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 Dec 4, 2009
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ALSO CALLED: Banner Advertising, Ad Banners
DEFINITION: Depending on how it's used, a banner is either a graphic image that announces the name or identity of a site (and often is spread across the width of the Web page) or is an advertising image. Advertisers sometimes count banner "views,"or the number of times a banner graphic image was downloaded over a period of time.
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Avatars Proven to Increase Advertising Effectiveness
sponsored by Humanity Interactive
CASE STUDY: Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.
Posted: 09 Oct 2009 | Published: 09 Oct 2009
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TOPICS:  Advertising | Click-Throughs | CRM | CRM Analytics | CRM Services | Market Research | Market Segments | Market Trends | Marketing | Marketing Information Systems | Online Advertising | Online Marketing | Search Engine Marketing
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