GTM success: B2B guide to tech investments & media preferences

In a world where guessing and actually knowing what tech buyers want are two very different things, you need the right data to adapt your GTM strategy successfully.

To thrive in 2024, marketers need to truly understand how tech buyers buy, what content will support them on their journey, and how to influence them where they consume buy-cycle information.

Join Corey DeFreese (Senior Director, Research and Market Insights at Enterprise Strategy Group) and Katie Graybeal (VP of Product Innovation, Research and Insights at TechTarget) for the first episode in TechTarget's series, Navigating the Tech Buyer Journey in 2024, designed to help marketers build laser-focused messaging and content that truly converts.

Vendor:: TechTarget
Premiered:: Apr 4, 2024
Format:: HTML
Type:: Webcast

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