Business of Information Technology  >   Business Processes  >   Marketing  >   Advertising  >   Online Advertising  >  

Interstitial Advertising

RSS Feed    Add to Google    Add to My Yahoo!
ALSO CALLED: Transition Ads
DEFINITION: An interstitial (something "in between") is a page that is inserted in the normal flow of editorial content structure on a Web site for the purpose of advertising or promotion. It can be more or less intrusive and the reaction of viewers usually depends on how welcome or entertaining the message is. An interstitial is usually designed to move automatically to the page the user requested after allowing  … 
Definition continues below.
Interstitial AdvertisingWhite Papers (View All Report Types)
151 - 175 of 476 Matches Previous Page  | Next Page
EMA HP Operations Analytics: a New Analytics Platform to Support the Transformation of IT
sponsored by Hewlett-Packard Company
WHITE PAPER: Access this white paper to better understand how operations analytics can effectively support this IT transformation. Inside, learn how to overcome operations challenges and discover one innovative platform that can serve as a foundation for a truly next-generation approach to IT operations.
Posted: 05 Dec 2013 | Published: 30 Jun 2013

Hewlett-Packard Company

ERP and the Cloud: Working Together to Transform the Back Office
sponsored by Oracle Corporation
WHITE PAPER: This resource describes an enterprise-grade cloud offering that combines the power of Oracle ERP applications with the simplicity of the cloud. Read on to learn how this approach transforms back-office operations while offering flexible deployment, global security and performance, and more.
Posted: 08 Nov 2013 | Published: 28 Sep 2012

Oracle Corporation

ERP in the Midmarket: Enabling Functionality and Simplicity to Combat Complexity
sponsored by Epicor Software Corporation
WHITE PAPER: This report walks you through ERP in the midmarket, offering insight to help you identify your ERP needs and uncover the potential benefits you can achieve with the right tool.
Posted: 12 Mar 2014 | Published: 30 Sep 2013

Epicor Software Corporation

Effectively Securing Virtualized Data Centers
sponsored by Apani
WHITE PAPER: This white paper will examine trends in server virtualization security and reveal the many compelling advantages of cross-platform VM isolation solutions.
Posted: 18 Nov 2008 | Published: 18 Nov 2008

Apani

Eight CRM Essentials: An Executive Guide to the Eight Must-Have Elements of Every Successful CRM Initiative
sponsored by Salesforce.com
WHITE PAPER: This guide to eight proven CRM essentials distills best practices, lessons learned, and collective insights from industry experts across various company sizes, geographies, and vertical markets.
Posted: 25 Oct 2007 | Published: 01 Oct 2007

Salesforce.com

Eleven habits for highly successful BPM programs
sponsored by IBM
WHITE PAPER: Using the framework of Stephen R. Covey’s best-selling book, The 7 Habits of Highly Effective People, this resource describes 11 habits IT organizations must develop to foster business process management (BPM) success, including building a complete BPM while also forcing collaboration across the enterprise.
Posted: 06 Mar 2012 | Published: 01 Jun 2010

IBM

Embedding Analytics into Processes
sponsored by SAS
WHITE PAPER: In their latest book, Thomas Davenport, Jeanne Harris and Robert Morison show how companies apply analytics in their daily operations. We see examples of analytics at work within core processes in a variety of business areas. Read this white paper to learn how embedding analytics into your organization's processes can help you.
Posted: 30 Jul 2010 | Published: 30 Jul 2010

SAS

Emerging IT Shifts towards Business Service Automation
sponsored by Hewlett-Packard Company
WHITE PAPER: This IDC white paper highlights the benefits of IT business service automation (BSA) and how it is driving business initiatives such as compliance management, lower operation costs and higher business service availability.
Posted: 25 Apr 2008 | Published: 01 Nov 2007

Hewlett-Packard Company

Employing the most effective advertising in a changing market
sponsored by Sprint
WHITE PAPER: In today’s highly competitive and crowded marketplace, reaching your target audience with information and compelling brand messaging is more critical than ever before. Advertising has long been viewed as the key to generating mindshare among consumers for products and services.
Posted: 20 Jan 2011 | Published: 06 Apr 2011

Sprint

Empowered Customers Drive Collaborative Business Evolution
sponsored by IBM
WHITE PAPER: Read this groundbreaking new study, conducted by Forrester Consulting on behalf of IBM, to understand how empowered customers are changing the way business is doing business—today and in the future.
Posted: 13 Aug 2012 | Published: 31 May 2012

IBM

Empowering the Business to Sense and Respond: Delivering Business Event Processing with IBM WebSphere Business Events
sponsored by IBM
WHITE PAPER: This paper addresses one of the critical IBM technologies for supporting agility and alignment, Business Event Processing (BEP).
Posted: 11 Nov 2009 | Published: 25 Jul 2008

IBM

Enabling Organic Growth
sponsored by SAP America, Inc.
WHITE PAPER: Discover why organic growth is the means to achieving continuous, profitable growth, and find out how your company can address some of the most common challenges in the quest to achieve it.
Posted: 17 Sep 2008 | Published: 17 Sep 2008

SAP America, Inc.

Enabling Sustainable Compliance Management
sponsored by IBM
WHITE PAPER: Read this white paper to see how adopting a sustainable security compliance strategy minimizes risk, while making proper use of people, process and technology. Also learn how you can cost-effectively comply with regulations, while maintaining business flexibility to achieve mission goals.
Posted: 22 Dec 2008 | Published: 19 Dec 2008

IBM

Engaging Your Subscribers Using Interactive Media in Email
sponsored by Bronto Software
WHITE PAPER: This paper reviews the best practices for integrating engaging interactive media elements into your current email marketing program. It will cover video in email, utilizing polls, flash presentations, RSS feeds and more.
Posted: 06 Oct 2008 | Published: 04 Oct 2008

Bronto Software

Enhancing BPM with Business Rules: Increase your business agility by separating management of decision logic from mechanics of business
sponsored by FICO
WHITE PAPER: This paper explores the differences between business rules management (BRM) and business process management (BPM), and why each is a separate yet complimentary discipline; the importance, and benefits of making changes independently to rules and process; what to look for in a BRM system to gain the most value; and much more.
Posted: 03 Mar 2011 | Published: 03 Mar 2011

FICO

Enhancing Business Process Management with Business Rules
sponsored by FICO
WHITE PAPER: While a business process management system can save time and cut costs by governing process, it can’t decide what to do, given a particular circumstance. A business rules management system enables the right decisions to be made quickly. This white paper uses case studies to illustrate the value of adding rules to BPM.
Posted: 25 May 2010 | Published: 25 May 2010

FICO

Ensuring Success with On-site Testing and Targeting
sponsored by WebTrends
WHITE PAPER: Your company's website is one of your most valuable assets, so it needs to be as effective, informative, and engaging as possible in order to provide the best customer experience. Turn to this white paper to learn the challenges behind optimizing your site and learn how you can avoid the pitfalls while implementing the most effective processes.
Posted: 16 Apr 2013 | Published: 16 Apr 2013

WebTrends

Enterprise Backup and Recovery Methodologies for Oracle
sponsored by Datalink and NetApp
WHITE PAPER: This paper provides an introductory overview of some of the enterprise backup options available for Oracle data.
Posted: 19 Jun 2008 | Published: 01 Feb 2007

Datalink and NetApp

Enterprise Information Management, Enterprise Content Management, Master Data Management - How Do They Fit Together
sponsored by IBM
WHITE PAPER: Enterprise Content Management (ECM) has started to move beyond departmental deployments and into an important competence and infrastructural technology.
Posted: 23 Apr 2008 | Published: 01 Jan 2008

IBM

Enterprise Performance Management - Management Excellence Metrics Reloaded
sponsored by Oracle Corporation
WHITE PAPER: In this exclusive white paper from Oracle, read how Oracle’s Strategy-to-Success management framework provides that critical framework context.
Posted: 01 Oct 2010 | Published: 01 Sep 2008

Oracle Corporation

Enterprises Reap the Rewards of Modernizing Their ERP Systems - IDC Research
sponsored by SAP America, Inc.
WHITE PAPER: This white paper outlines strategies for organizations considering upgrading or replacing their enterprise resource planning systems in order to handle business growth, streamline internal processes, and leverage technology innovation.
Posted: 06 Aug 2008 | Published: 01 Mar 2007

SAP America, Inc.

Epicor ICE 2.0: Introducing Next-Generation Business Architecture
sponsored by Epicor Software Corporation
WHITE PAPER: Epicor Internet Component Environment (ICE) 2.0 is a modern business architecture and application framework which utilizes a 100% service-oriented architecture (SOA) and Web 2.0 technologies for a new breed of enterprise solution.
Posted: 21 Nov 2008 | Published: 21 Nov 2008

Epicor Software Corporation

ESG Product Brief: The Solid Applicability of Compellent's Fluid Data
sponsored by Dell Compellent
WHITE PAPER: The essence of Fluid Data—both as a construct and as a branded capability of Compellent’s storage solution—is to provide data storage that is as dynamic as the demands placed upon it by fickle applications and business needs. Read this white paper to learn how to harness fluid data in your organization.
Posted: 30 Jun 2011 | Published: 30 Jun 2011

Dell Compellent

Evolution Vs. Revolution: Driving B2B Efficiencies Forward with People, Processes and Technology Tools
sponsored by SEEBURGER
WHITE PAPER: B2B integration technology, offers powerful and complementary tools and services for seamless business integration and meeting the challenges of global collaboration.
Posted: 27 Oct 2008 | Published: 27 Oct 2008

SEEBURGER

Exception Management and Resolution in SOA-enabled Business Processes
sponsored by Vitria Technology, Inc.
WHITE PAPER: The heart of SOA is the loose coupling of services: this brings about the major benefits of SOA, including flexibility, agility and reuse.
Posted: 12 Mar 2008 | Published: 01 Mar 2007

Vitria Technology, Inc.
151 - 175 of 476 Matches Previous Page    5 6 7 8 9 10    Next Page
 
INTERSTITIAL ADVERTISING DEFINITION (continued): … An interstitial (something "in between") is a page that is inserted in the normal flow of editorial content structure on a Web site for the purpose of advertising or promotion. It can be more or less intrusive and the reaction of viewers usually depends on how welcome or entertaining the message is. An interstitial is usually designed to move automatically to the page the user requested after allowing enough time for the message to register or the ad(s) to be read.Several variations have been identified:(1) The splash page , a Web page, usually containing an animated image, that is linked to briefly when you click on or enter a site's home page address. Wired Magazine's Web site has used this kind of interstitial.(2) The game, "You Don't Know Jack" inserts animated ad interstitials into its game. The ads are clever and users don't seem to mind them in the context of one of the Web's more enjoyable games.
Interstitial Advertising definition sponsored by WhatIs.com, powered by WhatIs.com an online computer dictionary

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement