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| Business of Information Technology > Business Processes > Marketing > |
Direct Marketing
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ALSO CALLED: One-to-one Marketing
DEFINITION: One-to-one marketing (sometimes expressed as 1:1 marketing) is a customer relationship management (CRM) strategy emphasizing personalized interactions with customers. The personalization of interactions is thought to foster greater customer loyalty and better return on
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| Your request for Direct Marketing multimedia returned limited or no results. The request has been expanded to include Marketing multimedia.
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Silverpop Vtrenz Webinar: "Do More. Earn More. Automate BtoB Marketing Tasks"
| sponsored by Vtrenz, Inc
WEBCAST:
B2B marketers have a broad range of responsibilities, from tactical execution to strategic visioning & scramble to fill the sales pipeline with leads, build their teams, establish standard processes and demonstrate a ROI.
Posted: 22 Aug 2008 | Premiered: Available On Demand
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New Advances in Enterprise Marketing Solutions: Vendor Webcast
| sponsored by EMC Corporation
WEBCAST:
View this webcast which provides a marketing platform for your enterprise marketing processes in terms of digital asset repository, collaboration, process management and publishing.
Posted: 24 Jul 2008 | Premiered: Available On Demand
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Quality Management for Manufacturers: Some Assembly Required
| sponsored by Epicor Software Corporation
WEBCAST:
Investing in ERP solutions today means more than just meeting the basic needs of the Supply Chain. Lori Gipp, VP of Marketing, IQS will join the webcast to present this type of extended ERP offering with QMS.
Posted: 02 Jun 2008 | Premiered: Available On Demand
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Securing Unified Communications
| sponsored by Cisco Systems, Inc.
PODCAST:
Discover how infrastructure, call management, applications and endpoints can work together to defend your voice and data traffic.
Posted: 10 Mar 2008 | Premiered: 07 Mar 2008
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How to Foster Innovation in Your Company, Part Two
| sponsored by Cisco Systems, Inc.
WEBCAST:
Learn how granting access to your intellectual property rights can lead to greater market share without giving up your unique selling proposition.
Posted: 22 Feb 2008 | Premiered: Available On Demand
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Control Your Master Data Webcast -- The Strategic Asset That Opens up Your Business Options
| sponsored by SAP America Inc
WEBCAST:
View this Webcast for an info-packed Webcast focusing on how Airgas is improving their master data to drive sales and deliver a superior experience for customers.
Posted: 04 Feb 2008 | Premiered: Available On Demand
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DIRECT MARKETING DEFINITION (continued): … marketing investment. The concept of one-to-one marketing as a CRM approach was advanced by Don Peppers and Martha Rogers in their 1994 book, The One to One Future. Only the term is new; the approach is almost as old as commerce itself. In the past, for example, proprietors of a general store would naturally take a one-to-one approach, remembering details about each customer's preferences and characteristics and using that knowledge to provide better service. One-to-one marketing seeks …
Direct Marketing definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary
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