Drive Meaningful Engagement with ABM

ABM has become a go-to concept for many B2B organizations, but the success of their programs has been mixed.

That’s in large part due to conflicts between the objectives of practitioners, the tactics they deploy and the way ABM really works.

Explore in this e-book why teams struggle with the shifts ABM requires of them, and discover a methodology by which they can drive substantive success with thoughtful, programmatic implementation of webinar series.

Vendor:: TechTarget
Posted:: Jul 29, 2022
Published:: Jul 29, 2022
Format:: HTML
Type:: eBook

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