing organizations apart from others. Posted: 21 Aug 2009 \| Premiered: 21 Aug 2009 TOPICS: Business Performance Management \| CRM \| Customer Service \| Customer Service Best Practices \| Customer Support Software \| Lead Generation \| Marketing \| Marketing Literature \| Metrics \| Predictive Analytics \| ROI

Multi-Channel Mayhem: Tapping the Customer Experience for Competitive Advantage sponsored by SAS Institute Inc. WEBCAST: This webcast focuses on results from compelling research that is focused on multi-channel customer management. This research will help marketers better manage the multi-channel customer experience and develop future strategies. Posted: 20 Aug 2009 \| Premiered: 20 Aug 2009 TOPICS: CRM \| CRM Best Practices \| Customer Interaction Services \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Customer Service Best Practices \| Market Research \| Market Segments \| Marketing \| Predictive Analytics

Tips from the Trade – Competing on Web Analytics sponsored by SAS Institute Inc. WEBCAST: In these troubling economic times, the online channel has been one of the more successful areas of business, but most businesses are still behind when it comes to web analytics. Watch this webcast to also learn the overall best practices and the future needs within online analytics. Posted: 20 Aug 2009 \| Premiered: 20 Aug 2009 TOPICS: CRM \| CRM Analytics \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Marketing \| Online Marketing \| Predictive Analytics \| Web Analytics \| Web Analytics Software

Implementing a Data Quality Strategy sponsored by DataFlux Corporation WEBCAST: In this program Gartner Research Vice President Ted Fredman and DataFlux President and CEO Tony Fisher discuss the data quality issues facing business today as well as the solutions that can solve these problems. Posted: 06 Jan 2009 \| Premiered: 06 Jan 2009 TOPICS: Data Quality \| ERP \| Marketing \| Risk Management \| Sales \| Strategic Planning \| Supply Chain Management

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