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Campaign Management Software

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ALSO CALLED: Campaign Software
DEFINITION: A type of marketing automation software that optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Campaign Management Software Reports
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10 Advantages of a Mobile Sales Team
sponsored by
WHITE PAPER: In this informative resource, you'll uncover what today's sales teams actually look like. Read on to learn the top 10 advantages of a mobile sales team.
Posted: 28 May 2015 | Published: 31 Dec 2014

10 Proven Ways SMBs Can Benefit from Marketing Automation
sponsored by
ANALYST REPORT: This white paper explores 10 statistics for why small and mid-size businesses should adapt emerging marketing automation software.
Posted: 09 Jun 2015 | Published: 09 Jun 2015

10 Tips for Accelerating Your Pipeline
sponsored by
WHITE PAPER: This white paper describes 10 ways that marketing automation can help you to shorten the length of your sales cycle—without investing any additional time or resources.
Posted: 05 Jun 2015 | Published: 05 Jun 2015

10 Trends That Intensify and Revolutionize the Growth of Video
sponsored by Polycom, Inc.
WHITE PAPER: This white paper highlights 10 trends that are intensifying the growth of video. Read on here to access these trends, as well as guidance for your CIO in adapting to and leveraging the following trends that revolutionize the workplace.
Posted: 24 Aug 2015 | Published: 31 Dec 2014

Polycom, Inc.

11 Questions to Ask Before Embarking on Your Next Business Application Project
sponsored by Mendix
WHITE PAPER: In this guide, you'll learn 11 critical questions to ask before starting your next app delivery project, from "Build or buy?" to "How do I ensure a great user experience?".
Posted: 24 Jul 2015 | Published: 31 Dec 2014


12 Vital Considerations for Building a Business Case for a Mobile Application Platform
sponsored by Red Hat
WHITE PAPER: In this helpful resource, you'll discover how a mobile application platform can help your enterprise to transform a handful of tactical mobile apps into a more strategic, centralized approach to mobility.
Posted: 14 Aug 2015 | Published: 14 Aug 2015

Red Hat

130 Sales Tips for 2015 from Salesforce
sponsored by
EBOOK: This e-book rounds up 130 of the best sales tips for success in 2015 and beyond. Read on to absorb experts' wisdom on a variety of topics, from productivity and sales culture to prospecting and cold calling.
Posted: 28 May 2015 | Published: 31 Dec 2014

3 Easy Steps to Automating Your Sales Cycle
sponsored by
WHITE PAPER: This resource explains how you can better understand, streamline, and automate your sales process with a CRM solution customized to meet your team's needs.
Posted: 26 May 2015 | Published: 26 May 2015

3 Guidelines to Establishing Your Code Confidence
sponsored by Rogue Wave Software
WEBCAST: Navigating the day-to-day issues of automotive software development can be overwhelming, but with little effort it can be easily managed. This webinar will explore how to deliver secure, compliant, and defect-free software.
Posted: 11 Aug 2015 | Premiered: Aug 11, 2015

Rogue Wave Software

3 Keys to a 5-Star Mobile User Experience
sponsored by Hewlett-Packard Limited
RESOURCE: This infographic illustrates the vital importance of user experience through interesting statistics, and explores how you can ensure a 5-star experience for users of your mobile app.
Posted: 11 Jun 2015 | Published: 31 Oct 2014

Hewlett-Packard Limited

3 Phases of Your Journey to IT as a Service - Where Are You on Your Journey
sponsored by VMware
RESOURCE: Take a look at this infographic for the three phases of your journey to IT-as-a-Service. Learn about its benefits, including reducing data center costs by 30%.
Posted: 01 Jul 2015 | Published: 31 Mar 2013


3 Pillars of Customer Experience in Today's Connected World
sponsored by
WHITE PAPER: Access this white paper to learn three steps to meeting customers' rising expectations in today's hyper-connected world: Personalized service, smarter support, and faster connection.
Posted: 19 Jan 2015 | Published: 19 Jan 2015

3 Strategies to successful multi-channel app delivery
sponsored by Mendix
WHITE PAPER: This white paper introduces three app development strategies you need to follow to compete in today's app-dominated landscape.
Posted: 23 Jul 2015 | Published: 23 Jul 2015


3 Things Business Decision Makers Need To Know About SOA
sponsored by IFS
WHITE PAPER: In this white paper, uncover the three most important things you should know about service-oriented architecture (SOA) in order to be sure you are getting the most efficient and effective performance out of your enterprise application architecture.
Posted: 18 Jan 2012 | Published: 18 Jan 2012


3 Tips for Integrating Field Service Management Software with ERP
sponsored by IFS
WHITE PAPER: Dive deep into three questions to better prepare your business for a successful service management software and enterprise resource planning (ERP) integration.
Posted: 06 Aug 2014 | Published: 31 Dec 2012


3 Ways to Get Started on the Road to Big Data Success
sponsored by Dell, Inc. and Intel®
WHITE PAPER: This white paper examines a data management approach that can empower you to collaborate and innovate with greater efficiency in your organization. Learn how you can capitalize on your enterprise data and achieve business success.
Posted: 13 Aug 2015 | Published: 13 Aug 2015

Dell, Inc. and Intel®

10 Best Practices for Reducing the Stress of IT Audits
sponsored by Dell Software
WHITE PAPER: This paper presents 10 best practices that can greatly reduce or even eliminate the angst so commonly associated with IT audits.
Posted: 20 Oct 2008 | Published: 17 Oct 2008

Dell Software

10 tips to integrate mobile and social marketing
sponsored by IBM
WHITE PAPER: In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels.
Posted: 18 Feb 2014 | Published: 30 Nov 2013


10 Ways Excel Drives More Value From Your SAP® Investment... While Making Your SAP Life Easier
sponsored by Winshuttle, LLC
WHITE PAPER: This white paper highlights 10 ways Winshuttle's tools and applications utilize Microsoft Office applications and allow you to optimize your SAP investment. The benefits outlined in this white paper are realized by the reduction of SAP operational costs, delivering across the board efficiencies and accelerating top and bottom line improvements.
Posted: 31 Aug 2010 | Published: 31 Aug 2010

Winshuttle, LLC

10 Ways for Developers to Benefit from Application Performance Management Solutions
sponsored by Riverbed Technology, Inc.
WHITE PAPER: This white paper covers ten key strategies for developers looking to improve the quality and performance of their software through application management (APM) solutions.
Posted: 01 Aug 2014 | Published: 31 Dec 2013

Riverbed Technology, Inc.

10 Ways to Use Social Media and Collaboration Tools in ALM
sponsored by WANdisco
EGUIDE: This e-guide from the experts at counts down 10 ways to use social media and collaboration tools for ALM.
Posted: 30 Aug 2013 | Published: 30 Aug 2013


10 Ways You Can Improve Web App Performance
sponsored by SOASTA, Inc
WHITE PAPER: This resource counts down 10 issues that development and testing teams should consider in order to derive maximum performance from their Web applications.
Posted: 06 Jan 2014 | Published: 31 Dec 2013


11 Steps to Successful Lead Nuturing
sponsored by LeadLife Solutions
WHITE PAPER: Access this insightful resource to discover the 11 steps to a successful lead nurturing program, so that you can maximize sales opportunities and build better customer relationships.
Posted: 10 Jul 2013 | Published: 10 Jul 2013

LeadLife Solutions

2013 North American Software Defined Data Center Management Platforms New Product Innovation Award
sponsored by HP and Intel®
RESEARCH CONTENT: Take a look at this in-depth resource to find out why HP received a "New Product Innovation Award" for their software defined data center management platforms.
Posted: 06 Feb 2014 | Published: 31 Dec 2013

HP and Intel®

3 Funnel Points for Successful Lead Management
sponsored by Harte Hanks
WHITE PAPER: Access this whitepaper to discover the 3 main funnel points for a successful sales strategy. Read on to find out how to calculate your campaign for success, and how to measure your call center metrics appropriately.
Posted: 01 Dec 2014 | Published: 01 Dec 2014

Harte Hanks
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