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Campaign Management Software

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ALSO CALLED: Campaign Software
DEFINITION: A type of marketing automation software that optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Campaign Management Software White Papers (View All Report Types)
9 Matches
7 Tactics For Smart Businesses to Increase Revenues and Decrease Expenses in Any Economy
sponsored by SAP BusinessObjects
WHITE PAPER: Every organization faces its own unique challenges in getting the job done. But at the end of the day, it all comes down to increasing revenue while decreasing expenses. See how Business Objects reporting solutions allow you to do just that.
Posted: 17 Jun 2009 | Published: 17 Jun 2009


A Guide to the Value of Reliable Data in Retail Banking
sponsored by DataFlux Corporation
WHITE PAPER: Banks need to get smarter, attract the right customers, implement customer level risk management, and implement risk adjusted customer relationship pricing and all of this is dependent on trusted data. This paper examines the impact of unreliable data on retail banks. It then defines the requirements needed to guarantee data reliability in banking.
Posted: 04 Nov 2009 | Published: 04 Nov 2009


CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs
sponsored by Pivotal CRM, a CDC Software solution
WHITE PAPER: How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.
Posted: 23 Jul 2009 | Published: 23 Jul 2009


Force.com Cloud Platform Drives Huge Time to Market and Cost Savings
sponsored by Salesforce.com
WHITE PAPER: IDC White Paper: Force.com Cloud Platform Drives Huge Time to Market and Cost Savings Learn how companies like yours built custom apps 4 - 5 times faster at half the cost with Force.com Platform.
Posted: 30 Oct 2009 | Published: 30 Oct 2009


Sales and Marketing: The New Power Couple
sponsored by Microsoft
WHITE PAPER: This white paper will review the obstacles to making business development a team sport and then will present best practices around people, process and technology for aligning the sales and marketing organization.
Posted: 18 Aug 2009 | Published: 18 Aug 2009


Selling to the C-Level: How to Convince Company Leaders to Buy
sponsored by ZoomInfo
WHITE PAPER: This paper examines how to conduct successful C-level sales calls and the psychological strategies and linguistic tactics that help you convince company leaders to buy. Read on to learn the five steps for conducting the successful C-level sales call.
Posted: 09 Nov 2009 | Published: 09 Nov 2009


Top 5 Best Practices for Creating Effective Campaign Dashboards
sponsored by Tableau Software
WHITE PAPER: We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.
Posted: 04 Jun 2008 | Published: 04 Jun 2008


Visibility Through The Funnel: Integrating Advanced Analytics with Salesforce for Greater Insight in the Business
sponsored by SAP BusinessObjects
WHITE PAPER: This Beagle Research Group Profile examines how analytics solutions such as OnDemand solutions by Business Objects can help Salesforce users to strategically leverage sales and other data.
Posted: 17 Jun 2009 | Published: 17 Jun 2009


Which Off-line CRM solution for Field Force?
sponsored by Wipro Technologies
WHITE PAPER: This paper explores four different choices available for offline CRM solution based on SAP platform, namely SAP CRM Mobile Solutions for Laptop users, SAP CRM on Blackberry on other PDA's, CRM Online solution accessed over internet, Offline recording of information using SAP Interactive forms by Adobe.
Posted: 21 Oct 2009 | Published: 21 Oct 2009

9 Matches
 
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