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Campaign Management Software

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ALSO CALLED: Campaign Software
DEFINITION: A type of marketing automation software that optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Campaign Management Software White Papers (View All Report Types)
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Buyer's Guide to Enterprise File Sync and Share (that users will love)
sponsored by Code42
WHITE PAPER: Read this buyer's guide to evaluate sync/share solutions and ensure you choose one that aligns with your users' needs and your organizations' preferences.
Posted: 20 Oct 2014 | Published: 20 Oct 2014

Code42

Attain True Market Leadership in a Customer-Driven Age
sponsored by Oracle Corporation
WHITE PAPER: In today's demanding business environment you either lead or you fall behind. So what defines leadership in an environment where business models shift all the time and CEOs have 90 days to please shareholders or face their wrath?
Posted: 02 Mar 2007 | Published: 01 Feb 2007

Oracle Corporation

Automating Incentive Compensation: Increase Productivity and Reduce Costs
sponsored by Varicent Software Incorporated
WHITE PAPER: Read this white paper to learn what your options are when it comes to automated incentive compensation and how you can make it faster, more accurate, and easier than ever before.
Posted: 21 Jun 2012 | Published: 21 Jun 2012

Varicent Software Incorporated

Automating System i Message and Resource Management
sponsored by Help/Systems
WHITE PAPER: Automated, centralized message control and resource monitoring can help you manage your System i more easily and with fewer staff. This white paper describes some of the tasks you’ll face, some tips to help you get started, and the benefits of automating your system management with Robot/CONSOLE.
Posted: 25 May 2010 | Published: 25 May 2010

Help/Systems

Automating Your Code Review: Moving to a SaaS Model for Application Security
sponsored by Veracode, Inc.
WHITE PAPER: Today’s application has become the enterprise’s ‘‘new perimeter’’. With better network‐level security technology hardening the network perimeter, malicious attackers are now focusing their efforts to strike at the least defended points ‐ the application. Read on to learn about automating code review for greater application security.
Posted: 07 Jun 2010 | Published: 10 Feb 2009

Veracode, Inc.

Balancing Risk and Complexity with Quality Management
sponsored by IBM
WHITE PAPER: This white paper shows you how a combined IBM and Wind River quality management solution can help you deliver higher-quality products to the marketplace faster.
Posted: 21 Mar 2011 | Published: 21 Mar 2011

IBM

Ballarat Grammar Secures BYOD with HP Sentinel SDN
sponsored by Hewlett-Packard Company
WHITE PAPER: In this case study, explore a software-defined networking option that simplifies network monitoring for performance issues and enables a secure IT environment for users.
Posted: 20 Sep 2013 | Published: 31 Aug 2013

Hewlett-Packard Company

Beagle Research Group: Next Generation Platforms for On-Demand Applications
sponsored by Salesforce.com
WHITE PAPER: Learn how enterprise software platforms for CRM and other applications remove much of the complexity of software development, operation and maintenance -- enabling you to extend on-demand success across your entire enterprise.
Posted: 18 Oct 2006 | Published: 01 Mar 2006

Salesforce.com

Becoming More Energy Efficient
sponsored by IBM Software Group
WHITE PAPER: Watch this short video to learn what defines a true green data center. This initial Business First investigation report will help answer these questions -- what is a green data center and why do I need one?
Posted: 15 Feb 2008 | Published: 14 Feb 2008

IBM Software Group

Benefits of Intel® Xeon® Processors and Windows Server® 2008 R2 for Business-Critical Applications
sponsored by Dell, Inc. and Intel®
WHITE PAPER: The combination of an Intel Xeon processor and a Windows® operating system is an industry standard, proven platform for running business-critical applications, and many companies are making the switch. Read this paper to learn about the benefits of Intel® Xeon® Processors and Windows Server® 2008 R2 for Business-Critical Applications.
Posted: 15 Mar 2010 | Published: 01 Dec 2009

Dell, Inc. and Intel®

Best Practices for a Lead Management Strategy
sponsored by Act On
WHITE PAPER: Well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy?
Posted: 11 Apr 2014 | Published: 31 Dec 2013

Act On

Best Practices for Managing Your BlackBerry Environment
sponsored by BlackBerry
WHITE PAPER: This reference document will provide you with detailed information on how to effectively manage your BlackBerry Enterprise Server architecture.
Posted: 18 Mar 2009 | Published: 18 Mar 2009

BlackBerry

Best Practices for Open Source and the Cloud
sponsored by Red Hat
WHITE PAPER: This whitepaper takes a careful look at two of today's most popular topics: open source application software and moving to the cloud.
Posted: 18 Sep 2013 | Published: 18 Sep 2013

Red Hat

Best Practices For Setting Up a Lead Nurturing Program
sponsored by Act On
WHITE PAPER: In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Posted: 11 Apr 2014 | Published: 31 Dec 2012

Act On

Best Practices for Windows Vista Planning, Migration, and Ongoing Management
sponsored by Symantec Corporation
WHITE PAPER: It is vital to ensure PC system and data security during migration to Windows Vista. This white paper highlights considerations that must be addressed over the entire migration process.
Posted: 02 Jul 2007 | Published: 01 Jun 2007

Symantec Corporation

Best Practices in Contract Management: How to Shrink Your Sales Cycle through Smart Contract Management
sponsored by SpringCM
WHITE PAPER: This white paper discusses the seven best practices in contract management. It's time for you to think about how to manage your contracts more effectively, close more deals, and get more cash. Learn how in this paper.
Posted: 16 Apr 2008 | Published: 11 Oct 2010

SpringCM

BlackBerry Wireless Enterprise Activation
sponsored by BlackBerry
WHITE PAPER: This document describes how administrators can enable wireless enterprise activation for users on the BlackBerry Enterprise Server™, and how users can initiate wireless enterprise activation from their handhelds.
Posted: 11 Aug 2006 | Published: 01 Jan 2004

BlackBerry

Bringing the Power of Web 2.0 to the Enterprise
sponsored by OpenText Corporation
WHITE PAPER: The key to Enterprise 2.0 is to bring the worlds of ECM and Web 2.0 together, so that companies can gain the best of both.
Posted: 14 May 2008 | Published: 09 May 2008

OpenText Corporation

Building and Managing a Performance Center of Excellence
sponsored by Hewlett-Packard Company
WHITE PAPER: This white paper contains advice on improving application performance. It also gives 10 tips for building and managing a performance center of excellence.
Posted: 09 Feb 2010 | Published: 09 Feb 2010

Hewlett-Packard Company

Building Smart Products: Best Practices for Multicore Software Development
sponsored by IBM
WHITE PAPER: IBM Rational software - the market-leading provider of platforms for software lifecycle management - is teaming with Wind River - the global leader in the embedded and mobile industries - to help companies take the risk out of multicore software development.
Posted: 01 Sep 2010 | Published: 25 May 2010

IBM

Buyer’s Guide for Enterprise Single Sign-On
sponsored by Oracle Corporation
WHITE PAPER: This whitepaper offers a thorough checklist that should enable potential ESSO implementers to deploy the right ESSO solution which should help eliminate sign-on problems, reduce helpdesk costs, maximize user productivity, strengthen security, simplify administration and accelerate regulatory compliance.
Posted: 25 Sep 2009 | Published: 01 Apr 2009

Oracle Corporation

Can the Suite Compete? - What Every Recruiter Needs to Know
sponsored by Jobvite
WHITE PAPER: In this resource, HR and business leaders will find a comparison of the strengths and weaknesses of purpose-specific software and bundled software suites, providing you with key information to help you more strategically meet your organization's talent recruitment goals.
Posted: 19 Apr 2013 | Published: 19 Apr 2013

Jobvite

Capitalize on Business Opportunities and Respond to New Industry Situations: Quickly Extend Business Applications and Connectivity Solutions to Customers, Partners and Suppliers with Industry Data Acceleration
sponsored by IBM
WHITE PAPER: This paper describes benefits of integrating industry data, how partner and supplier integration through industry connectivity can help maximize the value and effectiveness of a service-oriented architecture (SOA) or business process management (BPM) initiative, and the IBM® WebSphere® portfolio of products available to achieve such integration.
Posted: 03 Aug 2010 | Published: 30 Oct 2009

IBM

Case Study : Virgin Media enhances productivity by consolidating testing tools
sponsored by Hewlett-Packard Limited
WHITE PAPER: This case study looks at how Virgin Media developed a set of transparent, efficient, and unified software testing tools to speed development, and increase quality.
Posted: 07 Nov 2013 | Published: 03 Sep 2012

Hewlett-Packard Limited

Challenging Some of the Myths About Static Code Analysis
sponsored by Klocwork
WHITE PAPER: This paper addresses common myths surrounding static code analysis and explains what the technology can do for developers and the software development lifecycle.
Posted: 27 Dec 2013 | Published: 30 Nov 2013

Klocwork
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