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Click-Throughs

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ALSO CALLED: Ad Clicks
DEFINITION: Click fraud (sometimes called pay-per-click fraud) is the practice of artificiallyinflating traffic statistics to defraud advertisers or Web sites that provide venues foradvertisers. In the common pay-per-click advertising model, advertisers pay a fee for each click ontheir link. According to a CNET News article some industry segments have costs-per-click of severaldollars. By using automated clicking  … 
Definition continues below.
Click-ThroughsWhite Papers (View All Report Types)
2 Matches
SIP and the Art of Converged Communications
sponsored by Global Knowledge
WHITE PAPER: Session Initiation Protocol (SIP) is an internet signaling protocol, developed by the IETF (starting in 1996), for establishing, maintaining, and tearing down sessions between a variety of real-time media, including voice, video, and chat. This white paper is going to look at the way SIP is used in the converged Unified Communications environment.
Posted: 25 Jul 2013 | Published: 18 Jun 2013

Global Knowledge

Predict Return on Your Natural & Paid Search Marketing Campaigns: A Calculator for ROI Measurement
sponsored by Oneupweb
WHITE PAPER: Read this white paper to gain insight on how to maximize performance of your online campaigns, calculate ROI, and communicate search engine benefits.
Posted: 06 Apr 2007 | Published: 01 Sep 2006

Oneupweb
2 Matches
 
CLICK-THROUGHS DEFINITION (continued): …  programs (called hitbots) or employing low-cost workers toclick the links, the perpetrators create the illusion that a large number of potential customersare clicking the advertiser's links, when in fact there is no likelihood that any of the clickswill lead to profit for the advertiser.Click fraud scammers often take advantage of the affiliate programs offered by some Web sites,such as Google and Yahoo! Search Marketing. The scammers sign up for the affiliate programs,agreeing to provide further exposure to the advertising in question and receiving a portion of thepay-per-click fees in return. … 

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