Click-Throughs White Papers

FREE MEMBERSHIP - Create your personalized Bitpipe Service!

Feb 10, 2012

Business of Information Technology > Business Processes > Marketing > Online Marketing >
Click-Throughs
ALSO CALLED: Ad Clicks DEFINITION: Click fraud (sometimes called pay-per-click fraud) is the practice of artificiallyinflating traffic statistics to defraud advertisers or Web sites that provide venues foradvertisers. In the common pay-per-click advertising model, advertisers pay a fee for each click ontheir link. According to a CNET News article some industry segments have costs-per-click of severaldollars. By using automated clicking … Definition continues below.
Click-Throughs White Papers (View All Report Types)
1 - 25 of 58 Matches Previous Page \| Next Page

10 Ways Configure/Price/Quote (CPQ) Software Can SkyRocket Your Revenues sponsored by Steel Brick WHITE PAPER: This paper explains the benefits of Configure/Price/Quote (CPQ) tools, including faster and more accurate sales engines as well as improving performance and revenue. Posted: 14 Dec 2011 \| Published: 14 Dec 2011 TOPICS: Marketing \| Price Quotes \| Sales \| Sales and Marketing Software

2-Layer BPM: Oracle’s Unique Strategy Towards Exceptional Agility and Business Process Efficiencies sponsored by Oracle Corporation WHITE PAPER: A new approach to Business Process Management (BPM) is the use of BPM and SOA together in a layering strategy. This white paper explores the BPM layered concept and offers a case study of how ABN AMRO, one of the world's largest financial institutions, has benefited from its deployment. Posted: 21 Dec 2009 \| Published: 21 Dec 2009 TOPICS: Business Management \| Business Models \| Business Process Management \| Business Process Modeling \| Business Processes \| Oracle (Product) \| Productivity \| SOA

5 Impactful Strategies for Unsticking Stuck Deals sponsored by Citrix Online Go To Meeting WHITE PAPER: This white paper explores five strategies for getting stalled deals moving back in the right direction. Posted: 13 Jan 2012 \| Published: 13 Jan 2012 TOPICS: Marketing \| Sales \| Sales Channels \| Sales Orders \| Sales Representatives

5 Rules of Effective Negotiating sponsored by Global Knowledge WHITE PAPER: This white paper discusses five rules for negotiating that can help make the transaction more pleasant for everyone involved and better your chances at getting what you want. Posted: 01 May 2009 \| Published: 01 May 2009 TOPICS: Business Communications \| Business Consulting Services \| Business Development \| Business Intelligence \| Business Management \| Business Processes \| Negotiation

7 Hot Email Prospecting Tips sponsored by Citrix Online Go To Meeting WHITE PAPER: This one-pager by Jill Konrath, sales strategist and author, outlines seven essential guidelines that will increase your email prospecting success. Posted: 13 Jan 2012 \| Published: 13 Jan 2012 TOPICS: Direct Marketing \| Email \| Email Marketing \| Marketing \| Sales \| Sales Representatives

Accelerate Performance in Human Resources sponsored by SAP America, Inc. WHITE PAPER: This white paper addresses HR challenges and metrics solutions for improving operations. Posted: 02 Feb 2012 \| Published: 02 Feb 2012 TOPICS: Business Performance Management \| Business Processes \| Human Resources Management \| Human Resources Software \| Metrics

Address all your CRM needs with one system sponsored by Infor CRM WHITE PAPER: Read this paper to learn about a business-specific solution that is designed with forward-thinking brands in mind. With all industries considered and all accepts of selling considered from sales to customer relationship management, this new system may fit all of your needs. Posted: 19 Dec 2011 \| Published: 19 Dec 2011 TOPICS: CRM \| CRM Analytics Software \| CRM Software \| Customer Data Integration \| Customer Retention \| Customer Service \| Marketing \| Sales \| Sales and Marketing Software

Agile Decision Services: How IBM ILOG’s Business Rule Management System Helps Organizations Deliver Fast Time to Value for Business and IT sponsored by IBM WHITE PAPER: This paper explores the challenges of trying to deliver quick time-to -value for IT projects and achieve the status of ‘agile enterprise’. It illustrates how IBM® WebSphere® ILOG BRMS can facilitate the alignment of IT with business and support the implementation of an ADS to provide business value within months of project adoption. Posted: 12 Dec 2010 \| Published: 12 Dec 2010 TOPICS: Application Development \| Application Server Hardware \| Application Server Software \| Applications Management \| Applications Management Software \| Business Management \| Business Process Management \| Business Process Management Software \| Business Processes \| WebSphere

An ERP Guide to Driving Efficiency sponsored by Sage Software WHITE PAPER: This white paper describes how enterprise resource planning (ERP) technology can improve efficiency by automating business processes, offering a fully integrated suite of business management applications, and providing flexible and customizable reporting. Posted: 05 Jan 2012 \| Published: 05 Jan 2012 TOPICS: Business Process Management \| Business Processes \| ERP \| ERP Software \| Systems Integration

Analyst's take: Microsoft Dynamics CRM boosts customer service and company profits sponsored by ComputerWeekly.com WHITE PAPER: Microsoft Dynamics CRM enables organizations to improve customer service, effectively manage marketing and communications, and increase sales productivity, ultimately driving increased profits and reduced costs. Posted: 21 Oct 2011 \| Published: 21 Oct 2011 TOPICS: Business Communications \| Business Processes \| Business Systems

Are your online customers struggling? Learn how to increase satisfaction and drive revenues sponsored by Tealeaf WHITE PAPER: Knowing why a customer is dissatisfied with your company's online interaction is essential to successful online marketing. Read this white paper to learn about Customer Struggle and how you can eliminate it from your online customer interactions. Posted: 29 Sep 2011 \| Published: 29 Sep 2011 TOPICS: Content Management \| Customer Interaction Services \| Customer Loyalty \| Customer Service \| Online Marketing

Best-In-Class Spend Management Hinges On Spend Analysis sponsored by Ariba, Inc. WHITE PAPER: This research report examines the crucial set of processes that encompass spend analysis by exploring the pressures, strategic actions and capabilities of 132 organizations surveyed globally in September 2011. Posted: 09 Jan 2012 \| Published: 09 Jan 2012 TOPICS: Business Process Management \| Business Processes \| ERP \| Procurement \| Spend Management \| Spend Management Software

Beyond EDI: How a Smart Invoice Network Reorders P2P to Drive Global e-Invoicing and Collaboration with All Suppliers sponsored by Ariba, Inc. WHITE PAPER: In this white paper, learn best practices for automating workflow and AP to increase accuracy, overall business efficiency, and decrease costs to improve your AP operations. Posted: 10 Jan 2012 \| Published: 10 Jan 2012 TOPICS: Business Process Automation \| Business Process Management \| Business Processes \| Collaboration \| ERP \| Supplier Management \| Supplier Relationship Management \| Supply Chain Automation \| Supply Chain Management \| Supply Chains \| Workflow Management Coalition

Budgeting: Beyond Spreadsheets sponsored by IBM WHITE PAPER: With new technologies—such as planning and analysis solutions powered by IBM Cognos® software—companies are automating the process, getting faster reports and data that fuel “what is” and “what if” scenarios. Read this paper to learn more. Posted: 15 Oct 2010 \| Published: 15 Oct 2010 TOPICS: Budgeting \| Business Process Automation \| Business Process Automation Software \| Business Process Management \| Business Process Management Software \| Business Processes \| Forecast/Demand Management Software \| Forecasting, planning and budgeting software \| Software Selection

Case Study- B&H Photo: Driving Rapid Top-line Growth through Ariba PunchOut™ and Online Marketing sponsored by Ariba, Inc. WHITE PAPER: Read this paper to learn about the ways in which online marketing systems can boost sales and drive rapid top-line growth through showcasing your entire spectrum of products and services. Posted: 27 Dec 2011 \| Published: 27 Dec 2011 TOPICS: CRM \| CRM Services \| CRM Software \| Marketing \| Online Marketing \| Sales \| Sales and Marketing Software \| Web Services

Cloud ERP Implementation Best Practices sponsored by Plex Systems WHITE PAPER: This paper explains how ERP systems based on the SaaS model meet manufacturers’ financial goals: low initial capital expense, reduced ongoing operating costs, and a short time to value. Continue reading to learn the five advantages of on-demand ERP systems, commonly referred to as SaaS. Posted: 07 Nov 2010 \| Published: 07 Nov 2010 TOPICS: Business Processes \| Cloud Computing \| ERP \| ERP Software \| Manufacturing \| Manufacturing Industry \| Manufacturing Industry Organizations \| Manufacturing Software \| Software as a Service

Consolidating AP Workflow Outside the SAP System sponsored by Esker Inc. WHITE PAPER: In this paper, discover the results that Esker research found indicating that accounts payable automation can typically save organizations 40 to 60 percent of operational and administrative AP costs. Also explore the abundant benefits that automated processing of vendor invoices can help business like yours achieve. Posted: 03 Jan 2012 \| Published: 03 Jan 2012 TOPICS: Accounting \| Business Process Automation \| Business Process Automation Software \| Business Process Management \| Business Process Management Software \| Business Processes \| SAP (Product) \| Workflow Software

Creating Business Value with Communication-Enabled CRM Processes sponsored by SAP America, Inc. WHITE PAPER: In this paper learn how companies can overcome the limitations in marketing, sales, and service processes by pursuing communication-enabled business processes (CEBPs)–enabled by communication systems that are integrated with business applications. Posted: 16 Sep 2008 \| Published: 16 Sep 2008 TOPICS: CRM \| Customer Service \| Email \| Marketing \| Mobile Device Management \| PDA \| Sales \| Spreadsheets

Creating Competitive Advantage with Business Intelligence Pervasiveness - IDC - White Paper sponsored by SAP America, Inc. WHITE PAPER: There is growing evidence of the competitive value of BI and analytics solutions. An IDC study of North American and European organizations found that the median ROI of BI and analytics projects was 112%. Posted: 04 Mar 2011 \| Published: 04 Mar 2011 TOPICS: Business Intelligence \| Business Processes \| Dashboards \| Data Analytics \| Data Management \| ROI \| SAP (Product)

Cricket Communications Turns to Splunk for Assuring Automated Service Management sponsored by Splunk WHITE PAPER: Keeping up with a quickly expanding business is difficult if you do not have the right tools. Read on to learn how Cricket Communications handled their growing business's operations with a enterprise application, data and operational management system. Posted: 10 Feb 2012 \| Published: 10 Feb 2012 TOPICS: Business Activity Monitoring \| Business Intelligence \| Business Performance Management \| Business Process Automation \| Business Process Management \| Business Process Management Software \| Business Processes \| Data Analytics

CRM and Social Media: How a Blended Approach Means Good Business in the Hospitality Industry sponsored by Infor CRM WHITE PAPER: This white paper offers hospitality strategies for combining social media and real-time customer relationship management (CRM) to wow patrons and increase customer loyalty. Learn how social CRM can increase your ROI and build your business reputation. Posted: 07 Feb 2012 \| Published: 07 Feb 2012 TOPICS: CRM \| CRM Best Practices \| CRM Software \| Marketing \| Social Computing \| Social Networking

CRM without Compromise: A Strategy for Profitable Growth sponsored by SAP America, Inc. WHITE PAPER: Consider how SAP can help you improve customer relationship management. Build a synergistic ecosystem with employees, customers, and partners to deliver customer value – where customer demand drives the supply chain and customer insight inspires innovation. Quickly respond to sustain competitive advantage and profitability. Posted: 07 Nov 2007 \| Published: 07 Nov 2007 TOPICS: Business Performance Management \| Call Center Management \| Call Centers \| Contact Center Management \| Contact Centers \| CRM \| ERP \| Marketing \| Oracle (Product) \| Sales Force Automation \| Software as a Service

Customer Data Management- Breaking down data silos for improved business outcomes sponsored by Equifax WHITE PAPER: This paper reviews the current problems with data silos and how customer data management services can help companies create a consolidated view of their customers and ultimately increase their revenues. Posted: 07 Dec 2011 \| Published: 07 Dec 2011 TOPICS: B2B \| Business Intelligence \| Customer Data Integration \| Customer Data Management \| Data Analytics \| Data Management \| Marketing \| Sales

Cut Coding for Faster Service Desk Deployments sponsored by Nimsoft, Inc. WHITE PAPER: Learn an alternative to legacy service management solutions that is fast to deploy, easy to configure, and can help your organization realize faster time to value and lower total cost of ownership, both immediately and in the long term. Posted: 04 Jan 2012 \| Published: 04 Jan 2012 TOPICS: Business IT Alignment \| Business Processes \| Help Desk Management \| Help Desk Management Services \| Help Desk Software \| Help Desks \| IT Service Management \| IT Services

CW+: The Open Group: Strengthening your business case for using cloud sponsored by ComputerWeekly.com WHITE PAPER: With the rapid emergence of technologies, it is important for business executives and stakeholders to focus on the real business challenges and the needs of the enterprise. This White Paper provides a high-level depiction of real-world business problems that were addressed using Cloud computing. Posted: 24 Oct 2011 \| Published: 24 Oct 2011 TOPICS: Business Performance Management \| Business Processes \| Cloud Computing \| Cloud Management

1 - 25 of 58 Matches Previous Page 1 2 3 Next Page

CLICK-THROUGHS DEFINITION (continued): … programs (called hitbots) or employing low-cost workers toclick the links, the perpetrators create the illusion that a large number of potential customersare clicking the advertiser's links, when in fact there is no likelihood that any of the clickswill lead to profit for the advertiser.Click fraud scammers often take advantage of the affiliate programs offered by some Web sites,such as Google and Yahoo! Search Marketing. The scammers sign up for the affiliate programs,agreeing to provide further exposure to the advertising in question and receiving a portion of thepay-per-click fees in return. …

Browse by Report Type:
Click-Throughs White Papers | Click-Throughs Multimedia | Click-Throughs IT Downloads

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines


Definitions: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Other
TechTarget Corporate Web Site \| Media Kits All Rights Reserved, Copyright 2000 - 2012, TechTarget \| Read our Privacy Statement