ALSO CALLED: Campaign Software DEFINITION: A type of marketing automation software that optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Add Campaign-Management-Software to your RSS Reader:
WEBCAST:
View this Webcast and learn how best-in-class companies such as US Bank are delivering deep-targeted campaigns, which drive down marketing costs and increase campaign ROI using next generation Uplift modeling.
Posted: 21 Oct 2008 | Premiered: Available On Demand
TechTarget provides enterprise IT professionals with the information they need to perform their jobs
- from developing strategy, to making cost-effective IT purchase decisions and managing their
organizations' IT projects - with its network of
technology-specific Web sites, events and magazines
Free Newsletters
