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Interstitial Advertising

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ALSO CALLED: Transition Ads
DEFINITION: An interstitial (something "in between") is a page that is inserted in the normal flow of editorial content structure on a Web site for the purpose of advertising or promotion. It can be more or less intrusive and the reaction of viewers usually depends on how welcome or entertaining the message is. An interstitial is usually designed to move automatically to the page the user requested after allowing  … 
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Interstitial AdvertisingReports
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Accelerating Digital Marketing
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This study from CEB debunks the myths over the relationship between CIOs and CMOs and shows how CIOs can play a critical role in accelerating digital marketing.
Posted: 30 May 2014 | Published: 30 May 2014

ComputerWeekly.com

AIIM Market Intelligence Delivering the priorities and opinions of AIIM's 80,000 community
sponsored by K2
WHITE PAPER: To what extent can SharePoint solve all of the content management, records management, and social collaboration needs of the enterprise as a whole? This report looks at the adoption rates and roll-out status for SharePoint as an ECM/DM system, the ongoing issues of user adoption, and overall project success or failure.
Posted: 24 Mar 2014 | Published: 31 Dec 2013

K2

A Quicker, Simpler Path to Lead Management ROI
sponsored by LeadLife Solutions
WHITE PAPER: Sales organizations are looking to improve lead management, but it's not always easy with constrained budgets, time, and resources. Check out this helpful resource to explore how to design a realistic path to improved lead management so that you can start seeing ROI immediately.
Posted: 10 Jul 2013 | Published: 31 Dec 2010

LeadLife Solutions

A Silver Lining for Communications, Media, and Entertainment Companies
sponsored by Infor CRM
WHITE PAPER: This paper discusses how a cross-channel approach can help CME companies increase customer retention and loyalty, streamline marketing processes, and overcome the numerous technical, organizational, and logistical barriers to an effective multichannel environment.
Posted: 03 Apr 2010 | Published: 02 Apr 2010

Infor CRM

About to Buy Guide: Building a Business Case for DR
sponsored by SearchCIO.com
EGUIDE: Are you a CIO looking to justify your DR project to upper management? This Q&A with Paul Kirvan, a consultant with more than 20 years of experience in business continuity management, will give you a perspective on the overall issue of DR and why your organization should implement a documented backup plan.
Posted: 05 Mar 2013 | Published: 05 Mar 2013

SearchCIO.com

About to Buy Guide: How to Succeed in Social Networking and Collaboration
sponsored by SearchCIO.com
EGUIDE: In this expert E-Guide, President of The Real Story Group Tony Byrne describes the importance of homing in on specific business applications and of getting IT involved in the implementation—as well as why integration of social tools remains a problem. Read now to learn more.
Posted: 14 Mar 2013 | Published: 28 Sep 2012

SearchCIO.com

Accelerate Innovation & Productivity with Rapid Prototyping and Development: Model New Ideas, Land More Business, and Control Costs
sponsored by Attivio, Inc.
WHITE PAPER: This paper discusses how a new generation of platforms in the application stack is designed to both deliver a specific layer of functionality and enable rapid prototyping, allowing development teams to focus their efforts on the value they add and gain time for more innovation.
Posted: 24 Feb 2010 | Published: 24 Feb 2010

Attivio, Inc.

Accelerate Performance in Human Resources
sponsored by SAP America, Inc.
WHITE PAPER: This white paper addresses HR challenges and metrics solutions for improving operations.
Posted: 02 Feb 2012 | Published: 27 Jan 2012

SAP America, Inc.

Accelerate ROI for Business Process Management with IBM Solutions Designed for Rapid Deployment
sponsored by IBM
WHITE PAPER: With IBM products, services and programs, businesses can develop business process management solutions to support their business priorities and objectives, both now and in the years ahead. Read this paper to learn how.
Posted: 02 Jul 2010 | Published: 15 Jan 2010

IBM

Accounts Payable Automation in SAP - An Investment in the Future
sponsored by ReadSoft
WHITE PAPER: Read this paper to learn how document process automation can speed up accounts payable processes, add to the company’s bottom line by cutting costs, reduce cycle times, and allow for faster financial statements and fewer late payment fees.
Posted: 20 Aug 2009 | Published: 19 Aug 2009

ReadSoft

Achieve Eco-sustainable Innovation While Driving Profitable Growth
sponsored by Alcatel-Lucent
WHITE PAPER: Alcatel-Lucent's innovation engine explores new ideas and opportunities to address environmental concerns while solving business problems.
Posted: 02 Oct 2008 | Published: 02 Oct 2008

Alcatel-Lucent

Achieve process innovation through business process management
sponsored by IBM
WHITE PAPER: The reality of today's empowered consumer has made it imperative for you to provide superior customer interactions at every opportunity. What is needed is a holistic approach to business process to serve the goal of delivering a world class customer experience.
Posted: 07 Nov 2013 | Published: 07 Nov 2013

IBM

Achieving Agility: The Role of the Case Management Platform
sponsored by Singularity
WHITE PAPER: Most large corporations are at risk of capture by inertia - the force that holds back progress as organizations grow. But there’s an effective weapon against inertia for organizations determined to be on top of their game: agility. Agility is a key attribute of successful organizations and is a top priority on most management teams’ agendas.
Posted: 15 Mar 2011 | Published: 15 Mar 2011

Singularity

Achieving Sustained Growth through Operational Excellence
sponsored by SAP AG
WHITE PAPER: Operational excellence is a simple concept with complex implications. Consistently doing things well across every element of the value chain is clear enough in principle. The ultimate goal is a "single source of truth" where senior executives have shared visibility into all parts of the organization, enabling management by facts.
Posted: 29 Oct 2009 | Published: 02 Jun 2009

SAP AG

Achieving Value in Healthcare Through Efficiency and Effectiveness
sponsored by Dell, Inc.
WHITE PAPER: this white paper demonstrates how, by reforming health care delivery, implementing appropriate technology, and reshaping the medical establishment which supports efficiency and effectiveness, America can provide the best value in health care services for its citizens.
Posted: 20 Jun 2012 | Published: 20 Jun 2012

Dell, Inc.

ACOs: Treat Patients More Effectively with Health Analytics
sponsored by IBM
EGUIDE: This e-guide from SearchHealthIT.com highlights the importance of data analytics in the success of today's ACOs. Read now to learn the difference between collaborative and captive ACOs and discover how predictive analytics can provide the information necessary to dramatically improve patient care.
Posted: 29 Mar 2013 | Published: 29 Mar 2013

IBM

Addressable Advertising Opportunities for Network Operators
sponsored by Motorola, Inc.
WHITE PAPER: This paper provides an overview of advanced advertising opportunities and outlines Motorola's commitment to targeted video advertising.
Posted: 05 Jan 2009 | Published: 23 Dec 2008

Motorola, Inc.

Advanced Case Management for Smarter Government
sponsored by IBM
WHITE PAPER: Case management is an area in which many government agencies can benefit by using new tools and approaches. By reading this White Paper, learn how to unify information, processes and people to provide better, faster services and programs.
Posted: 20 Aug 2010 | Published: 20 Aug 2010

IBM

Advanced Disaster Recovery and Business Continuity Planning Techniques and Technologies: Module 3 Testing
sponsored by SearchStorage.com
PRESENTATION: Review this presentation to learn how to use business continuity planning to create a recovery capability for your organization.
Posted: 26 Nov 2008 | Published: 26 Nov 2008

SearchStorage.com

Advanced Marketing Automation: Maximize Returns on Customer Communication Strategies through Intelligent, Integrated Marketing Processes
sponsored by SAS
WHITE PAPER: This paper explores how many companies are turning to advanced marketing automation for improved efficiency and effectiveness of marketing activities. Read on to learn how to provide a comprehensive solution for current marketing challenges and learn how to maximize campaign returns through the essential phases of a disciplined marketing process.
Posted: 05 May 2010 | Published: 05 May 2010

SAS

Advancing Healthcare through the Application of Predictive Knowledge Management
sponsored by Dell, Inc.
WHITE PAPER: This white paper examines how the health care industry can proactively support patient-focused care through the use of technology services that enable predictive analysis.
Posted: 20 Jun 2012 | Published: 20 Jun 2012

Dell, Inc.

Advancing Your Digital Marketing Strategy with Webtrends Analytics
sponsored by WebTrends
WHITE PAPER: In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.
Posted: 18 Apr 2013 | Published: 18 Apr 2013

WebTrends

Agile Decision Services: How IBM ILOG’s Business Rule Management System Helps Organizations Deliver Fast Time to Value for Business and IT
sponsored by IBM
WHITE PAPER: This paper explores the challenges of trying to deliver quick time-to -value for IT projects and achieve the status of ‘agile enterprise’. It illustrates how IBM® WebSphere® ILOG BRMS can facilitate the alignment of IT with business and support the implementation of an ADS to provide business value within months of project adoption.
Posted: 12 Dec 2010 | Published: 12 Dec 2010

IBM

Align with your customers - SAP CRM sales service and marketing rapid-deployment solution
sponsored by Hewlett-Packard Company
WHITE PAPER: In this resource, explore how a rapid deployment solution for SAP CRM allows you to quickly adopt CRM best practices and processes in a short time frame, for higher and faster ROI. Read now to learn about the capabilities and benefits of this strategy in the areas of sales, marketing, and service.
Posted: 27 Sep 2013 | Published: 30 Apr 2013

Hewlett-Packard Company

Aligning For a More Successful Business and IT Development Paradigm
sponsored by Active Endpoints, Inc.
WHITE PAPER: This paper examines how the adoption of SOA (Service Oriented Architecture) can significantly improve Business and IT alignment.
Posted: 09 Sep 2009 | Published: 09 Sep 2009

Active Endpoints, Inc.
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INTERSTITIAL ADVERTISING DEFINITION (continued): … An interstitial (something "in between") is a page that is inserted in the normal flow of editorial content structure on a Web site for the purpose of advertising or promotion. It can be more or less intrusive and the reaction of viewers usually depends on how welcome or entertaining the message is. An interstitial is usually designed to move automatically to the page the user requested after allowing enough time for the message to register or the ad(s) to be read.Several variations have been identified:(1) The splash page , a Web page, usually containing an animated image, that is linked to briefly when you click on or enter a site's home page address. Wired Magazine's Web site has used this kind of interstitial.(2) The game, "You Don't Know Jack" inserts animated ad interstitials into its game. The ads are clever and users don't seem to mind them in the context of one of the Web's more enjoyable games.
Interstitial Advertising definition sponsored by WhatIs.com, powered by WhatIs.com an online computer dictionary

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