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Campaign Management Software

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ALSO CALLED: Campaign Software
DEFINITION: A type of marketing automation software that optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Campaign Management SoftwareWhite Papers (View All Report Types)
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Avoiding Unpleasant ERP Surprises
sponsored by IFS
WHITE PAPER: Prepare your organization for a successful ERP implementation and find out about the consequences of ERP gone wrong.
Posted: 06 Aug 2014 | Published: 06 Aug 2014

IFS

Backup Software: Nine Must-Ask Questions
sponsored by Iron Mountain
WHITE PAPER: Check out this white paper for 9 key questions to ask when shopping for backup software solutions. Learn how to accurately define your needs and expectations, and know what to look for to determine if a particular solution will meet them or not. Read on to learn more.
Posted: 24 Feb 2012 | Published: 24 Feb 2012

Iron Mountain

Big Data at Work: Dispelling the Myths, Uncovering the Opportunities
sponsored by SAS
WHITE PAPER: In this white paper, Thomas Davenport separates fact from fiction when it comes to big data.
Posted: 10 Jul 2014 | Published: 03 Mar 2014

SAS

Bio-Reference Discovered the Key to Solving Network and Application Performance Issues
sponsored by Fluke Networks
WHITE PAPER: This case study provides insight into a solution that Bio-Reference Laboratories deployed to address network and application performance problems.
Posted: 13 Nov 2014 | Published: 23 Sep 2014

Fluke Networks

Building a Better Sales Team: Leveraging Today's Tech
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Access this white paper to find out how to leverage modern CRM technology, like social integration, to build a better sales team and deliver the results your business needs.
Posted: 11 Dec 2014 | Published: 11 Dec 2014

Oracle Corporation UK Ltd

ASG's metaCMDB™ Master or "Citizen" CMDB Containing Critical Enterprise Configuration Information
sponsored by ASG Software Solutions
WHITE PAPER: The sound understanding and visibility of configuration information provided by ASG’s metaCMDB™ is critical for ITIL initiatives and business service management (BSM) implementations, service desk support, and the integration of disparate technologies. Read this paper to find out more.
Posted: 25 May 2010 | Published: 25 May 2010

ASG Software Solutions

Assuring Software Security Through Testing
sponsored by (ISC)2 UK Ltd
WHITE PAPER: This white paper offers key recommendations for software developers to test for quality and security assurance before releasing products to the market.
Posted: 25 Feb 2014 | Published: 25 Feb 2014

(ISC)2 UK Ltd

Attachment Spam - The Latest Trend
sponsored by GFI Software
WHITE PAPER: This white paper explains what makes spam such an unbearable problem and how spamming tactics are evolving daily to beat anti-spam software.
Posted: 18 Mar 2008 | Published: 01 Jan 2007

GFI Software

Attain True Market Leadership in a Customer-Driven Age
sponsored by Oracle Corporation
WHITE PAPER: In today's demanding business environment you either lead or you fall behind. So what defines leadership in an environment where business models shift all the time and CEOs have 90 days to please shareholders or face their wrath?
Posted: 02 Mar 2007 | Published: 01 Feb 2007

Oracle Corporation

Automating Incentive Compensation: Increase Productivity and Reduce Costs
sponsored by Varicent Software Incorporated
WHITE PAPER: Read this white paper to learn what your options are when it comes to automated incentive compensation and how you can make it faster, more accurate, and easier than ever before.
Posted: 21 Jun 2012 | Published: 21 Jun 2012

Varicent Software Incorporated

Automating System i Message and Resource Management
sponsored by Help/Systems
WHITE PAPER: Automated, centralized message control and resource monitoring can help you manage your System i more easily and with fewer staff. This white paper describes some of the tasks you’ll face, some tips to help you get started, and the benefits of automating your system management with Robot/CONSOLE.
Posted: 25 May 2010 | Published: 25 May 2010

Help/Systems

Automating Your Code Review: Moving to a SaaS Model for Application Security
sponsored by Veracode, Inc.
WHITE PAPER: Today’s application has become the enterprise’s ‘‘new perimeter’’. With better network‐level security technology hardening the network perimeter, malicious attackers are now focusing their efforts to strike at the least defended points ‐ the application. Read on to learn about automating code review for greater application security.
Posted: 07 Jun 2010 | Published: 10 Feb 2009

Veracode, Inc.

Balancing Risk and Complexity with Quality Management
sponsored by IBM
WHITE PAPER: This white paper shows you how a combined IBM and Wind River quality management solution can help you deliver higher-quality products to the marketplace faster.
Posted: 21 Mar 2011 | Published: 21 Mar 2011

IBM

Ballarat Grammar Secures BYOD with HP Sentinel SDN
sponsored by Hewlett-Packard Company
WHITE PAPER: In this case study, explore a software-defined networking option that simplifies network monitoring for performance issues and enables a secure IT environment for users.
Posted: 20 Sep 2013 | Published: 31 Aug 2013

Hewlett-Packard Company

Beagle Research Group: Next Generation Platforms for On-Demand Applications
sponsored by Salesforce.com
WHITE PAPER: Learn how enterprise software platforms for CRM and other applications remove much of the complexity of software development, operation and maintenance -- enabling you to extend on-demand success across your entire enterprise.
Posted: 18 Oct 2006 | Published: 01 Mar 2006

Salesforce.com

Becoming More Energy Efficient
sponsored by IBM Software Group
WHITE PAPER: Watch this short video to learn what defines a true green data center. This initial Business First investigation report will help answer these questions -- what is a green data center and why do I need one?
Posted: 15 Feb 2008 | Published: 14 Feb 2008

IBM Software Group

Benefits of Intel® Xeon® Processors and Windows Server® 2008 R2 for Business-Critical Applications
sponsored by Dell, Inc. and Intel®
WHITE PAPER: The combination of an Intel Xeon processor and a Windows® operating system is an industry standard, proven platform for running business-critical applications, and many companies are making the switch. Read this paper to learn about the benefits of Intel® Xeon® Processors and Windows Server® 2008 R2 for Business-Critical Applications.
Posted: 15 Mar 2010 | Published: 01 Dec 2009

Dell, Inc. and Intel®

Best Practices for a Lead Management Strategy
sponsored by Act On
WHITE PAPER: Well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy?
Posted: 11 Apr 2014 | Published: 31 Dec 2013

Act On

Best Practices for Managing Your BlackBerry Environment
sponsored by BlackBerry
WHITE PAPER: This reference document will provide you with detailed information on how to effectively manage your BlackBerry Enterprise Server architecture.
Posted: 18 Mar 2009 | Published: 18 Mar 2009

BlackBerry

Best Practices for Open Source and the Cloud
sponsored by Red Hat
WHITE PAPER: This whitepaper takes a careful look at two of today's most popular topics: open source application software and moving to the cloud.
Posted: 18 Sep 2013 | Published: 18 Sep 2013

Red Hat

Best Practices For Setting Up a Lead Nurturing Program
sponsored by Act On
WHITE PAPER: In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Posted: 11 Apr 2014 | Published: 31 Dec 2012

Act On

Best Practices for Windows Vista Planning, Migration, and Ongoing Management
sponsored by Symantec Corporation
WHITE PAPER: It is vital to ensure PC system and data security during migration to Windows Vista. This white paper highlights considerations that must be addressed over the entire migration process.
Posted: 02 Jul 2007 | Published: 01 Jun 2007

Symantec Corporation

Best Practices in Contract Management: How to Shrink Your Sales Cycle through Smart Contract Management
sponsored by SpringCM
WHITE PAPER: This white paper discusses the seven best practices in contract management. It's time for you to think about how to manage your contracts more effectively, close more deals, and get more cash. Learn how in this paper.
Posted: 16 Apr 2008 | Published: 11 Oct 2010

SpringCM

BlackBerry Wireless Enterprise Activation
sponsored by BlackBerry
WHITE PAPER: This document describes how administrators can enable wireless enterprise activation for users on the BlackBerry Enterprise Server™, and how users can initiate wireless enterprise activation from their handhelds.
Posted: 11 Aug 2006 | Published: 01 Jan 2004

BlackBerry

Bringing the Power of Web 2.0 to the Enterprise
sponsored by OpenText Corporation
WHITE PAPER: The key to Enterprise 2.0 is to bring the worlds of ECM and Web 2.0 together, so that companies can gain the best of both.
Posted: 14 May 2008 | Published: 09 May 2008

OpenText Corporation
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