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Click-Throughs

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ALSO CALLED: Ad Clicks
DEFINITION: In Web advertising, a click is an instance of a user pressing down (clicking) on a mouse button in an ad space. The term clickthrough is also sometimes used. The click rate is the number of clicks on an ad as a percentage of the number of times that the ad was downloaded with a page.
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Avatars Proven to Increase Advertising Effectiveness
sponsored by Humanity Interactive
CASE STUDY: Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.
Posted: 09 Oct 2009 | Published: 09 Oct 2009
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TOPICS:  Advertising | Click-Throughs | CRM | CRM Analytics | CRM Services | Market Research | Market Segments | Market Trends | Marketing | Marketing Information Systems | Online Advertising | Online Marketing | Search Engine Marketing
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