Guiding IT Buying Journey: Strategies for Partner Marketing

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As the IT buyer’s journey evolves, how should partner marketing strategies evolve in order to drive more demand? In this webcast, 4 marketing executives gather to consider that question.

Watch now to unlock insights from:

  • VP of Strategic Alliances and Partner Marketing Services at TechTarget, Michael Latchford
  • VP of Global Marketing at ServiceNow, Meaghan Sullivan-Moore
  • Director of North America Ecosystem Marketing at Palo Alto Networks, Amy McNew
  • Senior VP of Global Marketing at Wasabi Technologies, Laurie Coppola Mitchell
Vendor:
TechTarget
Posted:
Feb 29, 2024
Published:
Feb 29, 2024
Format:
HTML
Type:
BrightTALK Webinar
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