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  Jun 18, 2013
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Ad Serving

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DEFINITION: Managing and maintaining ad banners for a Web site or collection of Web sites. Ads can then be targeted towards certain types of individuals. It also provides the ability to rotate banners so a user won't see the same ad every time they come back to the same page.
Ad Serving White Papers (View All Report Types)
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Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011
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TOPICS:  Ad Serving | Ad Tracking and Analysis | Advertising | Cost Benefit Analysis | CRM Hosting | Server Management | Server Software | Systems Management | Systems Management Software | TCO
OpenX
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