Growing Your Business with Marketing Automation
By: Salesforce View more from Salesforce >>
Download this next:
Computer Weekly – 24 May 2022: Set innovation free and make great ideas a reality
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week’s Computer Weekly, we relay Gartner’s call to data and analytics leaders to innovate, look at robotics in re-tail, and the state of play with self-driving vehicles. We delve into the reality behind the pro-sustainability rhetoric of datacentre operators. We talk to Verastar’s CTO about the firm’s technology strategy for supporting its services for small businesses. And we examine how poor data quality is frustrating widespread corporate desires to be data-driven, and how data democratisation could be part of the solution to that lack of quality. Read the issue now.
These are also closely related to: "Growing Your Business with Marketing Automation"
-
IT Project: Internet of Things
By: TechTarget ComputerWeekly.com
Type: eGuide
The internet of things, or IoT, is moving from far-fetched to reality in 2016, and more and more enterprises are taking a serious look at how they can capitalise on this to improve their processes. In this e-guide Rene Millman explores how businesses can get the most out of their IoT projects, looking in-depth at planning, implementation, and the risks and rewards of the IoT. We also examine some early-stage use cases for IoT solutions with a look at how robotics firm Hexagon is using Salesforce’s IoT cloud to tune components to environmental factors, and how Danish facilities management business ISS is using IBM Watson IoT to run hundreds of client sites on a worldwide basis. Meanwhile, analyst Rob Bamforth from Quocirca argues for a pragmatic approach to the IoT in the enterprise, and says it is important for businesses to take a broad, long term view of how this fast-moving and innovative technology fits within their digital strategy.
-
Computer Weekly – 4 June 2019: GDPR one year on – is it working?
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week’s Computer Weekly, a year after the EU’s General Data Protection Regulation (GDPR) came into force, we assess its progress and how organisations are achieving compliance. Fears of technology are holding back digital healthcare – we look at the tech that’s bringing back a human touch. And we examine the key changes introduced in Microsoft’s desktop management tools for Windows 10.
Find more content like what you just read:
-
Unveiling Chronic Breakdowns in Sales Development
By: TechTarget
Type: TechTarget Media
To understand the factors leading to poor SDR retention, TechTarget, Tenbound and RevOps Squared surveyed 218 sales leaders. Review the findings in this report, “How Does Your Sales Development Program Measure Up?”
-
Marketing automation platforms: 5 key features
By: Marketo
Type: eGuide
Read this comprehensive list of features you should look for before choosing a marketing automation platform. See this breakdown of five key automation areas, with specific clusters of features outlined.
-
Key SDR challenges and how to resolve them
By: TechTarget
Type: eBook
To compete for pipeline in their markets, companies have had to add more and more SDRs to their prospecting program. This e-book, The Frightening Realities of Your SDR Program ... and What to Do About Them, explores recent research that highlights key failures and how to go about solving them. Download your copy to get started.
-
Unlock the power of intent data
By: TechTarget
Type: eBook
Intent data can help you prioritize accounts by capturing prospect activities and gauging the level of purchase interest. In this e-book, “Understanding Intent Data,” we detail the basics of intent data and show how to incorporate it into your marketing strategy.
-
Every Touch Counts: Creating High-Quality Interactions
By: TechTarget
Type: White Paper
When buyers and sellers divide such a limited amount of time across so many digital touchpoints, there’s little time for quality one-to-one interaction—but plenty of chances to screw things up. In this guide, explore the importance of digital touchpoints with Forrester and TechTarget.
-
Unlocking Revenue Growth with Intent Data
By: TechTarget
Type: eBook
Download this TechTargt eBook to see how you can leverage intent data to achieve sales and marketing objectives in every stage of the sales funnel, and support a revenue-rich ABM strategy.
-
How To Build A Data-Driven Demand Gen Engine
By: TechTarget
Type: eBook
In this e-book, explore the key considerations for how to begin, grow and continuously optimize a complete demand gen engine while staying responsive to changing business conditions as you go.
-
Use Data-Driven Personalization to Boost SDR Success
By: TechTarget
Type: eBook
17% of sales development representatives (SDRs) have been achieving 90% or higher attainment, according to a TechTarget and Tenbound study. So, how can SDRs improve their outreach? Dig into this TechTarget e-book to discover why relevant personalization is the key.
-
Intent Data, Big Picture: What Really Matters and Why?
By: TechTarget
Type: eBook
In this e-book, take a close look at intent data against the larger backdrop of B2B digital transformation, and learn how companies are developing their own intent data strategies.
-
Why combining AI with 5G can pack a powerful productivity punch
By: T-Mobile for Business
Type: eBook
In this IDC white paper, discover the top benefits of AI, and the essential considerations and investments needed to get the most out of these potential gains.
-
How to power a more integrated ABM with intent data
By: TechTarget
Type: eBook
82% of revenue teams say their investment in intent data will increase over the next 12 months, with 34% indicating it will increase significantly.Discover why teams are shifting to intent data to power more fully integrated ABM—and how your team can do the same—in this DemandGen report.Download the report here.
-
The 3 Ps of ABM: Prioritize, Preserve, Personalize
By: TechTarget
Type: eBook
In this e-book, “Focusing on the 3 Ps for ABM Revenue at Scale,” we discuss how you can implement ABM 2.0 to better inform your marketing efforts and meet your sales team’s needs.
-
Getting sales reps to embrace analytics tools
By: Oracle Corporation
Type: eGuide
This e-guide, written by Scott Robinson (Director of BI at Lucina Health), explains why sales teams can be resistant to analytics tools, and how they can enhance the results of sales reps and managers.
-
Drive More Pipeline with Better Data and Better Buyer Experiences
By: TechTarget
Type: eBook
Read through this e-book to explore how you can better find high-quality prospects who have current needs and then deliver rich information “experiences” to better educate them about your solution.
-
Why automation is critical for midmarket success
By: Red Hat
Type: Research Content
Midmarket firms need to be nimble and far-sighted in navigating today’s fluid, complex world of IT-inclusive business strategy to compete effectively with market behemoths. Read on to learn why executives must balance both IT and business strategy as they aim to maximize revenue, contain cost, and develop the agility needed to stay competitive.
-
Upstack 2023 annual report
By: Upstack, Inc.
Type: Research Content
This 2023 Annual Report captures the value UPSTACK has worked hard to deliver for their customers and the major milestones they have reached along the way.
-
A Computer Weekly e-Guide to CRM
By: TechTarget ComputerWeekly.com
Type: eGuide
We take a look at the fundamental do's and don'ts of Customer Relationship Management. Including examples of how companies are utilizing it to their advantage and how to avoid making mistakes in the world of building bridges with your customers.
-
Digital Demand Generation
By: TechTarget
Type: White Paper
In this e-book, “Digital Demand Generation,” part of a new series, Digital Skills Acceleration, we discuss how more intelligent content syndication can drive results in the short term and set you up for long-term success. Check it out now.
-
2022 UKI Media Consumption Study: Characteristics of the Buying Team
By: TechTarget ComputerWeekly.com
Type: Infographic
In this infographic, we share insights on the ever-growing IT buying team and give practical advice on how to engage the whole purchasing team throughout a complicated buying process.
-
TechTarget: Key findings from media consumptions study
By: TechTarget
Type: TechTarget Media
We know buyers are constantly evolving. To better understand how buyers are researching tech solutions, we surveyed 600+ global technology buyers across IT management and senior business roles in TechTarget’s 2024 Media Consumption Study. Read on to learn more.
-
Put Purchase Intent Data to Work for You
By: TechTarget
Type: eBook
Simply adopting a CRM system doesn’t guarantee better customer relationships. The data you put into the system matters. In this e-book, Patricia Anton, founder of Anton Consulting, Inc. discusses how you can bring together data, human processes and technology to create a competitive advantage.
-
A short guide to webinars for demand gen
By: BrightTALK by TechTarget
Type: eBook
The content you select for your demand gen programs plays a critical role in progressing potential customers through their buyer’s journey, particularly as B2B buyers defer to a digital-first process that places sales far too late in the game. Access this e-book to learn more.
-
Because Your MQLs Just Won’t Cut It: Cornerstone’s Transition to Full-Funnel ABM
By: TechTarget
Type: eBook
Explore in this e-book Cornerstone’s journey from legacy demand to full-funnel, intent-fueled account-based marketing (ABM), and discover how they realigned Sales and Marketing systems to realize the full potential of ABM and drive sustained success.
-
Get Citrix's best ABM strategies
By: TechTarget
Type: eBook
In this e-book, global digital workspace leader Citrix shares how it is winning with strategies that identify, influence and deliver opportunities from existing and net-new ABM accounts. Download your copy to learn more.
-
Achieving channel growth by recruiting influential MSPs
By: TechTarget
Type: White Paper
Managed services and MSPs’ increasing influence on enterprise technology purchases has created an urgency for IT companies to recruit the right MSP partners. In this e-book, learn how to define and execute successful MSP recruitment initiatives. Discover how you can generate more recurring revenue and create a salesforce multiplier effect here.
-
Don't Let Your Best Leads Get Lost: Nurture with Intent
By: TechTarget
Type: Infographic
Take a look at this infographic to learn how—using real purchase intent data—teams can develop a more effective email nurturing strategy that engages prospects better by connecting the topics relevant to them and the solutions you sell.
-
Declutter your sales tools and applications
By: Oracle Corporation
Type: eGuide
New studies show that the abundance of sales tools that has negatively affected the output of sales departments. In this expert e-guide, learn why there can be too much of a good thing and why finding the right tool is just one part of making sure it fits with your sales strategy plan.
-
Breaking Free from Leads-Based Models
By: TechTarget
Type: TechTarget Media
To learn why and how to shift away from Marketing Qualified Leads (MQLs) and evolve your business’s revenue engine, read this e-book that features insights from Forrester VP and Principal Analyst Terry Flaherty.
-
Could BANT be killing your sales efforts?
By: TechTarget
Type: White Paper
In this white paper, “Could BANT Be Killing Your Business?” you’ll explore the limitations of BANT (budget, authority, need, timing) and how to overcome challenges to better qualify leads and maximize productivity. Check it out now.
-
A Computer Weekly Buyer's Guide to Customer Experience
By: TechTarget ComputerWeekly.com
Type: eBook
Discover how to craft data-first CRM strategies and get tips about coordinating data sources for effective CRM, 5 ways to reduce risks for Salesforce deployments, and the pros and cons of current CRM software offerings.
-
Designing a comprehensive intent data strategy
By: TechTarget
Type: eBook
Teams relying only on traditional inward-focused insight sources are at a widening disadvantage as B2B buyer preference for self-directed solution research has already begun reducing the chances today’s vendor teams have to break through. Designing a comprehensive intent data strategy can help you avoid challenges. Learn how in this e-book.
-
Empowering sales reps with data and AI
By: Exponentia.ai and Databricks
Type: Case Study
To gain a more complete view of the customer journey and reduce churn rates, the firm decided to invest in a sales enablement platform equipped with a variety of tools, including an AI-driven virtual assistant, to support the sales team. Download this case study now to learn how they were able to unlock intelligent insights and empower sales reps.
-
7 Strategies to Create Content That Delivers
By: Enterprise Strategy Group
Type: ESG White Paper
For tech organizations, it can be tricky to know what types of content are going to deliver results. So, how can you create the marketing and sales material that meets your objectives while still piquing the interests of your audiences? Browse this guide to learn more.
-
Drive Meaningful Engagement with ABM
By: TechTarget
Type: eBook
Explore in this e-book why teams struggle with the shifts ABM requires of them, and discover a methodology by which they can drive substantive success with thoughtful, programmatic implementation of webinar series.
-
December ezine: Tech for good
By: MicroScope
Type: Ezine
Read about why more CEOs are discussing the positives of technology and why the channel will need to do the same
-
MicroScope – December 2020: Reasons to be positive for 2021
By: MicroScope
Type: Ezine
In this issue, discover why the continued digital transformation trend means 2021 is looking good for the channel. Also read how business processes can be optimised by adding artificial intelligence to the mix, and how the channel is looking at the challenge of sustainability
-
ABM Engagement: A Short End-to-End Guide
By: TechTarget
Type: TechTarget Media
To learn about common challenges that Sales, Marketing and Sales Development encounter on the ABM journey – and how to overcome them – dig into this short guide by TechTarget.
-
Unlock the potential of Generative AI for your business
By: AllCloud
Type: Analyst Talk
To take advantage of what GenAI can do, it’s important to understand the context of how AI tools work and gain a vision for exactly how they can be used. In this e-book, discover how GenAI can enhance your business processes, improve decision-making, drive innovation and more. Read on to learn how you can unlock the full potential of GenAI.
-
Five Secrets to Running Better Demand Gen Campaigns
By: TechTarget
Type: eBook
Tap into TechTarget's insights on creating highly engaging content in this e-book, and take a dive into the secrets gleaned from over 100,000 demand gen campaigns.
-
The state of email security
By: Checkpoint Software Technologies
Type: Research Content
Email is notoriously susceptible to attacks, making email security a continuing necessity for organizations. In order to make sense of a crowded and complex market, this Omnia Universe report breaks down the most important information about the landscape as a whole, as well as leading vendors. Read on to learn more.
-
Channels to Managed Print Services in Europe
By: TechTarget ComputerWeekly.com
Type: Analyst Report
Analyst group Quocirca reviews channel-led managed print services (MPS) programmes.
-
Your Complete Guide to Intent Data
By: TechTarget
Type: White Paper
Dive into this TechTarget white paper to learn how you can accelerate your own journey with intent data – whatever stage you’re at.
-
2020 Media Consumption Series Infographic Pack
By: TechTarget ComputerWeekly.com
Type: eGuide
Here they are, the final results of our 2020 Media Consumption Series all packaged together. We take a dive in to the who, what, why, where, when, and how the IT sector consumes all forms of digital media and more. Answering questions such as why sales reps with data driven intent get the best response rates and what subject lines get the open?
-
The last mile to the individual customer: Sales and marketing software trends
By: TechTarget ComputerWeekly.com
Type: eGuide
From this e-guide you will learn about such developments in sales and marketing enterprise software in 2018, with a view to 2019 – from Computer Weekly and from our specialist US TechTarget site SearchCRM.
-
Unlock ABM Potential: Innovate Your Strategy with Intent Data
By: TechTarget
Type: eBook
Download this e-book to discover 3 ways to boost your account-based marketing (ABM) revenue through harnessing high-quality intent data.
-
MicroScope – July 2022: The slow march to Windows 11
By: MicroScope
Type: Ezine
It's taken a while, but the latest Microsoft OS is having an impact – read all about the journey to Windows 11, as well as the uptake of co-innovation and co-creation strategies in the channel, and Broadcom's acquisition of VMware
-
17-page e-book: How to sell managed network services
By: Auvik Networks, Inc.
Type: eBook
From selecting prospects to closing deals, discover guidance for selling managed network services in this 17-page e-book.