Customer Loyalty White Papers

WHITE PAPER: In this white paper, learn what genuine customer centricity looks like, why it matters more than ever, and how organizations can achieve it.

Posted: 11 Oct 2011 | Published: 11 Oct 2011

WHITE PAPER: This IBM Redguide™ publication provides information about IBM Social Business and includes details about the business need and the value of transformation to a social business. It presents a high-level Social Business component diagram, highlights key capabilities, and includes customer case studies.

Posted: 01 Oct 2011 | Published: 01 Oct 2011

WHITE PAPER: With the economy being shaky, the insurance industry has a problem. Customers are increasingly shopping around and making complex demands. Learn how to achieve loyalty in a shaky industry.

Posted: 16 Jun 2011 | Published: 01 Jan 2011

WHITE PAPER: When a content management team is no longer enough to successfully attract and retain customers, what does the future hold for content management? How does context fit into the picture?

Posted: 17 May 2011 | Published: 17 May 2011

WHITE PAPER: One of the biggest issues for companies is creating effective customer services processes.  What if social media could help the problem?

Posted: 11 May 2011 | Published: 11 May 2011

WHITE PAPER: E-commerce has gone from fringe to foundation. Now, businesses must tailor their customer serivce approach to the more complex "anytime, anywhere" customer with mobile device in hand. This white paper from Oracle details the "commerce anywhere" approach.

Posted: 26 Apr 2011 | Published: 26 Apr 2011

WHITE PAPER: This paper will provide answers, focusing on the four key aspects of service that can combine to create a "WOW!" experience: convenience, speed, relevance, and relationship.

Posted: 25 Apr 2011 | Published: 25 Apr 2011

WHITE PAPER: The longer a customer is loyal, the more profit the company gains. Read this brief to learn four steps to help guide your customer loyalty strategy.

Posted: 21 Mar 2011 | Published: 01 Feb 2010

WHITE PAPER: What is the relationship between a loyal customer and a profitable enterprise and what role can feedback play in improving loyalty? Organizations with fiercely loyal customers take the time to listen to feedback and integrate it into decision making. EFM solutions provide the tools needed help businesses transform feedback into business results.

Posted: 26 Jan 2011 | Published: 26 Jan 2011

WHITE PAPER: The need for customer insight and responsiveness to that insight is the foundation and driving rationale for the emerging CRM concept of continuous customer dialogue through multi-channel touchpoints. This concept is discussed further in the rest of this whitepaper.

Posted: 24 Nov 2010 | Published: 24 Nov 2010

WHITE PAPER: Your customers expect the highest quality in the products you deliver. Discover how a comprehensive, integrated, automated requirements centric model and code based test environment managed with an extensible quality management system can increase market acceptance, ensure customer loyalty and deliver superior outcomes.

Posted: 02 Nov 2010 | Published: 01 Sep 2009

WHITE PAPER: CVE is a predictive, adaptive approach to linking front and back office functions through the prism of advanced business intelligence and analytics. Read this paper to learn how to link strategy and operations with CVE for better customer loyalty and margins.

Posted: 02 Sep 2010 | Published: 02 Sep 2010

WHITE PAPER: Read this paper to learn how SAP for Banking solutions, which encompass the SAP® CRM application, encourage agility and customer centricity in today’s demanding market. By seamlessly connecting front- and back-office tasks, they can provide a superior customer experience and stronger top-line growth.

Posted: 02 Sep 2010 | Published: 02 Sep 2010

WHITE PAPER: This paper explains how to move the contact center beyond operational efficiency to business effectiveness and provides best practices employed by businesses that already operate their contact centers as profit centers and touching on the technology that makes it possible. Read on to learn how to transform your contact center into a profit center.

Posted: 10 Aug 2010 | Published: 10 Aug 2010

WHITE PAPER: This paper presents the main differences between integrated and unified contact centers, and gives five reasons why it is imperative for contact centers to adapt a unified solution. Read on to learn how adopting such a solution can increase productivity, decrease costs, and enhance the customer experience, thereby increasing customer loyalty.

Posted: 10 Aug 2010 | Published: 10 Aug 2010

WHITE PAPER: UC can increase revenue and enhance customer relationships all while reducing costs, but developing a UC strategy can seem like a daunting task. In light of this, this paper outlines 7 things organizations should consider as they begin to develop a UC strategy. Read on to learn some helpful hints and strategies to ensure a successful UC deployment.

Posted: 10 Aug 2010 | Published: 10 Aug 2010

WHITE PAPER: Understanding how to manage many different types of back-office tasks in the most consistent and efficient manner is a perplexing challenge. This paper will describe how automated workforce optimization is the solution. Continue reading to learn how to improve the customer experience while decreasing required staffing through predictive modeling.

Posted: 10 Aug 2010 | Published: 10 Aug 2010

WHITE PAPER: Take a look at the concept of a solution-centric business model, where companies provide a combination of products and services designed to meet specific customer needs. Explore best practices that include properly balancing products and services, and aligning activities across sales, service, and marketing.

Posted: 07 Aug 2009 | Published: 07 Aug 2009

WHITE PAPER: This white paper shows how Oracle WebLogic Server supports the next generation of enterprise applications and services. Learn how to leverage the Java EE 5 advantage and dramatically speed development of SOA applications.

Posted: 13 May 2009 | Published: 04 Nov 2008

WHITE PAPER: Methods for capturing customer attention and loyalty may have changed over the years, but the basic DNA of business has not - a focus on establishing new customer relationships and retaining existing ones. This paper provides both a business & technology insight into the credit card customer service workflow.

Posted: 13 May 2009 | Published: 12 May 2009

WHITE PAPER: By implementing loyalty programs that are integrated across sales, service, and marketing - across all channels of interaction - a firm can greatly enhance the customer experience, increase customer retention, and foster development of a community of people who serve as advocates for the business.

Posted: 27 Apr 2009 | Published: 27 Apr 2009

WHITE PAPER: Interaction center managers, along with their counterparts in sales, marketing, and service, are being asked to deliver greater value on shoestring budgets. While the conventional reaction in tough economic times is to simply cut costs and services, the nature of the current downturn indicates that austerity measures of the past won't work today.

Posted: 27 Apr 2009 | Published: 27 Apr 2009

WHITE PAPER: This paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by SPSS Inc.'s text analytics solutions.

Posted: 20 Feb 2009 | Published: 20 Feb 2009

WHITE PAPER: This paper examines how many executives are beginning to understand that cutting cost by outsourcing call center operations isn't always the best solution. Learn how "cheaper" often comes at the expense of "better".

Posted: 20 Feb 2009 | Published: 20 Feb 2009

WHITE PAPER: The focus of this paper is to provide readers a comprehensive understanding of real-world deployment practices, trends and ROI anecdotes for enterprise portal technologies.

Posted: 14 Jan 2009 | Published: 14 Jan 2009