Getting sales reps to embrace analytics tools

Sales analytics tools can not only enhance the results of sales reps and managers, but they can also transform the roles of all of the members of the sales team. The upside of introducing sales analytics tools is that the process is easy. The downside is that transitioning roles is not always so easy.

This e-guide, written by Scott Robinson (Director of BI at Lucina Health), explains why sales teams can be resistant to analytics tools, and discusses the impact of analytics on:

Sales teams
Sales managers
Customers

Vendor:: Oracle Corporation
Posted:: Feb 8, 2021
Published:: May 30, 2018
Format:: PDF
Type:: eGuide

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