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ALSO CALLED: Churning, Customer Churning, Carrier Switches (Churn)
DEFINITION: In a general context, churn is a synonym for agitation or turnover. The term derives from a dairy procedure that results in butter (one agitates cream in a wooden container; churn is the word for both the container and the process), but is often used to refer to something that is turning over, either literally or figuratively. In a business context, it generally refers to customer or employee turnover,  … 
Definition continues below.
Churn Multimedia (View All Report Types)
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Taking control of the customer experience in retail banking
sponsored by Hewlett-Packard Limited
WEBCAST: This on-demand webcast examines the value of customer-centricity in retail banking, and offers key insights to help you take control of the customer experience.
Posted: 17 Dec 2013 | Premiered: Nov 12, 2013

Hewlett-Packard Limited

The Business Value of CX: Attracting New Customers
sponsored by Oracle Corporation
VIDEO: Access this brief video to hear from Brian Curran the VP of customer experience at Oracle to learn more about the fundamentals of attracting new customers and fostering loyalty through exceptional customer experiences.
Posted: 13 Mar 2015 | Premiered: 25 Oct 2012

Oracle Corporation

The Service Cloud in Action: Empower Call Center Teams and Customers
sponsored by Oracle Corporation
VIDEO: This video shows the many ways in which service clouds can assist in providing a complete customer service management approach across both assisted and self-service channels. Learn how cloud services can ensure your customers find the right answers quickly, wherever they are, and how you can better equip your customer support team.
Posted: 15 Sep 2015 | Premiered: 03 Jun 2015

Oracle Corporation

Valentino: It's all about customer satisfaction
sponsored by Hewlett-Packard Limited
WEBCAST: This brief video explores how high fashion brand Valentino improved its customer relations by developing and implementing a set of fully-integrated mobile apps. Watch now to discover the new technologies that supported Valentino's CRM initiatives.
Posted: 20 May 2013 | Premiered: May 20, 2013

Hewlett-Packard Limited

Webinar: Simplify Customer Interactions with Policy Automation
sponsored by Oracle Corporation
WEBCAST: In this webinar Oracle experts Timothy Doherty and Harriet Franklin explain how to empower your customers and employees. Access now to hear from Hanno Hesse about how one platform has empowered customers.
Posted: 23 Sep 2015 | Premiered: Aug 25, 2015

Oracle Corporation

What defines an effective user experience?
sponsored by Hewlett-Packard Limited
WEBCAST: In this on-demand webcast, learn what makes for an effective user experience and discover how the right user experience design service can help you find success.
Posted: 10 Mar 2014 | Premiered: Nov 17, 2013

Hewlett-Packard Limited

Taking Stock of Product Data: Using Data Quality to Refine PIM Initiatives
sponsored by DataFlux Corporation
WEBCAST: This live webcast will address the applicability of data quality and data integration techniques within product information management (PIM) initiatives. View this webcast to learn how to address these and other facets of PIM initiatives.
Posted: 04 Oct 2007 | Premiered: Aug 1, 2007

DataFlux Corporation

Test and simulate rules using WebSphere ILOG Business Rules Management System
sponsored by IBM
PRODUCT DEMO: Learn how WebSphere ILOG BRMS allows organizations to easily adapt business rules while ensuring compliance with policy requirements and analyzing the business impact of changes against key KPIs. You will see how the BRMS is used in the back office to create eligibility rules that will be used to automatically screen auto insurance applicants.
Posted: 12 Dec 2010 | Premiered: 12 Dec 2010


Test without writing a single line of code…really
sponsored by Hewlett-Packard Company
WEBCAST: In this webcast, you will see how a customer is increasing the speed and effectiveness of their packaged apps testing projects by using best practices and testing accelerators. Inside, learn about solutions that can enhance development and testing efforts for business-critical systems that organizations rely on.
Posted: 25 Nov 2013 | Premiered: Nov 25, 2013

Hewlett-Packard Company

The Agile Data Warehouse Webinar - Next Generation BI
sponsored by RightScale
WEBCAST: Watch this webinar and find out about the new approach to Business Intelligence (BI) that takes advantage of the cloud as a disruptive technology combined with next-generation software applications.
Posted: 24 Feb 2010 | Premiered: Feb 24, 2010


The Alcatel-Lucent OmniAccess 8550 WebServices Gateway: AUTOMATED WORKFLOW FOR IMPROVED PAT IENT CARE
sponsored by Alcatel-Lucent
WEBCAST: The Alcatel-Lucent OmniAccess 8550 Web Services Gateway is a network appliance that secures automated business processes to meet corporate governance obligations.
Posted: 07 Apr 2008 | Premiered: Apr 3, 2008


The Benefits Of Virtualizing Citrix XenApp with Citrix XenServer
sponsored by Citrix
PODCAST: Virtualization is now generally recognized as one of the key enablers of these objectives. As organizations explore virtualization solutions, the challenge is to select the right strategic vendor with the best solution set for their business.
Posted: 20 Aug 2008 | Premiered: Aug 20, 2008


The First Mile - Business Critical Real Time Customer Interactions
sponsored by Kofax, Inc.
WEBCAST: In this age of the empowered customer, companies are pressured to stay on their toes so as to retain customer loyalty in the most intuitive, fast, responsive means possible. In this fascinating webcast, learn the importance of the business-critical First Mile of customer interactions – the point at which customer loyalty is either gained or lost.
Posted: 31 Mar 2014 | Premiered: Mar 31, 2014

Kofax, Inc.

The management cockpit approach to running your IT environment
sponsored by Hewlett-Packard Company
WEBCAST: As IT environments become more dynamic, your operations teams need a unified approach to management and monitoring. In this webcast, learn how automatic detection and automated monitoring setup and configuration are two methods for meeting IT challenges. Inside, discover how the "management cockpit" improves management, and much more.
Posted: 13 Nov 2013 | Premiered: Nov 13, 2013

Hewlett-Packard Company

The Next Generation of CRM - Engaging with the Empowered Customer in Turbulent Times
sponsored by SAP America, Inc.
WEBCAST: This Webcast and complimentary Podcast explores today's consumer trends and new customer strategies that will help companies not only survive the current economy but emerge as a leader in the long run.
Posted: 13 Mar 2009 | Premiered: Mar 31, 2009, 12:00 EDT (16:00 GMT)

SAP America, Inc.

The Next Generation of CRM - Engaging with the Empowered Customer in Turbulent Times
sponsored by SAP America, Inc.
PODCAST: In this Podcast, Dr. Volker Hildebrand, VP CRM Product Management, SAP, will discuss these significant trends and outline SAP's approach to a new generation of CRM that will help companies not only survive the current economy but emerge as a leader in the long run.
Posted: 14 Apr 2009 | Premiered: Apr 14, 2009

SAP America, Inc.

The Rise of Collaboration in the Budgeting Process
sponsored by Tagetik Software
WEBCAST: Learn how companies can use social software in combination with Business Intelligence applications to improve decision-making in key business processes.Watch this webcast presented by Tagetik, Microsoft and featuring Gartner as new collaboration strategies and methodologies for budgeting and forecasting are introduced.
Posted: 11 Jun 2010 | Premiered: Jun 22, 2010, 11:00 EDT (15:00 GMT)

Tagetik Software

Tips from the Trade – Competing on Web Analytics
sponsored by SAS
WEBCAST: The online channel has been one of the more successful areas of business during these economic times, but most businesses are still behind when it comes to web analytics. Watch this webcast to also learn the overall best practices and the future needs within online analytics.
Posted: 20 Aug 2009 | Premiered: Aug 20, 2009


TiVo Reduces Call Center Costs
sponsored by Google Search Appliance
VIDEO: Implementing the Google Search Appliance not only reduced the amount of time TiVo's Customer Support Agents spent searching for content, it also reduced time spent on the phone with customers, ultimately leading to reduced call center costs. Watch this video.
Posted: 29 Nov 2010 | Premiered: 29 Nov 2010

Google Search Appliance

Transitioning to the software defined data center (SDDC)
sponsored by Hewlett-Packard Company
WEBCAST: There is a significant investment in the monitoring tools that support your current physical and virtualized infrastructure. This webcast will help you develop tactical and strategic plans for transitioning to the new challenges of managing and optimizing the abstracted infrastructure elements of the SDDC.
Posted: 26 Nov 2013 | Premiered: Nov 26, 2013

Hewlett-Packard Company

Unlock the Value of Your Enterprise Apps with Smart Process Apps
sponsored by Fujitsu
WEBCAST: In this webcast, discover how Smart Process apps - designed to support variable, people-intensive, frequently-changing applications - can optimize collaborative business processes in your organization and deliver more value from your existing operations apps.
Posted: 22 Jul 2013 | Premiered: Apr 10, 2013


US Food Service - Streamline project includes Afaria
sponsored by Sybase, an SAP company
VIDEO: Watch this video to learn how US Food Service, the second largest food service provider, implemented Afaria from Sybase to streamline order entry and information management between their mobile sales force, distribution centers and the corporate office.
Posted: 11 May 2009 | Premiered: 11 May 2009

Sybase, an SAP company

Video Whitepaper: Seven Tips for Profiting from Lean Times with CRM
sponsored by Oracle Corporation
VIDEO: The best time to streamline and turbo-charge the sales process is when competitors are looking the other way. That's why now is a good time to make the shift to a CRM solution that can catapult your organization into the next round of growth.
Posted: 10 Jun 2009 | Premiered: 10 Jun 2009

Oracle Corporation

Visa Desjardins Provides a Differentiated Customer Experience
sponsored by Genesys
WEBCAST: Access this video case study today to learn how Visa Desjardins – the largest financial cooperative group in Canada – optimized customer service delivery by investing in a new blended call center environment.
Posted: 16 Sep 2013 | Premiered: Feb 27, 2013


Webcast: Unlocking New Insights and Opportunities with Big Data
sponsored by IBM
WEBCAST: In this exclusive webcast, learn how you can use big data to create new business value, maintain relevance, and achieve greater operational efficiency.
Posted: 05 Sep 2013 | Premiered: Aug 19, 2013

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CHURN DEFINITION (continued): …  and especially attrition. The rate of attrition, known as the churn rate, is an important business metric.Churn is frequently spoken of in a communications context, where it refers to the tendency of Internet and cell-phone subscribers to switch providers. The most common reasons for churn are dissatisfaction with an existing provider, the lure of a lower price for equivalent service from a different provider, and the lure of better service for the same price from a different provider. Churn can also result from achange in the subscriber's geographic location, the desire for increasedconnection … 
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