The 3 Ps of ABM: Prioritize, Preserve, Personalize

The pandemic has eliminated most face-to-face relationship-building opportunities and pushed everyone onto the same outreach channels, making it harder to identify real demand in the B2B tech market.

As go-to-markets have been digitally transformed, it’s important to focus on revenue generation. In this e-book, “Focusing on the 3 Ps for ABM Revenue at Scale,” we discuss how you can implement ABM 2.0 to better inform your marketing efforts and meet your sales team’s needs.

Vendor:: TechTarget
Posted:: Feb 8, 2021
Published:: Jan 13, 2021
Format:: PDF
Type:: eBook

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