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Campaign Management Software

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ALSO CALLED: Campaign Software
DEFINITION: A type of marketing automation software that optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Campaign Management Software White Papers (View All Report Types)
51 - 75 of 544 Matches Previous Page  |  Next Page
An Essential Guide to IoT App Development
sponsored by Mendix
WHITE PAPER: With varying levels of complexity for endpoints, software, security, and integration, the defining elements of IoT can seem overwhelming. To help guide you through IoT adoption, this paper digs down into the anatomy of IoT and explores how to overcome the challenges of IoT app development.
Posted: 04 May 2017 | Published: 04 May 2017

Mendix

Analyst's take: Force.com application drives faster development
sponsored by ComputerWeekly.com
WHITE PAPER: Nucleus analyzed existing Force.com application deployments and found an average of 4.9 times faster development.  End customers, developers, and ISVs experience more rapid time to value, lower cost, and greater ongoing flexibility.
Posted: 21 Oct 2011 | Published: 18 Feb 2011

ComputerWeekly.com

Are Low-Code Platforms Fast and Scalable?
sponsored by K2
WHITE PAPER: In this white paper, discover how a low-code platform can enable rapid app development while enabling growth in complexity and scale in an integrated and easy-to-manage way. Additionally, explore testimonials shared by organizations that have experienced the benefits of a low-code platform for themselves.
Posted: 29 Mar 2016 | Published: 31 Dec 2015

K2

Are You Still Bidding Like It's 2007? Why Conventional Bidding Methods Leave Money on the Table
sponsored by [24]7
WHITE PAPER: This white paper explores the complexities of bidding for ad position as a data-driven marketing and retail process. Learn about the concept of automated high-frequency bidding and how it helps optimize your search engine marketing (SEM) strategy.
Posted: 29 Mar 2017 | Published: 31 Dec 2016

[24]7

Availability and Risk Avoidance for the Software-Defined Data Center
sponsored by Veeam Software
WHITE PAPER: Users demand access to information and applications at any given time from anywhere and any device, without tolerance for downtime or data loss. Access this white paper to learn how to keep your software-defined data center up and running at all times with backup and replication that won't leave you in the dark like legacy tools.
Posted: 01 Jun 2017 | Published: 16 Aug 2016

Veeam Software

Avoiding Unpleasant ERP Surprises
sponsored by IFS
WHITE PAPER: Prepare your organization for a successful ERP implementation and find out about the consequences of ERP gone wrong.
Posted: 06 Aug 2014 | Published: 06 Aug 2014

IFS

An In-Depth look at Application Delivery Controllers
sponsored by Citrix Systems, Inc.
WHITE PAPER: This white paper details how application delivery controllers can help ensure the performance of your applications.
Posted: 15 Oct 2013 | Published: 15 Oct 2013

Citrix Systems, Inc.

An Integrated Approach to Managing Application Security
sponsored by IBM
WHITE PAPER: This white paper will discuss the major challenges organizations face when protecting apps from today's threats and examines solutions you can leverage to enable risk-based app security.
Posted: 05 Mar 2014 | Published: 31 Oct 2013

IBM

Apache Hadoop* Framework Spotlight: Apache Hive*
sponsored by Intel
WHITE PAPER: This brief resource examines the true value of Apache Hive, a SQL engine for the Apache Hadoop framework. Inside, learn how Hive's facilities for data and metadata management are impacting the existing warehouse infrastructure and driving business success.
Posted: 29 May 2013 | Published: 31 Mar 2013

Intel

Application Acceleration for Satellite-Based Enterprise Services
sponsored by BlueCoat
WHITE PAPER: This paper reviews the best of the newest achievements in VSAT performance and utility and shows how these solutions could become part of the mainstream of corporate network deployment and an integral portion of commercial (and competitive) service provider offerings.
Posted: 26 Jun 2009 | Published: 30 Dec 2008

BlueCoat

Application Delivery Networks: The New Imperative for IT Visibility, Acceleration and Security
sponsored by BlueCoat
WHITE PAPER: Your business depends on one thing: getting the right information to the right people at the right time. To gain a competitive advantage, improve customer service and access more business intelligence, you have to ensure fast and responsive application delivery to users wherever they are.
Posted: 14 Sep 2010 | Published: 14 Sep 2010

BlueCoat

Application Performance Management (APM) for TIBCO Users: Extending Visibility across Your TIBCO Infrastructure and Beyond
sponsored by SL Corporation
WHITE PAPER: TIBCO users may wish to expand IT monitoring and management beyond their TIBCO infrastructure.
Posted: 31 Oct 2008 | Published: 31 Oct 2008

SL Corporation

Applying Security Holistically from the Cloud
sponsored by CloudAccess
WHITE PAPER: Consult this informative white paper to learn how the paradigm has shifted to security that's developed, deployed and managed from the cloud. Learn how to implement a holistic security strategy to protect all data in the enterprise.
Posted: 05 Sep 2012 | Published: 05 Sep 2012

CloudAccess

Are You Ready for Economic Bounce Back?
sponsored by Micro Focus, Ltd
WHITE PAPER: This paper examines the concept that preparing for economic recovery is not something that can wait; it is something that businesses should plan for now. It will introduce enterprise application migration strategies that can be considered within any organization and also emphasize the importance of forward thinking and planning in down economy.
Posted: 27 Oct 2009 | Published: 27 Oct 2009

Micro Focus, Ltd

ASG's metaCMDB™ Master or "Citizen" CMDB Containing Critical Enterprise Configuration Information
sponsored by ASG Software Solutions
WHITE PAPER: The sound understanding and visibility of configuration information provided by ASG’s metaCMDB™ is critical for ITIL initiatives and business service management (BSM) implementations, service desk support, and the integration of disparate technologies. Read this paper to find out more.
Posted: 25 May 2010 | Published: 25 May 2010

ASG Software Solutions

Assuring Software Security Through Testing
sponsored by (ISC)2 UK Ltd
WHITE PAPER: This white paper offers key recommendations for software developers to test for quality and security assurance before releasing products to the market.
Posted: 25 Feb 2014 | Published: 25 Feb 2014

(ISC)2 UK Ltd

Attachment Spam - The Latest Trend
sponsored by GFI Software
WHITE PAPER: This white paper explains what makes spam such an unbearable problem and how spamming tactics are evolving daily to beat anti-spam software.
Posted: 18 Mar 2008 | Published: 01 Jan 2007

GFI Software

Attain True Market Leadership in a Customer-Driven Age
sponsored by Oracle Corporation
WHITE PAPER: In today's demanding business environment you either lead or you fall behind. So what defines leadership in an environment where business models shift all the time and CEOs have 90 days to please shareholders or face their wrath?
Posted: 02 Mar 2007 | Published: 01 Feb 2007

Oracle Corporation

Automating Incentive Compensation: Increase Productivity and Reduce Costs
sponsored by Varicent Software Incorporated
WHITE PAPER: Read this white paper to learn what your options are when it comes to automated incentive compensation and how you can make it faster, more accurate, and easier than ever before.
Posted: 21 Jun 2012 | Published: 21 Jun 2012

Varicent Software Incorporated

Automating System i Message and Resource Management
sponsored by Help/Systems
WHITE PAPER: Automated, centralized message control and resource monitoring can help you manage your System i more easily and with fewer staff. This white paper describes some of the tasks you’ll face, some tips to help you get started, and the benefits of automating your system management with Robot/CONSOLE.
Posted: 25 May 2010 | Published: 25 May 2010

Help/Systems

Automating Your Code Review: Moving to a SaaS Model for Application Security
sponsored by Veracode, Inc.
WHITE PAPER: Today’s application has become the enterprise’s ‘‘new perimeter’’. With better network‐level security technology hardening the network perimeter, malicious attackers are now focusing their efforts to strike at the least defended points ‐ the application. Read on to learn about automating code review for greater application security.
Posted: 07 Jun 2010 | Published: 10 Feb 2009

Veracode, Inc.

Balancing Risk and Complexity with Quality Management
sponsored by IBM
WHITE PAPER: This white paper shows you how a combined IBM and Wind River quality management solution can help you deliver higher-quality products to the marketplace faster.
Posted: 21 Mar 2011 | Published: 21 Mar 2011

IBM

Ballarat Grammar Secures BYOD with HP Sentinel SDN
sponsored by Hewlett Packard Enterprise
WHITE PAPER: In this case study, explore a software-defined networking option that simplifies network monitoring for performance issues and enables a secure IT environment for users.
Posted: 20 Sep 2013 | Published: 31 Aug 2013

Hewlett Packard Enterprise

Beagle Research Group: Next Generation Platforms for On-Demand Applications
sponsored by Salesforce.com
WHITE PAPER: Learn how enterprise software platforms for CRM and other applications remove much of the complexity of software development, operation and maintenance -- enabling you to extend on-demand success across your entire enterprise.
Posted: 18 Oct 2006 | Published: 01 Mar 2006

Salesforce.com

Becoming More Energy Efficient
sponsored by IBM Software Group
WHITE PAPER: Watch this short video to learn what defines a true green data center. This initial Business First investigation report will help answer these questions -- what is a green data center and why do I need one?
Posted: 15 Feb 2008 | Published: 14 Feb 2008

IBM Software Group
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