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Customer Loyalty

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ALSO CALLED: Customer Loyalty Programs
DEFINITION: The degree to which customers are predisposed to stay with one company and resist competitive offers.
Customer Loyalty Multimedia (View All Report Types)
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Video Whitepaper: Seven Tips for Profiting from Lean Times with CRM
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Posted: 10 Jun 2009 | Premiered: 10 Jun 2009

Oracle Corporation
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