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Campaign Management Software

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ALSO CALLED: Campaign Software
DEFINITION: A type of marketing automation software that optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Campaign Management SoftwareWhite Papers (View All Report Types)
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3 Essentials to Understanding the Negative Impact of Load Times
sponsored by Nginx, Inc.
WHITE PAPER: Load times can mean the death of an app – anything that makes people wait too long can and will be replaced. View this resource to uncover the ripples slow load times can cause throughout an entire company.
Posted: 28 Aug 2014 | Published: 28 Aug 2014

Nginx, Inc.

3 Things Business Decision Makers Need To Know About SOA
sponsored by IFS
WHITE PAPER: In this white paper, uncover the three most important things you should know about service-oriented architecture (SOA) in order to be sure you are getting the most efficient and effective performance out of your enterprise application architecture.
Posted: 18 Jan 2012 | Published: 18 Jan 2012

IFS

3 Tips for Integrating Field Service Management Software with ERP
sponsored by IFS
WHITE PAPER: Dive deep into three questions to better prepare your business for a successful service management software and enterprise resource planning (ERP) integration.
Posted: 06 Aug 2014 | Published: 31 Dec 2012

IFS

5 Best Practices for Designing Data-Driven Applications
sponsored by Actuate
WHITE PAPER: The following white paper provides readers with the top 5 best practices for designing data-driven applications. Learn how to recognize data impact, how to build, scale, and more.
Posted: 18 Jun 2014 | Published: 18 Jun 2014

Actuate

5 Power Gen ERP Lessons From the Manufacturing Industry
sponsored by IFS
WHITE PAPER: Uncover the 5 power generation ERP lessons from the manufacturing industry.
Posted: 08 Aug 2014 | Published: 08 Aug 2014

IFS

5 Reasons Why Software Outages Occur
sponsored by Automic
WHITE PAPER: Downtime is a business nightmare – not only do companies lose business, their brand and public perception are compromised as well. This resource considers five possible reasons for software outages, and discusses how companies end up with these problems as well as how to fix them.
Posted: 22 Sep 2014 | Published: 22 Sep 2014

Automic

7 testing tools: Pros and cons
sponsored by IBM
WHITE PAPER: Today, applications are becoming more and more popular and widespread across on-premise, Web, mobile and cloud domains. As a result, software testing suites have to answer to the demand for enhanced support and usability in dispersed domains. Read this white paper to learn more about how to conduct and scale testing with new developments.
Posted: 18 Apr 2013 | Published: 18 Apr 2013

IBM

10 Best Practices for Reducing the Stress of IT Audits
sponsored by Dell Software
WHITE PAPER: This paper presents 10 best practices that can greatly reduce or even eliminate the angst so commonly associated with IT audits.
Posted: 20 Oct 2008 | Published: 17 Oct 2008

Dell Software

10 tips to integrate mobile and social marketing
sponsored by IBM
WHITE PAPER: In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels.
Posted: 18 Feb 2014 | Published: 30 Nov 2013

IBM

10 Ways Excel Drives More Value From Your SAP® Investment... While Making Your SAP Life Easier
sponsored by Winshuttle, LLC
WHITE PAPER: This white paper highlights 10 ways Winshuttle's tools and applications utilize Microsoft Office applications and allow you to optimize your SAP investment. The benefits outlined in this white paper are realized by the reduction of SAP operational costs, delivering across the board efficiencies and accelerating top and bottom line improvements.
Posted: 31 Aug 2010 | Published: 31 Aug 2010

Winshuttle, LLC

10 Ways for Developers to Benefit from Application Performance Management Solutions
sponsored by Riverbed Technology, Inc.
WHITE PAPER: This white paper covers ten key strategies for developers looking to improve the quality and performance of their software through application management (APM) solutions.
Posted: 01 Aug 2014 | Published: 31 Dec 2013

Riverbed Technology, Inc.

10 Ways You Can Improve Web App Performance
sponsored by SOASTA, Inc
WHITE PAPER: This resource counts down 10 issues that development and testing teams should consider in order to derive maximum performance from their Web applications.
Posted: 06 Jan 2014 | Published: 31 Dec 2013

SOASTA, Inc

11 Steps to Successful Lead Nuturing
sponsored by LeadLife Solutions
WHITE PAPER: Access this insightful resource to discover the 11 steps to a successful lead nurturing program, so that you can maximize sales opportunities and build better customer relationships.
Posted: 10 Jul 2013 | Published: 10 Jul 2013

LeadLife Solutions

5 Styles of Business Intelligence
sponsored by MicroStrategy Incorporated
WHITE PAPER: This paper looks at the historical development of BI applications and BI technology, and concludes that five common Styles of BI have evolved during the past decade - each style representing a certain characteristic usage.
Posted: 09 Jun 2008 | Published: 01 Jan 2002

MicroStrategy Incorporated

5 Tips For Setting Measurable Social Media Goals
sponsored by MarketWired
WHITE PAPER: While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.
Posted: 20 Feb 2014 | Published: 20 Feb 2014

MarketWired

5 Ways IT Equipment Rentals Can Save Your Neck
sponsored by Canvas Systems
WHITE PAPER: Find out how renting pre-owned IT equipment can help your business succeed in completing projects.
Posted: 14 Dec 2007 | Published: 01 Dec 2007

Canvas Systems

5 Ways Marketing Automation Can Optimize & Grow Your Business
sponsored by Act On
WHITE PAPER: Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

Act On

7 Criteria to Consider When Embedding BI
sponsored by Tableau Software
WHITE PAPER: Though there’s no simple answer to “buy or build,” there are criteria — seven, in fact, that can guide you to make a well informed decision. This paper helps you identify and evaluate each one.
Posted: 16 Aug 2010 | Published: 16 Aug 2010

Tableau Software

7 Steps to Improve Your Conversion Rates Now: The Do’s and Don’ts of Lead Nurturing & Lead Management
sponsored by LeadLife Solutions
WHITE PAPER: Discover best practices to identify your most likely buyers as well as the automated tools you need to accelerate projects throughout the entire buying cycle. Also, learn the seven steps you can take to improve lead progression rates and avoid stalling late in the sales cycle.
Posted: 10 Jul 2013 | Published: 10 Jul 2013

LeadLife Solutions

A Closer Look at Windows Vista
sponsored by National Instruments
WHITE PAPER: One of the stated goals of the Microsoft Windows Vista release is to greatly improve the overall security of the Windows operating system and curb the impact of malware. To this end, Microsoft redesigned both the least user and administrative...
Posted: 19 Feb 2008 | Published: 19 Feb 2008

National Instruments

A Day in a Low Carbon Life: What Might It Be like to Lead a Business in 2012?
sponsored by IBM
WHITE PAPER: This entertaining paper describes a day in the life of a fictional Chief Executive Officer, preparing to face market analysts in 2012.
Posted: 14 May 2008 | Published: 01 May 2008

IBM

A Guide to Accelerating Business Value for Microsoft Environments
sponsored by EMC Corporation
WHITE PAPER: In this guide we'll learn how EMC can accelerate the business value of Microsoft environments of any size and scope.
Posted: 10 Mar 2008 | Published: 01 Oct 2007

EMC Corporation

A Guide to Branching and Merging Patterns
sponsored by AccuRev
WHITE PAPER: In this paper, gain a better understanding of how branching and merging patterns work and how applying them to your projects can have a profound effect on how your development team handles change management and delivers software.
Posted: 06 Jan 2012 | Published: 05 Jan 2012

AccuRev

A Guide to the Value of Reliable Data in Retail Banking
sponsored by DataFlux Corporation
WHITE PAPER: This paper examines the impact of unreliable data on retail banks. Defining the requirements needed to guarantee data reliability in retail banking, it offers a practical approach to creating and governing that data, and shows how you can get started in making trusted data available to improve marketing, customer service, risk management and more.
Posted: 04 Nov 2009 | Published: 02 Nov 2009

DataFlux Corporation

A Library Based Approach to Threading for Performance
sponsored by Intel Software Network
WHITE PAPER: Libraries play an important role in threading software to run faster on Intel multi-core platforms. Read this white paper to learn more.
Posted: 14 Aug 2009 | Published: 22 May 2008

Intel Software Network
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