You’ve heard the buzz about Web 2.0 and social CRM, but where to start? In this eBook, find out more about Web 2.0 and social media in the context of CRM. Learn more about using Web 2.0 to build customer loyalty and get expert insight into the role that social CRM may play in the future.
We are now exiting a historical moment of under managed and only occasionally acted-upon information to an environment requiring much more active, much more intense, much more aggressive information management. You as an executive will be held much more accountable for your data management behaviors. Read this white paper to learn more.
This White Paper is a practical guide to how to properly deal with Enterprise 2.0 applications (and what they are to begin with), from getting visibility to how to create and enforce policies that allow for safe enablement.
The consumer Web has shown us the power of the internet as a social, collaborative platform, particularly when compared to existing rigid corporate environments. Wikis, blogs, Really Simple Syndication (RSS) feeds, social networks, tagging, and mashups are flexible, user-driven tools that have the potential to bring many benefits to the enterprise.