Business of Information Technology  >   Business Processes  >   Marketing  >   Online Marketing  >   Email Marketing  >  

Opt-In/Opt-Out Marketing

RSS Feed    Add to Google    Add to My Yahoo!
ALSO CALLED: Opt-in E-mail, Opt-In/Opt-Out
DEFINITION: Opt-in email is a Web marketing term for email that recipients have previously requested bysigning up at a Web site or special ad banner.Typically, Web users are invited to sign up for promotional information about one or morecategories of products or services. Those who sign up have thus "opted in." Anyone sending thememail as a result hopes that the message will not be perceived as unwanted spam.Several  … 
Definition continues below.
Opt-In/Opt-Out MarketingReports
5 Matches
European IT Law Briefing:  Practical steps for companies using social media
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: Leading European law firms offer practical advice for companies using social media in France, Germany, UK and Italy.
Posted: 20 May 2013 | Published: 20 May 2013

ComputerWeekly.com

European IT Law Briefing: Taking action on misuse of social media by employees
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: Four leading European law firms help you navigate the legal maze when taking action against employees who misuse social media in France, Germany, UK and Italy.
Posted: 20 May 2013 | Published: 20 May 2013

ComputerWeekly.com

European IT Law Briefing: Monitoring employees' use of social media
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: Leading European law firms explain the key legal requirements for companies monitoring employees' social media use in France, Germany, UK and Italy.
Posted: 20 May 2013 | Published: 20 May 2013

ComputerWeekly.com

European IT Law Briefing: Recruitment and social media
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: Four leading European law firms help you navigate the legal maze when using social media for recruitment in France, Germany, UK and Italy.
Posted: 20 May 2013 | Published: 20 May 2013

ComputerWeekly.com

Consensual Fax: Strategies for Happy Customers and FCC Compliance
sponsored by FaxBack, Inc.
WHITE PAPER: Provides a brief introduction to the July 2003 updated FCC regulations regarding fax and discusses tools to help companies fax responsibly.
Posted: 18 Sep 2003 | Published: 01 May 2004

FaxBack, Inc.
5 Matches
 
OPT-IN/OPT-OUT MARKETING DEFINITION (continued): …  companies gather sign-ups at their own site or through specially-designed banner ads andthen sell marketers mailing lists of those who have signed up in various interest categories. Themarketer sending opt-in email may remind the recipient that they have previously indicated theywere interested in receiving such email and that this is not spam. The recipient is given anopportunity to be removed from the mailing list if they so choose. The distribution model ofsending unsolicited email (spam) and allowing the recipient to request removal is sometimesreferred to as "opt-out."Opt-in email has been … 

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement