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| Business of Information Technology > Business Management > CRM > CRM Analytics > |
Predictive Analytics
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DEFINITION: Complex event processing (CEP) is the use of technology to predict high-level events likely to result from specific sets of low-level factors. CEP identifies and analyzes cause-and-effect relationships among events in real time, allowing personnel to proactively take effective actions in response
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PREDICTIVE ANALYTICS DEFINITION (continued): … to specific scenarios. CEP is an evolving paradigm originally conceived in the 1990s by Dr. David Luckham at Stanford University. CEP is used in security policy development, business process management (BPM), risk management, customer relationship management (CRM), application servers and middleware. One important aspect of CEP is business activity monitoring (BAM), the use of technology to proactively …
Predictive Analytics definition sponsored by SearchSOA.com, powered by WhatIs.com an online computer dictionary
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