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Interstitial Advertising

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ALSO CALLED: Transition Ads
DEFINITION: An interstitial (something "in between") is a page that is inserted in the normal flow of editorial content structure on a Web site for the purpose of advertising or promotion. It can be more or less intrusive and the reaction of viewers usually depends on how welcome or entertaining the message is. An interstitial is usually designed to move automatically to the page the user requested after allowing  … 
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Interstitial Advertising Reports
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10 Proven Ways SMBs Can Benefit from Marketing Automation
sponsored by
ANALYST REPORT: This white paper explores 10 statistics for why small and mid-size businesses should adapt emerging marketing automation software.
Posted: 09 Jun 2015 | Published: 09 Jun 2015

10 Tips for Accelerating Your Pipeline
sponsored by
WHITE PAPER: This white paper describes 10 ways that marketing automation can help you to shorten the length of your sales cycle—without investing any additional time or resources.
Posted: 05 Jun 2015 | Published: 05 Jun 2015

2014 IT Budget Benchmark
sponsored by
IT BRIEFING: IT spending will grow  by 3% in 2014 but this hides a significant growth in shadow IT spending by other parts of the business, the CEB 2014 IT Budget Benchmark reveals.
Posted: 29 Nov 2013 | Published: 29 Nov 2013

6 Best Practices for Influencer Marketing
sponsored by Sysomos
WHITE PAPER: Access this white paper for six best practices on increasing influencer marketing success in the social media age.
Posted: 19 Nov 2015 | Published: 31 Dec 2013


7 Lessons from visionary Context Marketers
sponsored by Sitecore
WHITE PAPER: Access this white paper to learn why it's critical for marketers to develop a new mindset to match the expectations of the empowered customer. Uncover how your marketing team can create intuitive, contextual experiences that exceed customer expectations.
Posted: 18 Nov 2015 | Published: 18 Nov 2015


8 Ways Marketing Automation Can Unlock the Value of Your CRM
sponsored by
EBOOK: This eBook explains why marketing automation and CRM their full potential by being thoughtfully paired. Read on to learn how to unlock the key functionality that top-performing sales and marketing teams rely on.
Posted: 01 Jun 2015 | Published: 01 Jun 2015

8 Ways to Build Your Brand Using Social Media
sponsored by Sysomos
WHITE PAPER: Discover how to take advantage of the incredible opportunities available in the social space with eight tips in the following guide.
Posted: 18 Nov 2015 | Published: 18 Nov 2015


A clearer horizon. Do CIOs have more clarity about cloud computing?
sponsored by
IT BRIEFING: This research from management consultants, Xantus, shows that while there is still a lack of clarity and a reluctance to fully commit to the cloud, there is a general acceptance from CIOs of the benefits and a growing commitment to develop those benefits.
Posted: 01 Dec 2011 | Published: 01 Dec 2011

10 Best Practices for Reducing the Stress of IT Audits
sponsored by Dell Software
WHITE PAPER: This paper presents 10 best practices that can greatly reduce or even eliminate the angst so commonly associated with IT audits.
Posted: 20 Oct 2008 | Published: 17 Oct 2008

Dell Software

10 Places SAP Customers Can Reduce Data Management Costs
sponsored by Winshuttle, LLC
WHITE PAPER: This white paper highlights 10 key places SAP customers can reduce IT operational costs, with a focus on trimming support and data entry costs by automating data entry.
Posted: 03 Dec 2008 | Published: 03 Dec 2008

Winshuttle, LLC

10 tips to integrate mobile and social marketing
sponsored by IBM
WHITE PAPER: In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels.
Posted: 18 Feb 2014 | Published: 30 Nov 2013


11 Habits for Highly Successful BPM Programs: Proven Steps for Getting Started with Process Improvement
sponsored by IBM
WHITE PAPER: Read this paper for an outline of the steps an organization needs to take to achieve enterprise-wide business process management success.
Posted: 15 Dec 2010 | Published: 15 Dec 2010


12 Tips to Assess Online Retail Readiness for the Holidays
sponsored by Gomez
WHITE PAPER: Overall Web performance - including availability, responsiveness and consistency - can have a huge impact on an online retailer's revenues, brand and customer satisfaction. Read this whitepaper to learn 12 tips to assess online retail readiness for the upcoming holiday season.
Posted: 15 Sep 2009 | Published: 14 Sep 2009


2008 ERP in the Mid-Market
sponsored by Sage North America
WHITE PAPER: This report explores feedback from over 500 mid-size companies, and aims to serve as a roadmap to those that desire to reduce costs, and improving accuracy and delivery performance.
Posted: 13 Jan 2009 | Published: 13 Jan 2009

Sage North America

5 Keys to a Successful Identity and Access Management Implementation
sponsored by CA Technologies.
WHITE PAPER: An effective Identity and Access Management (IAM) solution is quickly becoming a must-have or enterprise organizations. In this paper learn the five keys to successful identity and access management implementation.
Posted: 20 Feb 2008 | Published: 01 Dec 2007

CA Technologies.

5 Steps toward Disaster Preparedness
sponsored by Cisco Systems, Inc.
WHITE PAPER: For small and medium-sized businesses (SMBs), the impacts of a disaster can result in loss of or lack of access to data, applications, and work facilities. This paper explains five key steps to consider when implementing a program for your company.
Posted: 25 Sep 2008 | Published: 25 Sep 2008

Cisco Systems, Inc.

5 Tips For Setting Measurable Social Media Goals
sponsored by MarketWired
WHITE PAPER: While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.
Posted: 20 Feb 2014 | Published: 20 Feb 2014


5 Ways Marketing Automation Can Optimize & Grow Your Business
sponsored by Act On
WHITE PAPER: Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

Act On

6 Best Practices for Creating a Content Marketing Strategy
sponsored by Act On
WHITE PAPER: A content marketing strategy doesn't create itself. It's the result of clear intention, careful planning, and focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles.
Posted: 08 Apr 2014 | Published: 31 Dec 2013

Act On

6 Steps to Smashing Silos in Your Business
sponsored by Teradata
WHITE PAPER: This informative resource explains the steps that business leaders can take to prevent and break down silos within their organizations, particularly within marketing departments.
Posted: 16 Feb 2015 | Published: 16 Feb 2015


8 Ways To Build Your Brand Using Social Media
sponsored by MarketWired
WHITE PAPER: Savvy companies are integrating social media into their marketing plans in order to take advantage of opportunities such as lead generation, real-time customer service, and interaction with brand evangelists. In this white paper, learn eight tips to help you reap the opportunities and build your brand with social media.
Posted: 26 Feb 2014 | Published: 26 Feb 2014


9 Steps to Building a Business Case for B2B Integration
sponsored by IBM
WHITE PAPER: Putting together a business case does not rank high on most IT executives’ list of favorite activities. But the ability to put together a compelling case is now more than ever a core competency. This paper explains how you can significantly increase your chances of approval if you follow the nine steps provided within.
Posted: 24 Feb 2011 | Published: 24 Feb 2011


A Beginner’s Guide to Partner Marketing with Content Syndication
sponsored by TIE Kinetix
WHITE PAPER: B2B professionals need to ensure their partners have up-to-date information, and that their web content is consistent and relevant across all channels. To simplify channel marketing, savvy businesses are looking towards channel content syndication.
Posted: 13 Nov 2013 | Published: 13 Nov 2013

TIE Kinetix

A Comprehensive Best Practice Approach to Business Resilience and Risk Mitigation
sponsored by IBM
WHITE PAPER: This white paper serves as a comprehensive, best-practices approach to business resilience and risk mitigation. Common types of risk and the steps organizations must take to develop an effective risk mitigation strategy are discussed.
Posted: 29 May 2008 | Published: 01 Sep 2007


sponsored by Oracle Corporation
WHITE PAPER: Read this white paper to explore the advanced features and capabilities offered in Oracle's BPM Suite 11g and discover the advantages it can offer your organization.
Posted: 03 Jul 2012 | Published: 25 Jun 2012

Oracle Corporation
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INTERSTITIAL ADVERTISING DEFINITION (continued): … An interstitial (something "in between") is a page that is inserted in the normal flow of editorial content structure on a Web site for the purpose of advertising or promotion. It can be more or less intrusive and the reaction of viewers usually depends on how welcome or entertaining the message is. An interstitial is usually designed to move automatically to the page the user requested after allowing enough time for the message to register or the ad(s) to be read.Several variations have been identified:(1) The splash page , a Web page, usually containing an animated image, that is linked to briefly when you click on or enter a site's home page address. Wired Magazine's Web site has used this kind of interstitial.(2) The game, "You Don't Know Jack" inserts animated ad interstitials into its game. The ads are clever and users don't seem to mind them in the context of one of the Web's more enjoyable games.
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