Ad Tracking and Analysis Multimedia

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Dec 3, 2009

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Ad Tracking and Analysis
ALSO CALLED: Ad Effectiveness, Ad Measurement, Advertising Effectiveness, Ad Analysis DEFINITION: Maintaining records concerning various aspects of advertising, e.g., response rate, location of respondents, etc.
Ad Tracking and Analysis Multimedia (View All Report Types)
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Be Prepared! Leverage SAP PLM to Navigate Through Uncertain Times sponsored by SAP America Inc WEBCAST: This webcast explores the business value of product lifecycle management (PLM) in an uncertain economy and explores SAP's approach to becoming more innovative, agile and efficient. Posted: 08 Jul 2009 \| Premiered: 08 Jul 2009 TOPICS: Business Process Reengineering \| Manufacturing Industry \| Marketing \| PLM \| PLM Software \| Process Control Software \| Product Design \| Product Development \| Product Life Cycles \| Product Management \| Quality Control \| Regulatory Compliance \| SAP (Product)

Be Prepared! Leverage SAP PLM to Navigate Through Uncertain Times - Podcast sponsored by SAP America Inc PODCAST: This podcast explores the business value of product lifecycle management (PLM) in an uncertain economy and explores SAP's approach to becoming more innovative, agile and efficient. Posted: 24 Jul 2009 \| Premiered: 24 Jul 2009 TOPICS: Business Process Reengineering \| Manufacturing Industry \| Marketing \| PLM \| PLM Software \| Process Control Software \| Product Design \| Product Development \| Product Life Cycles \| Product Management \| Quality Control \| Regulatory Compliance \| SAP (Product)

Don't Be Blind-Sided: How to Use Your Salesforce.com Data to Improve Sales Performance sponsored by Birst WEBCAST: As a sales manager, you may not have access to business analytics that may be telling a story about your team's performance. What analytics do you need in order to answer questions that may come down from upper management? In this session, you'll learn about what you need to see, report on, and summarize to manage your team's performance. Posted: 19 Oct 2009 \| Premiered: 19 Oct 2009 TOPICS: Analytic Applications Software \| Business Intelligence \| Business Intelligence Software \| Business Performance Management \| Dashboards \| Data Management \| Data Management Software \| Marketing \| Sales

Implementing a Data Quality Strategy sponsored by DataFlux Corporation WEBCAST: In this program Gartner Research Vice President Ted Fredman and DataFlux President and CEO Tony Fisher discuss the data quality issues facing business today as well as the solutions that can solve these problems. Posted: 06 Jan 2009 \| Premiered: 06 Jan 2009 TOPICS: Data Quality \| ERP \| Marketing \| Risk Management \| Sales \| Strategic Planning \| Supply Chain Management

Podcast: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis sponsored by TIBCO Spotfire Division PODCAST: This podcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness. Posted: 11 Sep 2009 \| Premiered: 11 Sep 2009 TOPICS: Business Performance Management \| Campaign Management \| CRM Analytics \| Lead Generation \| Marketing \| Sales and Marketing Software \| Sales Channels \| Sales Force Automation \| Sales Representatives

Spotfire for CRM: Supercharge Your Sales and Marketing Analysis sponsored by TIBCO Spotfire Division WEBCAST: This webcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness. Posted: 11 Sep 2009 \| Premiered: 11 Sep 2009 TOPICS: Business Performance Management \| Campaign Management \| CRM Analytics \| Lead Generation \| Marketing \| Sales and Marketing Software \| Sales Channels \| Sales Force Automation \| Sales Representatives

The Virtual Presenter's Series: Start Right. Design Right. Present Right. sponsored by Citrix Online WEBCAST: View this on-demand Webinar series with Roger Courville, Webinar expert and author of the new book, The Virtual Presenter's Handbook, for a 3-part Webinar series on how to plan, design, and present your own Web events like a pro. Posted: 21 Aug 2009 \| Premiered: 21 Aug 2009 TOPICS: CRM \| Customer Service \| Customer Service Best Practices \| Lead Generation \| Marketing \| Web Conferences \| Web Services \| Webcasts

Using Webinars to Engage Prospects sponsored by Citrix Online WEBCAST: View this on-demand Webinar to hear Ken Molay, president of Webinar Success, share tips to help you prepare and deliver Webinars that build enthusiasm among prospects, leading to easier sales communications and higher conversion percentages. Posted: 21 Aug 2009 \| Premiered: 21 Aug 2009 TOPICS: B2B \| CRM \| Customer Interaction Services \| Customer Service \| Lead Management \| Marketing \| Webcasts

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