Campaign Management Software White Papers

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May 19, 2013

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Campaign Management Software
ALSO CALLED: Campaign Software DEFINITION: A type of marketing automation software that optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Campaign Management Software White Papers (View All Report Types)
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Collaborative software delivery: improving software quality with better lifecycle management sponsored by IBM WHITE PAPER: Read this white paper and learn how an IBM Rational solution can help your company build better software faster, using an integrated application lifecycle management (ALM) solution designed to support collaboration across distributed agile development teams. Posted: 28 Nov 2011 \| Published: 28 Nov 2011 TOPICS: Application Life-Cycle Management \| Application Life-Cycle Management Software \| Business Intelligence \| Business Process Management \| Software \| Software as a Service \| Software Development Life-Cycles

Collaborative software delivery: Managing today's complex environment to improve software quality sponsored by IBM WHITE PAPER: Communication is more crucial than ever in today's software delivery process, with a growing number of stakeholders across a variety of locations. Read this resource for information about a technology that can help unite your teams to simplify, automate and govern the software delivery process. Posted: 21 Mar 2013 \| Published: 31 Jul 2011 TOPICS: Application Deployment \| Application Development \| Application Development and Integration Services \| Application Life-Cycle Management \| Application Life-Cycle Management Software \| Application Monitoring \| Collaboration \| Collaborative Applications Software \| Software \| Software Development Life-Cycles \| Software Development Tools \| Software Quality Assurance

CommVault banks on Simpana 10 to keep chipping away at Symantec, IBM, EMC sponsored by CommVault Systems, Inc. WHITE PAPER: In this research paper, learn about a data protection and archiving software designed to give CommVault leverage over its traditional competitors. Posted: 25 Apr 2013 \| Published: 25 Feb 2013 TOPICS: Backups \| Data Deduplication \| Data Management \| Data Recovery \| Data Storage \| Software \| Software Implementation \| Storage Management

CommVault counts on snapshot management for data protection sponsored by CommVault Systems, Inc. WHITE PAPER: This research paper examines CommVault's progress in snapshot management – launching its latest data recovery management software for application-aware snapshot management of heterogeneous disk arrays to take advantage of end user trends. Posted: 26 Apr 2013 \| Published: 29 Oct 2012 TOPICS: Backups \| Data Management \| Data Recovery \| Data Replication \| Data Storage \| Disaster Recovery \| Disk Backups \| Software \| Software Implementation \| Storage Capacity

Continuous Availability Suite: Neverfail Solution Architecture sponsored by Neverfail WHITE PAPER: Access this white paper to discover a tool that provides high availability and disaster recovery through continuous data protection without the need for specialized hardware. Posted: 30 Oct 2012 \| Published: 29 Jun 2012 TOPICS: Data Center Management \| Data Centers \| Disaster Planning \| Disaster Recovery \| Disaster Recovery Planning for Virtual Environments \| Hardware \| High Availability \| Software

Contract Management Buyer's Advice sponsored by Apttus WHITE PAPER: Selecting contract management software for your business is not always easy, as it can be lengthy and fraught with unforeseen pitfalls. Check out this helpful white paper for a guide on all you need to know about purchasing and implementing contract management software including helpful tips, buying decision strategies, and vendor evaluations. Posted: 29 Mar 2013 \| Published: 29 Mar 2013 TOPICS: Contract Management \| Contract Management Software \| Contracts \| CRM \| Enterprise Applications Software \| Human Resources Software \| Software \| Software Implementation \| Software Installation

Create a Referral Program to Grow Your IT Business sponsored by ConnectWise WHITE PAPER: This indispensable guide explores the benefits of referral marketing and offers advice on expanding and managing your referral program. Posted: 31 Dec 2012 \| Published: 31 Dec 2012 TOPICS: Customer Loyalty \| Customer Satisfaction \| Lead Generation \| Lead Management \| Market Research \| Marketing \| Marketing Information Systems \| Sales and Marketing Software \| Sales Channels \| Sales Information Systems \| Sales Representatives \| Social Networking

CSO Insights: A Sales Rep's Digital Admin sponsored by DocuSign, Inc. WHITE PAPER: This resource details the results of a recent sales performance optimization survey. Inside, discover a breakdown of how sales professionals are spending their time and gain the latest strategies that can help you increase sales rep efficiency and effectiveness. Posted: 08 Feb 2012 \| Published: 07 Feb 2012 TOPICS: CRM Software \| Sales \| Sales and Marketing Software \| Sales Contact Management Software \| Sales Force Automation \| Sales Order Management \| Sales Orders \| Sales Representatives

CW+ Open Group: World-class enterprise architecture sponsored by ComputerWeekly.com WHITE PAPER: This White Paper is intended to help organizations who are attempting to set up an enterprise architecture practice. It shows how organizations can use a modular, iterative, and incremental approach in order to develop an architectural capability that is otherwise a large and complex undertaking. Posted: 20 Oct 2011 \| Published: 15 Oct 2010 TOPICS: Enterprise \| Enterprise Applications Software \| Enterprise Resource Management

CW+: Developer Survey Report from Embarcadero Technologies sponsored by ComputerWeekly.com WHITE PAPER: The Embarcadero Developer Survey was conducted throughout the months June and July 2010 and encompasses responses from a wide array of application developers worldwide. The purpose of the survey was to collect information about the top developer trends, challenges, key initiatives, and current tools being used. Posted: 21 Oct 2011 \| Published: 10 Aug 2010 TOPICS: Application Development \| Application Infrastructure \| Applications Management \| Applications Software

Citrix Receiver for Enterprise Apps sponsored by Citrix WHITE PAPER: This whitepaper explains how using Oracle applications, Citrix Receiver, and a smart phone, can mobilize any type of enterprise application affordably, overcoming security, usability, and platform incompatibility concerns. Posted: 31 Mar 2010 \| Published: 31 Mar 2010 TOPICS: Enterprise Application Integration Middleware \| Enterprise Applications Software \| Mobile Device Management \| Mobile Middleware \| Mobile Workers \| Productivity \| Remote Access Software \| Remote Computing \| Remote Users \| Smart Phones

Clinical Approach to Technical Upgrade sponsored by Hexaware Technologies WHITE PAPER: In this paper, discover the reasons why you should be considering an SAP upgrade to improve enterprise resource planning (ERP) and how to get started. Learn about new features of the latest SAP release as well as the technical advances and new technologies available to you. Posted: 01 Nov 2011 \| Published: 27 Oct 2011 TOPICS: Business Process Management \| Business Processes \| ERP \| ERP Software \| SAP (Product) \| Software \| Software Selection \| Software Upgrades

Closed Loop Lifecycle Planning©: Optimizing for Energy Efficiency in the Upcoming Technology Refresh Cycle sponsored by Hewlett-Packard Company WHITE PAPER: This paper encourages all businesses, regardless of size and complexities, to consider a more formal "green" strategy in regards to client computing and the technology refresh cycle. Posted: 20 Oct 2008 \| Published: 17 Oct 2008 TOPICS: Application Life-Cycle Management \| Data Center Management \| Data Centers \| Hardware \| Investments \| Marketing \| Project Management \| Software

Cloud Computing and SaaS: A Practical Guide for Financial Professionals sponsored by Host Analytics, Inc WHITE PAPER: This white paper looks at cloud-computing and software-as-a-service (SaaS) technologies and what you need to know about these emerging trends. Posted: 12 Apr 2012 \| Published: 16 Sep 2010 TOPICS: Cloud Computing \| Oracle (Product) \| SaaS business intelligence \| SaaS ERP \| SAP (Product) \| Software \| Software as a Service

Cloud-Based ERP System for Whole Sale Distribution Companies sponsored by NetSuite WHITE PAPER: This white paper analyzes NetSuite's key strengths, weaknesses, opportunities, and threats, with particular respect to ERP in the wholesale distribution industry. Posted: 14 Oct 2011 \| Published: 11 Oct 2011 TOPICS: Cloud Computing \| Enterprise Resource Management \| ERP \| ERP Software \| SaaS ERP \| Software \| Software Selection \| Wholesale Trade Industry

Cloud-ready networks - WAN Governance for cloud computing sponsored by IPANEMA TECHNOLOGIES WHITE PAPER: Cloud computing simplifies enterprise application delivery with resource flexibility, investment-less OPEX models, and no need for specialized in-house support resources. Posted: 09 Feb 2011 \| Published: 09 Feb 2011 TOPICS: Application Deployment \| Application Performance Management \| Autonomic Computing \| Cloud Computing \| Enterprise Applications Software \| IT Infrastructure \| SaaS business intelligence \| WAN

Comprehensive Testing for Siebel With Oracle Application Testing Suite sponsored by Oracle Corporation WHITE PAPER: Read this white paper to learn how Oracle Application Testing Suite (ATS) can help organizations ensure the quality and performance of their Siebel applications. Posted: 30 Mar 2011 \| Published: 01 Feb 2010 TOPICS: Application Deployment \| Application Performance Management \| Applications Management \| CRM Software \| Enterprise Applications Software \| Oracle (Product)

Concurrent Computing for SCA Applications: Achieving Scalability in a Service-oriented Application Environment sponsored by Rogue Wave Software WHITE PAPER: The SCA specifications define a programming model for assembling software services in a service-oriented architecture that offers great flexibility and agility. Posted: 21 Jul 2008 \| Published: 01 Jan 2007 TOPICS: C++ \| IT Services \| Java \| Programming \| SOA \| SOAP \| Software \| Web Services \| WSDL

Configuration and Change Management for IT Compliance and Risk Management sponsored by Tripwire, Inc. WHITE PAPER: This white paper discusses key issues surrounding configuration management and compliance, such as the IT department's need to lower costs, increase management flexibility and control, and increase responsiveness to business needs and requirements. Posted: 08 Jan 2009 \| Published: 01 Nov 2007 TOPICS: Business Processes \| Change Management \| Configuration Management \| Hardware \| Infrastructure Management \| IT Departments \| ITIL \| Risk Management \| Software

Configuration Auditing – The Next Critical Step in Compliance sponsored by nCircle WHITE PAPER: In this paper learn what Configuration auditing entails verifying the configurations of all assets in the environment to make sure they have the correct settings. This includes auditing new assets, monitoring for changes and verifying that planned changes are carried out properly. Posted: 02 Aug 2010 \| Published: 02 Aug 2010 TOPICS: Change Management \| Compliance (Systems Operations) \| Configuration Management \| Databases \| Enterprise Applications Software \| Network Infrastructure \| Operating Systems \| Web Application Security \| Web Applications Management

Content Mapped to Buying Stages Powers Nurturing Results sponsored by Genius.com WHITE PAPER: This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve. Posted: 07 Oct 2009 \| Published: 07 Oct 2009 TOPICS: Content Delivery \| CRM \| Lead Generation \| Lead Management \| Marketing \| Marketing Literature \| Sales \| Sales and Marketing Software

Creating Sales Opportunities with Lead Scoring sponsored by Genius.com WHITE PAPER: Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues. Posted: 07 Oct 2009 \| Published: 07 Oct 2009 TOPICS: Business Intelligence \| Lead Generation \| Lead Management \| Marketing \| Marketing Information Systems \| Marketing Literature \| Sales \| Sales and Marketing Software

Customer Perspectives on the Benefits of a Collaborative Process to Deliver Software Quality sponsored by IBM WHITE PAPER: This Hurwitz and Associates whitepaper shares the successes, challenges and future plans of three companies - Sogeti Group, Accident Compensation Corporation (ACC), and Scotiabank. Posted: 11 Sep 2009 \| Published: 11 Sep 2009 TOPICS: Business Development \| Business Intelligence \| Business Management \| Software \| Software Development Life-Cycles \| Software Infrastructure \| Software Quality Assurance \| Software Selection

Customer Relationship Management - Integration for a Customer Centric View sponsored by Sage (UK) Limited WHITE PAPER: This white paper provides a valuable list of factors for executive management, IT decision makers and sales professionals to consider when planning a successful CRM integration project. Posted: 14 Aug 2008 \| Published: 14 Aug 2008 TOPICS: CRM \| Customer Satisfaction \| Customer Service \| Manufacturing \| ROI \| Sales \| Software

Customers Achieve Extreme Performance at Lowest Cost with Oracle Exadata Database Machine sponsored by Oracle Corporation WHITE PAPER: This white paper contains a sampling of real business results that organizations in a variety of industries worldwide have achieved by implementing Oracle Exadata. Read now to learn more. Posted: 26 Mar 2012 \| Published: 31 Dec 2011 TOPICS: Hardware \| Oracle (Product) \| Private Cloud \| Private cloud computing \| Scalability Testing \| Software \| Storage Capacity \| Storage Optimization \| Storage Strategy for Virtual Data Centers

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