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Customer Loyalty

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ALSO CALLED: Customer Loyalty Programs
DEFINITION: The degree to which customers are predisposed to stay with one company and resist competitive offers.
Customer LoyaltyWhite Papers (View All Report Types)
126 - 150 of 193 Matches Previous Page  | Next Page
Unleash the Power of Marketing to Drive Innovation and Profit
sponsored by SAS
WHITE PAPER: In this white paper, learn what genuine customer centricity looks like, why it matters more than ever, and how organizations can achieve it.
Posted: 11 Oct 2011 | Published: 11 Oct 2011

SAS

Using IBM Social Business to Take Your Business Relationships to the Next Level
sponsored by IBM
WHITE PAPER: This IBM Redguide™ publication provides information about IBM Social Business and includes details about the business need and the value of transformation to a social business. It presents a high-level Social Business component diagram, highlights key capabilities, and includes customer case studies.
Posted: 01 Oct 2011 | Published: 01 Oct 2011

IBM

Leveraging Workforce Management to Deliver Exceptional Customer Experience
sponsored by Infor WFM Workbrain
WHITE PAPER: Read this white paper for a more in-depth look at workforce management tools and how they can work in concert with retail initiatives to deliver on customer expectations.
Posted: 11 Aug 2011 | Published: 08 Aug 2011

Infor WFM Workbrain

Nine Easy Steps for a Quick Customer Experience Tune-Up
sponsored by SAP America, Inc.
WHITE PAPER: As competitors begin to offer comparable products, the customer experience (CE) becomes the new imperative for ensuring customer loyalty and satisfaction. This white paper provides nine easy steps for a quick customer experience tune-up. Use these helpful tips to start improving your customer experience today.
Posted: 25 Jul 2011 | Published: 25 Jul 2011

SAP America, Inc.

The Social Customer Engagement Index
sponsored by SAP America, Inc.
WHITE PAPER: This white paper provides the results of a survey of industry professionals about how they were using social channels to engage customers from a service perspective. Learn how you can leverage these findings to transform your own efforts to integrate social and traditional methods of communication with your customers.
Posted: 25 Jul 2011 | Published: 25 Jul 2011

SAP America, Inc.

Mobile BI: Actionable Intelligence for the Agile Enterprise
sponsored by SAS
WHITE PAPER: This report describes how mobile devices can drive better BI. Find out how top performing companies have made mobile devices the primary platform for BI deployments.
Posted: 28 Jun 2011 | Published: 28 Jun 2011

SAS

Knowledge Management is NOT an Add-on!
sponsored by Consona Corporation
WHITE PAPER: Service and support organizations can benefit tremendously from knowledge. When implemented effectively, knowledge management processes and technology can deliver significant benefits. Read this paper to learn about delivering knowledge-driven CRM.
Posted: 17 Jun 2011 | Published: 01 Oct 2010

Consona Corporation

Service and Support: Made to Measure Using Consona Analytics as a Roadmap to Success
sponsored by Consona Corporation
WHITE PAPER: Management 101 tells us that success in business starts with setting goals and measuring progress toward them. Service and support success requires that all stakeholders know where they’re going and how they’re doing.
Posted: 17 Jun 2011 | Published: 01 Oct 2009

Consona Corporation

Making Support Social: Turning Customer Engagement Into Customer Success
sponsored by Consona Corporation
WHITE PAPER: Social media is fundamentally changing how businesses and their customers interact. In this paper, learn of some of the broad trends in social media, and then provide specific guidance on how to use social media to deliver support better, faster and cheaper.
Posted: 17 Jun 2011 | Published: 01 May 2010

Consona Corporation

Making Service and Support Your Revenue Engine: The Initiative That’s Too Important to Delay
sponsored by Consona Corporation
WHITE PAPER: The value of service and support is hidden in a fog of metrics—measures that link monitors and bulletin boards, populate binders, fascinate managers, annoy employees, and ultimately mislead us about the business. Read this whitepaper and discover the real value of support is the revenue it protects and creates.
Posted: 17 Jun 2011 | Published: 17 Jun 2011

Consona Corporation

Thinking Outside the (Search) Box: Powering Enterprise Search with Knowledge
sponsored by Consona Corporation
WHITE PAPER: Enterprise search delivers the highest value when it helps create a great customer experience. Read this whitepaper to learn how execute enterprise search with knowledge.
Posted: 17 Jun 2011 | Published: 17 Jun 2011

Consona Corporation

Creating Stickiness in the Insurance Industry
sponsored by Thunderhead
WHITE PAPER: With the economy being shaky, the insurance industry has a problem. Customers are increasingly shopping around and making complex demands. Learn how to achieve loyalty in a shaky industry.
Posted: 16 Jun 2011 | Published: 01 Jan 2011

Thunderhead

The Future of Web Content Management
sponsored by Ektron, Inc.
WHITE PAPER: When a content management team is no longer enough to successfully attract and retain customers, what does the future hold for content management? How does context fit into the picture?
Posted: 17 May 2011 | Published: 17 May 2011

Ektron, Inc.

Social Media and Customer Service
sponsored by Pegasystems
WHITE PAPER: One of the biggest issues for companies is creating effective customer services processes.  What if social media could help the problem?
Posted: 11 May 2011 | Published: 11 May 2011

Pegasystems

Transform the Customer Experience with Pega CRM
sponsored by Pegasystems
WHITE PAPER: For years, companies have tried to serve customers in a way that would lead to brand loyalty.  While traditional CRM systems have failed to deliver, a new approach might be just what companies need.
Posted: 11 May 2011 | Published: 11 May 2011

Pegasystems

Commerce Anywhere: A Business and Technology Strategy to Maximize Cross-Channel Commerce Growth
sponsored by Oracle Corporation
WHITE PAPER: E-commerce has gone from fringe to foundation. Now, businesses must tailor their customer serivce approach to the more complex "anytime, anywhere" customer with mobile device in hand. This white paper from Oracle details the "commerce anywhere" approach.
Posted: 26 Apr 2011 | Published: 26 Apr 2011

Oracle Corporation

Four Effective Service Strategies that Drive Brand Advocacy
sponsored by Oracle Corporation
WHITE PAPER: This paper will provide answers, focusing on the four key aspects of service that can combine to create a "WOW!" experience: convenience, speed, relevance, and relationship.
Posted: 25 Apr 2011 | Published: 25 Apr 2011

Oracle Corporation

The Customer Loyalty Playbook: 4 Steps To Build Loyal, High-Value Customers
sponsored by Oracle Corporation
WHITE PAPER: The longer a customer is loyal, the more profit the company gains. Read this brief to learn four steps to help guide your customer loyalty strategy.
Posted: 21 Mar 2011 | Published: 01 Feb 2010

Oracle Corporation

15-Minute Guide to Increasing Customer Loyalty: An Introduction to Enterprise Feedback Management (EFM)
sponsored by MarketTools, Inc.
WHITE PAPER: What is the relationship between a loyal customer and a profitable enterprise and what role can feedback play in improving loyalty? Organizations with fiercely loyal customers take the time to listen to feedback and integrate it into decision making. EFM solutions provide the tools needed help businesses transform feedback into business results.
Posted: 26 Jan 2011 | Published: 26 Jan 2011

MarketTools, Inc.

Moving Towards Customer-Centric Pricing: From Strategy to Implementation, the New Opportunities for Banks to Compete in the Current Economic Downturn
sponsored by IBM
WHITE PAPER: Pricing is a strategic weapon for acquiring new customers and, as importantly, retaining existing ones. As such, effective and innovative pricing strategies are crucial for banks to achieve organic growth. This white paper argues that banks need more than ever technologies such as the BRMS to effectively manage their pricing policies.
Posted: 12 Dec 2010 | Published: 12 Dec 2010

IBM

Continuous Customer Dialogues
sponsored by Infor
WHITE PAPER: The need for customer insight and responsiveness to that insight is the foundation and driving rationale for the emerging CRM concept of continuous customer dialogue through multi-channel touchpoints. This concept is discussed further in the rest of this whitepaper.
Posted: 24 Nov 2010 | Published: 24 Nov 2010

Infor

Deliver Robust Products at Reduced Cost by Linking Model-Driven Software Testing to Quality Management
sponsored by IBM
WHITE PAPER: Your customers expect the highest quality in the products you deliver. Discover how a comprehensive, integrated, automated requirements centric model and code based test environment managed with an extensible quality management system can increase market acceptance, ensure customer loyalty and deliver superior outcomes.
Posted: 02 Nov 2010 | Published: 01 Sep 2009

IBM

Sales: Maximize Profitability, Improve Performance, and Deliver Customer Value
sponsored by SAP America, Inc.
WHITE PAPER: This paper explains how the SAP CRM application equips your sales professionals with the tools and information they need to plan, execute, and analyze sales operations throughout the sales cycle. Continue reading to learn how to maximize profitability, improve performance, and deliver customer value with SAP CRM.
Posted: 03 Sep 2010 | Published: 03 Sep 2010

SAP America, Inc.

Partner Channel Management: Build Stronger Partnerships for Stronger Profits
sponsored by SAP America, Inc.
WHITE PAPER: This paper explores how the SAP CRM application helps you leverage your partner relationships and empower channel partners so they can better market to, sell to, and provide service to your end customers. Continue reading to learn how you can have a more profitable partner channel network – and a more profitable company.
Posted: 02 Sep 2010 | Published: 02 Sep 2010

SAP America, Inc.

Enhancing Constituent Perceptions with CRM for Public Sector: Advancing Beyond Efficiency and Service Improvements
sponsored by SAP America, Inc.
WHITE PAPER: By using a CRM strategy with software solutions, government agencies can achieve a host of benefits when it comes to streamlining business processes and analytical capabilities. Read on to learn how By enabling such CRM processes, governments can build communication campaigns that help shape the public’s perceptions and advance the value delivered.
Posted: 02 Sep 2010 | Published: 02 Sep 2010

SAP America, Inc.
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