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Campaign Management Software

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ALSO CALLED: Campaign Software
DEFINITION: A type of marketing automation software that optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Campaign Management Software Reports
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5 Key Business and Technology Needs Being Met by SDN and NFV
sponsored by MASERGY
WHITE PAPER: As the business landscape transforms, IT departments need to understand how emerging technologies like software defined networking and network function virtualization can meet business needs. Access this white paper to discover 5 key business and technology challenges that are being met by SDN and NFV.
Posted: 16 Mar 2016 | Published: 02 Mar 2016

MASERGY

5 Must-have Features in a Marketing Automation Platform
sponsored by Marketo
EGUIDE: There are many marketing automation platforms to choose from, so it is critical that you choose the one that best meets your organization's needs. In this e-guide, uncover which 5 must-have features to look for in a marketing automation platform and find a further outline of their clusters of features.
Posted: 29 Jul 2016 | Published: 26 Jul 2016

Marketo

5 Questions Every Sales Department Should be Able to Answer and How Analytics can Help Answer Them
sponsored by Salesforce.com
WHITE PAPER: In this white paper, learn how organizations can empower their sales reps with answers to 5 questions that are crucial to sales success. Additionally, see how sales reps are better able to tackle new challenges with analytical insights that can be accessed on any device.
Posted: 18 Nov 2015 | Published: 18 Nov 2015

Salesforce.com

5 Reasons for Sales Teams to Embrace the Power of Analytics
sponsored by Salesforce.com
WHITE PAPER: This e-book outlines the top five reasons why analytics is poised to transform sales. Read now for tips on keeping your team ahead when you get critical business data right where sales actually happen.
Posted: 10 Sep 2015 | Published: 10 Sep 2015

Salesforce.com

"Hacks" for Customer Acquisition: Shortcuts for the Entire Buyer Lifecycle
sponsored by Radius
WHITE PAPER: This resource discusses several "hacks," or helpful shortcuts, that marketers can implement at every stage of the buyer lifecycle to boost customer acquisition.
Posted: 27 Jan 2016 | Published: 31 Dec 2015

Radius

10 tips to integrate mobile and social marketing
sponsored by IBM
WHITE PAPER: In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels.
Posted: 18 Feb 2014 | Published: 30 Nov 2013

IBM

10 Tips to Manage Requirements for the Internet of Things
sponsored by IBM
WHITE PAPER: To navigate complexity and achieve a new approach to managing requirements, this white paper offers 10 tips to help you adapt to the changes brought about by the Internet of Things (IoT) evolution. Learn key facts about traceability, strategic reuse, and more.
Posted: 25 Jul 2016 | Published: 25 Jul 2016

IBM

10 Ways Excel Drives More Value From Your SAP® Investment... While Making Your SAP Life Easier
sponsored by Winshuttle, LLC
WHITE PAPER: This white paper highlights 10 ways Winshuttle's tools and applications utilize Microsoft Office applications and allow you to optimize your SAP investment. The benefits outlined in this white paper are realized by the reduction of SAP operational costs, delivering across the board efficiencies and accelerating top and bottom line improvements.
Posted: 31 Aug 2010 | Published: 31 Aug 2010

Winshuttle, LLC

10 Ways for Developers to Benefit from Application Performance Management Solutions
sponsored by Riverbed Technology, Inc.
WHITE PAPER: This white paper covers ten key strategies for developers looking to improve the quality and performance of their software through application management (APM) solutions.
Posted: 01 Aug 2014 | Published: 31 Dec 2013

Riverbed Technology, Inc.

10 Ways to Use Social Media and Collaboration Tools in ALM
sponsored by WANdisco
EGUIDE: This e-guide from the experts at SearchSoftwareQuality.com counts down 10 ways to use social media and collaboration tools for ALM.
Posted: 30 Aug 2013 | Published: 30 Aug 2013

WANdisco

10 Ways You Can Improve Web App Performance
sponsored by SOASTA, Inc
WHITE PAPER: This resource counts down 10 issues that development and testing teams should consider in order to derive maximum performance from their Web applications.
Posted: 06 Jan 2014 | Published: 31 Dec 2013

SOASTA, Inc

11 Steps to Successful Lead Nuturing
sponsored by LeadLife Solutions
WHITE PAPER: Access this insightful resource to discover the 11 steps to a successful lead nurturing program, so that you can maximize sales opportunities and build better customer relationships.
Posted: 10 Jul 2013 | Published: 10 Jul 2013

LeadLife Solutions

2013 North American Software Defined Data Center Management Platforms New Product Innovation Award
sponsored by HPE and Intel®
RESEARCH CONTENT: Take a look at this in-depth resource to find out why HP received a "New Product Innovation Award" for their software defined data center management platforms.
Posted: 06 Feb 2014 | Published: 31 Dec 2013

HPE and Intel®

3 CIO Essentials: Top Trends To Help Your Business
sponsored by MuleSoft
WEBCAST: This one-stop-shop for CIOs discusses the 3 most important trends companies can capitalize on to help future success. Access this webinar now for an in-depth look into essential topics.
Posted: 03 Nov 2015 | Premiered: Nov 2, 2015

MuleSoft

3 Funnel Points for Successful Lead Management
sponsored by Harte Hanks
WHITE PAPER: Access this whitepaper to discover the 3 main funnel points for a successful sales strategy. Read on to find out how to calculate your campaign for success, and how to measure your call center metrics appropriately.
Posted: 01 Dec 2014 | Published: 01 Dec 2014

Harte Hanks

3 Pillars of Customer Experience in Today's Connected World
sponsored by Salesforce.com
WHITE PAPER: Access this white paper to learn three steps to meeting customers' rising expectations in today's hyper-connected world: Personalized service, smarter support, and faster connection.
Posted: 19 Jan 2015 | Published: 19 Jan 2015

Salesforce.com

3 Strategies to Rapidly Deliver User-Friendly Multi-Channel Apps
sponsored by Mendix
WHITE PAPER: As competitors continue to release more user-friendly applications on the market, it's becoming harder to maintain customer loyalty. This white paper reveals 3 critical strategies that can help you satisfy users with your applications. Discover how to quickly deploy apps to deliver immediate business impact and ROI.
Posted: 23 Jul 2015 | Published: 23 Jul 2015

Mendix

5 Licensing Factors to Consider When Planning a Cloud Migration
sponsored by CDW Corporation
EGUIDE: This expert e-guide from SearchCloudComputing.com offers a primer on cloud licensing. Read on to learn about your options for cloud license management, five licensing factors to consider when planning a cloud migration, and more.
Posted: 06 Mar 2014 | Published: 06 Mar 2014

CDW Corporation

5 Secrets: Build Your Sales Pipeline and Keep it Growing
sponsored by Salesforce
EBOOK: In this e-book, find out how to make a major shift in your sales approach for the better in order to both increase individual sales rep effectiveness and improve collaborative team selling.
Posted: 30 Sep 2013 | Published: 30 Sep 2013

Salesforce

5 Styles of Business Intelligence
sponsored by MicroStrategy Incorporated
WHITE PAPER: This paper looks at the historical development of BI applications and BI technology, and concludes that five common Styles of BI have evolved during the past decade - each style representing a certain characteristic usage.
Posted: 09 Jun 2008 | Published: 01 Jan 2002

MicroStrategy Incorporated

5 Things to Know When Selling to Millennials
sponsored by Quosal
WHITE PAPER: By 2020, 50% of the U.S workforce will be millennials. Refining your sales approach for the fastest growing audience should be a top priority. This eBook gives you 5 things you need to know when selling to millennials.
Posted: 03 Sep 2015 | Published: 03 Sep 2015

Quosal

5 Tips For Setting Measurable Social Media Goals
sponsored by MarketWired
WHITE PAPER: While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.
Posted: 20 Feb 2014 | Published: 20 Feb 2014

MarketWired

5 Tips to Sell Faster, Easier
sponsored by Oracle Corporation
WHITE PAPER: Access this white paper to find out how you can leverage technology and consumer trends to build a successful modern sales force.
Posted: 12 Dec 2014 | Published: 12 Dec 2014

Oracle Corporation

5 Ways IT Equipment Rentals Can Save Your Neck
sponsored by Canvas Systems
WHITE PAPER: Find out how renting pre-owned IT equipment can help your business succeed in completing projects.
Posted: 14 Dec 2007 | Published: 01 Dec 2007

Canvas Systems

5 Ways Marketing Automation Can Optimize & Grow Your Business
sponsored by Act-On Software
WHITE PAPER: Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

Act-On Software
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