IT Deal Alert™ Priority Engine helps bridge the gap between marketing and sales
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Key SDR challenges and how to resolve them
By: TechTarget
Type: eBook
To compete for pipeline in their markets, companies have had to add more and more SDRs to their prospecting program. But for many, this steep rise hasn’t been coupled with a focus on the success of these teams. SDRs are suffering. They’re spending too much time on the wrong tasks and poorly supported on the right ones.
This e-book, The Frightening Realities of Your SDR Program ... and What to Do About Them, explores recent research to highlight key failures and how to go about solving them.
Download your copy to get started.
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Unveiling Chronic Breakdowns in Sales Development
By: TechTarget
Type: TechTarget Media
To understand the factors leading to poor SDR retention, TechTarget, Tenbound and RevOps Squared surveyed 218 sales leaders.
This report, How Does Your Sales Development Program Measure Up?, breaks down the findings, which include the issues with sales development reporting structures and the opportunities that intent data presents.
To explore these insights, and to unlock four recommendations for bolstering your sales development program, review the report.
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Use Data-Driven Personalization to Boost SDR Success
By: TechTarget
Type: eBook
17% of sales development representatives (SDRs) have been achieving 90% or higher attainment, according to a TechTarget and Tenbound study.
So, how can SDRs improve their outreach? To find an answer, dig into Last-mile Personalization: Using Intent Insights for SDR Outreach, a TechTarget e-book that explores:
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Unlock ABM Potential: Innovate Your Strategy with Intent Data
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Download this e-book to discover 3 ways to boost your account-based marketing (ABM) revenue through harnessing high-quality intent data.
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All-Flash: The Essential Guide
By: TechTarget ComputerWeekly.com
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This guide offers a comprehensive survey of the all-flash array market. We look at all-flash products from the big six storage vendors and the startups and specialists. Plus, we give the lowdown on all-flash vs hybrid flash arrays and all-flash vs server-side PCIe SSD.
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How to institute DevOps with cloud service APIs, IT automation
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Learn how to overcome IT's top DevOps challenges—including infrastructure automation and the risks cloud service APIs pose. Additionally, you'll gain a developer's perspective on creating agile Docker containers for DevOps, with varied approaches storage vendors take in managing them.
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ABM Engagement: A Short End-to-End Guide
By: TechTarget
Type: TechTarget Media
To learn about common challenges that Sales, Marketing and Sales Development encounter on the ABM journey – and how to overcome them – dig into this short guide by TechTarget.
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Every Touch Counts: Creating High-Quality Interactions
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When buyers and sellers divide such a limited amount of time across so many digital touchpoints, there’s little time for quality one-to-one interaction—but plenty of chances to screw things up. In this guide, explore the importance of digital touchpoints with Forrester and TechTarget.
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Surviving? Barely! 3 Current Barriers to SDR Success and How to Fix Them
By: TechTarget
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In this TechTarget infographic, take a look at the 3 leading challenges impacting SDR performance, and how organizations can turn their situation around.
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Hyper-Converged Infrastructure Key Choices: We Look at Hyper-Converged Infrastructure and its Benefits for the Datacentre.
By: TechTarget ComputerWeekly.com
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We look at why it makes sense to go hyper-converged, how HCI differs from converged infrastructure, the pros and cons of hyper-converged vs traditional storage arrays, HCI software products available, and whether hyper-converged can help unleash the blistering performance potential of NVMe flash storage.
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Breaking Free from Leads-Based Models
By: TechTarget
Type: TechTarget Media
To learn why and how to shift away from Marketing Qualified Leads (MQLs) and evolve your business’s revenue engine, read this e-book that features insights from Forrester VP and Principal Analyst Terry Flaherty.
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Transforming SDRs into Personalization Engines
By: TechTarget
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To consider how intent data can empower SDR teams with effective personalization, three marketing experts from TechTarget met up for a discussion. Access their insights in this webcast.
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Containers and storage 101: The fundamentals of container storage
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In this e-guide we look at the basics of Docker storage and backup, key containers capabilities in storage vendors' offers and how containers can be incorporated into the private cloud environment.
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Operationalizing ABM: Lessons Learned from Verizon's Success Story
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Dive into this case study to examine how Verizon Business Group, a division within one of the world’s largest telecoms firms, for a strong example of how a team has implemented ABM concepts at scale to realize broad benefits across many business areas.
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Unlocking Revenue Growth with Intent Data
By: TechTarget
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Download this TechTargt eBook to see how you can leverage intent data to achieve sales and marketing objectives in every stage of the sales funnel, and support a revenue-rich ABM strategy.
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Infrastructure optimisation for business application management
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In this e-guide, we take a look at some of the latest trends in server hardware design and specifications to help IT buyers make an informed choice about the best infrastructure to run their portfolios of business applications on.
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A Computer Weekly Buyer's Guide to Next-Generation Storage
By: TechTarget ComputerWeekly.com
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Storage needs are ever increasing—and data volumes constantly expanding. How are today's systems accommodating these capacity demands? In this buyer's guide, Computer Weekly experts look at the evolution of storage systems and how they meet processing demands, the continuing role of all-flash arrays, and how to buy the best storage investment.
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Your Framework for GTM Success
By: TechTarget
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How can your organization transform “alignment” from a buzzword into a performance-driving strategy? Review this TechTarget e-book to unlock Forrester’s framework for planning and activating GTM alignment.
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Computer Weekly – 20 February 2018: The enterprise opportunities for smart speakers
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly as voice-activated smart speakers grow in popularity, we examine how IT teams can use the technology in enterprise applications. Our latest buyer's guide looks at the latest developments in CRM. And UK tech sector leaders tell Parliament why they are so worried about Brexit. Read the issue now.
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Computer Weekly – 12 September 2017: IT transformation takes the lead at Dogs Trust
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, the head of IT at Dogs Trust discusses their use of cloud computing and data analytics. We also look at the societal challenges of AI and investigate how to get a good deal on Office 365. Plus our buyer's guide checks out DevOps tools. Read the issue now.
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Essential Guide: Optimising hybrid IT infrastructure
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Type: Essential Guide
In this essential guide, we include articles looking at best practice and key technologies in server, storage, networks, DevOps and hyperconverged systems to make the most of your hybrid IT.
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Storage performance: From fundamentals to bleeding edge
By: TechTarget ComputerWeekly.com
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In this guide we look at LUN provision and management, RAID and flash storage, plus tuning for analytics workloads and key emerging technologies that can give your organisation a competitive advantage in mission-critical operations, such as storage-class memory, NVMe flash and persistent memory.
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How To Build A Data-Driven Demand Gen Engine
By: TechTarget
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In this e-book, explore the key considerations for how to begin, grow and continuously optimize a complete demand gen engine while staying responsive to changing business conditions as you go.
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The Demise of Dead-End Demand
By: BrightTALK by TechTarget
Type: BrightTALK
While classic demand gen funnels and SDR follow-ups can help marketing teams benchmark performance, many have begun to struggle with certain breakpoints. These issues can lead to dead-end demand, and unfortunately, many organizations struggle to combat this with modern B2B buying. Access this guide to learn more.
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Computer Weekly – 6 March 2018: Getting up to speed with 5G
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, we look at what needs to be done to make next-generation 5G mobile networks a reality. Fewer EU workers are moving to the UK – we examine what that means for the IT skills gap. And we analyse the state of the hyper-converged infrastructure market. Read the issue now.
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Get Citrix's best ABM strategies
By: TechTarget
Type: eBook
In this e-book, global digital workspace leader Citrix shares how it is winning with strategies that identify, influence and deliver opportunities from existing and net-new ABM accounts. Download your copy to learn more.
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Focus: Private cloud
By: TechTarget ComputerWeekly.com
Type: eGuide
The private cloud is often viewed as a stepping stone for enterprises keen to tap into the business agility benefits of cloud without ceding total control over where their applications and workloads run. For some organisations, such deployments act as a test bed environment, where they can work out where best to run their workloads.
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Because Your MQLs Just Won’t Cut It: Cornerstone’s Transition to Full-Funnel ABM
By: TechTarget
Type: eBook
Explore in this e-book Cornerstone’s journey from legacy demand to full-funnel, intent-fueled account-based marketing (ABM), and discover how they realigned Sales and Marketing systems to realize the full potential of ABM and drive sustained success.
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It's hyper converged-with-everything in today's datacentre
By: TechTarget ComputerWeekly.com
Type: eGuide
In this e-guide we look at the key hyper-converged vendors and their products, as well as hyper-converged tailored to disaster recovery, backup, cloud functionality, and the software-defined hyper-converged products available.
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How to power a more integrated ABM with intent data
By: TechTarget
Type: eBook
82% of revenue teams say their investment in intent data will increase over the next 12 months, with 34% indicating it will increase significantly.Discover why teams are shifting to intent data to power more fully integrated ABM—and how your team can do the same—in this DemandGen report.Download the report here.
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TechTarget: Key findings from media consumptions study
By: TechTarget
Type: TechTarget Media
We know buyers are constantly evolving. To better understand how buyers are researching tech solutions, we surveyed 600+ global technology buyers across IT management and senior business roles in TechTarget’s 2024 Media Consumption Study. Read on to learn more.
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Unlock the power of intent data
By: TechTarget
Type: eBook
Intent data can help you prioritize accounts by capturing prospect activities and gauging the level of purchase interest. In this e-book, “Understanding Intent Data,” we detail the basics of intent data and show how to incorporate it into your marketing strategy.
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Three Ways Personas Can Improve ABM Performance
By: TechTarget
Type: eBook
Download this eBook to understand how you can engage a broader cross-section of roles to open up new opportunities, make progress by uncovering new personas, grow account penetration and optimize your investments throughout the customer lifecycle.
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Get B2B Sellers Back on Track With Intent Data
By: TechTarget
Type: Infographic
Many sellers have struggled to pivot their tactics to address changes in how buyers are doing business. Tap into this infographic to gain insights from recent survey results from TechTarget’s enterprise technology customers to learn where B2B sellers are struggling and how data can help them overcome challenges in engaging and converting buyers.
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2022 Media Consumption Study: Fact or fiction - The rep-free buying experience
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Type: Infographic
In this infographic, we look at the ever-increasing buyers' need to find information without intrusive sales pitches and give you practical tips on how to shape your digital marketing strategy to address this change in how your buyers' are researching solutions.
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Computer Weekly – 9 May 2017: Casting the IT skills net wider
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, as research reveals that three-quarters of non-tech workers would be interested in a job in IT, we examine what's stopping them. We analyse the key storage elements of building a private cloud. And Bloomberg's head of data science talks about the benefits of machine learning. Read the issue now.
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Could BANT be killing your sales efforts?
By: TechTarget
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In this white paper, “Could BANT Be Killing Your Business?” you’ll explore the limitations of BANT (budget, authority, need, timing) and how to overcome challenges to better qualify leads and maximize productivity. Check it out now.
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Customer-Centric Growth in a Shapeshifting Cybersecurity Market
By: TechTarget
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Cybersecurity vendors that have found success while weathering the many changes occurring across the landscape have one thing in common: they put their customers at the center of everything they do. Download this e-book to gain insights to help you take advantage of the market.
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ABM Reality: Aligning & Enabling Your SDRs for Better B2B Marketing & Sales
By: TechTarget
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Tune into this TechTarget webinar for a close look at the common mistakes companies are making in pursuit of better sales, and discover the secrets to enabling your SDRs for better B2B marketing.
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Drive Meaningful Engagement with ABM
By: TechTarget
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Explore in this e-book why teams struggle with the shifts ABM requires of them, and discover a methodology by which they can drive substantive success with thoughtful, programmatic implementation of webinar series.
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Middle East IT Priorities 2017
By: TechTarget ComputerWeekly.com
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This year's Computer Weekly and TechTarget IT Priorities survey has revealed that over half of IT decision makers at Middle East based organisations are planning on reducing how much they send of IT staff, despite the growing importance of IT to business.
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[Research] Buyer Behavior and the New Marketing Funnel
By: TechTarget
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Take a look through this e-book to discover 5 significant changes in IT buyers’ behavior and how your organization can leverage intent data in order to improve your content for and outreach to those buyers.
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A short guide to webinars for demand gen
By: BrightTALK by TechTarget
Type: eBook
The content you select for your demand gen programs plays a critical role in progressing potential customers through their buyer’s journey, particularly as B2B buyers defer to a digital-first process that places sales far too late in the game. Access this e-book to learn more.
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State of GenAI: Enterprise Strategy Group report
By: Enterprise Strategy Group
Type: ESG Research Report
As the generative AI (GenAI) market accelerates, your business, like every business, is pressured to keep up. To strengthen your understanding of the present state of GenAI – including challenge areas, use cases and budget strategies – review this report by TechTarget’s Enterprise Strategy Group (ESG).
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Creating More ABM Opportunities Using Webinars
By: TechTarget
Type: Infographic
In this infographic, explore how you can use webinars in a series to better achieve your ABM objectives
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Optimising content management workflows with AI
By: TechTarget ComputerWeekly.com
Type: eGuide
This e-handbook explores how a pantheon of AI technologies -- from machine learning and natural language processing to image recognition and video search -- promises to revolutionise content management workflows and personalise customer experiences. Some words of caution, however. These are early days for AI-infused content management.
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Computer Weekly – 24 July 2018: Building intelligent aircraft engines with AI and analytics
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, we talk to Rolls-Royce about using AI, sensors and data analytics to build intelligent aircraft engines. Our latest buyer's guide examines the next generation of desktop IT. And we ask whether a court ruling in Chile could lead to a worldwide change in Oracle's software licensing practices. Read the issue now.
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Navigating IT Budgets Amid Market Uncertainty
By: TechTarget
Type: Infographic
Tap into this infographic to explore highlights from TechTarget’s “2023 IT Priorities Study,” such as a list of five initiatives that are most important to today’s IT buyers.
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Computer Weekly – 31 January 2017: Visionary technology transforming healthcare
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, find out how a visionary approach to technology is transforming healthcare at London's world-leading Moorfields Eye Hospital. The UK tech sector has set out its priorities for the forthcoming Brexit negotiations – we take a look. And our new buyer's guide examines trends in datacentre management. Read the issue now.
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10 realistic business use cases for ChatGPT
By: TechTarget ComputerWeekly.com
Type: eGuide
In the rapidly evolving landscape of AI and natural language processing, ChatGPT has emerged as a powerful tool with myriad potential applications. In a corporate context, it's crucial to determine the most pragmatic and pertinent applications for specific business needs. Consider these 10 business use cases.