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Campaign Management Software

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ALSO CALLED: Campaign Software
DEFINITION: A type of marketing automation software that optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Campaign Management Software White Papers (View All Report Types)
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Accelerate Business-Critical Applications with Hyper-Converged Software
sponsored by VMware
WHITE PAPER: Discover the benefits of running your business-critical applications on hyper-converged software, and learn how integrated, software-defined storage can help increase efficiency, improve flexibility, and reduce TCO across the data center. Utilize a hyper-converged software stack to deliver scalability for Microsoft Exchange, and more.
Posted: 24 May 2016 | Published: 24 May 2016

VMware

Accelerating Product Innovation Through Agile Development and Continuous Engineering
sponsored by IBM
WHITE PAPER: Access this white paper to learn more about how agile development and continuous engineering are changing the way software engineers work. Read on to discover how innovation has become central to a new collaborative work environment.
Posted: 19 Mar 2015 | Published: 31 Dec 2014

IBM

Always Be Closing: The ABC's of Sales in the Modern World
sponsored by Microsoft
WHITE PAPER: What potential closers need are tools, guidance and support to help set them up for success. Access this guide and learn how to provide salespeople with these assets, as well as learn today's buying and selling trends.
Posted: 10 Mar 2016 | Published: 10 Mar 2016

Microsoft

An Executive Guide to IBM’s Strategy and Roadmap for its Integrated Operating Environment for Power Systems
sponsored by TechData Corporation
WHITE PAPER: As the integrated operating environment for IBM Power Systems server, IBM i is used by companies of all sizes in all regions of the world. Explore this white paper to understand IBM's strategy and roadmap for the IBM i operating system.
Posted: 24 May 2016 | Published: 29 Apr 2016

TechData Corporation

An Introduction to Software Defined Networks
sponsored by Citrix
WHITE PAPER: This white paper serves as an introduction to SDN as a solution that can serve your enterprise, but only after you parse the competitive landscape of networking suppliers.
Posted: 02 Sep 2015 | Published: 31 Dec 2014

Citrix

Analyst's take: Force.com application drives faster development
sponsored by ComputerWeekly.com
WHITE PAPER: Nucleus analyzed existing Force.com application deployments and found an average of 4.9 times faster development.  End customers, developers, and ISVs experience more rapid time to value, lower cost, and greater ongoing flexibility.
Posted: 21 Oct 2011 | Published: 18 Feb 2011

ComputerWeekly.com

APD Improves their Procurement Solution with a New Middleware Strategy
sponsored by Red Hat
WHITE PAPER: In this case study, you'll explore ways one custom procurement solution provider was able to help users automatically buy the most cost-effective item available. Learn now about agile development strategies and middleware that made this possible.
Posted: 05 Apr 2016 | Published: 05 Apr 2016

Red Hat

Applications Services Governance: Market Trends You Need to Know
sponsored by CA Technologies
WHITE PAPER: Access this analysis for a breakdown of the biggest players in the application services governance market.
Posted: 28 May 2015 | Published: 09 Apr 2015

CA Technologies

Apps in Production? Optimize your Open Source Integration and Messaging Technology
sponsored by Red Hat
WHITE PAPER: When you're building large, mission-critical applications, they need to be integrated into every facet of the business. Discover a powerful strategy designed to optimize development and deployment, enabling you to optimize your open source projects.
Posted: 26 Aug 2014 | Published: 26 Aug 2014

Red Hat

Architectural Choices for the HANA-Bound SAP Customer
sponsored by IBM
WHITE PAPER: This white paper takes an in-depth look at the architectural choices available to SAP customers who have decided to move to HANA. Learn now about the evolution toward HANA, its next stage, and the advantages behind certain partnerships.
Posted: 06 Apr 2016 | Published: 28 Aug 2015

IBM

Are Low-Code Application Solutions the Key to High-Turn Delivery?
sponsored by K2
WHITE PAPER: In this white paper, learn how you can rapidly build and run business applications to support people and processes across industries, departments, and organizations. Explore how visual, drop and configure tools can cut development time from days to weeks, and result in apps that work intuitively on any device.
Posted: 31 Mar 2016 | Published: 31 Dec 2015

K2

Are Low-Code Platforms Fast and Scalable?
sponsored by K2
WHITE PAPER: In this white paper, discover how a low-code platform can enable rapid app development while enabling growth in complexity and scale in an integrated and easy-to-manage way. Additionally, explore testimonials shared by organizations that have experienced the benefits of a low-code platform for themselves.
Posted: 29 Mar 2016 | Published: 31 Dec 2015

K2

Acronis Backup & Recovery® 11.5 Virtual Edition for Hyper-V®
sponsored by Acronis
WHITE PAPER: Check out this exclusive white paper to find out the ins and outs of Acronis Backup and Recovery 11.5 Virtual Edition for Hyper-V, and how it will provide top-notch protection for your Hyper-V environment.
Posted: 24 Feb 2014 | Published: 31 Dec 2013

Acronis

Align with your customers - SAP CRM sales service and marketing rapid-deployment solution
sponsored by Hewlett Packard Enterprise
WHITE PAPER: In this resource, explore how a rapid deployment solution for SAP CRM allows you to quickly adopt CRM best practices and processes in a short time frame, for higher and faster ROI. Read now to learn about the capabilities and benefits of this strategy in the areas of sales, marketing, and service.
Posted: 27 Sep 2013 | Published: 30 Apr 2013

Hewlett Packard Enterprise

An In-Depth look at Application Delivery Controllers
sponsored by Citrix Systems, Inc.
WHITE PAPER: This white paper details how application delivery controllers can help ensure the performance of your applications.
Posted: 15 Oct 2013 | Published: 15 Oct 2013

Citrix Systems, Inc.

An Integrated Approach to Managing Application Security
sponsored by IBM
WHITE PAPER: This white paper will discuss the major challenges organizations face when protecting apps from today's threats and examines solutions you can leverage to enable risk-based app security.
Posted: 05 Mar 2014 | Published: 31 Oct 2013

IBM

Apache Hadoop* Framework Spotlight: Apache Hive*
sponsored by Intel
WHITE PAPER: This brief resource examines the true value of Apache Hive, a SQL engine for the Apache Hadoop framework. Inside, learn how Hive's facilities for data and metadata management are impacting the existing warehouse infrastructure and driving business success.
Posted: 29 May 2013 | Published: 31 Mar 2013

Intel

Application Acceleration for Satellite-Based Enterprise Services
sponsored by BlueCoat
WHITE PAPER: This paper reviews the best of the newest achievements in VSAT performance and utility and shows how these solutions could become part of the mainstream of corporate network deployment and an integral portion of commercial (and competitive) service provider offerings.
Posted: 26 Jun 2009 | Published: 30 Dec 2008

BlueCoat

Application Delivery Networks: The New Imperative for IT Visibility, Acceleration and Security
sponsored by BlueCoat
WHITE PAPER: Your business depends on one thing: getting the right information to the right people at the right time. To gain a competitive advantage, improve customer service and access more business intelligence, you have to ensure fast and responsive application delivery to users wherever they are.
Posted: 14 Sep 2010 | Published: 14 Sep 2010

BlueCoat

Application Performance Management (APM) for TIBCO Users: Extending Visibility across Your TIBCO Infrastructure and Beyond
sponsored by SL Corporation
WHITE PAPER: TIBCO users may wish to expand IT monitoring and management beyond their TIBCO infrastructure.
Posted: 31 Oct 2008 | Published: 31 Oct 2008

SL Corporation

Applying Security Holistically from the Cloud
sponsored by CloudAccess
WHITE PAPER: Consult this informative white paper to learn how the paradigm has shifted to security that's developed, deployed and managed from the cloud. Learn how to implement a holistic security strategy to protect all data in the enterprise.
Posted: 05 Sep 2012 | Published: 05 Sep 2012

CloudAccess

Are You Ready for Economic Bounce Back?
sponsored by Micro Focus, Ltd
WHITE PAPER: This paper examines the concept that preparing for economic recovery is not something that can wait; it is something that businesses should plan for now. It will introduce enterprise application migration strategies that can be considered within any organization and also emphasize the importance of forward thinking and planning in down economy.
Posted: 27 Oct 2009 | Published: 27 Oct 2009

Micro Focus, Ltd

ASG's metaCMDB™ Master or "Citizen" CMDB Containing Critical Enterprise Configuration Information
sponsored by ASG Software Solutions
WHITE PAPER: The sound understanding and visibility of configuration information provided by ASG’s metaCMDB™ is critical for ITIL initiatives and business service management (BSM) implementations, service desk support, and the integration of disparate technologies. Read this paper to find out more.
Posted: 25 May 2010 | Published: 25 May 2010

ASG Software Solutions

Assuring Software Security Through Testing
sponsored by (ISC)2 UK Ltd
WHITE PAPER: This white paper offers key recommendations for software developers to test for quality and security assurance before releasing products to the market.
Posted: 25 Feb 2014 | Published: 25 Feb 2014

(ISC)2 UK Ltd

Attachment Spam - The Latest Trend
sponsored by GFI Software
WHITE PAPER: This white paper explains what makes spam such an unbearable problem and how spamming tactics are evolving daily to beat anti-spam software.
Posted: 18 Mar 2008 | Published: 01 Jan 2007

GFI Software
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