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Jun 19, 2013

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Interstitial Advertising
ALSO CALLED: Transition Ads DEFINITION: An interstitial (something "in between") is a page that is inserted in the normal flow of editorial content structure on a Web site for the purpose of advertising or promotion. It can be more or less intrusive and the reaction of viewers usually depends on how welcome or entertaining the message is. An interstitial is usually designed to move automatically to the page the user requested after allowing … Definition continues below.
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Developing an Information Strategy in the Financial Services Industry sponsored by Information Builders WHITE PAPER: In this resource, financial services organizations will learn how they can use five key actions to develop a successful information strategy in order to improve processes, boost productivity, enhance decision-making, and more. Posted: 01 May 2013 \| Published: 31 Dec 2012 TOPICS: Business Intelligence \| Business Management \| Business Performance Management \| Business Process Management \| Business Processes \| Data Analytics \| Data Governance \| Data Management \| Data Quality \| Financial Industry Organizations \| Financial Services Industry \| Information Governance \| Information Management \| Productivity

Dimensional Research: IT Process Automation in Real Life: HP Customers Share Experiences sponsored by Hewlett-Packard Company WHITE PAPER: This white paper takes a look at the results of in-depth interviews with those well-versed in IT process automation. Hear from peers experienced with ITPA and uncover the real and substantial business benefits they've achieved. Posted: 01 Mar 2013 \| Published: 01 Mar 2013 TOPICS: Business Management \| Business of Information Technology \| Business Performance Management \| Business Process Automation \| Business Process Management \| Business Process Outsourcing \| Business Processes \| IT Best Practices \| IT Infrastructure \| IT Management \| IT Outsourcing Services \| IT Service Management

Does Your Virtualization Platform Matter? - A Summary sponsored by IBM WHITE PAPER: This analysis has been primarily directed at the value of virtualization from a business perspective, so that those whose role it is to provide business leadership can understand the benefit of the virtualization offerings when evaluating its selection. Posted: 10 May 2013 \| Published: 10 May 2013 TOPICS: Business IT Alignment \| Business Management \| Business of Information Technology \| Business Performance Management \| Business Process Management \| IT Best Practices \| IT Infrastructure \| IT Management \| Virtual Desktop Infrastructure \| Virtual Machine \| Virtualization Security

Eliminate Manual Accounts Payable to Gain Efficiency Benefits sponsored by Esker Inc. WHITE PAPER: In this paper, discover the results that Esker research found indicating that accounts payable automation can typically save organizations 40 to 60 percent of operational and administrative AP costs. Also explore the abundant benefits that automated processing of vendor invoices can help business like yours achieve. Posted: 03 Jan 2012 \| Published: 28 Dec 2011 TOPICS: Accounting \| Business Process Automation \| Business Process Automation Software \| Business Process Management \| Business Process Management Software \| Business Processes \| SAP (Product) \| Workflow Software

DevOps: Advances in Release Management and Automation -- The Ovum Rainbow Map for DevOps Solutions Comparing 11 Vendors sponsored by SERENA Software, Inc. WHITE PAPER: DevOps, new tools for improved automation and release management, are taking the software development world by storm. Read this detailed white paper for a comparison of the 11 top vendors in this new space. Learn the strengths and weaknesses of each competitor and determine which one would best suit your development team's needs. Posted: 09 Apr 2012 \| Published: 15 Sep 2011 TOPICS: Application Development \| Business Process Automation \| Business Process Automation Software \| Business Processes \| Software Development Life-Cycles \| Software Development Methodologies \| Software Development Tools \| Software Project Management \| Software Quality Assurance \| Software Testing \| Workflow Software

Digital Billboard Advertising - New Life for a Classic Medium sponsored by Motorola, Inc. WHITE PAPER: Read this paper to learn more about the emerging trend of digital billboard advertising and how it can enhance responsiveness, flexibility and profits. Posted: 02 Mar 2009 \| Published: 02 Mar 2009 TOPICS: Internet Access \| Mobile Device Management \| Network Performance \| Network Security \| Online Advertising \| Telecommunications Industry \| Wireless Advertising \| Wireless Infrastructure \| Wireless Services \| Wireless Systems \| WLAN

Distributed Capture Platforms: Reducing Costs, Removing Bottlenecks and Mitigating Risks sponsored by EMC Corporation WHITE PAPER: Remote workforces are a growing trend that has documentation implications on your business processes. This paper explores that, placing special emphasis on a distributed capture strategy for resolving remote workforce-related issues. Posted: 21 Aug 2008 \| Published: 15 Aug 2008 TOPICS: Business Processes \| Document Management \| Document Management Software \| Financial Services Industry \| Health Care Industry \| Multifunction Peripheral Hardware \| Remote Access Software \| Remote Network Management \| Remote Offices \| Remote Users \| Risk Assessment \| Risk Management \| Virtual Offices

Doing Business with Comstor sponsored by Comstor WHITE PAPER: Learn more about Comstor, a leader in Cisco product distribution and an established provider of networking and advanced technology solutions. Posted: 01 Feb 2012 \| Published: 27 Jan 2012 TOPICS: Certification Programs \| Channel Management \| Distribution \| Marketing \| Networking \| Vendor Selection \| Vendors

Drive growth and value with proven BPM solutions from IBM sponsored by IBM WHITE PAPER: Read this white paper to learn how to ensure a successful BPM initiative within your midsized organization. Posted: 03 Nov 2011 \| Published: 03 Nov 2011 TOPICS: Business Process Automation \| Business Process Automation Software \| Business Process Management \| Business Process Management Software \| Business Process Modeling \| Business Process Reengineering \| Business Processes \| SMBs

Driving Business Agility through SOA Connectivity & Integration Whitepaper from IBM sponsored by IBM WHITE PAPER: In this whitepaper, you will learn how to work smarter so you can solve the problems of today and seize the opportunities of tomorrow. Posted: 06 Oct 2009 \| Published: 06 Oct 2009 TOPICS: Business Development \| Business IT Alignment \| Business Management \| Business Processes \| IT Management \| SOA

Driving Business Value with a Virtualized Infrastructure sponsored by IBM Software Group WHITE PAPER: Today, virtualization can enhance nearly every aspect of an IT infrastructure: servers, operating systems, applications, storage, data and networks. Posted: 05 Dec 2007 \| Published: 01 Mar 2007 TOPICS: Business Processes \| IT Infrastructure \| Virtualization

Driving Profitable Decisions with Business Rule Management sponsored by FICO WHITE PAPER: Business rules management systems (BRMS) help organizations efficiently develop, execute, and maintain their business rules in a centralized environment. Learn about how these solutions work, how they help businesses make profitable decisions, what to look for in a BRMS, and keys to a successful and profitable BRMS initiative in your organization. Posted: 09 Sep 2010 \| Published: 09 Sep 2010 TOPICS: Business Management \| Business Metrics \| Business Process Management \| Business Processes \| Cost Benefit Analysis \| Decision Support Systems \| ERP \| Parallel Processing \| ROI \| SOA

Dynamic Business Process Management (BPM) from IBM sponsored by IBM WHITE PAPER: Read this paper to learn how to accelerate process change and lower IT costs and to learn how IBM can work with you in a Business Value Assessment (BVA) to quantify the benefits for your projects. Posted: 02 Aug 2010 \| Published: 11 Aug 2009 TOPICS: Business Process Automation \| Business Process Automation Software \| Business Process Management \| Business Process Management Software \| Business Processes \| SOA

Dynamic Business Process Management for Communications Service Providers sponsored by IBM WHITE PAPER: In today’s demanding environment, communications service providers across all lines of business are struggling to increase their business agility to remain competitive. This paper explores how companies are achieving agility by adopting dynamic business process management (BPM) with telecommunications industry standards. Read on to learn more. Posted: 02 Aug 2010 \| Published: 21 Apr 2010 TOPICS: Business Process Automation \| Business Process Management \| Business Process Management Software \| Business Processes \| Communications Networks \| Communications Systems \| SOA

E-Book: Exploring IBM SOA Technology & Practice sponsored by IBM WHITE PAPER: This eBook discusses how SOA can be used to overcome business process inefficiencies. Explore practices for effectively implementing SOA and developing service-oriented applications. Posted: 10 Jun 2008 \| Published: 10 Jun 2008 TOPICS: Application Development \| Business Process Management \| Business Process Management Software \| Business Processes \| SOA \| SOA Governance

Effectively Securing Virtualized Data Centers sponsored by Apani WHITE PAPER: This white paper will examine trends in server virtualization security and reveal the many compelling advantages of cross-platform VM isolation solutions. Posted: 18 Nov 2008 \| Published: 18 Nov 2008 TOPICS: Data Center Management \| Data Centers \| Marketing \| Security \| Server Virtualization \| VMware

Eight CRM Essentials: An Executive Guide to the Eight Must-Have Elements of Every Successful CRM Initiative sponsored by Salesforce.com WHITE PAPER: This guide to eight proven CRM essentials distills best practices, lessons learned, and collective insights from industry experts across various company sizes, geographies, and vertical markets. Posted: 25 Oct 2007 \| Published: 01 Oct 2007 TOPICS: Best Practices \| CRM \| Customer Data Management \| Customer Service \| Data Quality \| Marketing \| Real-time Analytics \| ROI \| Sales \| Web Services

Eleven habits for highly successful BPM programs sponsored by IBM WHITE PAPER: Using the framework of Stephen R. Covey’s best-selling book, The 7 Habits of Highly Effective People, this resource describes 11 habits IT organizations must develop to foster business process management (BPM) success, including building a complete BPM while also forcing collaboration across the enterprise. Posted: 06 Mar 2012 \| Published: 01 Jun 2010 TOPICS: Business IT Alignment \| Business Process Automation \| Business Process Management \| Business Process Modeling \| Business Process Outsourcing \| Business Processes

Embedding Analytics into Processes sponsored by SAS Institute Inc. WHITE PAPER: In their latest book, Thomas Davenport, Jeanne Harris and Robert Morison show how companies apply analytics in their daily operations. We see examples of analytics at work within core processes in a variety of business areas. Read this white paper to learn how embedding analytics into your organization's processes can help you. Posted: 30 Jul 2010 \| Published: 30 Jul 2010 TOPICS: Business Intelligence \| Business Management \| Business Process Modeling \| Business Processes \| Collaboration \| ERP \| Project Management \| Quality Control \| Statistical Software \| Supply Chain Management

Emerging IT Shifts towards Business Service Automation sponsored by Hewlett-Packard Company WHITE PAPER: This IDC white paper highlights the benefits of IT business service automation (BSA) and how it is driving business initiatives such as compliance management, lower operation costs and higher business service availability. Posted: 25 Apr 2008 \| Published: 01 Nov 2007 TOPICS: Application Performance Management Software \| Availability \| Business Processes \| Compliance Management Software \| ITIL \| Systems Management

Employing the most effective advertising in a changing market sponsored by Sprint WHITE PAPER: In today’s highly competitive and crowded marketplace, reaching your target audience with information and compelling brand messaging is more critical than ever before. Advertising has long been viewed as the key to generating mindshare among consumers for products and services. Posted: 20 Jan 2011 \| Published: 06 Apr 2011 TOPICS: Advertising \| Bandwidth Management \| Content Management Software \| Financial Industry Organizations \| Health Care Industry \| Localization \| Manufacturing Industry \| Transportation Industry \| Video Services \| Wireless Advertising \| Wireless Messaging

Empowered Customers Drive Collaborative Business Evolution sponsored by IBM WHITE PAPER: Read this groundbreaking new study, conducted by Forrester Consulting on behalf of IBM, to understand how empowered customers are changing the way business is doing business—today and in the future. Posted: 13 Aug 2012 \| Published: 31 May 2012 TOPICS: Collaborative Commerce \| Customer Satisfaction \| Customer Service \| eCommerce \| Marketing \| Mobile CRM \| Mobile Device Management \| Web Applications Management

Empowering the Business to Sense and Respond: Delivering Business Event Processing with IBM WebSphere Business Events sponsored by IBM WHITE PAPER: This paper addresses one of the critical IBM technologies for supporting agility and alignment, Business Event Processing (BEP). Posted: 11 Nov 2009 \| Published: 25 Jul 2008 TOPICS: Business Activity Monitoring \| Business Process Management \| Business Processes \| SOA \| Software Selection \| Web Services

Enabling Organic Growth sponsored by SAP America, Inc. WHITE PAPER: Discover why organic growth is the means to achieving continuous, profitable growth, and find out how your company can address some of the most common challenges in the quest to achieve it. Posted: 17 Sep 2008 \| Published: 17 Sep 2008 TOPICS: Business Intelligence \| Customer Service \| ERP \| Inventory Management \| Marketing \| Product Development \| Testing

Enabling Sustainable Compliance Management sponsored by IBM WHITE PAPER: Read this white paper to see how adopting a sustainable security compliance strategy minimizes risk, while making proper use of people, process and technology. Also learn how you can cost-effectively comply with regulations, while maintaining business flexibility to achieve mission goals. Posted: 22 Dec 2008 \| Published: 19 Dec 2008 TOPICS: Best Practices \| Business Processes \| Compliance (Systems Operations) \| Compliance Audits \| Compliance Software \| Data Security \| Enterprise \| HIPAA

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INTERSTITIAL ADVERTISING DEFINITION (continued): … An interstitial (something "in between") is a page that is inserted in the normal flow of editorial content structure on a Web site for the purpose of advertising or promotion. It can be more or less intrusive and the reaction of viewers usually depends on how welcome or entertaining the message is. An interstitial is usually designed to move automatically to the page the user requested after allowing enough time for the message to register or the ad(s) to be read.Several variations have been identified:(1) The splash page , a Web page, usually containing an animated image, that is linked to briefly when you click on or enter a site's home page address. Wired Magazine's Web site has used this kind of interstitial.(2) The game, "You Don't Know Jack" inserts animated ad interstitials into its game. The ads are clever and users don't seem to mind them in the context of one of the Web's more enjoyable games.
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