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Interstitial Advertising

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ALSO CALLED: Transition Ads
DEFINITION: An interstitial (something "in between") is a page that is inserted in the normal flow of editorial content structure on a Web site for the purpose of advertising or promotion. It can be more or less intrusive and the reaction of viewers usually depends on how welcome or entertaining the message is. An interstitial is usually designed to move automatically to the page the user requested after allowing  … 
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Interstitial Advertising Reports
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Accelerating Digital Marketing
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This study from CEB debunks the myths over the relationship between CIOs and CMOs and shows how CIOs can play a critical role in accelerating digital marketing.
Posted: 30 May 2014 | Published: 30 May 2014

ComputerWeekly.com

Accenture Technology Vision 2016
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: Leading companies that develop a people first approach will win in today's digital economy, according to the latest global technology trends report from Accenture.
Posted: 04 Feb 2016 | Published: 04 Feb 2016

ComputerWeekly.com

Analyst Report: Lead-to-Revenue Management Vendor Comparison
sponsored by Marketo
RESOURCE: Forrester conducted a 36-criteria evaluation of the top 11 lead-to-revenue management (L2RM) platform vendors. Inside, you'll learn what B2B marketing professionals need to look for in a platform, what separates the leaders from the rest of the pack, and how to pick the right platform to meet your business needs.
Posted: 22 Dec 2016 | Published: 18 Nov 2016

Marketo

Analyst's take: Microsoft Dynamics CRM boosts customer service and company profits
sponsored by ComputerWeekly.com
WHITE PAPER: Microsoft Dynamics CRM enables organizations to improve customer service, effectively manage marketing and communications, and increase sales productivity, ultimately driving increased profits and reduced costs.
Posted: 21 Oct 2011 | Published: 11 Feb 2011

ComputerWeekly.com

Accounts Payable Automation in SAP - An Investment in the Future
sponsored by ReadSoft
WHITE PAPER: Read this paper to learn how document process automation can speed up accounts payable processes, add to the company’s bottom line by cutting costs, reduce cycle times, and allow for faster financial statements and fewer late payment fees.
Posted: 20 Aug 2009 | Published: 19 Aug 2009

ReadSoft

Achieve Eco-sustainable Innovation While Driving Profitable Growth
sponsored by Alcatel-Lucent
WHITE PAPER: Alcatel-Lucent's innovation engine explores new ideas and opportunities to address environmental concerns while solving business problems.
Posted: 02 Oct 2008 | Published: 02 Oct 2008

Alcatel-Lucent

Achieve Effective BPM with Cloud Provisioning
sponsored by OpenText
WHITE PAPER: In this white paper, learn about a cloud provisioning technology with a workflow-enabled framework, allowing you to create, provision, and orchestrate virtual "bundles" of on-premise and cloud capabilities that make up a new product, service, or application.
Posted: 14 Feb 2014 | Published: 31 Dec 2013

OpenText

Achieve process innovation through business process management
sponsored by IBM
WHITE PAPER: The reality of today's empowered consumer has made it imperative for you to provide superior customer interactions at every opportunity. What is needed is a holistic approach to business process to serve the goal of delivering a world class customer experience.
Posted: 07 Nov 2013 | Published: 07 Nov 2013

IBM

Achieving Agility: The Role of the Case Management Platform
sponsored by Singularity
WHITE PAPER: Most large corporations are at risk of capture by inertia - the force that holds back progress as organizations grow. But there’s an effective weapon against inertia for organizations determined to be on top of their game: agility. Agility is a key attribute of successful organizations and is a top priority on most management teams’ agendas.
Posted: 15 Mar 2011 | Published: 15 Mar 2011

Singularity

Achieving Sustained Growth through Operational Excellence
sponsored by SAP AG
WHITE PAPER: Operational excellence is a simple concept with complex implications. Consistently doing things well across every element of the value chain is clear enough in principle. The ultimate goal is a "single source of truth" where senior executives have shared visibility into all parts of the organization, enabling management by facts.
Posted: 29 Oct 2009 | Published: 02 Jun 2009

SAP AG

Achieving Value in Healthcare Through Efficiency and Effectiveness
sponsored by DellEMC and Intel®
WHITE PAPER: this white paper demonstrates how, by reforming health care delivery, implementing appropriate technology, and reshaping the medical establishment which supports efficiency and effectiveness, America can provide the best value in health care services for its citizens.
Posted: 20 Jun 2012 | Published: 20 Jun 2012

DellEMC and Intel®

ACOs: Treat Patients More Effectively with Health Analytics
sponsored by IBM
EGUIDE: This e-guide from SearchHealthIT.com highlights the importance of data analytics in the success of today's ACOs. Read now to learn the difference between collaborative and captive ACOs and discover how predictive analytics can provide the information necessary to dramatically improve patient care.
Posted: 29 Mar 2013 | Published: 29 Mar 2013

IBM

Addressable Advertising Opportunities for Network Operators
sponsored by Motorola, Inc.
WHITE PAPER: This paper provides an overview of advanced advertising opportunities and outlines Motorola's commitment to targeted video advertising.
Posted: 05 Jan 2009 | Published: 23 Dec 2008

Motorola, Inc.

Advanced Case Management for Smarter Government
sponsored by IBM
WHITE PAPER: Case management is an area in which many government agencies can benefit by using new tools and approaches. By reading this White Paper, learn how to unify information, processes and people to provide better, faster services and programs.
Posted: 20 Aug 2010 | Published: 20 Aug 2010

IBM

Advanced Disaster Recovery and Business Continuity Planning Techniques and Technologies: Module 3 Testing
sponsored by SearchStorage.com
PRESENTATION: Review this presentation to learn how to use business continuity planning to create a recovery capability for your organization.
Posted: 26 Nov 2008 | Published: 26 Nov 2008

SearchStorage.com

Advanced Marketing Automation: Maximize Returns on Customer Communication Strategies through Intelligent, Integrated Marketing Processes
sponsored by SAS
WHITE PAPER: This paper explores how many companies are turning to advanced marketing automation for improved efficiency and effectiveness of marketing activities. Read on to learn how to provide a comprehensive solution for current marketing challenges and learn how to maximize campaign returns through the essential phases of a disciplined marketing process.
Posted: 05 May 2010 | Published: 05 May 2010

SAS

Advancing Healthcare through the Application of Predictive Knowledge Management
sponsored by DellEMC and Intel®
WHITE PAPER: This white paper examines how the health care industry can proactively support patient-focused care through the use of technology services that enable predictive analysis.
Posted: 20 Jun 2012 | Published: 20 Jun 2012

DellEMC and Intel®

Advancing Your Digital Marketing Strategy with Webtrends Analytics
sponsored by WebTrends
WHITE PAPER: In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.
Posted: 18 Apr 2013 | Published: 18 Apr 2013

WebTrends

Agile Decision Services: How IBM ILOG’s Business Rule Management System Helps Organizations Deliver Fast Time to Value for Business and IT
sponsored by IBM
WHITE PAPER: This paper explores the challenges of trying to deliver quick time-to -value for IT projects and achieve the status of ‘agile enterprise’. It illustrates how IBM® WebSphere® ILOG BRMS can facilitate the alignment of IT with business and support the implementation of an ADS to provide business value within months of project adoption.
Posted: 12 Dec 2010 | Published: 12 Dec 2010

IBM

Align with your customers - SAP CRM sales service and marketing rapid-deployment solution
sponsored by Hewlett Packard Enterprise
WHITE PAPER: In this resource, explore how a rapid deployment solution for SAP CRM allows you to quickly adopt CRM best practices and processes in a short time frame, for higher and faster ROI. Read now to learn about the capabilities and benefits of this strategy in the areas of sales, marketing, and service.
Posted: 27 Sep 2013 | Published: 30 Apr 2013

Hewlett Packard Enterprise

Aligning For a More Successful Business and IT Development Paradigm
sponsored by Active Endpoints, Inc.
WHITE PAPER: This paper examines how the adoption of SOA (Service Oriented Architecture) can significantly improve Business and IT alignment.
Posted: 09 Sep 2009 | Published: 09 Sep 2009

Active Endpoints, Inc.

Analytics: The Art and Science of Better Webcast
sponsored by SAS
WEBCAST: This webcast takes a look at how organizations can consider analytics from two perspectives – the science of analytics and the art of how people apply this science in new and creative ways to make the world better.
Posted: 09 Apr 2010 | Premiered: Apr 9, 2010

SAS

Answers to Top BRMS Questions
sponsored by IBM
WHITE PAPER: Answers to ten frequently asked questions about what business rule management systems are and how they are used.
Posted: 12 Dec 2010 | Published: 12 Dec 2010

IBM

Application Transformation – evolution or revolution?
sponsored by Hewlett Packard Enterprise
WEBCAST: With a variety of new application transformation solutions, businesses are attempting to bring together cloud, mobile and collaborative technologies to expand reach, enhance customer engagement, and drive bigger revenues. Access this video for more on the application transformation evolution and how it can affect your business and its success.
Posted: 02 Jul 2012 | Premiered: Jul 2, 2012

Hewlett Packard Enterprise

Applying Business Analytics Webinar Series - Got Bad Data?
sponsored by SAS
WEBCAST: Tune in to this Webinar to find out how to improve key data areas through data quality profiling and provide decision makers with trustworthy information. You’ll learn how to apply analytics to your reliable, high-quality data and come away with insights that optimize your organization’s decision-making capabilities.
Posted: 09 Apr 2010 | Premiered: Apr 9, 2010

SAS
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INTERSTITIAL ADVERTISING DEFINITION (continued): … An interstitial (something "in between") is a page that is inserted in the normal flow of editorial content structure on a Web site for the purpose of advertising or promotion. It can be more or less intrusive and the reaction of viewers usually depends on how welcome or entertaining the message is. An interstitial is usually designed to move automatically to the page the user requested after allowing enough time for the message to register or the ad(s) to be read.Several variations have been identified:(1) The splash page , a Web page, usually containing an animated image, that is linked to briefly when you click on or enter a site's home page address. Wired Magazine's Web site has used this kind of interstitial.(2) The game, "You Don't Know Jack" inserts animated ad interstitials into its game. The ads are clever and users don't seem to mind them in the context of one of the Web's more enjoyable games.
Interstitial Advertising definition sponsored by WhatIs.com, powered by WhatIs.com an online computer dictionary

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