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Campaign Management Software

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ALSO CALLED: Campaign Software
DEFINITION: A type of marketing automation software that optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Campaign Management Software White Papers (View All Report Types)
1 - 25 of 328 Matches Previous Page  |  Next Page
5-Minute Guide : The Path to AI-Powered Search
sponsored by Attivio, Inc.
WHITE PAPER: Download this 5-Minute Guide on The Path to AI-Powered Search for a quick, conversational review of how search has evolved to be more cognitive.
Posted: 12 Feb 2019 | Published: 12 Feb 2019

Attivio, Inc.

8 Benefits of Deploying Hosted Enterprise Voice
sponsored by West IP Communications
WHITE PAPER: Access this resource to uncover the 8 benefits of deploying hosted enterprise voice.
Posted: 22 Dec 2017 | Published: 22 Dec 2017

West IP Communications

A Guide to Salesforce Integration: 8 High-Impact Integrations
sponsored by TIBCO
WHITE PAPER: Reaching your goals in the digital age requires a solid customer data integration strategy. In this white paper, uncover 8 high-impact integration strategies involving Salesforce CRM—and learn how to achieve digital success with customer data integration.
Posted: 23 Jan 2019 | Published: 31 Oct 2018

TIBCO

10 tips to integrate mobile and social marketing
sponsored by IBM
WHITE PAPER: In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels.
Posted: 18 Feb 2014 | Published: 30 Nov 2013

IBM

10 Ways for Developers to Benefit from Application Performance Management Solutions
sponsored by Riverbed Technology, Inc.
WHITE PAPER: This white paper covers ten key strategies for developers looking to improve the quality and performance of their software through application management (APM) solutions.
Posted: 01 Aug 2014 | Published: 31 Dec 2013

Riverbed Technology, Inc.

10 Ways You Can Improve Web App Performance
sponsored by SOASTA, Inc
WHITE PAPER: This resource counts down 10 issues that development and testing teams should consider in order to derive maximum performance from their Web applications.
Posted: 06 Jan 2014 | Published: 31 Dec 2013

SOASTA, Inc

11 Steps to Successful Lead Nuturing
sponsored by LeadLife Solutions
WHITE PAPER: Access this insightful resource to discover the 11 steps to a successful lead nurturing program, so that you can maximize sales opportunities and build better customer relationships.
Posted: 10 Jul 2013 | Published: 10 Jul 2013

LeadLife Solutions

3 Funnel Points for Successful Lead Management
sponsored by Harte Hanks
WHITE PAPER: Access this whitepaper to discover the 3 main funnel points for a successful sales strategy. Read on to find out how to calculate your campaign for success, and how to measure your call center metrics appropriately.
Posted: 01 Dec 2014 | Published: 01 Dec 2014

Harte Hanks

3 Pillars of Customer Experience in Today's Connected World
sponsored by Salesforce.com
WHITE PAPER: Access this white paper to learn three steps to meeting customers' rising expectations in today's hyper-connected world: Personalized service, smarter support, and faster connection.
Posted: 19 Jan 2015 | Published: 19 Jan 2015

Salesforce.com

5 Styles of Business Intelligence
sponsored by MicroStrategy
WHITE PAPER: This paper looks at the historical development of BI applications and BI technology, and concludes that five common Styles of BI have evolved during the past decade - each style representing a certain characteristic usage.
Posted: 09 Jun 2008 | Published: 01 Jan 2002

MicroStrategy

5 Tips For Setting Measurable Social Media Goals
sponsored by MarketWired
WHITE PAPER: While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.
Posted: 20 Feb 2014 | Published: 20 Feb 2014

MarketWired

5 Tips to Sell Faster, Easier
sponsored by Oracle Corporation
WHITE PAPER: Access this white paper to find out how you can leverage technology and consumer trends to build a successful modern sales force.
Posted: 12 Dec 2014 | Published: 12 Dec 2014

Oracle Corporation

5 Ways IT Equipment Rentals Can Save Your Neck
sponsored by Canvas Systems
WHITE PAPER: Find out how renting pre-owned IT equipment can help your business succeed in completing projects.
Posted: 14 Dec 2007 | Published: 01 Dec 2007

Canvas Systems

5 Ways Marketing Automation Can Optimize & Grow Your Business
sponsored by Act-On Software
WHITE PAPER: Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

Act-On Software

7 Criteria to Consider When Embedding BI
sponsored by Tableau Software
WHITE PAPER: Though there’s no simple answer to “buy or build,” there are criteria — seven, in fact, that can guide you to make a well informed decision. This paper helps you identify and evaluate each one.
Posted: 16 Aug 2010 | Published: 16 Aug 2010

Tableau Software

7 Steps to Improve Your Conversion Rates Now: The Do’s and Don’ts of Lead Nurturing & Lead Management
sponsored by LeadLife Solutions
WHITE PAPER: Discover best practices to identify your most likely buyers as well as the automated tools you need to accelerate projects throughout the entire buying cycle. Also, learn the seven steps you can take to improve lead progression rates and avoid stalling late in the sales cycle.
Posted: 10 Jul 2013 | Published: 10 Jul 2013

LeadLife Solutions

9 Catastrophic Projects, And the Lessons They Teach
sponsored by AtTask
WHITE PAPER: This white paper considers 9 massive project failures, and analyzes where teams went wrong. Read on to see how mistakes, communication breakdowns, and destroyed budgets can obliterate your projects, and how you can avoid a similar fate.
Posted: 30 Jan 2015 | Published: 30 Jan 2015

AtTask

A Closer Look at Windows Vista
sponsored by National Instruments
WHITE PAPER: One of the stated goals of the Microsoft Windows Vista release is to greatly improve the overall security of the Windows operating system and curb the impact of malware. To this end, Microsoft redesigned both the least user and administrative...
Posted: 19 Feb 2008 | Published: 19 Feb 2008

National Instruments

A Day in a Low Carbon Life: What Might It Be like to Lead a Business in 2012?
sponsored by IBM
WHITE PAPER: This entertaining paper describes a day in the life of a fictional Chief Executive Officer, preparing to face market analysts in 2012.
Posted: 14 May 2008 | Published: 01 May 2008

IBM

A Guide to Accelerating Business Value for Microsoft Environments
sponsored by EMC Corporation
WHITE PAPER: In this guide we'll learn how EMC can accelerate the business value of Microsoft environments of any size and scope.
Posted: 10 Mar 2008 | Published: 01 Oct 2007

EMC Corporation

A Library Based Approach to Threading for Performance
sponsored by Intel Software Network
WHITE PAPER: Libraries play an important role in threading software to run faster on Intel multi-core platforms. Read this white paper to learn more.
Posted: 14 Aug 2009 | Published: 22 May 2008

Intel Software Network

A Modern Approach To The Data Deluge
sponsored by Red Hat
WHITE PAPER: Find out how businesses are utilizing software-defined storage to manage the increasing levels of technology complexity.
Posted: 24 Jun 2014 | Published: 24 Jun 2014

Red Hat

A Practical Guide to Identifying Slow Code During Development
sponsored by Micro Focus, Ltd
WHITE PAPER: Many seemingly innocent coding practices can cause code to execute slowly. It’s far better for software quality, and less costly for the business, to find slow code before it becomes a business problem. This white paper examines the main causes and provides a practical guide to identifying them.
Posted: 07 Apr 2011 | Published: 07 Apr 2011

Micro Focus, Ltd

A Quicker, Simpler Path to Lead Management ROI
sponsored by LeadLife Solutions
WHITE PAPER: Sales organizations are looking to improve lead management, but it's not always easy with constrained budgets, time, and resources. Check out this helpful resource to explore how to design a realistic path to improved lead management so that you can start seeing ROI immediately.
Posted: 10 Jul 2013 | Published: 31 Dec 2010

LeadLife Solutions

A Technical Overview of the Oracle SPARC SuperCluster T4-4
sponsored by Oracle Corporation
WHITE PAPER: This white paper examines how the versatile design of the Oracle SPARC SuperCluster T4-4 along with powerful, bundled virtualization capabilities makes it an ideal platform for  consolidating  enterprise servers and workloads and  deploying multi-tiered applications with Web, database, and application components.
Posted: 11 Apr 2012 | Published: 01 Feb 2012

Oracle Corporation
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