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Campaign Management Software

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ALSO CALLED: Campaign Software
DEFINITION: A type of marketing automation software that optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Campaign Management Software Reports
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10 Key Capabilities of New Relic APM
sponsored by New Relic
RESOURCE: Modern app development teams need the right tools at their disposal to effectively reduce costly downtime, improve productivity, and create consistently high-performing apps. Learn about the New Relic APM platform, and discover 10 core APM capabilities that help app teams build better software.
Posted: 09 Feb 2018 | Published: 09 Feb 2018

New Relic

15 Reasons to Use an iPaaS for Cloud Service Integration
sponsored by Scribe Software Corporation
WHITE PAPER: Discover 15 key features of integration PaaS (iPaaS) that make it a fast, flexible alternative to writing extensive custom code between specific APIs so that you can seamlessly connect all of your critical apps and data.
Posted: 18 Jan 2018 | Published: 18 Jan 2018

Scribe Software Corporation

2017 IT Priorities in the Middle East
sponsored by
ESSENTIAL GUIDE: Benchmark your IT spending plans with our in-depth study of IT spending priorities in the Middle East.
Posted: 01 Mar 2017 | Published: 01 Mar 2017

4 Challenges Building Digital Payments is Creating and How to Address Them
sponsored by Applause
WHITE PAPER: This white paper explores how to build and test payment apps that are reliable and deliver a quality user experience. Learn about crowdtesting and how it can help you overcome 4 key challenges associated with building digital payment apps across web and mobile.
Posted: 22 Jan 2018 | Published: 22 Jan 2018


4 Challenges of Enterprise Git Adoption
sponsored by CollabNet
RESOURCE: Find out how to pave the path towards a successful Git implementation as well as smooth integration with existing development tools and continuous integration and continuous delivery practices by overcoming 4 key challenges.
Posted: 09 Jan 2018 | Published: 31 Dec 2017


4 Vital Metrics to Guide Your DevOps Transformation
sponsored by CollabNet
RESOURCE: Discover 4 vital metrics to help guide your DevOps transformation on the path towards truly continuous delivery.
Posted: 11 Jan 2018 | Published: 31 Dec 2017


4 Ways to Improve Your DevOps Testing
sponsored by xMatters, Inc.
EBOOK: Explore some of the most common DevOps testing mistakes and learn how to optimize your testing processes. Delve down into topics like why service monitoring and testing matter, and how DevOps is failing 3 key tenets of privacy compliance.
Posted: 18 Sep 2017 | Published: 18 Sep 2017

xMatters, Inc.

5 Criteria for Choosing Enterprise Agile Development Software
sponsored by CA Technologies
WHITE PAPER: Learn how to evaluate and select an Agile software development platform that best suits your organization by uncovering 5 key criteria to consider.
Posted: 21 Sep 2017 | Published: 31 Dec 2016

CA Technologies

"Hacks" for Customer Acquisition: Shortcuts for the Entire Buyer Lifecycle
sponsored by Radius
WHITE PAPER: This resource discusses several "hacks," or helpful shortcuts, that marketers can implement at every stage of the buyer lifecycle to boost customer acquisition.
Posted: 27 Jan 2016 | Published: 31 Dec 2015


10 Best Practices for a Fast and Clean Software Implementation
sponsored by Zuora, Inc
WHITE PAPER: Discover 10 best practices for implementing a mission-critical software platform. Learn why it's important to define success, establish requirements consensus in advance, and more.
Posted: 21 Aug 2017 | Published: 21 Aug 2017

Zuora, Inc

10 Best Practices for Reducing the Stress of IT Audits
sponsored by Dell Software
WHITE PAPER: This paper presents 10 best practices that can greatly reduce or even eliminate the angst so commonly associated with IT audits.
Posted: 20 Oct 2008 | Published: 17 Oct 2008

Dell Software

10 tips to integrate mobile and social marketing
sponsored by IBM
WHITE PAPER: In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels.
Posted: 18 Feb 2014 | Published: 30 Nov 2013


10 Tips to Manage Requirements for the Internet of Things
sponsored by IBM
WHITE PAPER: To navigate complexity and achieve a new approach to managing requirements, this white paper offers 10 tips to help you adapt to the changes brought about by the Internet of Things (IoT) evolution. Learn key facts about traceability, strategic reuse, and more.
Posted: 25 Jul 2016 | Published: 25 Jul 2016


10 Ways Excel Drives More Value From Your SAP® Investment... While Making Your SAP Life Easier
sponsored by Winshuttle, LLC
WHITE PAPER: This white paper highlights 10 ways Winshuttle's tools and applications utilize Microsoft Office applications and allow you to optimize your SAP investment. The benefits outlined in this white paper are realized by the reduction of SAP operational costs, delivering across the board efficiencies and accelerating top and bottom line improvements.
Posted: 31 Aug 2010 | Published: 31 Aug 2010

Winshuttle, LLC

10 Ways for Developers to Benefit from Application Performance Management Solutions
sponsored by Riverbed Technology, Inc.
WHITE PAPER: This white paper covers ten key strategies for developers looking to improve the quality and performance of their software through application management (APM) solutions.
Posted: 01 Aug 2014 | Published: 31 Dec 2013

Riverbed Technology, Inc.

10 Ways to Use Social Media and Collaboration Tools in ALM
sponsored by WANdisco
EGUIDE: This e-guide from the experts at counts down 10 ways to use social media and collaboration tools for ALM.
Posted: 30 Aug 2013 | Published: 30 Aug 2013


10 Ways You Can Improve Web App Performance
sponsored by SOASTA, Inc
WHITE PAPER: This resource counts down 10 issues that development and testing teams should consider in order to derive maximum performance from their Web applications.
Posted: 06 Jan 2014 | Published: 31 Dec 2013


11 Steps to Successful Lead Nuturing
sponsored by LeadLife Solutions
WHITE PAPER: Access this insightful resource to discover the 11 steps to a successful lead nurturing program, so that you can maximize sales opportunities and build better customer relationships.
Posted: 10 Jul 2013 | Published: 10 Jul 2013

LeadLife Solutions

2013 North American Software Defined Data Center Management Platforms New Product Innovation Award
sponsored by HPE and Intel® Corporate
RESEARCH CONTENT: Take a look at this in-depth resource to find out why HP received a "New Product Innovation Award" for their software defined data center management platforms.
Posted: 06 Feb 2014 | Published: 31 Dec 2013

HPE and Intel® Corporate

3 CIO Essentials: Top Trends To Help Your Business
sponsored by MuleSoft
WEBCAST: This one-stop-shop for CIOs discusses the 3 most important trends companies can capitalize on to help future success. Access this webinar now for an in-depth look into essential topics.
Posted: 03 Nov 2015 | Premiered: Nov 2, 2015


3 Funnel Points for Successful Lead Management
sponsored by Harte Hanks
WHITE PAPER: Access this whitepaper to discover the 3 main funnel points for a successful sales strategy. Read on to find out how to calculate your campaign for success, and how to measure your call center metrics appropriately.
Posted: 01 Dec 2014 | Published: 01 Dec 2014

Harte Hanks

3 Pillars of Customer Experience in Today's Connected World
sponsored by
WHITE PAPER: Access this white paper to learn three steps to meeting customers' rising expectations in today's hyper-connected world: Personalized service, smarter support, and faster connection.
Posted: 19 Jan 2015 | Published: 19 Jan 2015

3 Strategies to Rapidly Deliver User-Friendly Multi-Channel Apps
sponsored by Mendix
WHITE PAPER: As competitors continue to release more user-friendly applications on the market, it's becoming harder to maintain customer loyalty. This white paper reveals 3 critical strategies that can help you satisfy users with your applications. Discover how to quickly deploy apps to deliver immediate business impact and ROI.
Posted: 23 Jul 2015 | Published: 23 Jul 2015


5 Key Business and Technology Needs Being Met by SDN and NFV
sponsored by MASERGY
WHITE PAPER: As the business landscape transforms, IT departments need to understand how emerging technologies like software defined networking and network function virtualization can meet business needs. Access this white paper to discover 5 key business and technology challenges that are being met by SDN and NFV.
Posted: 16 Mar 2016 | Published: 02 Mar 2016


5 Licensing Factors to Consider When Planning a Cloud Migration
sponsored by CDW Corporation
EGUIDE: This expert e-guide from offers a primer on cloud licensing. Read on to learn about your options for cloud license management, five licensing factors to consider when planning a cloud migration, and more.
Posted: 06 Mar 2014 | Published: 06 Mar 2014

CDW Corporation
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