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Campaign Management Software

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ALSO CALLED: Campaign Software
DEFINITION: A type of marketing automation software that optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Campaign Management SoftwareWhite Papers (View All Report Types)
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Backup Software: Nine Must-Ask Questions
sponsored by Iron Mountain
WHITE PAPER: Check out this white paper for 9 key questions to ask when shopping for backup software solutions. Learn how to accurately define your needs and expectations, and know what to look for to determine if a particular solution will meet them or not. Read on to learn more.
Posted: 24 Feb 2012 | Published: 24 Feb 2012

Iron Mountain

Big Data at Work: Dispelling the Myths, Uncovering the Opportunities
sponsored by SAS
WHITE PAPER: In this white paper, Thomas Davenport separates fact from fiction when it comes to big data.
Posted: 10 Jul 2014 | Published: 03 Mar 2014

SAS

Big Data Means Big Opportunities
sponsored by Dell, Inc. and Intel®
WHITE PAPER: Uncover the ins-and-outs of an industry-leading vendor's Hadoop software that's capable of analyzing, managing and processing the vast amounts of data you must deal with
Posted: 23 May 2014 | Published: 31 Dec 2013

Dell, Inc. and Intel®

Bringing Software Pricing Models Up to Speed
sponsored by Asigra
WHITE PAPER: This whitepaper describes the software pricing and licensing landscape and explains why implementing an updated software sourcing approach is critical in today's market.
Posted: 04 Feb 2014 | Published: 04 Jan 2013

Asigra

Bringing Together Software-Defined and Object Storage
sponsored by Caringo
WHITE PAPER: Two of the biggest trends in storage today are software-defined storage and object storage. This white paper explains each one and highlights the benefits of a storage software that combines them.
Posted: 27 Jun 2014 | Published: 11 Jun 2014

Caringo

Budgeting for Mid-Market Companies
sponsored by Prophix Software
WHITE PAPER: Uncover all the ins-and-outs of budgeting so you can achieve the most efficient financial process possible.
Posted: 03 Jun 2014 | Published: 31 Dec 2012

Prophix Software

Building Fault-Tolerant Applications on AWS
sponsored by Amazon Web Services
WHITE PAPER: This comprehensive paper highlights why an Amazon Web Services (AWS) platform is ideal for building fault-tolerant software systems. However, this attribute isn't unique to its platform, so read on to discover what makes the AWS platform unique.
Posted: 14 Jul 2014 | Published: 31 Oct 2011


Balancing Risk and Complexity with Quality Management
sponsored by IBM
WHITE PAPER: This white paper shows you how a combined IBM and Wind River quality management solution can help you deliver higher-quality products to the marketplace faster.
Posted: 21 Mar 2011 | Published: 21 Mar 2011

IBM

Ballarat Grammar Secures BYOD with HP Sentinel SDN
sponsored by Hewlett-Packard Company
WHITE PAPER: In this case study, explore a software-defined networking option that simplifies network monitoring for performance issues and enables a secure IT environment for users.
Posted: 20 Sep 2013 | Published: 31 Aug 2013

Hewlett-Packard Company

Beagle Research Group: Next Generation Platforms for On-Demand Applications
sponsored by Salesforce.com
WHITE PAPER: Learn how enterprise software platforms for CRM and other applications remove much of the complexity of software development, operation and maintenance -- enabling you to extend on-demand success across your entire enterprise.
Posted: 18 Oct 2006 | Published: 01 Mar 2006

Salesforce.com

Becoming More Energy Efficient
sponsored by IBM Software Group
WHITE PAPER: Watch this short video to learn what defines a true green data center. This initial Business First investigation report will help answer these questions -- what is a green data center and why do I need one?
Posted: 15 Feb 2008 | Published: 14 Feb 2008

IBM Software Group

Benefits of Intel® Xeon® Processors and Windows Server® 2008 R2 for Business-Critical Applications
sponsored by Dell, Inc. and Intel®
WHITE PAPER: The combination of an Intel Xeon processor and a Windows® operating system is an industry standard, proven platform for running business-critical applications, and many companies are making the switch. Read this paper to learn about the benefits of Intel® Xeon® Processors and Windows Server® 2008 R2 for Business-Critical Applications.
Posted: 15 Mar 2010 | Published: 01 Dec 2009

Dell, Inc. and Intel®

Best Practices for a Lead Management Strategy
sponsored by Act On
WHITE PAPER: Well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy?
Posted: 11 Apr 2014 | Published: 31 Dec 2013

Act On

Best Practices for Managing Your BlackBerry Environment
sponsored by BlackBerry
WHITE PAPER: This reference document will provide you with detailed information on how to effectively manage your BlackBerry Enterprise Server architecture.
Posted: 18 Mar 2009 | Published: 18 Mar 2009

BlackBerry

Best Practices for Open Source and the Cloud
sponsored by Red Hat
WHITE PAPER: This whitepaper takes a careful look at two of today's most popular topics: open source application software and moving to the cloud.
Posted: 18 Sep 2013 | Published: 18 Sep 2013

Red Hat

Best Practices For Setting Up a Lead Nurturing Program
sponsored by Act On
WHITE PAPER: In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Posted: 11 Apr 2014 | Published: 31 Dec 2012

Act On

Best Practices for Windows Vista Planning, Migration, and Ongoing Management
sponsored by Symantec Corporation
WHITE PAPER: It is vital to ensure PC system and data security during migration to Windows Vista. This white paper highlights considerations that must be addressed over the entire migration process.
Posted: 02 Jul 2007 | Published: 01 Jun 2007

Symantec Corporation

Best Practices in Contract Management: How to Shrink Your Sales Cycle through Smart Contract Management
sponsored by SpringCM
WHITE PAPER: This white paper discusses the seven best practices in contract management. It's time for you to think about how to manage your contracts more effectively, close more deals, and get more cash. Learn how in this paper.
Posted: 16 Apr 2008 | Published: 11 Oct 2010

SpringCM

BlackBerry Wireless Enterprise Activation
sponsored by BlackBerry
WHITE PAPER: This document describes how administrators can enable wireless enterprise activation for users on the BlackBerry Enterprise Server™, and how users can initiate wireless enterprise activation from their handhelds.
Posted: 11 Aug 2006 | Published: 01 Jan 2004

BlackBerry

Breaking down silos of protection: An integrated approach to managing application security
sponsored by IBM
WHITE PAPER: This resource explores the critical risks created by application growth, why point products are unable to offer adequate protection, and the value of taking an integrated approach to managing application security.
Posted: 05 Mar 2014 | Published: 31 Oct 2013

IBM

Bringing the Power of Web 2.0 to the Enterprise
sponsored by OpenText Corporation
WHITE PAPER: The key to Enterprise 2.0 is to bring the worlds of ECM and Web 2.0 together, so that companies can gain the best of both.
Posted: 14 May 2008 | Published: 09 May 2008

OpenText Corporation

Building and Managing a Performance Center of Excellence
sponsored by Hewlett-Packard Company
WHITE PAPER: This white paper contains advice on improving application performance. It also gives 10 tips for building and managing a performance center of excellence.
Posted: 09 Feb 2010 | Published: 09 Feb 2010

Hewlett-Packard Company

Building Smart Products: Best Practices for Multicore Software Development
sponsored by IBM
WHITE PAPER: IBM Rational software - the market-leading provider of platforms for software lifecycle management - is teaming with Wind River - the global leader in the embedded and mobile industries - to help companies take the risk out of multicore software development.
Posted: 01 Sep 2010 | Published: 25 May 2010

IBM

Buyer’s Guide for Enterprise Single Sign-On
sponsored by Oracle Corporation
WHITE PAPER: This whitepaper offers a thorough checklist that should enable potential ESSO implementers to deploy the right ESSO solution which should help eliminate sign-on problems, reduce helpdesk costs, maximize user productivity, strengthen security, simplify administration and accelerate regulatory compliance.
Posted: 25 Sep 2009 | Published: 01 Apr 2009

Oracle Corporation

Can the Suite Compete? - What Every Recruiter Needs to Know
sponsored by Jobvite
WHITE PAPER: In this resource, HR and business leaders will find a comparison of the strengths and weaknesses of purpose-specific software and bundled software suites, providing you with key information to help you more strategically meet your organization's talent recruitment goals.
Posted: 19 Apr 2013 | Published: 19 Apr 2013

Jobvite
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