Advertising Industry White Papers

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Scan a Mobile Barcode, Unlock a New Brand Experience: AT&T Mobile Barcode Services sponsored by AT&T Corp WHITE PAPER: Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips. Posted: 28 Oct 2011 \| Published: 28 Oct 2011 TOPICS: Advertising \| Advertising Industry \| Market Research \| Market Trends \| Marketing \| Marketing Literature \| Mobile Device Management \| Mobile Device Management Software \| Smart Phones \| Wireless Networks

Addressable Advertising Opportunities for Network Operators sponsored by Motorola Solutions WHITE PAPER: This paper provides an overview of advanced advertising opportunities and outlines Motorola's commitment to targeted video advertising. Posted: 05 Jan 2009 \| Published: 23 Dec 2008 TOPICS: Ads \| Advertising \| Advertising Industry \| Digital Cable Services \| Digital Modems \| Digital Telephony \| Digital TV \| Telecommunications Carrier Systems \| Television Broadcasting Industry \| Television Systems