Estimates say through 2015, more than 90% of business leaders will view content information as a strategic asset, yet fewer than 10% will quantify its economic value. This whitepaper dives into the world of embedded analytics, and how they impact a company's financials. Read on to see the ROI success of bussinesses that leverage embedded analytics.
This CITO Research guide offers an overview of the various levels of data monetization based on the experiences of those paving the way. This guide will help you understand data monetization so you can gauge your organization's readiness for taking on a data monetization strategy