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Campaign Management Software

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ALSO CALLED: Campaign Software
DEFINITION: A type of marketing automation software that optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Campaign Management Software White Papers (View All Report Types)
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"Appcelerating" Your Enterprise for Business Value
sponsored by IBM
WHITE PAPER: Access this white paper to get the lay of the enterprise mobile app landscape. You'll learn why apps are the biggest mobility priority of business today, and how using best practices in app design, development and deployment is critical to staying ahead and saving resources.
Posted: 06 Oct 2015 | Published: 06 Oct 2015


10 Advantages of a Mobile Sales Team
sponsored by
WHITE PAPER: In this informative resource, you'll uncover what today's sales teams actually look like. Read on to learn the top 10 advantages of a mobile sales team.
Posted: 28 May 2015 | Published: 31 Dec 2014

10 Tips for Accelerating Your Pipeline
sponsored by
WHITE PAPER: This white paper describes 10 ways that marketing automation can help you to shorten the length of your sales cycle—without investing any additional time or resources.
Posted: 05 Jun 2015 | Published: 05 Jun 2015

11 Questions to Ask Before Embarking on Your Next Business Application Project
sponsored by Mendix
WHITE PAPER: In this guide, you'll learn 11 critical questions to ask before starting your next app delivery project, from "Build or buy?" to "How do I ensure a great user experience?".
Posted: 24 Jul 2015 | Published: 31 Dec 2014


12 Vital Considerations for Building a Business Case for a Mobile Application Platform
sponsored by Red Hat
WHITE PAPER: In this helpful resource, you'll discover how a mobile application platform can help your enterprise to transform a handful of tactical mobile apps into a more strategic, centralized approach to mobility.
Posted: 14 Aug 2015 | Published: 14 Aug 2015

Red Hat

3 Easy Steps to Automating Your Sales Cycle
sponsored by
WHITE PAPER: This resource explains how you can better understand, streamline, and automate your sales process with a CRM solution customized to meet your team's needs.
Posted: 26 May 2015 | Published: 26 May 2015

3 Pillars of Customer Experience in Today's Connected World
sponsored by
WHITE PAPER: Access this white paper to learn three steps to meeting customers' rising expectations in today's hyper-connected world: Personalized service, smarter support, and faster connection.
Posted: 19 Jan 2015 | Published: 19 Jan 2015

3 Strategies to successful multi-channel app delivery
sponsored by Mendix
WHITE PAPER: This white paper introduces three app development strategies you need to follow to compete in today's app-dominated landscape.
Posted: 23 Jul 2015 | Published: 23 Jul 2015


3 Things Business Decision Makers Need To Know About SOA
sponsored by IFS
WHITE PAPER: In this white paper, uncover the three most important things you should know about service-oriented architecture (SOA) in order to be sure you are getting the most efficient and effective performance out of your enterprise application architecture.
Posted: 18 Jan 2012 | Published: 18 Jan 2012


3 Tips for Integrating Field Service Management Software with ERP
sponsored by IFS
WHITE PAPER: Dive deep into three questions to better prepare your business for a successful service management software and enterprise resource planning (ERP) integration.
Posted: 06 Aug 2014 | Published: 31 Dec 2012


3 Ways to Get Started on the Road to Big Data Success
sponsored by Dell, Inc. and Intel®
WHITE PAPER: This white paper examines a data management approach that can empower you to collaborate and innovate with greater efficiency in your organization. Learn how you can capitalize on your enterprise data and achieve business success.
Posted: 13 Aug 2015 | Published: 13 Aug 2015

Dell, Inc. and Intel®

3 Ways to Get Started on the Road to Big Data Success
sponsored by Dell, Inc. and Intel®
WHITE PAPER: This white paper examines a data management approach that can empower you to collaborate and innovate with greater efficiency in your organization. Learn how you can capitalize on your enterprise data and achieve business success.
Posted: 17 Sep 2015 | Published: 13 Aug 2015

Dell, Inc. and Intel®

5 Power Gen ERP Lessons From the Manufacturing Industry
sponsored by IFS
WHITE PAPER: Uncover the 5 power generation ERP lessons from the manufacturing industry.
Posted: 08 Aug 2014 | Published: 08 Aug 2014


5 Questions Business Managers Need to Ask IT about Enterprise Mobility
sponsored by Sitrion
WHITE PAPER: Need an app to support core business processes in your organization, but are unsure of how to move your request closer to the top of the IT priority list? This resource will help you to find the best person to talk to within your organization, build a strong business case for your app, and answer the 5 questions that they're most likely to ask.
Posted: 14 Sep 2015 | Published: 14 Sep 2015


5 Reasons for Sales Teams to Embrace the Power of Analytics
sponsored by
WHITE PAPER: This e-book outlines the top five reasons why analytics is poised to transform sales. Read now for tips on keeping your team ahead when you get critical business data right where sales actually happen.
Posted: 10 Sep 2015 | Published: 10 Sep 2015

10 Best Practices for Reducing the Stress of IT Audits
sponsored by Dell Software
WHITE PAPER: This paper presents 10 best practices that can greatly reduce or even eliminate the angst so commonly associated with IT audits.
Posted: 20 Oct 2008 | Published: 17 Oct 2008

Dell Software

10 tips to integrate mobile and social marketing
sponsored by IBM
WHITE PAPER: In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels.
Posted: 18 Feb 2014 | Published: 30 Nov 2013


10 Ways Excel Drives More Value From Your SAP® Investment... While Making Your SAP Life Easier
sponsored by Winshuttle, LLC
WHITE PAPER: This white paper highlights 10 ways Winshuttle's tools and applications utilize Microsoft Office applications and allow you to optimize your SAP investment. The benefits outlined in this white paper are realized by the reduction of SAP operational costs, delivering across the board efficiencies and accelerating top and bottom line improvements.
Posted: 31 Aug 2010 | Published: 31 Aug 2010

Winshuttle, LLC

10 Ways for Developers to Benefit from Application Performance Management Solutions
sponsored by Riverbed Technology, Inc.
WHITE PAPER: This white paper covers ten key strategies for developers looking to improve the quality and performance of their software through application management (APM) solutions.
Posted: 01 Aug 2014 | Published: 31 Dec 2013

Riverbed Technology, Inc.

10 Ways You Can Improve Web App Performance
sponsored by SOASTA, Inc
WHITE PAPER: This resource counts down 10 issues that development and testing teams should consider in order to derive maximum performance from their Web applications.
Posted: 06 Jan 2014 | Published: 31 Dec 2013


11 Steps to Successful Lead Nuturing
sponsored by LeadLife Solutions
WHITE PAPER: Access this insightful resource to discover the 11 steps to a successful lead nurturing program, so that you can maximize sales opportunities and build better customer relationships.
Posted: 10 Jul 2013 | Published: 10 Jul 2013

LeadLife Solutions

3 Funnel Points for Successful Lead Management
sponsored by Harte Hanks
WHITE PAPER: Access this whitepaper to discover the 3 main funnel points for a successful sales strategy. Read on to find out how to calculate your campaign for success, and how to measure your call center metrics appropriately.
Posted: 01 Dec 2014 | Published: 01 Dec 2014

Harte Hanks

5 Styles of Business Intelligence
sponsored by MicroStrategy Incorporated
WHITE PAPER: This paper looks at the historical development of BI applications and BI technology, and concludes that five common Styles of BI have evolved during the past decade - each style representing a certain characteristic usage.
Posted: 09 Jun 2008 | Published: 01 Jan 2002

MicroStrategy Incorporated

5 Tips For Setting Measurable Social Media Goals
sponsored by MarketWired
WHITE PAPER: While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.
Posted: 20 Feb 2014 | Published: 20 Feb 2014


5 Tips to Sell Faster, Easier
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Access this white paper to find out how you can leverage technology and consumer trends to build a successful modern sales force.
Posted: 12 Dec 2014 | Published: 12 Dec 2014

Oracle Corporation UK Ltd
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