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Campaign Management Software

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ALSO CALLED: Campaign Software
DEFINITION: A type of marketing automation software that optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Campaign Management SoftwareWhite Papers (View All Report Types)
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Best Practices for a Lead Management Strategy
sponsored by Act On
WHITE PAPER: Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to the top of the marketing funnel. When well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert.
Posted: 11 Apr 2014 | Published: 31 Dec 2013

Act On

Best Practices For Setting Up a Lead Nurturing Program
sponsored by Act On
WHITE PAPER: In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Posted: 11 Apr 2014 | Published: 31 Dec 2012

Act On

Breaking down silos of protection: An integrated approach to managing application security
sponsored by IBM
WHITE PAPER: This resource explores the critical risks created by application growth, why point products are unable to offer adequate protection, and the value of taking an integrated approach to managing application security.
Posted: 05 Mar 2014 | Published: 31 Oct 2013

IBM

Build a Business Case: Developing Custom Apps
sponsored by ServiceNow
WHITE PAPER: Custom applications that codify and automate unique applications can lower costs and improve agility. Access this resource today to learn how the right platform can allow your organization to maximize the value of custom applications by accelerating and simplifying their development.
Posted: 10 Sep 2013 | Published: 10 Sep 2013

ServiceNow

Benefits of Intel® Xeon® Processors and Windows Server® 2008 R2 for Business-Critical Applications
sponsored by Dell, Inc. and Intel®
WHITE PAPER: The combination of an Intel Xeon processor and a Windows® operating system is an industry standard, proven platform for running business-critical applications, and many companies are making the switch. Read this paper to learn about the benefits of Intel® Xeon® Processors and Windows Server® 2008 R2 for Business-Critical Applications.
Posted: 15 Mar 2010 | Published: 01 Dec 2009

Dell, Inc. and Intel®

Best Practices for Managing Your BlackBerry Environment
sponsored by BlackBerry
WHITE PAPER: This reference document will provide you with detailed information on how to effectively manage your BlackBerry Enterprise Server architecture.
Posted: 18 Mar 2009 | Published: 18 Mar 2009

BlackBerry

Best Practices for Open Source and the Cloud
sponsored by Red Hat
WHITE PAPER: This whitepaper takes a careful look at two of today's most popular topics: open source application software and moving to the cloud.
Posted: 18 Sep 2013 | Published: 18 Sep 2013

Red Hat

Best Practices for Windows Vista Planning, Migration, and Ongoing Management
sponsored by Symantec Corporation
WHITE PAPER: It is vital to ensure PC system and data security during migration to Windows Vista. This white paper highlights considerations that must be addressed over the entire migration process.
Posted: 02 Jul 2007 | Published: 01 Jun 2007

Symantec Corporation

Best Practices in Contract Management: How to Shrink Your Sales Cycle through Smart Contract Management
sponsored by SpringCM
WHITE PAPER: This white paper discusses the seven best practices in contract management. It's time for you to think about how to manage your contracts more effectively, close more deals, and get more cash. Learn how in this paper.
Posted: 16 Apr 2008 | Published: 11 Oct 2010

SpringCM

BlackBerry Wireless Enterprise Activation
sponsored by BlackBerry
WHITE PAPER: This document describes how administrators can enable wireless enterprise activation for users on the BlackBerry Enterprise Server™, and how users can initiate wireless enterprise activation from their handhelds.
Posted: 11 Aug 2006 | Published: 01 Jan 2004

BlackBerry

Bringing the Power of Web 2.0 to the Enterprise
sponsored by OpenText Corporation
WHITE PAPER: The key to Enterprise 2.0 is to bring the worlds of ECM and Web 2.0 together, so that companies can gain the best of both.
Posted: 14 May 2008 | Published: 09 May 2008

OpenText Corporation

Building and Managing a Performance Center of Excellence
sponsored by Hewlett-Packard Company
WHITE PAPER: This white paper contains advice on improving application performance. It also gives 10 tips for building and managing a performance center of excellence.
Posted: 09 Feb 2010 | Published: 09 Feb 2010

Hewlett-Packard Company

Building Smart Products: Best Practices for Multicore Software Development
sponsored by IBM
WHITE PAPER: IBM Rational software - the market-leading provider of platforms for software lifecycle management - is teaming with Wind River - the global leader in the embedded and mobile industries - to help companies take the risk out of multicore software development.
Posted: 01 Sep 2010 | Published: 25 May 2010

IBM

Buyer’s Guide for Enterprise Single Sign-On
sponsored by Oracle Corporation
WHITE PAPER: This whitepaper offers a thorough checklist that should enable potential ESSO implementers to deploy the right ESSO solution which should help eliminate sign-on problems, reduce helpdesk costs, maximize user productivity, strengthen security, simplify administration and accelerate regulatory compliance.
Posted: 25 Sep 2009 | Published: 01 Apr 2009

Oracle Corporation

Can the Suite Compete? - What Every Recruiter Needs to Know
sponsored by Jobvite
WHITE PAPER: In this resource, HR and business leaders will find a comparison of the strengths and weaknesses of purpose-specific software and bundled software suites, providing you with key information to help you more strategically meet your organization's talent recruitment goals.
Posted: 19 Apr 2013 | Published: 19 Apr 2013

Jobvite

Capitalize on Business Opportunities and Respond to New Industry Situations: Quickly Extend Business Applications and Connectivity Solutions to Customers, Partners and Suppliers with Industry Data Acceleration
sponsored by IBM
WHITE PAPER: This paper describes benefits of integrating industry data, how partner and supplier integration through industry connectivity can help maximize the value and effectiveness of a service-oriented architecture (SOA) or business process management (BPM) initiative, and the IBM® WebSphere® portfolio of products available to achieve such integration.
Posted: 03 Aug 2010 | Published: 30 Oct 2009

IBM

Case Study : Virgin Media enhances productivity by consolidating testing tools
sponsored by Hewlett-Packard Limited
WHITE PAPER: This case study looks at how Virgin Media developed a set of transparent, efficient, and unified software testing tools to speed development, and increase quality.
Posted: 07 Nov 2013 | Published: 03 Sep 2012

Hewlett-Packard Limited

Challenging Some of the Myths About Static Code Analysis
sponsored by Klocwork
WHITE PAPER: This paper addresses common myths surrounding static code analysis and explains what the technology can do for developers and the software development lifecycle.
Posted: 27 Dec 2013 | Published: 30 Nov 2013

Klocwork

Change is the Enemy of Security & Compliance: 10 Questions You Should Ask Yourself about Changes to Your Network
sponsored by nCircle
WHITE PAPER: This document lists ten common changes in enterprise environments, all of which can chip away at your security and compliance in ways that you might not realize. Some are obvious; some are subtle; all can have a negative impact.
Posted: 02 Aug 2010 | Published: 02 Aug 2010

nCircle

Choosing Linux as a Strategic Platform
sponsored by Symantec Corporation
WHITE PAPER: This Technology Spotlight discusses the growth of Linux as a strategic platform for enterprises as well as the evolving uses of Linux and its benefits. The paper also looks at the role of Symantec in this important market.
Posted: 27 Dec 2010 | Published: 27 Dec 2010

Symantec Corporation

Citrix Receiver for Enterprise Apps
sponsored by Citrix
WHITE PAPER: This whitepaper explains how using Oracle applications, Citrix Receiver, and a smart phone, can mobilize any type of enterprise application affordably, overcoming security, usability, and platform incompatibility concerns.
Posted: 31 Mar 2010 | Published: 31 Mar 2010

Citrix

Clinical Approach to Technical Upgrade
sponsored by Hexaware Technologies
WHITE PAPER: In this paper, discover the reasons why you should be considering an SAP upgrade to improve enterprise resource planning (ERP) and how to get started. Learn about new features of the latest SAP release as well as the technical advances and new technologies available to you.
Posted: 01 Nov 2011 | Published: 27 Oct 2011

Hexaware Technologies

Closed Loop Lifecycle Planning©: Optimizing for Energy Efficiency in the Upcoming Technology Refresh Cycle
sponsored by Hewlett-Packard Company
WHITE PAPER: This paper encourages all businesses, regardless of size and complexities, to consider a more formal "green" strategy in regards to client computing and the technology refresh cycle.
Posted: 20 Oct 2008 | Published: 17 Oct 2008

Hewlett-Packard Company

Cloud Based Application Penetration Testing Trial
sponsored by iViZ
WHITE PAPER: Inside this resource, unveil your access code for a 15-day trial of a cloud-based application penetration testing solution that combines automated testing with manual validation to provide optimum security monitoring.
Posted: 19 Dec 2013 | Published: 19 Dec 2013

iViZ

Cloud Computing and SaaS: A Practical Guide for Financial Professionals
sponsored by Host Analytics, Inc
WHITE PAPER: This white paper looks at cloud-computing and software-as-a-service (SaaS) technologies and what you need to know about these emerging trends.
Posted: 12 Apr 2012 | Published: 16 Sep 2010

Host Analytics, Inc
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