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Campaign Management Software

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ALSO CALLED: Campaign Software
DEFINITION: A type of marketing automation software that optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Campaign Management Software White Papers (View All Report Types)
51 - 75 of 489 Matches Previous Page  |  Next Page
APIs and Mobile: Creating an Integrated Physical-Digital Consumer Experience
sponsored by TIBCO Software Inc.
WHITE PAPER: Learn how retailers are leveraging APIs to improve mobile strategies and enhance consumer engagement. Discover how APIs make your digital assets consumable in any sort of app across a variety of platforms, allowing you to improve customer experiences without sacrificing security for sensitive data.
Posted: 02 Dec 2016 | Published: 03 Oct 2016

TIBCO Software Inc.

APIs: Enhancing Retail, Mobile, and Integration Strategies
sponsored by TIBCO Software Inc.
WHITE PAPER: This white paper explores how an API-based strategy is essential to multichannel, cross-device access to essential data for developers – whether they be in-house, partners, or affiliates. Discover how companies like Netflix, Expedia, and Citibank are leveraging APIs to accelerate their mobile strategies, transform partner integrations, and more.
Posted: 17 Nov 2016 | Published: 22 Sep 2015

TIBCO Software Inc.

Behavior Driven Development for Continuous Testing
sponsored by Hewlett Packard Enterprise
WHITE PAPER: Explore the concept of behavior driven development, an Agile software development technique that promotes collaboration between QA, development, and business stakeholders. Find out how this user behavior-oriented approach will help you satisfy the need for both speed and quality.
Posted: 12 Sep 2016 | Published: 31 Dec 2015

Hewlett Packard Enterprise

Best Practices for Mobile Application Lifecycle Management
sponsored by IBM MaaS360
WHITE PAPER: In this white paper, you will discover several mobile application lifecycle management (MALM) best practices for organizations with BYOD policies. Read on to discover the benefits of MALM, including single sign-on for all enterprise apps, real-time security reporting, and more.
Posted: 04 Mar 2016 | Published: 31 Dec 2014

IBM MaaS360

Application Acceleration for Satellite-Based Enterprise Services
sponsored by BlueCoat
WHITE PAPER: This paper reviews the best of the newest achievements in VSAT performance and utility and shows how these solutions could become part of the mainstream of corporate network deployment and an integral portion of commercial (and competitive) service provider offerings.
Posted: 26 Jun 2009 | Published: 30 Dec 2008

BlueCoat

Application Delivery Networks: The New Imperative for IT Visibility, Acceleration and Security
sponsored by BlueCoat
WHITE PAPER: Your business depends on one thing: getting the right information to the right people at the right time. To gain a competitive advantage, improve customer service and access more business intelligence, you have to ensure fast and responsive application delivery to users wherever they are.
Posted: 14 Sep 2010 | Published: 14 Sep 2010

BlueCoat

Application Performance Management (APM) for TIBCO Users: Extending Visibility across Your TIBCO Infrastructure and Beyond
sponsored by SL Corporation
WHITE PAPER: TIBCO users may wish to expand IT monitoring and management beyond their TIBCO infrastructure.
Posted: 31 Oct 2008 | Published: 31 Oct 2008

SL Corporation

Applying Security Holistically from the Cloud
sponsored by CloudAccess
WHITE PAPER: Consult this informative white paper to learn how the paradigm has shifted to security that's developed, deployed and managed from the cloud. Learn how to implement a holistic security strategy to protect all data in the enterprise.
Posted: 05 Sep 2012 | Published: 05 Sep 2012

CloudAccess

Are You Ready for Economic Bounce Back?
sponsored by Micro Focus, Ltd
WHITE PAPER: This paper examines the concept that preparing for economic recovery is not something that can wait; it is something that businesses should plan for now. It will introduce enterprise application migration strategies that can be considered within any organization and also emphasize the importance of forward thinking and planning in down economy.
Posted: 27 Oct 2009 | Published: 27 Oct 2009

Micro Focus, Ltd

ASG's metaCMDB™ Master or "Citizen" CMDB Containing Critical Enterprise Configuration Information
sponsored by ASG Software Solutions
WHITE PAPER: The sound understanding and visibility of configuration information provided by ASG’s metaCMDB™ is critical for ITIL initiatives and business service management (BSM) implementations, service desk support, and the integration of disparate technologies. Read this paper to find out more.
Posted: 25 May 2010 | Published: 25 May 2010

ASG Software Solutions

Assuring Software Security Through Testing
sponsored by (ISC)2 UK Ltd
WHITE PAPER: This white paper offers key recommendations for software developers to test for quality and security assurance before releasing products to the market.
Posted: 25 Feb 2014 | Published: 25 Feb 2014

(ISC)2 UK Ltd

Attachment Spam - The Latest Trend
sponsored by GFI Software
WHITE PAPER: This white paper explains what makes spam such an unbearable problem and how spamming tactics are evolving daily to beat anti-spam software.
Posted: 18 Mar 2008 | Published: 01 Jan 2007

GFI Software

Attain True Market Leadership in a Customer-Driven Age
sponsored by Oracle Corporation
WHITE PAPER: In today's demanding business environment you either lead or you fall behind. So what defines leadership in an environment where business models shift all the time and CEOs have 90 days to please shareholders or face their wrath?
Posted: 02 Mar 2007 | Published: 01 Feb 2007

Oracle Corporation

Automating Incentive Compensation: Increase Productivity and Reduce Costs
sponsored by Varicent Software Incorporated
WHITE PAPER: Read this white paper to learn what your options are when it comes to automated incentive compensation and how you can make it faster, more accurate, and easier than ever before.
Posted: 21 Jun 2012 | Published: 21 Jun 2012

Varicent Software Incorporated

Automating System i Message and Resource Management
sponsored by Help/Systems
WHITE PAPER: Automated, centralized message control and resource monitoring can help you manage your System i more easily and with fewer staff. This white paper describes some of the tasks you’ll face, some tips to help you get started, and the benefits of automating your system management with Robot/CONSOLE.
Posted: 25 May 2010 | Published: 25 May 2010

Help/Systems

Automating Your Code Review: Moving to a SaaS Model for Application Security
sponsored by Veracode, Inc.
WHITE PAPER: Today’s application has become the enterprise’s ‘‘new perimeter’’. With better network‐level security technology hardening the network perimeter, malicious attackers are now focusing their efforts to strike at the least defended points ‐ the application. Read on to learn about automating code review for greater application security.
Posted: 07 Jun 2010 | Published: 10 Feb 2009

Veracode, Inc.

Balancing Risk and Complexity with Quality Management
sponsored by IBM
WHITE PAPER: This white paper shows you how a combined IBM and Wind River quality management solution can help you deliver higher-quality products to the marketplace faster.
Posted: 21 Mar 2011 | Published: 21 Mar 2011

IBM

Ballarat Grammar Secures BYOD with HP Sentinel SDN
sponsored by Hewlett Packard Enterprise
WHITE PAPER: In this case study, explore a software-defined networking option that simplifies network monitoring for performance issues and enables a secure IT environment for users.
Posted: 20 Sep 2013 | Published: 31 Aug 2013

Hewlett Packard Enterprise

Beagle Research Group: Next Generation Platforms for On-Demand Applications
sponsored by Salesforce.com
WHITE PAPER: Learn how enterprise software platforms for CRM and other applications remove much of the complexity of software development, operation and maintenance -- enabling you to extend on-demand success across your entire enterprise.
Posted: 18 Oct 2006 | Published: 01 Mar 2006

Salesforce.com

Becoming More Energy Efficient
sponsored by IBM Software Group
WHITE PAPER: Watch this short video to learn what defines a true green data center. This initial Business First investigation report will help answer these questions -- what is a green data center and why do I need one?
Posted: 15 Feb 2008 | Published: 14 Feb 2008

IBM Software Group

Benefits of Intel® Xeon® Processors and Windows Server® 2008 R2 for Business-Critical Applications
sponsored by Dell, Inc. and Intel®
WHITE PAPER: The combination of an Intel Xeon processor and a Windows® operating system is an industry standard, proven platform for running business-critical applications, and many companies are making the switch. Read this paper to learn about the benefits of Intel® Xeon® Processors and Windows Server® 2008 R2 for Business-Critical Applications.
Posted: 15 Mar 2010 | Published: 01 Dec 2009

Dell, Inc. and Intel®

Best Practices for a Lead Management Strategy
sponsored by Act-On Software
WHITE PAPER: Well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy?
Posted: 11 Apr 2014 | Published: 31 Dec 2013

Act-On Software

Best Practices for Managing Your BlackBerry Environment
sponsored by BlackBerry
WHITE PAPER: This reference document will provide you with detailed information on how to effectively manage your BlackBerry Enterprise Server architecture.
Posted: 18 Mar 2009 | Published: 18 Mar 2009

BlackBerry

Best Practices for Open Source and the Cloud
sponsored by Red Hat
WHITE PAPER: This whitepaper takes a careful look at two of today's most popular topics: open source application software and moving to the cloud.
Posted: 18 Sep 2013 | Published: 18 Sep 2013

Red Hat

Best Practices For Setting Up a Lead Nurturing Program
sponsored by Act-On Software
WHITE PAPER: In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Posted: 11 Apr 2014 | Published: 31 Dec 2012

Act-On Software
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