Monetizing data: Using CITO research to gauge your organization's readiness
Some industries are already glimpsing the benefit of and developing strategies for data monetization, including independent software vendors (ISVs) and digital agencies. This is due to the availability of data (some of which they’ve never had before) and the nature of their expertise.
But data monetization is not limited to ISVs and digital agencies. Any company can capitalize on its information expertise to make money. The question is where to start.
This research guide offers an overview of the various levels of data monetization based on the experiences of those paving the way. View now to gain a better understanding of data monetization so you can gauge your organization’s readiness for taking on a data monetization strategy.