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ALSO CALLED: Banner Advertising, Ad Banners
DEFINITION: Depending on how it's used, a banner is either a graphic image that announces the name or identity of a site (and often is spread across the width of the Web page) or is an advertising image. Advertisers sometimes count banner "views,"or the number of times a banner graphic image was downloaded over a period of time.
Banner Ads White Papers (View All Report Types)
1 - 25 of 40 Matches Previous Page  |  Next Page
A Guide to the Value of Reliable Data in Retail Banking
sponsored by DataFlux Corporation
WHITE PAPER: Banks need to get smarter, attract the right customers, implement customer level risk management, and implement risk adjusted customer relationship pricing and all of this is dependent on trusted data. This paper examines the impact of unreliable data on retail banks. It then defines the requirements needed to guarantee data reliability in banking.
Posted: 04 Nov 2009 | Published: 04 Nov 2009


Addressing the challenges of implementing a customer-centric strategy
sponsored by Infor CRM
WHITE PAPER: The need for customer insight and responsiveness to that insight is the foundation and driving rationale for the emerging CRM concept of continuous customer dialogue through multi-channel touchpoints.
Posted: 05 Dec 2008 | Published: 05 Dec 2008


B2B Lead Gen: Marketing ROI Performance & Evaluation Study
sponsored by Citrix Online
WHITE PAPER: MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.
Posted: 21 Aug 2009 | Published: 21 Aug 2009


Best Practices of the Best-Run Sales Organizations
sponsored by SAP AG
WHITE PAPER: Leadership teams in today's strongest sales groups have discovered best practices to achieve exponential results. This SAP Executive Insight looks at leading-edge companies and examines how they excel in areas where most sales organizations struggle.
Posted: 08 Jun 2009 | Published: 08 Jun 2009


Best Practices of the Best-Run Sales Organizations: Sales Opportunity Blueprinting
sponsored by SAP AG
WHITE PAPER: Leadership teams in today's strongest sales groups have discovered best practices to achieve exponential results. This SAP Executive Insight looks at leading-edge companies and examines how they excel in areas where most sales organizations struggle.
Posted: 27 Apr 2009 | Published: 27 Apr 2009


Channel Sales Management: New Applications for High-Tech Vendors
sponsored by SAP AG
WHITE PAPER: Channel management is a pressing issue for high-tech manufacturers that sell through partners. IDC believes that companies that leverage channels partners should begin to integrate channel management into broader corporate infrastructure applications that include the supply chain and potentially PLM applications.
Posted: 26 Jan 2009 | Published: 26 Jan 2009


Choosing the Best CRM for Your Organization
sponsored by Oracle Corporation
WHITE PAPER: Explore four Customer Relationship Management (CRM) deployment scenarios and how to choose a CRM solution that will best meet your company's needs today and support your business as it grows and evolves.
Posted: 26 Sep 2007 | Published: 26 Sep 2007


Connect and Empower Mobile Salespeople
sponsored by Oracle Corporation
WHITE PAPER: Read this free white paper to see how mobile CRM will give your sales team a winning record on the road.
Posted: 10 Jun 2009 | Published: 10 Jun 2009


Creating Enduring Customer Relationships
sponsored by Oracle Corporation
WHITE PAPER: Read this white paper to learn how investing in a new loyalty solution or improving your existing one will enable you to truly differentiate your business around the customer experience and drive lasting relationships.
Posted: 10 Jun 2009 | Published: 10 Jun 2009


CRM Built for Customer Service: The Executive Guide to Selecting CRM that Meets Service Needs
sponsored by Pivotal CRM, a CDC Software solution
WHITE PAPER: This paper explores core principles companies can use to help them select a CRM system.
Posted: 20 Feb 2009 | Published: 20 Feb 2009


CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs
sponsored by Pivotal CRM, a CDC Software solution
WHITE PAPER: How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.
Posted: 23 Jul 2009 | Published: 23 Jul 2009


CRM Built for Sales: The Executive Guide to Selecting CRM That Meets Sales Needs
sponsored by Pivotal CRM, a CDC Software solution
WHITE PAPER: This white paper provides core principles companies can use to help them select a CRM system that each sales user feels was built just for them.
Posted: 20 Feb 2009 | Published: 20 Feb 2009


CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success
sponsored by Pivotal CRM, a CDC Software solution
WHITE PAPER: This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business.
Posted: 20 Feb 2009 | Published: 20 Feb 2009


Delivering Customer Value: Innovative Approaches to Maintain Competitive Success
sponsored by SAP AG
WHITE PAPER: This paper explores the concepts of sales growth in relation to understanding who your customers are, connecting a go-to-market strategy with technology, and using technology to sharpen internal practices.
Posted: 02 Feb 2008 | Published: 02 Feb 2008


Differentiate Your Company with Complete CRM
sponsored by Oracle Corporation
WHITE PAPER: This white paper will expand on what Oracle defines as Complete CRM - how businesses can better engage customers and users, manage customer transactions, and analyze results to adapt and take advantage of changing business and economic circumstances to realize greater value from CRM.
Posted: 10 Jun 2009 | Published: 10 Jun 2009


Effective Negotiating: 5 Rules for Smooth Transactions
sponsored by Global Knowledge
WHITE PAPER: This white paper discusses five rules for negotiating that can help make the transaction more pleasant for everyone involved and better your chances at getting what you want.
Posted: 13 Mar 2009 | Published: 13 Mar 2009


Empowerment as a Growth Strategy
sponsored by Oracle Corporation
WHITE PAPER: Companies are using technology and other tools to help employees deliver an organization's best collective thinking during each customer interaction. Among them is Hewlett-Packard (HP), which we will feature in this paper. We will also explain why empowering your key customer-facing employees is the new path to achieving extraordinary results.
Posted: 26 Sep 2007 | Published: 26 Sep 2007


Getting Started with Master Data Management
sponsored by DataFlux Corporation
WHITE PAPER: This paper focuses on what is master data, why it is needed, how to get started in managing it, and methodologies for implementing master data management.
Posted: 05 Jan 2009 | Published: 05 Jan 2009


How to Ensure That Your Employees Will Want to Use CRM
sponsored by Pivotal CRM, a CDC Software solution
WHITE PAPER: This paper outlines the technology building blocks that enable you to create an information-rich environment that empowers your workforce to perform at its peak. Learn how to use data to its fullest--without having to become IT experts.
Posted: 20 Feb 2009 | Published: 20 Feb 2009


How to Market and Sell Services with Webinars
sponsored by Citrix Online
WHITE PAPER: This new Quantum Leap Marketing white paper explores how to successfully market and sell services with Webinars so that you get maximum mileage out of your marketing budget.
Posted: 21 Aug 2009 | Published: 21 Aug 2009


How to Use the Six Laws of Persuasion during a Negotiation
sponsored by Global Knowledge
WHITE PAPER: Discover the Six Laws of Persuasion and learn how to use them to conduct more effective negotiations.
Posted: 10 Dec 2008 | Published: 10 Dec 2008


Improving Sales Productivity: An Opportunity for Sales and IT Leadership
sponsored by Microsoft
WHITE PAPER: The main focus of this white paper is about revealing key factors in sales rep productivity, including what helps improve their efficiency (increasing selling time) and effectiveness (getting better results from the available selling time). Both are important and require strong leadership and teamwork between the sales and IT departments.
Posted: 18 Aug 2009 | Published: 18 Aug 2009


Intelligent Merchandising: Creating a Unique Shopping Experience, Part 1
sponsored by SAP AG
WHITE PAPER: Learn how you can how you can hook customers with fresh, unusual and relevant shopping experiences. Drive customer loyalty by training, empowering and providing employees with the technical tools to capture the nuances of customer behavior.
Posted: 24 Mar 2008 | Published: 24 Mar 2008


Intelligent Merchandising: Creating a Unique Shopping Experience, Part 2
sponsored by SAP AG
WHITE PAPER: Anticipating customer needs is a better predictor of success than just responding to what customers say they want. Read this white paper to learn how you can create a unique customer experience by anticipating customers' lifestyle needs and demands.
Posted: 24 Mar 2008 | Published: 24 Mar 2008


Intelligent Merchandising: Creating a Unique Shopping Experience, Part 3
sponsored by SAP AG
WHITE PAPER: The amount of customer information available grows every day. Learn why it is critical for you to analyze and understand customer information in order to draw meaningful conclusions about consumer lifestyles, buying habits and shopping behaviors.
Posted: 24 Mar 2008 | Published: 24 Mar 2008

1 - 25 of 40 Matches Previous Page   1  2   Next Page
 
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