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Opt-In/Opt-Out Marketing

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ALSO CALLED: Opt-in E-mail, Opt-In/Opt-Out
DEFINITION: Opt-in email is a Web marketing term for email that recipients have previously requested bysigning up at a Web site or special ad banner.Typically, Web users are invited to sign up for promotional information about one or morecategories of products or services. Those who sign up have thus "opted in." Anyone sending thememail as a result hopes that the message will not be perceived as unwanted spam.Several  … 
Definition continues below.
Opt-In/Opt-Out MarketingWhite Papers (View All Report Types)
1 Match
Consensual Fax: Strategies for Happy Customers and FCC Compliance
sponsored by FaxBack, Inc.
WHITE PAPER: Provides a brief introduction to the July 2003 updated FCC regulations regarding fax and discusses tools to help companies fax responsibly.
Posted: 18 Sep 2003 | Published: 01 May 2004

FaxBack, Inc.
1 Match
 
OPT-IN/OPT-OUT MARKETING DEFINITION (continued): …  companies gather sign-ups at their own site or through specially-designed banner ads andthen sell marketers mailing lists of those who have signed up in various interest categories. Themarketer sending opt-in email may remind the recipient that they have previously indicated theywere interested in receiving such email and that this is not spam. The recipient is given anopportunity to be removed from the mailing list if they so choose. The distribution model ofsending unsolicited email (spam) and allowing the recipient to request removal is sometimesreferred to as "opt-out."Opt-in email has been … 

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