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Campaign Management Software

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ALSO CALLED: Campaign Software
DEFINITION: A type of marketing automation software that optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Campaign Management Software Reports
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2017 IT Priorities in the Middle East
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: Benchmark your IT spending plans with our in-depth study of IT spending priorities in the Middle East.
Posted: 01 Mar 2017 | Published: 01 Mar 2017

ComputerWeekly.com

3 Data-Based Ways to Improve ABM Now
sponsored by TechTarget
RESOURCE: Growth beyond the level of your historical demand generation success fundamentally depends on access to new types of insight. Download this e-book from TechTarget and HG Data to understand new sources of data and how to apply them to drive greater value from your ABM programs.
Posted: 08 Nov 2018 | Published: 08 Nov 2018

TechTarget

3 Steps to Personalized Selling
sponsored by TechTarget
WHITE PAPER: Download this white paper to help you understand: Your business developers' data needs. Best practices for integrating intent data sources into existing sales workflows. Steps for proving the value of personalization
Posted: 14 Nov 2018 | Published: 14 Nov 2018

TechTarget

4 Transformative Best Practices for Future-Ready Customer Service Experiences
sponsored by ServiceNow
ANALYST REPORT: In this analyst report from Aberdeen, discover what the best-in-class customer service organizations are doing to stay ahead. Download now to learn more about the top challenges impacting successful CX, and uncover the 4 transformational techniques to take your customer service to the next level.
Posted: 24 Jan 2019 | Published: 30 Nov 2018

ServiceNow

5-Minute Guide : The Path to AI-Powered Search
sponsored by Attivio, Inc.
WHITE PAPER: Download this 5-Minute Guide on The Path to AI-Powered Search for a quick, conversational review of how search has evolved to be more cognitive.
Posted: 12 Feb 2019 | Published: 12 Feb 2019

Attivio, Inc.

6 Signs You Need a Low-Code Application Development Platform
sponsored by DELL Boomi
EBOOK: This e-book breaks down 6 signs your organization may need, and can benefit from, low-code application development. After reading, you'll be able to confidently answer the question of "Does my organization need a low-code app development platform?"
Posted: 14 Dec 2018 | Published: 14 Dec 2018

DELL Boomi

10 tips to integrate mobile and social marketing
sponsored by IBM
WHITE PAPER: In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels.
Posted: 18 Feb 2014 | Published: 30 Nov 2013

IBM

10 Ways for Developers to Benefit from Application Performance Management Solutions
sponsored by Riverbed Technology, Inc.
WHITE PAPER: This white paper covers ten key strategies for developers looking to improve the quality and performance of their software through application management (APM) solutions.
Posted: 01 Aug 2014 | Published: 31 Dec 2013

Riverbed Technology, Inc.

10 Ways to Use Social Media and Collaboration Tools in ALM
sponsored by WANdisco
EGUIDE: This e-guide from the experts at SearchSoftwareQuality.com counts down 10 ways to use social media and collaboration tools for ALM.
Posted: 30 Aug 2013 | Published: 30 Aug 2013

WANdisco

10 Ways You Can Improve Web App Performance
sponsored by SOASTA, Inc
WHITE PAPER: This resource counts down 10 issues that development and testing teams should consider in order to derive maximum performance from their Web applications.
Posted: 06 Jan 2014 | Published: 31 Dec 2013

SOASTA, Inc

11 Steps to Successful Lead Nuturing
sponsored by LeadLife Solutions
WHITE PAPER: Access this insightful resource to discover the 11 steps to a successful lead nurturing program, so that you can maximize sales opportunities and build better customer relationships.
Posted: 10 Jul 2013 | Published: 10 Jul 2013

LeadLife Solutions

2013 North American Software Defined Data Center Management Platforms New Product Innovation Award
sponsored by HPE and IntelĀ®
RESEARCH CONTENT: Take a look at this in-depth resource to find out why HP received a "New Product Innovation Award" for their software defined data center management platforms.
Posted: 06 Feb 2014 | Published: 31 Dec 2013

HPE and IntelĀ®

3 CIO Essentials: Top Trends To Help Your Business
sponsored by MuleSoft
WEBCAST: This one-stop-shop for CIOs discusses the 3 most important trends companies can capitalize on to help future success. Access this webinar now for an in-depth look into essential topics.
Posted: 03 Nov 2015 | Premiered: Nov 2, 2015

MuleSoft

3 Funnel Points for Successful Lead Management
sponsored by Harte Hanks
WHITE PAPER: Access this whitepaper to discover the 3 main funnel points for a successful sales strategy. Read on to find out how to calculate your campaign for success, and how to measure your call center metrics appropriately.
Posted: 01 Dec 2014 | Published: 01 Dec 2014

Harte Hanks

3 Pillars of Customer Experience in Today's Connected World
sponsored by Salesforce.com
WHITE PAPER: Access this white paper to learn three steps to meeting customers' rising expectations in today's hyper-connected world: Personalized service, smarter support, and faster connection.
Posted: 19 Jan 2015 | Published: 19 Jan 2015

Salesforce.com

5 Licensing Factors to Consider When Planning a Cloud Migration
sponsored by CDW Corporation
EGUIDE: This expert e-guide from SearchCloudComputing.com offers a primer on cloud licensing. Read on to learn about your options for cloud license management, five licensing factors to consider when planning a cloud migration, and more.
Posted: 06 Mar 2014 | Published: 06 Mar 2014

CDW Corporation

5 Must-have Features in a Marketing Automation Platform
sponsored by Marketo
EGUIDE: There are many marketing automation platforms to choose from, so it is critical that you choose the one that best meets your organization's needs. In this e-guide, uncover which 5 must-have features to look for in a marketing automation platform and find a further outline of their clusters of features.
Posted: 29 Jul 2016 | Published: 26 Jul 2016

Marketo

5 Secrets: Build Your Sales Pipeline and Keep it Growing
sponsored by Salesforce
EBOOK: In this e-book, find out how to make a major shift in your sales approach for the better in order to both increase individual sales rep effectiveness and improve collaborative team selling.
Posted: 30 Sep 2013 | Published: 30 Sep 2013

Salesforce

5 Styles of Business Intelligence
sponsored by MicroStrategy
WHITE PAPER: This paper looks at the historical development of BI applications and BI technology, and concludes that five common Styles of BI have evolved during the past decade - each style representing a certain characteristic usage.
Posted: 09 Jun 2008 | Published: 01 Jan 2002

MicroStrategy

5 Tips For Setting Measurable Social Media Goals
sponsored by MarketWired
WHITE PAPER: While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.
Posted: 20 Feb 2014 | Published: 20 Feb 2014

MarketWired

5 Tips to Sell Faster, Easier
sponsored by Oracle Corporation
WHITE PAPER: Access this white paper to find out how you can leverage technology and consumer trends to build a successful modern sales force.
Posted: 12 Dec 2014 | Published: 12 Dec 2014

Oracle Corporation

5 Ways IT Equipment Rentals Can Save Your Neck
sponsored by Canvas Systems
WHITE PAPER: Find out how renting pre-owned IT equipment can help your business succeed in completing projects.
Posted: 14 Dec 2007 | Published: 01 Dec 2007

Canvas Systems

5 Ways Marketing Automation Can Optimize & Grow Your Business
sponsored by Act-On Software
WHITE PAPER: Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

Act-On Software

7 Criteria to Consider When Embedding BI
sponsored by Tableau Software
WHITE PAPER: Though there’s no simple answer to “buy or build,” there are criteria — seven, in fact, that can guide you to make a well informed decision. This paper helps you identify and evaluate each one.
Posted: 16 Aug 2010 | Published: 16 Aug 2010

Tableau Software

7 Habits of Highly Effective Teams
sponsored by IBM
WEBCAST: Consult this informative video to learn more about the widespread adoption of "going agile." Find out how you can obtain shorter release cycles, greater flexibility and tighter alignment by going agile. It explores the broad technical, organizational and process changes that can help your team transition to an agile environment.
Posted: 22 Apr 2013 | Premiered: Apr 22, 2013

IBM
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