|
|
 |
| Dec 4, 2009 |
|
|
|
Business of Information Technology >
Business Processes >
Marketing >
Online Marketing >
|
|
|
ALSO CALLED:
Ad Clicks
DEFINITION: In Web advertising, a click is an instance of a user pressing down (clicking) on a mouse button in an ad space. The term clickthrough is also sometimes used. The click rate is the number of clicks on an ad as a percentage of the number of times that the ad was downloaded with a page.
|
|
Click-Throughs Reports
|
|
1 Match
|
Avatars Proven to Increase Advertising Effectiveness
sponsored by Humanity Interactive
CASE STUDY:
Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.
Posted: 09 Oct 2009 | Published: 09 Oct 2009
|
|
| |
Visit WhatIs.com - a knowledge exploration and self-education tool about information technology.
|
|
|
TechTarget provides enterprise IT professionals with the information they need to perform their jobs
- from developing strategy, to making cost-effective IT purchase decisions and managing their
organizations' IT projects - with its network of
|
|
|
Definitions:
|
|
 |
|
All Rights Reserved,
Copyright 2000 - 2009, TechTarget |
|
|
|
|
|
Free Newsletters
