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Churn

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ALSO CALLED: Churning, Customer Churning, Carrier Switches (Churn)
DEFINITION: Churn rate is a measure of customer or employee attrition, and is defined as the number of customers who discontinue a service or employees who leave a company during a specified time period divided by the average total number of customers or employees over that same time period. For example, churn rate has been an ongoing concern of telephone and cell phone services in areas where several companies  … 
Definition continues below.
Churn White Papers (View All Report Types)
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10 Digital Marketing Tips for a Successful 2015
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this valuable white paper to learn more about the top 10 digital marketing trends from last year that are making a big splash in the field today
Posted: 06 Feb 2015 | Published: 06 Feb 2015

Silverpop Systems Inc. an IBM Company

12 Reasons you Don't Need to Monitor Your Apps
sponsored by IBM
WHITE PAPER: This sarcastic guide gives insight into why application monitoring is so important to application success and business/customer relationships. Read on for 12 (very false) reasons why you don't need to monitor your applications.
Posted: 29 Jan 2015 | Published: 29 Jan 2015

IBM

1E & Microsoft ConfigMgr 2012 better together
sponsored by 1e Inc
WHITE PAPER: With many organizations now using, or planning to migrate to, ConfigMgr 2012, this document is an analysis of how 1E's products/solutions and ConfigMgr are better together. Access this technical report to learn how this combination can save billions, solve problems and simplify the management of large, complex IT environments.
Posted: 05 Mar 2015 | Published: 05 Mar 2015

1e Inc

4 Steps to Building a Successful UC&C Strategy
sponsored by Dell, Inc.
WHITE PAPER: In this white paper, learn the four steps to UC&C success and how to maximize your ROI. Read on to discover how choosing the right server platform and software as a service (SaaS) provider equip you with the proper tools for a successful UC&C strategy.
Posted: 05 Feb 2015 | Published: 01 Oct 2014

Dell, Inc.

4 Steps to Building a Unified Communications and Collaboration Infrastructure
sponsored by Dell, Inc. and Intel®
WHITE PAPER: Virtual face time with customers theoretically means organizations can cut T&E budgets while keeping the wheels of commerce turning. But savvy IT decision makers know this is just half the story. The real power of UC&C isn't tactical; it's strategic.
Posted: 13 Oct 2014 | Published: 13 Oct 2014

Dell, Inc. and Intel®

5 Critical Requirements for a Future-Ready Contact Center
sponsored by Genesys
WHITE PAPER: According to a recent Aberdeen Research on Omnichannel Customer Care, "Companies that connect all their customer service channels... report 89% customer retention, compared to 33% for those that haven't."
Posted: 09 Mar 2015 | Published: 09 Mar 2015

Genesys

5 Elements of a Successful Patient Engagement Strategy
sponsored by athenahealth Inc.
WHITE PAPER: This white paper details the importance of patient engagement in today's healthcare environment and accentuates the 5 elements of a successful patient engagement strategy.
Posted: 10 Feb 2015 | Published: 10 Feb 2015

athenahealth Inc.

5 Tips for "White Space" Emails That Educate, Entertain, and Engage
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this valuable white paper to learn more about informative "white space" emails as a contrast to the traditional sales driven marketing email. With informative tricks and educational tips and trends to build intimate relationships with the customer, read on to find out how white space emails could ultimately fuel revenue for your company.
Posted: 06 Feb 2015 | Published: 06 Feb 2015

Silverpop Systems Inc. an IBM Company

5 tips to deliver more interactive, engaging experiences to your users
sponsored by Hewlett-Packard Limited
WHITE PAPER: This guide explores 5 tips for delivering more interactive and engaging content to the consumer, while enhancing customer experience.
Posted: 12 Feb 2014 | Published: 14 Oct 2013

Hewlett-Packard Limited

 Achieving Measurable Gains by Automating Claims Processing
sponsored by Kofax, Inc.
WHITE PAPER: This white paper identifies seven levels of claims automation and provides a roadmap that can be followed to enhance claims processing for insurance companies worldwide.
Posted: 01 Apr 2010 | Published: 31 Mar 2010

Kofax, Inc.

10 Best Practices for Reducing the Stress of IT Audits
sponsored by Dell Software
WHITE PAPER: This paper presents 10 best practices that can greatly reduce or even eliminate the angst so commonly associated with IT audits.
Posted: 20 Oct 2008 | Published: 17 Oct 2008

Dell Software

10 Places SAP Customers Can Reduce Data Management Costs
sponsored by Winshuttle, LLC
WHITE PAPER: This white paper highlights 10 key places SAP customers can reduce IT operational costs, with a focus on trimming support and data entry costs by automating data entry.
Posted: 03 Dec 2008 | Published: 03 Dec 2008

Winshuttle, LLC

10 Steps to Safeguard Small Business Data
sponsored by i365, makers of Evault
WHITE PAPER: What should you do to protect your data if your resources are limited? This paper describes ten steps to safeguard business data.
Posted: 16 Oct 2008 | Published: 16 Oct 2008

i365, makers of Evault

10 tips to integrate mobile and social marketing
sponsored by IBM
WHITE PAPER: In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels.
Posted: 18 Feb 2014 | Published: 30 Nov 2013

IBM

11 Habits for Highly Successful BPM Programs: Proven Steps for Getting Started with Process Improvement
sponsored by IBM
WHITE PAPER: Read this paper for an outline of the steps an organization needs to take to achieve enterprise-wide business process management success.
Posted: 15 Dec 2010 | Published: 15 Dec 2010

IBM

12 Tips to Assess Online Retail Readiness for the Holidays
sponsored by Gomez
WHITE PAPER: Overall Web performance - including availability, responsiveness and consistency - can have a huge impact on an online retailer's revenues, brand and customer satisfaction. Read this whitepaper to learn 12 tips to assess online retail readiness for the upcoming holiday season.
Posted: 15 Sep 2009 | Published: 14 Sep 2009

Gomez

15-Minute Guide to Increasing Customer Loyalty: An Introduction to Enterprise Feedback Management (EFM)
sponsored by MarketTools, Inc.
WHITE PAPER: What is the relationship between a loyal customer and a profitable enterprise and what role can feedback play in improving loyalty? Organizations with fiercely loyal customers take the time to listen to feedback and integrate it into decision making. EFM solutions provide the tools needed help businesses transform feedback into business results.
Posted: 26 Jan 2011 | Published: 26 Jan 2011

MarketTools, Inc.

2008 ERP in the Mid-Market
sponsored by Sage North America
WHITE PAPER: This report explores feedback from over 500 mid-size companies, and aims to serve as a roadmap to those that desire to reduce costs, and improving accuracy and delivery performance.
Posted: 13 Jan 2009 | Published: 13 Jan 2009

Sage North America

3 Smart Moves That Slash Intermodal Costs
sponsored by Quintiq
WHITE PAPER: Even with near limitless intermodal options, planners typically fall back on familiar routes and patterns – regardless of whether or not there's a better way to operate. Fortunately, this resource lays out three smart moves that slash intermodal costs while delivering real planning transparency.
Posted: 31 Mar 2014 | Published: 31 Mar 2014

Quintiq

4 Steps to Transforming Your Customer Relationships Using Mobile
sponsored by Appcelerator
WHITE PAPER: Mobility has fundamentally changed the business world, particularly customer relationships. It has not only changed consumer expectations, but also provides a chance to drastically improve the customer experience. Read on to learn 4 simple steps to improving your customer's experience with mobility.
Posted: 15 Aug 2012 | Published: 01 Aug 2012

Appcelerator

5 Best Practices for Telling Great Stories with Data
sponsored by Tableau Software
WHITE PAPER: Data doesn't have to be only fact driven and metric. Learn these five best practices to help you make sense and order out of a disparate collection of facts.
Posted: 20 Feb 2008 | Published: 01 Feb 2008

Tableau Software

5 Steps toward Disaster Preparedness
sponsored by Cisco Systems, Inc.
WHITE PAPER: For small and medium-sized businesses (SMBs), the impacts of a disaster can result in loss of or lack of access to data, applications, and work facilities. This paper explains five key steps to consider when implementing a program for your company.
Posted: 25 Sep 2008 | Published: 25 Sep 2008

Cisco Systems, Inc.

5 Tips For Setting Measurable Social Media Goals
sponsored by MarketWired
WHITE PAPER: While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.
Posted: 20 Feb 2014 | Published: 20 Feb 2014

MarketWired

5 Ways ERP Can Help You Implement Lean
sponsored by Epicor Software Corporation
WHITE PAPER: Improve productivity and customer service with a lean approach to manufacturing. Read this white paper to learn how ERP works with lean to identify value and non-value components with your SAP system to give you a competitive edge.
Posted: 25 Apr 2007 | Published: 01 Apr 2007

Epicor Software Corporation

5 Ways to Optimize Your Workforce for Customer Contact in a Social Marketplace
sponsored by Aspect
WHITE PAPER: This white paper discusses how workforce, quality and performance management capabilities provide practical business processes and tools for effective staffing, monitoring, reporting, evaluation and coaching.
Posted: 29 Aug 2013 | Published: 29 Aug 2013

Aspect
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CHURN DEFINITION (continued): … Churn rate is a measure of customer or employee attrition, and is defined as the number of customers who discontinue a service or employees who leave a company during a specified time period divided by the average total number of customers or employees over that same time period. For example, churn rate has been an ongoing concern of telephone and cell phone services in areas where several companies compete and make it easy to transfer from one service to another. Changes in a business' churn rate can provide feedback for a company as it may indicate customer response to service, pricing, competition and so on, as well as the average length of time an individual remains a customer. As such, churn rate is an important business metric. To estimate future churn rates, predictive technology is sometimes applied, in a process known as predictive churn modeling.

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