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Viral Marketing
ALSO CALLED: , DEFINITION: On the Internet, viral marketing is any marketing technique that induces Web sites or users topass on a marketing message to other sites or users, creating a potentially exponential growth inthe message's visibility and effect. One example of successful viral marketing is Hotmail, acompany, now owned by Microsoft, that promotes its service and its own advertisers' messages inevery user's e-mail notes.Some …
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The Human Face of Big Data: Data Driven

sponsored by ComputerWeekly.com

BOOK: Software engineers are transforming the daily lives of hundreds of millions of people for good and for ill, writes Jonathan Harris.

Posted: 18 Jan 2013 | Published: 18 Jan 2013