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Customer Loyalty

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ALSO CALLED: Customer Loyalty Programs
DEFINITION: The degree to which customers are predisposed to stay with one company and resist competitive offers.
Customer LoyaltyWhite Papers (View All Report Types)
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Create a strong, dynamic customer experience
sponsored by Hewlett-Packard Limited
WHITE PAPER: For retailers hoping to deliver a strong, dynamic customer experience and distinguish themselves from the competition, innovation, execution, and consistency are key. This resource examines the growth of omni-channel retail, and offers tips, tricks, and best practices to help your organization find success.
Posted: 06 Sep 2013 | Published: 30 Nov 2012

Hewlett-Packard Limited

Leveraging the Power of the Peloton to Lead Change
sponsored by Global Knowledge
WHITE PAPER: This white paper combines the concept of the peloton with one of the most widely accepted approaches for enabling change in organizations: John P. Kotter's 8 Steps for Enabling Change.
Posted: 26 Jul 2013 | Published: 19 Jul 2013

Global Knowledge

5 Ways That MSPs Can Capitalize on Cloud Opportunities
sponsored by ConnectWise
WHITE PAPER: This insightful white paper details how MSPs can ensure the continued success of their businesses as the popularity of cloud computing continues to grow by offering the kind of indispensible personalized support to their clients that cloud giants can't provide.
Posted: 22 Jul 2013 | Published: 22 Jul 2013

ConnectWise

Benchmarking the Social Intranet
sponsored by Jive Software
WHITE PAPER: Social business is a relatively new phenomenon. How should your business go about quantifying the success of adoption figures? This resource offers some key insights into the adoption rates of companies ranging from education to finance.
Posted: 15 Jul 2013 | Published: 15 Jul 2013

Jive Software

The Customer Service Balancing Act
sponsored by Jive Software
WHITE PAPER: Access this helpful resource to discover a customer service technology that provides complete integration of all your customer communication channels so that you can achieve a unified view of customer interactions. Read on to discover how this peer-based strategy can cut costs while enhancing customer service by reading now!
Posted: 11 Jul 2013 | Published: 11 Jul 2013

Jive Software

Transform customer experiences and relationships: Three disruptive forces combine for breakthrough innovation
sponsored by Hewlett-Packard Company
WHITE PAPER: In this helpful resource, explore how you can leverage data management, decision support, and agile services to better manage the customer information lifecycle, improve the customer's sentiment about your organization, and turn customers into advocates.
Posted: 28 Jun 2013 | Published: 30 Jun 2012

Hewlett-Packard Company

HP Publishes First Social eBook On Next-Generation Enterprise with Jive-Powered Customer Community
sponsored by Jive Software
WHITE PAPER: In this resource learn about HP's Enterprise 20/20, a collaborative online experience that features a social ebook and Jive-powered public community, where community members participate in a wide variety of discussions about the future of the world, technology and business.
Posted: 24 Jun 2013 | Published: 24 Jun 2013

Jive Software

Customer Experience Management in the New Era of Mobility
sponsored by IBM
WHITE PAPER: View this white paper to learn more about how your business can obtain higher revenues, lower costs and higher customer satisfaction. Mobility provides businesses with the opportunity to provide customers with unique value. It gives customers a channel to interact with their preferred companies.
Posted: 05 Jun 2013 | Published: 24 Aug 2012

IBM

Loss from Legacy Call Center Infrastructure
sponsored by Genesys
WHITE PAPER: Is your legacy call center infrastructure limiting your organization's ability to increase efficiencies, reduce costs, and raise productivity? What's the true cost of a legacy call center? Answer these questions now by consulting this exclusive infographic.
Posted: 04 Sep 2013 | Published: 04 Sep 2013

Genesys

Customer Experience Management: Digital tools to create a compelling brand experience
sponsored by OpenText
WHITE PAPER: In this resource, discover what it takes to provide consistent customer experiences across multiple channels in order to increase brand loyalty, grow profit margins, and reduce costs. Also, learn how web content management (WCM) tools give you the ability to create these experiences.
Posted: 27 Aug 2013 | Published: 31 May 2013

OpenText

Responsive Design
sponsored by OpenText
WHITE PAPER: In this resource, explore how "responsive web design" can help you provide customers with more compelling, contextual, and consistent experiences with your web site. Learn how you can control a single site that caters to all device platforms, making it simpler, faster, and easier to make every site visit a pleasant one.
Posted: 27 Aug 2013 | Published: 30 Jun 2013

OpenText

Best Practices for Customer Service
sponsored by Oracle Corporation
WHITE PAPER: Access this guidebook which explores the experiences of Oracle RightNow customers and highlights best practices they have taken to enable agents to deliver the right answers at the right time, driving increased customer service productivity and increased customer satisfaction.
Posted: 04 Aug 2013 | Published: 02 Aug 2013

Oracle Corporation

Infor Epiphany Customer Interaction Hub
sponsored by Infor
WHITE PAPER: Check out this resource to learn about a customer interaction hub - a comprehensive infrastructure that stores and presents all customer interactions in an organized way, empowering you will a the information you need to form lifelong customer relationships.
Posted: 26 Jul 2013 | Published: 26 Jul 2013

Infor

How IBM helps midsize business thrive: Leveraging Smarter Commerce to improve the customer experience and increase ROI
sponsored by IBM
WHITE PAPER: Today, businesses must meet increased customer demands - and need to optimize service, sales, and supply chain management to do so. This resource offers advice for midsize businesses on how to achieve rapid ROI in a customer-focused world, while leveraging social media and mobile channels to better connect with customers.
Posted: 15 Jul 2013 | Published: 31 Jan 2013

IBM

Magic Quadrant for the CRM Customer Engagement Center
sponsored by Salesforce
WHITE PAPER: Access this comprehensive Gartner report to explore and compare customer engagement center (CEC) applications from today's top vendors. Discover the strengths and weaknesses of these customer service technologies, and decide which is right for your social CRM strategy.
Posted: 08 Jul 2013 | Published: 13 May 2013

Salesforce

Social Intelligence Approaches to Support Four Core Customer Scenarios
sponsored by Hewlett-Packard Company
WHITE PAPER: To get the most value from the wealth of customer data available, businesses have to adapt to new technologies, processes, and strategies. In this helpful resource, discover how to leverage social intelligence to achieve profit-delivering customer management components, and how to integrate these new tools into your CRM environment.
Posted: 28 Jun 2013 | Published: 28 Feb 2013

Hewlett-Packard Company

Cisco® ONE: Traffic Visualization and Control
sponsored by Cisco Systems, Inc.
WHITE PAPER: This resource explores how Cisco ONE's traffic visualization and control capability can help service providers visualize traffic end-to-end across the network and respond to unpredictable network capacity demands quickly, easily, and efficiently.
Posted: 26 Jun 2013 | Published: 30 Apr 2013

Cisco Systems, Inc.

Rethinking WCM to Engage and Retain Customers
sponsored by SearchSoftwareQuality.com
WHITE PAPER: View this white paper to learn more about how businesses are altering their web content management (WCM) strategy. Companies are working to manage the customer experience with a more interactive approach. The connection between WCM and customer experience management (CEM) makes it easy for customers to find what they need.
Posted: 24 May 2013 | Published: 24 May 2013

SearchSoftwareQuality.com

Infor Epiphany Brochure
sponsored by Infor
WHITE PAPER: This helpful resource introduces one CRM tool that allows you to optimize your customer interactions across all communication channels and glean deeper insight into your customer base.  Read on to learn about the specific benefits this technology offers businesses across all sectors.
Posted: 30 Apr 2013 | Published: 31 Dec 2012

Infor

Advancing Your Digital Marketing Strategy with Webtrends Analytics
sponsored by WebTrends
WHITE PAPER: In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.
Posted: 18 Apr 2013 | Published: 18 Apr 2013

WebTrends

Online Testing for Site Optimization: 101
sponsored by WebTrends
WHITE PAPER: Web site optimization can drastically help your business increase conversion rates and bring in revenue, but it is not a simple process. Turn to this informative white paper to learn about the different types and strengths of online testing for site optimization, and determine which process is most effective for your organization.
Posted: 16 Apr 2013 | Published: 16 Apr 2013

WebTrends

Ensuring Success with On-site Testing and Targeting
sponsored by WebTrends
WHITE PAPER: Your company's website is one of your most valuable assets, so it needs to be as effective, informative, and engaging as possible in order to provide the best customer experience. Turn to this white paper to learn the challenges behind optimizing your site and learn how you can avoid the pitfalls while implementing the most effective processes.
Posted: 16 Apr 2013 | Published: 16 Apr 2013

WebTrends

Taking Control with Marketing Optimization
sponsored by WebTrends
WHITE PAPER: Customers today are asking for an engaging, personalized web experience that pulls them in, and your business needs to deliver. Access this white paper to discover the business case for creating personalized web experiences, and discover how marketers are listening to consumers in order to optimize digital marketing strategies.
Posted: 12 Apr 2013 | Published: 12 Apr 2013

WebTrends

Nine Real-World Results from Testing and Targeting
sponsored by WebTrends
WHITE PAPER: In today's wired world, you must make sure your website is optimized for optimal ROI and sales.  Check out this white paper to learn about the business case of web site optimization, and learn from nine brief success stories of businesses across all sectors.
Posted: 12 Apr 2013 | Published: 12 Apr 2013

WebTrends

The State of Customer Analytics: Taking a Proactive Approach to Loyalty and Retention
sponsored by IBM
WHITE PAPER: In today's highly competitive market, it is more important than ever to provide top-tier customer service, and successful businesses know the key to this is leveraging a customer analytics initiative.  Read this resource to learn the ins and outs of customer analytics and the tools you'll need to implement a successful analytics program.
Posted: 11 Apr 2013 | Published: 31 Dec 2012

IBM
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