One-to-one Marketing DEFINITION: A direct market reseller (DMR), also known as an e-tailer, is a company that sells directly to consumers online without operating storefront operations of any kind. On the business to business (B2B) DMRs include companies such as CDW and TigerDirect; business to consumer (B2C) counterparts include companies such as Amazon, NewEgg, and ZipZoomFly.DMRs operate in a market niche that sits between conventional
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InMobi, a global mobile advertising company, reaches billions of mobile users every year. With a wide array of mobile devices to reach, they needed a platform that was capable of handling the huge influx of data at top speed. In this case study, learn why InMobi went with Aerospike to power their mobile advertising platform.
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