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Campaign Management Software

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ALSO CALLED: Campaign Software
DEFINITION: A type of marketing automation software that optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Campaign Management Software White Papers (View All Report Types)
1 - 25 of 574 Matches Previous Page  |  Next Page
15 Reasons to Use an iPaaS for Cloud Service Integration
sponsored by Scribe Software Corporation
WHITE PAPER: Discover 15 key features of integration PaaS (iPaaS) that make it a fast, flexible alternative to writing extensive custom code between specific APIs so that you can seamlessly connect all of your critical apps and data.
Posted: 18 Jan 2018 | Published: 18 Jan 2018

Scribe Software Corporation

4 Challenges Building Digital Payments is Creating and How to Address Them
sponsored by Applause
WHITE PAPER: This white paper explores how to build and test payment apps that are reliable and deliver a quality user experience. Learn about crowdtesting and how it can help you overcome 4 key challenges associated with building digital payment apps across web and mobile.
Posted: 22 Jan 2018 | Published: 22 Jan 2018


5 Criteria for Choosing Enterprise Agile Development Software
sponsored by CA Technologies
WHITE PAPER: Learn how to evaluate and select an Agile software development platform that best suits your organization by uncovering 5 key criteria to consider.
Posted: 21 Sep 2017 | Published: 31 Dec 2016

CA Technologies

5 Power Gen ERP Lessons From the Manufacturing Industry
sponsored by IFS
WHITE PAPER: Uncover the 5 power generation ERP lessons from the manufacturing industry.
Posted: 08 Aug 2014 | Published: 08 Aug 2014


6 Steps to Building a Business Case for Enterprise Architecture
sponsored by Mega International
WHITE PAPER: You know that your company could improve, but how do you build the case that will get your executives to provide the necessary funding? This white paper covers the six steps you need to take in order to build the strongest possible case for using enterprise architecture to transform your business.
Posted: 09 Jan 2018 | Published: 09 Jan 2018

Mega International

"Hacks" for Customer Acquisition: Shortcuts for the Entire Buyer Lifecycle
sponsored by Radius
WHITE PAPER: This resource discusses several "hacks," or helpful shortcuts, that marketers can implement at every stage of the buyer lifecycle to boost customer acquisition.
Posted: 27 Jan 2016 | Published: 31 Dec 2015


10 Best Practices for a Fast and Clean Software Implementation
sponsored by Zuora, Inc
WHITE PAPER: Discover 10 best practices for implementing a mission-critical software platform. Learn why it's important to define success, establish requirements consensus in advance, and more.
Posted: 21 Aug 2017 | Published: 21 Aug 2017

Zuora, Inc

10 Best Practices for Reducing the Stress of IT Audits
sponsored by Dell Software
WHITE PAPER: This paper presents 10 best practices that can greatly reduce or even eliminate the angst so commonly associated with IT audits.
Posted: 20 Oct 2008 | Published: 17 Oct 2008

Dell Software

10 tips to integrate mobile and social marketing
sponsored by IBM
WHITE PAPER: In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels.
Posted: 18 Feb 2014 | Published: 30 Nov 2013


10 Tips to Manage Requirements for the Internet of Things
sponsored by IBM
WHITE PAPER: To navigate complexity and achieve a new approach to managing requirements, this white paper offers 10 tips to help you adapt to the changes brought about by the Internet of Things (IoT) evolution. Learn key facts about traceability, strategic reuse, and more.
Posted: 25 Jul 2016 | Published: 25 Jul 2016


10 Ways Excel Drives More Value From Your SAPĀ® Investment... While Making Your SAP Life Easier
sponsored by Winshuttle, LLC
WHITE PAPER: This white paper highlights 10 ways Winshuttle's tools and applications utilize Microsoft Office applications and allow you to optimize your SAP investment. The benefits outlined in this white paper are realized by the reduction of SAP operational costs, delivering across the board efficiencies and accelerating top and bottom line improvements.
Posted: 31 Aug 2010 | Published: 31 Aug 2010

Winshuttle, LLC

10 Ways for Developers to Benefit from Application Performance Management Solutions
sponsored by Riverbed Technology, Inc.
WHITE PAPER: This white paper covers ten key strategies for developers looking to improve the quality and performance of their software through application management (APM) solutions.
Posted: 01 Aug 2014 | Published: 31 Dec 2013

Riverbed Technology, Inc.

10 Ways You Can Improve Web App Performance
sponsored by SOASTA, Inc
WHITE PAPER: This resource counts down 10 issues that development and testing teams should consider in order to derive maximum performance from their Web applications.
Posted: 06 Jan 2014 | Published: 31 Dec 2013


11 Steps to Successful Lead Nuturing
sponsored by LeadLife Solutions
WHITE PAPER: Access this insightful resource to discover the 11 steps to a successful lead nurturing program, so that you can maximize sales opportunities and build better customer relationships.
Posted: 10 Jul 2013 | Published: 10 Jul 2013

LeadLife Solutions

3 Funnel Points for Successful Lead Management
sponsored by Harte Hanks
WHITE PAPER: Access this whitepaper to discover the 3 main funnel points for a successful sales strategy. Read on to find out how to calculate your campaign for success, and how to measure your call center metrics appropriately.
Posted: 01 Dec 2014 | Published: 01 Dec 2014

Harte Hanks

3 Pillars of Customer Experience in Today's Connected World
sponsored by
WHITE PAPER: Access this white paper to learn three steps to meeting customers' rising expectations in today's hyper-connected world: Personalized service, smarter support, and faster connection.
Posted: 19 Jan 2015 | Published: 19 Jan 2015

3 Strategies to Rapidly Deliver User-Friendly Multi-Channel Apps
sponsored by Mendix
WHITE PAPER: As competitors continue to release more user-friendly applications on the market, it's becoming harder to maintain customer loyalty. This white paper reveals 3 critical strategies that can help you satisfy users with your applications. Discover how to quickly deploy apps to deliver immediate business impact and ROI.
Posted: 23 Jul 2015 | Published: 23 Jul 2015


5 Key Business and Technology Needs Being Met by SDN and NFV
sponsored by MASERGY
WHITE PAPER: As the business landscape transforms, IT departments need to understand how emerging technologies like software defined networking and network function virtualization can meet business needs. Access this white paper to discover 5 key business and technology challenges that are being met by SDN and NFV.
Posted: 16 Mar 2016 | Published: 02 Mar 2016


5 Styles of Business Intelligence
sponsored by MicroStrategy Incorporated
WHITE PAPER: This paper looks at the historical development of BI applications and BI technology, and concludes that five common Styles of BI have evolved during the past decade - each style representing a certain characteristic usage.
Posted: 09 Jun 2008 | Published: 01 Jan 2002

MicroStrategy Incorporated

5 Tips For Setting Measurable Social Media Goals
sponsored by MarketWired
WHITE PAPER: While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.
Posted: 20 Feb 2014 | Published: 20 Feb 2014


5 Tips to Sell Faster, Easier
sponsored by Oracle Corporation
WHITE PAPER: Access this white paper to find out how you can leverage technology and consumer trends to build a successful modern sales force.
Posted: 12 Dec 2014 | Published: 12 Dec 2014

Oracle Corporation

5 Ways Every Sales Rep Can Accelerate Success with Analytics
sponsored by
WHITE PAPER: This Salesforce research report explores what to look for in an analytics tool and how to put real-time, critical insights in hands of not only executives but their employees as well. Discover how to unlock the information within your customer data to ensure better decision-making, identify best practices, and align your CRM and BI.
Posted: 27 Mar 2017 | Published: 31 Dec 2016

5 Ways IT Equipment Rentals Can Save Your Neck
sponsored by Canvas Systems
WHITE PAPER: Find out how renting pre-owned IT equipment can help your business succeed in completing projects.
Posted: 14 Dec 2007 | Published: 01 Dec 2007

Canvas Systems

5 Ways Marketing Automation Can Optimize & Grow Your Business
sponsored by Act-On Software
WHITE PAPER: Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

Act-On Software

7 Criteria to Consider When Embedding BI
sponsored by Tableau Software
WHITE PAPER: Though there’s no simple answer to “buy or build,” there are criteria — seven, in fact, that can guide you to make a well informed decision. This paper helps you identify and evaluate each one.
Posted: 16 Aug 2010 | Published: 16 Aug 2010

Tableau Software
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