Closing the gap: How to engage buyers & empower vendors

Cover Image

Over the years, the best marketing and sales leaders have continued to reinvent their strategies to align to ever-evolving economic and business conditions, to the introduction of new technologies, and to shifts in buyers’ needs and behaviors.

While the idea of customer centricity isn’t necessarily new, taking a hard look at your buyer interactions can help illuminate your best path forward.

TechTarget’s Vice President of Customer Enablement and Data Strategy Dara Such has been working closely with hundreds of clients on just that.

Tune into this webinar to learn about a new GTM playbook focused on understanding the needs of your priority accounts and the unique individuals comprising the buying teams.

Apr 4, 2024
Apr 5, 2024
BrightTALK Webinar
Already a Bitpipe member? Log in here

Download this BrightTALK Webinar!