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Campaign Management Software

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ALSO CALLED: Campaign Software
DEFINITION: A type of marketing automation software that optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Campaign Management Software White Papers (View All Report Types)
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Automate Quote-to-Cash Processes to Drive Sales
sponsored by Oracle Corporation
WHITE PAPER: This white paper discusses CPQ strategies that enable sales reps to streamline modern quote-to-cash processes. Learn how to use these sales strategies to improve your team's productivity and increase your profit margins.
Posted: 25 Jan 2016 | Published: 31 Dec 2015

Oracle Corporation

Avoiding Unpleasant ERP Surprises
sponsored by IFS
WHITE PAPER: Prepare your organization for a successful ERP implementation and find out about the consequences of ERP gone wrong.
Posted: 06 Aug 2014 | Published: 06 Aug 2014

IFS

Best Practices for Mobile Application Lifecycle Management
sponsored by IBM MaaS360
WHITE PAPER: In this white paper, you will discover several mobile application lifecycle management (MALM) best practices for organizations with BYOD policies. Read on to discover the benefits of MALM, including single sign-on for all enterprise apps, real-time security reporting, and more.
Posted: 04 Mar 2016 | Published: 31 Dec 2014

IBM MaaS360

Best Practices for Transforming the Customer Experience with Connected Field Service
sponsored by Salesforce.com
WHITE PAPER: Managing field service presents unique challenges that require a complete customer view to resolve: siloed teams out in the field, poor resource allocation, lack of mobile support, and lack of integration with CRM all raise the difficulty level. Find out how to resolve these pain points so you can deliver the ultimate customer experience.
Posted: 27 May 2016 | Published: 27 May 2016

Salesforce.com

Bolstering Your Enterprise Mobility Security Strategy for Today's App Landscape
sponsored by Oracle Corporation
WHITE PAPER: This quick and easy guide outlines the benefits of employing enterprise mobility management (EMM) in your organization, and also highlights the particular risks facing BYOD users in the mobile app landscape.
Posted: 14 Aug 2015 | Published: 14 Aug 2015

Oracle Corporation

Bridge the Systems Gap and Drive Sales Success
sponsored by Oracle Corporation
WHITE PAPER: Explore how you can use cloud CPQ tools to bridge the gap between your CRM and ERP systems, delivering value throughout the sales process. Uncover the benefits of modern CPQ, including: 27% shorter sales cycles, 2x increase in customer facing sales-time, and more.
Posted: 04 May 2016 | Published: 04 May 2016

Oracle Corporation

ASG's metaCMDB™ Master or "Citizen" CMDB Containing Critical Enterprise Configuration Information
sponsored by ASG Software Solutions
WHITE PAPER: The sound understanding and visibility of configuration information provided by ASG’s metaCMDB™ is critical for ITIL initiatives and business service management (BSM) implementations, service desk support, and the integration of disparate technologies. Read this paper to find out more.
Posted: 25 May 2010 | Published: 25 May 2010

ASG Software Solutions

Assuring Software Security Through Testing
sponsored by (ISC)2 UK Ltd
WHITE PAPER: This white paper offers key recommendations for software developers to test for quality and security assurance before releasing products to the market.
Posted: 25 Feb 2014 | Published: 25 Feb 2014

(ISC)2 UK Ltd

Attachment Spam - The Latest Trend
sponsored by GFI Software
WHITE PAPER: This white paper explains what makes spam such an unbearable problem and how spamming tactics are evolving daily to beat anti-spam software.
Posted: 18 Mar 2008 | Published: 01 Jan 2007

GFI Software

Attain True Market Leadership in a Customer-Driven Age
sponsored by Oracle Corporation
WHITE PAPER: In today's demanding business environment you either lead or you fall behind. So what defines leadership in an environment where business models shift all the time and CEOs have 90 days to please shareholders or face their wrath?
Posted: 02 Mar 2007 | Published: 01 Feb 2007

Oracle Corporation

Automating Incentive Compensation: Increase Productivity and Reduce Costs
sponsored by Varicent Software Incorporated
WHITE PAPER: Read this white paper to learn what your options are when it comes to automated incentive compensation and how you can make it faster, more accurate, and easier than ever before.
Posted: 21 Jun 2012 | Published: 21 Jun 2012

Varicent Software Incorporated

Automating System i Message and Resource Management
sponsored by Help/Systems
WHITE PAPER: Automated, centralized message control and resource monitoring can help you manage your System i more easily and with fewer staff. This white paper describes some of the tasks you’ll face, some tips to help you get started, and the benefits of automating your system management with Robot/CONSOLE.
Posted: 25 May 2010 | Published: 25 May 2010

Help/Systems

Automating Your Code Review: Moving to a SaaS Model for Application Security
sponsored by Veracode, Inc.
WHITE PAPER: Today’s application has become the enterprise’s ‘‘new perimeter’’. With better network‐level security technology hardening the network perimeter, malicious attackers are now focusing their efforts to strike at the least defended points ‐ the application. Read on to learn about automating code review for greater application security.
Posted: 07 Jun 2010 | Published: 10 Feb 2009

Veracode, Inc.

Balancing Risk and Complexity with Quality Management
sponsored by IBM
WHITE PAPER: This white paper shows you how a combined IBM and Wind River quality management solution can help you deliver higher-quality products to the marketplace faster.
Posted: 21 Mar 2011 | Published: 21 Mar 2011

IBM

Ballarat Grammar Secures BYOD with HP Sentinel SDN
sponsored by Hewlett Packard Enterprise
WHITE PAPER: In this case study, explore a software-defined networking option that simplifies network monitoring for performance issues and enables a secure IT environment for users.
Posted: 20 Sep 2013 | Published: 31 Aug 2013

Hewlett Packard Enterprise

Beagle Research Group: Next Generation Platforms for On-Demand Applications
sponsored by Salesforce.com
WHITE PAPER: Learn how enterprise software platforms for CRM and other applications remove much of the complexity of software development, operation and maintenance -- enabling you to extend on-demand success across your entire enterprise.
Posted: 18 Oct 2006 | Published: 01 Mar 2006

Salesforce.com

Becoming More Energy Efficient
sponsored by IBM Software Group
WHITE PAPER: Watch this short video to learn what defines a true green data center. This initial Business First investigation report will help answer these questions -- what is a green data center and why do I need one?
Posted: 15 Feb 2008 | Published: 14 Feb 2008

IBM Software Group

Benefits of Intel® Xeon® Processors and Windows Server® 2008 R2 for Business-Critical Applications
sponsored by Dell, Inc. and Intel®
WHITE PAPER: The combination of an Intel Xeon processor and a Windows® operating system is an industry standard, proven platform for running business-critical applications, and many companies are making the switch. Read this paper to learn about the benefits of Intel® Xeon® Processors and Windows Server® 2008 R2 for Business-Critical Applications.
Posted: 15 Mar 2010 | Published: 01 Dec 2009

Dell, Inc. and Intel®

Best Practices for a Lead Management Strategy
sponsored by Act-On Software
WHITE PAPER: Well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy?
Posted: 11 Apr 2014 | Published: 31 Dec 2013

Act-On Software

Best Practices for Managing Your BlackBerry Environment
sponsored by BlackBerry
WHITE PAPER: This reference document will provide you with detailed information on how to effectively manage your BlackBerry Enterprise Server architecture.
Posted: 18 Mar 2009 | Published: 18 Mar 2009

BlackBerry

Best Practices for Open Source and the Cloud
sponsored by Red Hat
WHITE PAPER: This whitepaper takes a careful look at two of today's most popular topics: open source application software and moving to the cloud.
Posted: 18 Sep 2013 | Published: 18 Sep 2013

Red Hat

Best Practices For Setting Up a Lead Nurturing Program
sponsored by Act-On Software
WHITE PAPER: In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Posted: 11 Apr 2014 | Published: 31 Dec 2012

Act-On Software

Best Practices for Windows Vista Planning, Migration, and Ongoing Management
sponsored by Symantec Corporation
WHITE PAPER: It is vital to ensure PC system and data security during migration to Windows Vista. This white paper highlights considerations that must be addressed over the entire migration process.
Posted: 02 Jul 2007 | Published: 01 Jun 2007

Symantec Corporation

Best Practices in Contract Management: How to Shrink Your Sales Cycle through Smart Contract Management
sponsored by SpringCM
WHITE PAPER: This white paper discusses the seven best practices in contract management. It's time for you to think about how to manage your contracts more effectively, close more deals, and get more cash. Learn how in this paper.
Posted: 16 Apr 2008 | Published: 11 Oct 2010

SpringCM

BlackBerry Wireless Enterprise Activation
sponsored by BlackBerry
WHITE PAPER: This document describes how administrators can enable wireless enterprise activation for users on the BlackBerry Enterprise Server™, and how users can initiate wireless enterprise activation from their handhelds.
Posted: 11 Aug 2006 | Published: 01 Jan 2004

BlackBerry
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