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Ad Tracking and Analysis

ALSO CALLED: Ad Effectiveness, Ad Measurement, Advertising Effectiveness, and Ad Analysis
DEFINITION: Maintaining records concerning various aspects of advertising, e.g., response rate, location of respondents, etc.


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Your request for Ad Tracking and Analysis white papers returned limited or no results. The request has been expanded to include Marketing white papers.
1 - 25 of 58 Matches
How Food Manufacturers Can Protect Margins in Uncertain Times
sponsored by CDC Software - Ross Enterprise
WHITE PAPER: This paper explains how to avoid the five problems caused by poorly controlled inventory and how to protect your margins in an uncertain market.
Posted: 07 Oct 2008 | Published: 07 Oct 2008
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Rising to the Next Level of Growth: How Best-in-class Food Manufacturers Perfect Order Performance
sponsored by CDC Software - Ross Enterprise
WHITE PAPER: This paper explains how business applications and automation will enable to meet customer's expectations of receiving fresh goods with the greatest shelf life possible, provide goods of the highest safety and quality and help to business grow.
Posted: 07 Oct 2008 | Published: 07 Oct 2008
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Presentation Transcript: Drive Sales Performance: Keys to Preparing Your Reps for Today's Sales Environment
sponsored by SAVO Group
WHITE PAPER: This transcript is from the webcast entitled by the same name. It focuses on how top organizations are improving productivity, increasing sales and driving higher quality performance from every rep.
Posted: 02 Oct 2008 | Published: 02 Oct 2008
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Size DOES Matter - When Choosing the Right ERP Solution
sponsored by Xperia
WHITE PAPER: In regards to Enterprise Resource Planning, customer-supplier relationships are more important for small-to-medium manufacturers than large ones, because small-to-medium manufacturers tend to have few IT resources, and rely more on the software supplier.
Posted: 02 Oct 2008 | Published: 30 May 2006
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How to Answer the CFO-Building the Processes to Manage the Financial Implications of the Channel Programs
sponsored by SAP America Inc
WHITE PAPER: This paper focuses primarily on one type of popular channel incentive: Channel Marketing Funds. These range from Marketing Development Funds to co-operative funds, depending on the organization and the type of channel partners used.
Posted: 30 Sep 2008 | Published: 18 Sep 2008
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Maximize Service Profitability
sponsored by SAP America Inc
WHITE PAPER: In this paper learn how the SAPCustomer Relationship Management (SAP CRM) application maximizes the value from each customer by keeping profitable customers loyal, decreasing service costs by increasing efficiency, and increasing service revenue.
Posted: 25 Sep 2008 | Published: 18 Sep 2008
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Co-Marketing with Channel Partners: Expand Your Marketing Reach with Channel Marketing Funds
sponsored by SAP America Inc
WHITE PAPER: As organizations seek new ways to increase brand awareness and generate demand in more complex market environments, there has been a renewed interest in co-marketing programs. This paper provides techniques to achieve this.
Posted: 19 Sep 2008 | Published: 17 Sep 2008
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Enabling Organic Growth Attaining Continuous Profitable Growth
sponsored by SAP America Inc
WHITE PAPER: This SAP Executive Insight explores organic growth and addresses some of the most common challenges in the quest to achieve it.
Posted: 17 Sep 2008 | Published: 17 Sep 2008
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The Relevance Revolution: Making the Move from Personalized to Individualized Marketing
sponsored by Portrait Software
WHITE PAPER: This paper explains the challenges marketers face today and how innovative, next generation campaign approaches are beginning to separate the best from the rest.
Posted: 17 Sep 2008 | Published: 17 Sep 2008
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Spotlight on IT - Sustained Growth through Operational Excellence
sponsored by SAP America Inc
WHITE PAPER: This paper-one of four function-specific papers-is based on the IT responses and follow-up interviews with technology executives who participated in the 2008 Economist Intelligence Unit operational excellence survey sponsored by SAP.
Posted: 16 Sep 2008 | Published: 16 Sep 2008
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Spotlight on Operations - Sustained Growth through Operational Excellence
sponsored by SAP America Inc
WHITE PAPER: This paper-one of four function specific papers-is based on the operations responses and follow-up interviews with operations executives. The other function-specific papers focus on finance, IT, and sales and marketing.
Posted: 16 Sep 2008 | Published: 16 Sep 2008
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Creating Business Value with Communication-Enabled CRM Processes
sponsored by SAP America Inc
WHITE PAPER: In this paper learn how companies can overcome the limitations in marketing, sales, and service processes by pursuing communication-enabled business processes (CEBPs)–enabled by communication systems that are integrated with business applications.
Posted: 16 Sep 2008 | Published: 16 Sep 2008
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Marketing in the Age of Digital Content:The Business Case for an Enterprise Marketing Platform
sponsored by EMC Corporation
WHITE PAPER: In the age of digital content, marketing departments are increasingly tasked with creating digital experiences to promote their companies' brands.
Posted: 12 Sep 2008 | Published: 12 Sep 2008
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Living Large: Small Companies Yield Big Results with Web Collaboration
sponsored by Cisco Systems, Inc.
WHITE PAPER: Virtual collaboration and online meeting technologies are advancing SMBs reach without huge investments. Learn how this allows them to save costs and land more sales, while better educating consumers and business partners in this paper.
Posted: 04 Sep 2008 | Published: 04 Sep 2008
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Customer Relationship Management - Fast Return on Investment (ROI) in Sage CRM SalesLogix Implementations
sponsored by Sage (UK) Limited
WHITE PAPER: This report explains how a wide range of Sage CRM SalesLogix customers define ROI and the return they are achieving with their Sage CRM SalesLogix implementations.
Posted: 14 Aug 2008 | Published: 14 Aug 2008
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Customer Relationship Management Sales Enablement: User Acceptance Means More Sales
sponsored by Sage (UK) Limited
WHITE PAPER: This paper will outlines how sales enablement is a central component of a successful customer relationship management strategy and distinguishes sales enablement from traditional sales force automation.
Posted: 14 Aug 2008 | Published: 14 Aug 2008
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Delivering the Reports, Plans & Metrics Sales Needs
sponsored by Cognos, an IBM Company
WHITE PAPER: With IT, Sales can scorecard, plan, and understand more about the client, and anticipate opportunities.
Posted: 11 Aug 2008 | Published: 01 Jun 2008
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Delivering Reports, Plans and Metrics for Better Marketing
sponsored by Cognos, an IBM Company
WHITE PAPER: Learn how IT can help deliver critical business information for Marketing resulting in less guesswork, greater customer value, and greater return on investment.
Posted: 11 Aug 2008 | Published: 01 Jun 2008
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The CMO Survival Guide: Four Steps to Marketing Optimization
sponsored by Extraprise Group, Inc.
WHITE PAPER: This report offers a four step approach that can help arm CMO's with the tools necessary to learn from prior practices, prove ROI, embrace accountability, and create and implement programs necessary.
Posted: 10 Aug 2008 | Published: 01 Aug 2008
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Marketing Transformation - How to Lead the Revolution
sponsored by Extraprise Group, Inc.
WHITE PAPER: This Report begins by considering the pressures, internal and external, that are driving the transformation of marketing and its impact on global business.
Posted: 10 Aug 2008 | Published: 01 Jan 2004
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Unlocking the Secret World of White Listing: Insight for Enterprise Email Marketers
sponsored by Silverpop Systems Inc.
WHITE PAPER: This white paper will introduce you to the strange and sometimes confusing world of white listing. It explains how navigate through the process, imparts advice on how to increase your chances of getting on those coveted lists.
Posted: 08 Aug 2008 | Published: 01 Aug 2008
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Web 2.0 Email Marketing: 5 Steps to Unrivaled Results
sponsored by Silverpop Systems Inc.
WHITE PAPER: This whitepaper explores the Internet phenomenon known as "Web 2.0" that is reshaping the Internet and helping marketers. Also discussed are five techniques for staying competitive and achieving high returns in a Web 2.0 world.
Posted: 08 Aug 2008 | Published: 01 Aug 2008
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Leveraging Hosted Applications Solutions to Enhance Customer Value
sponsored by Alcatel-Lucent
WHITE PAPER: This paper defines the capabilities of hosted application solution providers, explores the value proposition for service providers and describes the characteristics that service providers should look for applications and hosted application solution.
Posted: 05 Aug 2008 | Published: 01 Jan 2007
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Kognitio: Driving Increased Performance and Lowering the Total Cost of Ownership (TCO) in the Analytical Environment
sponsored by Kognitio
WHITE PAPER: Kognitio WX2 offers unparalleled performance delivering business insight and an attractive price/performance ratio. This paper will review the importance of increased analytical performance, data management improvements and reduced cycle times
Posted: 28 Jul 2008 | Published: 01 Jul 2008
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Data Modeling: A Necessary and Rewarding Aspect of Data Management
sponsored by Burton Group
WHITE PAPER: Data modeling has evolved from an arcane technique for database designers into an entire family of interrelated techniques that serves many constituencies, including techno-phobic business stakeholders and users. The new maturity of modeling to...
Posted: 18 Jul 2008 | Published: 19 May 2008
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1 - 25 of 58 Matches
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