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Customer Loyalty

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ALSO CALLED: Customer Loyalty Programs
DEFINITION: The degree to which customers are predisposed to stay with one company and resist competitive offers.
Customer LoyaltyWhite Papers (View All Report Types)
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Case Study: Cincinnati Zoo and Botanical Garden
sponsored by IBM
WHITE PAPER: This case study details how the Cincinnati Zoo utilized business analytics to gain deeper insight into visitor behaviors and habits – allowing it to transform customer experience while also reducing its reliance on subsidies.
Posted: 10 Apr 2013 | Published: 31 Mar 2012

IBM

Social Intelligence Approaches to Support Four Core Customer Scenarios
sponsored by Hewlett-Packard Company
WHITE PAPER: This paper outlines some of the best methods for deploying social intelligence to support your CRM strategies. Read this and learn how the right social intelligence can help you win new customers, retain existing customers, reduce the cost of customer management and more. Also, discover specific use cases of social intelligence.
Posted: 03 Apr 2013 | Published: 03 Apr 2013

Hewlett-Packard Company

Achieving customer loyalty with customer analytics
sponsored by IBM
WHITE PAPER: This white paper explores how you can build strong customer relationships in this age of social media and maintain loyal customers who will not only provide you with their valuable business, but also share their enthusiasm online with their peers.
Posted: 11 Feb 2013 | Published: 31 Oct 2012

IBM

Discover Your Inner Leader
sponsored by ConnectWise
WHITE PAPER: Do you have the skills to successfully lead your organization? With the right amount of dedication, anyone can be a leader – including you. Now is the time to start harnessing your inner leader to take your company to the next level. Follow the steps in this eBook to become a leader your team wants to follow.
Posted: 31 Dec 2012 | Published: 31 Dec 2012

ConnectWise

Customer Experience: Empowering People. Powering Brands.
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: The way you do business has changed. Today's customers can make decisions about the products or services you offer without ever contacting your company directly, making an exceptional experience across all customer touch points paramount. Read on to learn about innovative technologies can help you enhance the customer experience.
Posted: 14 Dec 2012 | Published: 14 Dec 2012

Oracle Corporation UK Ltd

BBVA seamlessly monitors and improves its online reputation
sponsored by IBM
WHITE PAPER: This white paper examines a business case for analytics at financial institutions. BBVA, a global group that offers individual and corporate customers a range of financial and non-financial products and services, was interested in knowing what new and existing clients were saying about the business through social media.
Posted: 10 Dec 2012 | Published: 30 Nov 2012

IBM

The MSP Report Advantage
sponsored by N-able Technologies
WHITE PAPER: Discover why professional, standardized reports have emerged as a key success factor for many MSPs and IT services providers, helping prove relevance and demonstrate the value of service delivered to their clients. View now to learn how such reporting can help you gain the title of "Trusted Advisor."
Posted: 06 Dec 2012 | Published: 06 Dec 2012

N-able Technologies

Delivering a Superior Customer Experience
sponsored by Avaya
WHITE PAPER: Research shows that 90% of customer service decision-makers believe delivering quality service is paramount to success. But with tight budgets, businesses today need cost-effective ways of achieving higher service levels. Read on to learn how collaboration in your contact center can keep costs low while increasing service levels.
Posted: 06 Nov 2012 | Published: 30 Apr 2012

Avaya

Is Social Media Transforming Your Business?
sponsored by Oracle Corporation
WHITE PAPER: It's no secret that social media has changed consumer behaviors – but most companies are struggling to capitalize on the unique opportunities it has to offer. Review this resource to learn how incorporating social media into knowledge management, contact centers, and the Web can substantially enhance your customer's experience.  
Posted: 13 Sep 2012 | Published: 01 Mar 2012

Oracle Corporation

Using Case Management to Empower Employees and transform Customer Service
sponsored by Kofax, Inc.
WHITE PAPER: This white paper demonstrates how empowering your employees can lead to significantly improved customer service. Learn how dynamic case management applications can assist in delivering employee empowerment and transform the customer experience.
Posted: 24 Aug 2012 | Published: 24 Aug 2012

Kofax, Inc.

LEGO: Nurturing Consumer Loyalty Bloomberg BusinessWeek Article
sponsored by SAP America, Inc.
WHITE PAPER: This LEGO customer success story reported by Bloomberg Businessweek highlights how LEGO leverages SAP Customer Relationship Managment (SAP CRM), especially the loyalty management software, to run the compnay's customer loyalty program.
Posted: 21 Aug 2012 | Published: 31 Dec 2011

SAP America, Inc.

The State of Customer Data Integration 2012: The What, Why & How of CRM Integration
sponsored by Scribe Software Corporation
WHITE PAPER: Customer data integration helps companies grow and thrive, but businesses still have a long way to go to implement customer relationship management (CRM) in a meaningful way. Check out what over 300 companies said about cloud, their CRM platforms, and customer data integration in this survey.
Posted: 20 Aug 2012 | Published: 20 Aug 2012

Scribe Software Corporation

Why CRM Implementations Fail….And What To Do About It
sponsored by Scribe Software Corporation
WHITE PAPER: Companies are scrambling to implement CRM systems, but they might not be getting what they bargained for if they're not careful. Up to 80% are reporting they're not getting what they were promised. Read this paper and learn how to avoid pitfalls, develop a strategy for your CRM system, and much more.
Posted: 20 Aug 2012 | Published: 01 Mar 2011

Scribe Software Corporation

Cisco IBSG Global Research Reveals New Ways for Banks To Prosper in an Omnichannel World
sponsored by Cisco Systems, Inc.
WHITE PAPER: Banking customers worldwide are ready for an omnichannel experience – are you ready to give it to them? This resource describes the concept of omnichannel banking, why your customers need it, and why you shouldn't wait to offer it to them.
Posted: 17 Aug 2012 | Published: 17 Aug 2012

Cisco Systems, Inc.

Integrative CRM Enhances Midsize Business Agility and Performance
sponsored by IBM
WHITE PAPER: This paper is designed to help IT and business leaders at midsize companies find innovative ways to extend their customer relationship management (CRM) capabilities to capitalize on emerging trends such as cloud, mobile, social media and predictive analytics. Gain essential insight to get closer to your customers and ensure your company's survival.
Posted: 16 Aug 2012 | Published: 01 Jul 2012

IBM

4 Steps to Transforming Your Customer Relationships Using Mobile
sponsored by Appcelerator
WHITE PAPER: Mobility has fundamentally changed the business world, particularly customer relationships. It has not only changed consumer expectations, but also provides a chance to drastically improve the customer experience. Read on to learn 4 simple steps to improving your customer's experience with mobility.
Posted: 15 Aug 2012 | Published: 01 Aug 2012

Appcelerator

Is Your Strategy as Smart as Your Customers?
sponsored by IBM
WHITE PAPER: In this white paper learn the Smart Commerce strategy developed by IBM, designed around customer needs, aspirations, and behavior. This paper goes in depth on each of the four key components of the strategy, demonstrating the work they've done with some of the top names in sports to deliver the Smarter Commerce experience.
Posted: 10 Aug 2012 | Published: 07 Aug 2012

IBM

The Total Economic Impact of IBM® Exceptional Web Experience
sponsored by IBM
WHITE PAPER: Delivering an optimal web experience not only helps you engage with your customers, partners, and employees but also improves relationships and increases your competitive advantage. This resource explores why investing in web experience solutions can help you achieve this.
Posted: 09 Aug 2012 | Published: 30 Mar 2012

IBM

The mini-guide to social customer service
sponsored by Salesforce.com
WHITE PAPER: Social media has fundamentally changed the world of customer service. This comprehensive guide outlines the keys to success to realize your social customer service potential. Learn why actively engaging with customers is imperative, 4 vital customer services areas to focus on, and more.
Posted: 23 Jul 2012 | Published: 01 Jul 2012

Salesforce.com

Smarter Commerce for Consumer Products
sponsored by IBM
WHITE PAPER: The connected customer is changing the way you must conduct business. In order to comply with your customers' demands, you must change the way your products are sourced, manufactured and distributed. Smarter commerce enables this, allowing you to transform how quickly you can manage and adapt your source, market, sell and service processes.
Posted: 18 Jul 2012 | Published: 16 Nov 2011

IBM

Social Customer Service: The Pivotal Driver of the Social Enterprise
sponsored by LiveOps
WHITE PAPER: Read this paper to see how you can maximize your customer relationship management efforts through social customer service and foster brand loyalty, higher customer lifetime value, enhanced customer experience, and higher revenues.
Posted: 06 Jul 2012 | Published: 06 Jul 2012

LiveOps

A smarter approach to CRM: An IBM perspective
sponsored by IBM
WHITE PAPER: With instant access to information, customers expect a purchase experience that matches the ease and speed of the information-gathering experience. Read this white paper, created in collaboration with Frost & Sullivan, to see how a customer relationship management (CRM) solution can help you respond on the customers' terms.
Posted: 05 Jul 2012 | Published: 15 Feb 2012

IBM

Social Media Feedback for Hospitality: Help Every Location Protects its Online Reputation
sponsored by Medallia
WHITE PAPER: The feedback from social media can allow your business to demonstrate value to customers which will ultimately result in customer loyalty and higher revenues. Read this paper to learn how to join customer experience and social media feedback to eliminate customer pain points in a single reporting application.
Posted: 03 Jul 2012 | Published: 03 Jul 2012

Medallia

Social Media and Loyalty: Four Customer Success Stories
sponsored by Medallia
WHITE PAPER: Review this brief resource to learn the details of a CRM strategy that boasts the ability to increase online review scores, enhance referral marketing practices, build a loyal social community, and more. Read through 4 customer success stories and discover how they leveraged this tool to generate more business.
Posted: 28 Jun 2012 | Published: 01 Jun 2012

Medallia

What If Any Agent Could Take Any Call?
sponsored by KANA
WHITE PAPER: Good customer service involves leveraging policies, people, and technology to answer customer questions and solve problems with accuracy, speed, and consistency. Check out this paper for tips on how to relieve customer service pain points and get your agents able to answer calls with ease, and keep customers coming back time and time again.
Posted: 22 Jun 2012 | Published: 22 Jun 2012

KANA
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