Ad Tracking and Analysis White Papers

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May 21, 2013

Business of Information Technology > Business Processes > Marketing >
Ad Tracking and Analysis
ALSO CALLED: Ad Effectiveness, Ad Measurement, Advertising Effectiveness, Ad Analysis DEFINITION: Maintaining records concerning various aspects of advertising, e.g., response rate, location of respondents, etc.
Ad Tracking and Analysis White Papers (View All Report Types)
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5-Step Roadmap for Evaluating Ad Hoc Reporting Tools sponsored by GrapeCity WHITE PAPER: View this informative web paper to learn more about how you can put together a real-time, in-depth data analysis approach to analytics. It outlines a 5 step roadmap for evaluating your reporting tools. Posted: 20 Feb 2013 \| Published: 20 Feb 2013 TOPICS: Ad Tracking and Analysis \| Analytic Applications Software \| Data Analytics \| Data Management

Total cost of ownership: How much are you really spending to host your ad server? sponsored by OpenX WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting. Posted: 23 Feb 2011 \| Published: 23 Feb 2011 TOPICS: Ad Serving \| Ad Tracking and Analysis \| Advertising \| Cost Benefit Analysis \| CRM Hosting \| Server Management \| Server Software \| Systems Management \| Systems Management Software \| TCO

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