Viral Marketing

ALSO CALLED: Referrals (Marketing), Word-of-mouth
DEFINITION: On the Internet, viral marketing is any marketing technique that induces Web sites or users topass on a marketing message to other sites or users, creating a potentially exponential growth inthe message's visibility and effect. One example of successful viral marketing is Hotmail, acompany, now owned by Microsoft, that promotes its service and its own advertisers' messages inevery user's e-mail notes.Some  …