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Click-Throughs

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ALSO CALLED: Ad Clicks
DEFINITION: Click fraud (sometimes called pay-per-click fraud) is the practice of artificiallyinflating traffic statistics to defraud advertisers or Web sites that provide venues foradvertisers. In the common pay-per-click advertising model, advertisers pay a fee for each click ontheir link. According to a CNET News article some industry segments have costs-per-click of severaldollars. By using automated clicking  … 
Click-Throughs Reports
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Predict Return on Your Natural & Paid Search Marketing Campaigns: A Calculator for ROI Measurement
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WHITE PAPER: Read this white paper to gain insight on how to maximize performance of your online campaigns, calculate ROI, and communicate search engine benefits.
Posted: 06 Apr 2007 | Published: 01 Sep 2006

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