SFA DEFINITION: Sales force automation (SFA) software is a type of program that automates business tasks such as inventory control, sales processing, and tracking of customer interactions, as well as analyzing sales forecasts and performance. Businesses may have a custom version developed specifically for their needs, or choose from among the increasing number of sales automation software products, such as Interact
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Learn how SAP solutions for information workers allow salespeople to manage sales accounts, manage sales opportunities, and collaborate with co-workers, all while taking advantage of familiar user environments.
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