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Campaign Management Software

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ALSO CALLED: Campaign Software
DEFINITION: A type of marketing automation software that optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Campaign Management Software Reports
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"Hacks" for Customer Acquisition: Shortcuts for the Entire Buyer Lifecycle
sponsored by Radius
WHITE PAPER: This resource discusses several "hacks," or helpful shortcuts, that marketers can implement at every stage of the buyer lifecycle to boost customer acquisition.
Posted: 27 Jan 2016 | Published: 31 Dec 2015

Radius

10 Advantages of a Mobile Sales Team
sponsored by Salesforce.com
WHITE PAPER: In this informative resource, you'll uncover what today's sales teams actually look like. Read on to learn the top 10 advantages of a mobile sales team.
Posted: 28 May 2015 | Published: 31 Dec 2014

Salesforce.com

130 Sales Tips for 2015 from Salesforce
sponsored by Salesforce.com
EBOOK: This e-book rounds up 130 of the best sales tips for success in 2015 and beyond. Read on to absorb experts' wisdom on a variety of topics, from productivity and sales culture to prospecting and cold calling.
Posted: 28 May 2015 | Published: 31 Dec 2014

Salesforce.com

3 CIO Essentials: Top Trends To Help Your Business
sponsored by MuleSoft
WEBCAST: This one-stop-shop for CIOs discusses the 3 most important trends companies can capitalize on to help future success. Access this webinar now for an in-depth look into essential topics.
Posted: 03 Nov 2015 | Premiered: Nov 2, 2015

MuleSoft

3 Easy Steps to Automating Your Sales Cycle
sponsored by Salesforce.com
WHITE PAPER: This resource explains how you can better understand, streamline, and automate your sales process with a CRM solution customized to meet your team's needs.
Posted: 26 May 2015 | Published: 26 May 2015

Salesforce.com

3 Keys to a 5-Star Mobile User Experience
sponsored by Hewlett Packard Enterprise
RESOURCE: This infographic illustrates the vital importance of user experience through interesting statistics, and explores how you can ensure a 5-star experience for users of your mobile app.
Posted: 11 Jun 2015 | Published: 31 Oct 2014

Hewlett Packard Enterprise

3 Things Business Decision Makers Need To Know About SOA
sponsored by IFS
WHITE PAPER: In this white paper, uncover the three most important things you should know about service-oriented architecture (SOA) in order to be sure you are getting the most efficient and effective performance out of your enterprise application architecture.
Posted: 18 Jan 2012 | Published: 18 Jan 2012

IFS

3 Tips for Integrating Field Service Management Software with ERP
sponsored by IFS
WHITE PAPER: Dive deep into three questions to better prepare your business for a successful service management software and enterprise resource planning (ERP) integration.
Posted: 06 Aug 2014 | Published: 31 Dec 2012

IFS

3 Ways to Move Application Development to the Cloud
sponsored by Oracle Corporation
WHITE PAPER: There are ways to modernize development approaches without squeezing what's left of resources. Explore ways to accelerate innovation, avoid complexity, and increase developer productivity with cloud-based development tools.
Posted: 05 Feb 2016 | Published: 05 Feb 2016

Oracle Corporation

4 SMEs Discuss Their ERP System Experiences
sponsored by SAP
EGUIDE: This expert ERP e-guide discusses the experiences of four small and medium enterprises (SMEs) to highlight the challenges that SMEs face in simplifying and consolidating their systems. Read on to learn more about the strengths and weaknesses of ERP applications.
Posted: 07 Jan 2016 | Published: 07 Jan 2016

SAP

5 Guidelines to Boost Productivity and Enable Unified Communications
sponsored by Polycom, Inc.
WHITE PAPER: In this white paper, you will learn 5 guidelines for enhancing UC&C in your business, including the use of unified messaging, Wi-Fi calling, and conference bridges. Read on to access these 5 tips for remote collaboration.
Posted: 19 Aug 2015 | Published: 19 Aug 2015

Polycom, Inc.

5 Keys to Higher Quality Application Delivery
sponsored by CA Technologies.
WHITE PAPER: Access this resource to learn the 5 keys to shift your application development practice to a continuous delivery model.
Posted: 19 Jan 2016 | Published: 31 Dec 2015

CA Technologies.

5 Power Gen ERP Lessons From the Manufacturing Industry
sponsored by IFS
WHITE PAPER: Uncover the 5 power generation ERP lessons from the manufacturing industry.
Posted: 08 Aug 2014 | Published: 08 Aug 2014

IFS

10 Best Practices for Reducing the Stress of IT Audits
sponsored by Dell Software
WHITE PAPER: This paper presents 10 best practices that can greatly reduce or even eliminate the angst so commonly associated with IT audits.
Posted: 20 Oct 2008 | Published: 17 Oct 2008

Dell Software

10 tips to integrate mobile and social marketing
sponsored by IBM
WHITE PAPER: In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels.
Posted: 18 Feb 2014 | Published: 30 Nov 2013

IBM

10 Ways Excel Drives More Value From Your SAP® Investment... While Making Your SAP Life Easier
sponsored by Winshuttle, LLC
WHITE PAPER: This white paper highlights 10 ways Winshuttle's tools and applications utilize Microsoft Office applications and allow you to optimize your SAP investment. The benefits outlined in this white paper are realized by the reduction of SAP operational costs, delivering across the board efficiencies and accelerating top and bottom line improvements.
Posted: 31 Aug 2010 | Published: 31 Aug 2010

Winshuttle, LLC

10 Ways for Developers to Benefit from Application Performance Management Solutions
sponsored by Riverbed Technology, Inc.
WHITE PAPER: This white paper covers ten key strategies for developers looking to improve the quality and performance of their software through application management (APM) solutions.
Posted: 01 Aug 2014 | Published: 31 Dec 2013

Riverbed Technology, Inc.

10 Ways to Use Social Media and Collaboration Tools in ALM
sponsored by WANdisco
EGUIDE: This e-guide from the experts at SearchSoftwareQuality.com counts down 10 ways to use social media and collaboration tools for ALM.
Posted: 30 Aug 2013 | Published: 30 Aug 2013

WANdisco

10 Ways You Can Improve Web App Performance
sponsored by SOASTA, Inc
WHITE PAPER: This resource counts down 10 issues that development and testing teams should consider in order to derive maximum performance from their Web applications.
Posted: 06 Jan 2014 | Published: 31 Dec 2013

SOASTA, Inc

11 Steps to Successful Lead Nuturing
sponsored by LeadLife Solutions
WHITE PAPER: Access this insightful resource to discover the 11 steps to a successful lead nurturing program, so that you can maximize sales opportunities and build better customer relationships.
Posted: 10 Jul 2013 | Published: 10 Jul 2013

LeadLife Solutions

2013 North American Software Defined Data Center Management Platforms New Product Innovation Award
sponsored by HPE and Intel®
RESEARCH CONTENT: Take a look at this in-depth resource to find out why HP received a "New Product Innovation Award" for their software defined data center management platforms.
Posted: 06 Feb 2014 | Published: 31 Dec 2013

HPE and Intel®

3 Funnel Points for Successful Lead Management
sponsored by Harte Hanks
WHITE PAPER: Access this whitepaper to discover the 3 main funnel points for a successful sales strategy. Read on to find out how to calculate your campaign for success, and how to measure your call center metrics appropriately.
Posted: 01 Dec 2014 | Published: 01 Dec 2014

Harte Hanks

3 Pillars of Customer Experience in Today's Connected World
sponsored by Salesforce.com
WHITE PAPER: Access this white paper to learn three steps to meeting customers' rising expectations in today's hyper-connected world: Personalized service, smarter support, and faster connection.
Posted: 19 Jan 2015 | Published: 19 Jan 2015

Salesforce.com

5 Licensing Factors to Consider When Planning a Cloud Migration
sponsored by CDW Corporation
EGUIDE: This expert e-guide from SearchCloudComputing.com offers a primer on cloud licensing. Read on to learn about your options for cloud license management, five licensing factors to consider when planning a cloud migration, and more.
Posted: 06 Mar 2014 | Published: 06 Mar 2014

CDW Corporation

5 Secrets: Build Your Sales Pipeline and Keep it Growing
sponsored by Salesforce
EBOOK: In this e-book, find out how to make a major shift in your sales approach for the better in order to both increase individual sales rep effectiveness and improve collaborative team selling.
Posted: 30 Sep 2013 | Published: 30 Sep 2013

Salesforce
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