Tips for Maximizing the Success of your Event Investment
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Drive Meaningful Engagement with ABM
By: TechTarget
Type: eBook
ABM has become a go-to concept for many B2B organizations, but the success of their programs has been mixed.
That’s in large part due to conflicts between the objectives of practitioners, the tactics they deploy and the way ABM really works.
Explore in this e-book why teams struggle with the shifts ABM requires of them, and discover a methodology by which they can drive substantive success with thoughtful, programmatic implementation of webinar series.
These are also closely related to: "Tips for Maximizing the Success of your Event Investment"
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Empowered Outreach: Your Ticket to Engaging Buying Teams
By: Enterprise Strategy Group
Type: ESG White Paper
To effectively engage your audience and build sustainable, revenue-yielding relationships, you must establish a deep understanding of your buyers – their roles, pressures, challenges and objectives.
For sellers to effectively engage with buyers, they need to provide significant value to buyers – value that buyers can’t get from content that is already available to them.
In ESG white paper, explore how marketing and sales teams can work together to leverage research and analyst insights to build high-value, compelling content that engages buying teams within target accounts.
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MicroScope – June 2020: The surge in home working
By: MicroScope
Type: Ezine
How Covid-19 kick-started a shift to home working
The UK’s coronavirus-related lockdown has forced people to work from home and turn to the channel for support
Unlocking the potential of a diverse workforce
Yvette Steele, director of member communities at CompTIA, looks at the business benefits of opening the doors to a diverse workforce
How Covid-19 has turned the IT events calendar on its head
With coronavirus restrictions in place, IT vendors are replacing their conferences with digital events. Christine Horton looks at what this means for the channel
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Boost Your Reach with the Right Content Distribution Plan
By: TechTarget
Type: Infographic
Yes, creating standout content is important for successful marketing. But if you don’t effectively distribute that stellar content, then it goes to waste. Check out this TechTarget infographic to unlock 3 pro tips for improving your content-distribution strategy.
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What to do when 58% of IT professionals won’t attend live events
By: TechTarget
Type: Infographic
Take a look at this TechTarget infographic for the essential tips and tricks for developing engaging content in a digital-first era.
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Infographic: Content marketing strategy in a post-pandemic era - Engaging IT buyers
By: TechTarget ComputerWeekly.com
Type: Infographic
When the pandemic hit and live events had to end organisations needed to rethink their marketing mix and move to a digital space. In this infographic, we share a few tips and tricks for developing engaging content in a post-pandemic era.
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RETURN TO OFFICE Post-Pandemic Workplace Insights Guide 2021
By: ARG, Inc.
Type: White Paper
ARG recently interviewed over 2,000 of your peers to uncover what they are doing to succeed in the new normal of hybrid and remote work. Download this guide to uncover key findings from the study, and get started on your own path to hybrid work success.
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How to maximize hybrid work through audio quality
By: Shure Inc
Type: Blog
With so many organizations now operating with hybrid or remote teams, 38% of companies indicate that collaboration is a key driver for office redesign. However, this collaboration can’t happen without the proper chat and meeting tools, meeting that video and audio quality must be top-notch. Access this article to learn more.
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3 data-driven tips to get buyers to love your emails
By: TechTarget
Type: Infographic
IT buyers receive a lot of emails. So, how can you craft emails that stand apart from the rest and drive deeper engagement? Discover three data-driven recommendations in this infographic by TechTarget.
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TechTarget: Key findings from media consumptions study
By: TechTarget
Type: TechTarget Media
We know buyers are constantly evolving. To better understand how buyers are researching tech solutions, we surveyed 600+ global technology buyers across IT management and senior business roles in TechTarget’s 2024 Media Consumption Study. Read on to learn more.
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A short guide to webinars for demand gen
By: BrightTALK by TechTarget
Type: eBook
The content you select for your demand gen programs plays a critical role in progressing potential customers through their buyer’s journey, particularly as B2B buyers defer to a digital-first process that places sales far too late in the game. Access this e-book to learn more.
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MicroScope: Grasp the social networking opportunity
By: MicroScope
Type: Ezine
An issue looking at the issues around social media, the growth in unclouding and some security industry predictions for the year ahead.
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Operationalizing ABM: Lessons Learned from Verizon's Success Story
By: TechTarget
Type: Case Study
Dive into this case study to examine how Verizon Business Group, a division within one of the world’s largest telecoms firms, for a strong example of how a team has implemented ABM concepts at scale to realize broad benefits across many business areas.
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Optimising content management workflows with AI
By: TechTarget ComputerWeekly.com
Type: eGuide
This e-handbook explores how a pantheon of AI technologies -- from machine learning and natural language processing to image recognition and video search -- promises to revolutionise content management workflows and personalise customer experiences. Some words of caution, however. These are early days for AI-infused content management.
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MicroScope – July 2021: Life on the edge
By: MicroScope
Type: Ezine
With opportunities around edge computing on the up, we ask experts to weigh in on how the channel can approach using the tech to its advantage. Also discover how to encourage employees to take cyber security lessons seriously, and how collaboration is key to growth this year
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The future of e-commerce and CRM
By: Oracle Corporation
Type: eGuide
Inside, learn about some trends vendors and analysts are predicting for the future of e-commerce and CRM, and explore key considerations when planning your CRM spend.
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Smarter, connected meeting spaces
By: TechTarget ComputerWeekly.com
Type: Analyst Report
This report from analyst group Quocirca explains how to use smart technology to make meetings more effective.
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Digital Experience Management: the next stage for customer experience efforts
By: TechTarget ComputerWeekly.com
Type: eGuide
The interactions that customers have with companies and employers are increasingly digital in nature.The Covid-19 public health crisis has sped up this trend. Digital Experience Management can be seen as another turn of the CRM screw, but in a context where digital channels are dominant. Discover the next stage for customer experience efforts.
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Digital Experience Management: the next stage for customer experience efforts
By: TechTarget ComputerWeekly.com
Type: eGuide
The interactions that customers have with companies and employers are increasingly digital in nature.The Covid-19 public health crisis has sped up this trend. Digital Experience Management can be seen as another turn of the CRM screw, but in a context where digital channels are dominant. Discover the next stage for customer experience efforts.
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A Computer Weekly buyer's guide to edge datacentres
By: TechTarget ComputerWeekly.com
Type: eBook
Edge datacentres seem set for a post-pandemic resurgence. In this 17-page buyer's guide, Computer Weekly looks at what makes them such an appealing option, the role infrastructure as code has to play and what's driving company adoption.
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6 customer service channels you need to support
By: Oracle Corporation
Type: eGuide
Where should you allocate resources to most effectively engage with current and potential customers? In this expert e-guide, Scott Sachs of SJS Solutions weighs the pros and cons of the 6 main customer service channels: Chat/video chat, phone, email, social media, customer self-service, and mobile.
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Your Framework for GTM Success
By: TechTarget
Type: eBook
How can your organization transform “alignment” from a buzzword into a performance-driving strategy? Review this TechTarget e-book to unlock Forrester’s framework for planning and activating GTM alignment.
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4 Best Practices for Crafting Data-Driven Content
By: Enterprise Strategy Group
Type: Infographic
According to TechTarget’s research, 90% of buyers report that they’re more likely to engage with a business after consuming multiple pieces of that organization’s content. But that content has to be high quality. Download this infographic to learn how you can use data to create standout content.
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Marketing automation platforms: 5 key features
By: Marketo
Type: eGuide
Read this comprehensive list of features you should look for before choosing a marketing automation platform. See this breakdown of five key automation areas, with specific clusters of features outlined.
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[Research] Buyer Behavior and the New Marketing Funnel
By: TechTarget
Type: eBook
Take a look through this e-book to discover 5 significant changes in IT buyers’ behavior and how your organization can leverage intent data in order to improve your content for and outreach to those buyers.
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Computer Weekly 28 January 2020: IT must play its part in tackling the climate crisis
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, we look at this year's World Economic Forum and find out how the IT sector is aiming to help tackle climate change. Our buyer's guide assesses onsite, offsite and cloud-based disaster recovery. And IT contractors are up in arms about the government's loan charge policy – we examine the issues. Read the issue now.
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CRM enters maturity as customer experience custodian
By: TechTarget ComputerWeekly.com
Type: eGuide
CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.
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Digital Demand Generation
By: TechTarget
Type: White Paper
In this e-book, “Digital Demand Generation,” part of a new series, Digital Skills Acceleration, we discuss how more intelligent content syndication can drive results in the short term and set you up for long-term success. Check it out now.
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Getting sales reps to embrace analytics tools
By: Oracle Corporation
Type: eGuide
This e-guide, written by Scott Robinson (Director of BI at Lucina Health), explains why sales teams can be resistant to analytics tools, and how they can enhance the results of sales reps and managers.
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7 Strategies to Create Content That Delivers
By: Enterprise Strategy Group
Type: ESG White Paper
For tech organizations, it can be tricky to know what types of content are going to deliver results. So, how can you create the marketing and sales material that meets your objectives while still piquing the interests of your audiences? Browse this guide to learn more.
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Don't Let Your Best Leads Get Lost: Nurture with Intent
By: TechTarget
Type: Infographic
Take a look at this infographic to learn how—using real purchase intent data—teams can develop a more effective email nurturing strategy that engages prospects better by connecting the topics relevant to them and the solutions you sell.
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Achieving continuous monitoring in the hybrid cloud
By: Splunk
Type: eGuide
Your monitoring strategy is vital to keeping networks and data secure. Inside this guide, industry expert Dave Shackleford uncovers the latest on how to factor the hybrid cloud variable into the security equation.
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Top 10 cloud stories 2018
By: TechTarget ComputerWeekly.com
Type: eGuide
While cloud has established itself as the preferred way for many enterprises to consume IT resources, organisations in some vertical markets have taken markedly longer to come round to its charms. With this as a backdrop, Computer Weekly takes a look at the top 10 cloud stories of 2018.
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Ask the experts: Discover how to handle external security auditors
By: Dell Software
Type: eGuide
A survey conducted at RSA Conference 2015 found that only about 68% of IT pros are honest with security auditors about the occurrence of incidents—leaving 32% in a decidedly gray area of ethics. Make the most of the audit process by learning 3 issues to consider when employing external security auditors.
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MicroScope – September 2020: Reach out to resellers
By: MicroScope
Type: Ezine
In this issue, discover how the channel is making sure the human touch is maintained during the pandemic, with insight into how closer bonds can be developed and on how to maintain productivity. Also read about 'hybrid working' is set to shape the future of the workplace
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Oracle - Autonomous computing that declines a special name
By: TechTarget ComputerWeekly.com
Type: eGuide
In this e-guide, follow Oracle's twin paths to adding AI and delivering software over the cloud – on its own platform and infrastructure as a service, from 2017 to 2018. An over-arching theme of Oracle's case regarding its infusion of machine learning and its declared re-architecting of its cloud delivery has been security, security, security.
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RSA Conference 2020 guide: Highlighting security's human element
By: TechTarget ComputerWeekly.com
Type: eGuide
The theme of the 2020 RSA Conference was the human element, and the event promised once more to live up to its reputation as the place "where the world talks security. This RSA Conference 2020 guide is your single stop to find all the latest breaking news and expert insights from one of the cybersecurity world's biggest annual gatherings.
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Digital Experience platforms intensify customer engagement programmes
By: TechTarget ComputerWeekly.com
Type: eBook
Digital Experience Management platforms are developing and becoming more sophisticated as companies seek to intensify relationships with customers in order to gain competitive advantage against their peers. Improving customer experience will only become evermore important as companies endeavor to navigate an increasingly turbulent economy.
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Computer Weekly 4 February 2020: Ethics and the internet how to build a web we can trust
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, we examine the steps being taken to ensure the future development of the web is ethical and open. We discuss the UK's cyber security skills gap and ask what more the government should be doing. And we find out how cloud technology could help people stop smoking. Read the issue now.
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Using Empathy to Create More Valuable Content
By: Enterprise Strategy Group
Type: ESG Research Report
When seeking outsourced content creation assistance, 41% of marketers rank finding partners that can empathize with their audience as a top challenge. Empathy drives engagement; so, how can you integrate more of it into your organization’s content for B2B buyers? Find tips in this 13-page e-book by TechTarget’s Enterprise Strategy Group (ESG).
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Creating More ABM Opportunities Using Webinars
By: TechTarget
Type: Infographic
In this infographic, explore how you can use webinars in a series to better achieve your ABM objectives
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Unlocking Revenue Growth with Intent Data
By: TechTarget
Type: eBook
Download this TechTargt eBook to see how you can leverage intent data to achieve sales and marketing objectives in every stage of the sales funnel, and support a revenue-rich ABM strategy.
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Computer Weekly – 2 October 2018: The most influential women in UK technology
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, we announce our annual list of the 50 most influential women in UK technology, and talk to this year's winner, Code First:Girls CEO Amali de Alwis, about the challenges of achieving diversity in IT. Also, our latest buyer's guide looks at the future of collaboration software. Read the issue now.
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Data governance 101: Creating a framework
By: Veritas
Type: eGuide
In this expert e-guide, we explore how to create an enterprise data governance framework. Uncover some strategic best practices for big data governance so that you can boost data quality and prevent critical inconsistencies.
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How to improve your cloud DLP
By: Symantec & Blue Coat Systems
Type: eGuide
This e-guide outlines the risks the cloud exposes modern enterprises to, and explores new options in cloud security like third-party cloud access security brokers (CASBs). Learn about several tools available that can let CIOs gain the visibility to prioritize cloud apps based on their security risk, and more.
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The case for automating hybrid cloud management platforms
By: Splunk
Type: eGuide
Hybrid cloud has been garnering a lot of attention lately. However, like any burgeoning technology, it still has several significant challenges. Dive into the challenges facing hybrid cloud and how automating cloud management can help.
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The last mile to the individual customer: Sales and marketing software trends
By: TechTarget ComputerWeekly.com
Type: eGuide
From this e-guide you will learn about such developments in sales and marketing enterprise software in 2018, with a view to 2019 – from Computer Weekly and from our specialist US TechTarget site SearchCRM.
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Computer Weekly – 31 October 2017: IT rules the waves in the Volvo Ocean Race
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, we go behind the scenes at the Volvo Ocean Race to see the technology supporting the yachts around the world. A security vulnerability puts every Wi-Fi network at risk of attack – we examine the problem. And we find out how the Mercedes F1 team used data analytics to win this year's championship. Read the issue now.
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App migration 101: Which to lift-and-shift
By: New Relic
Type: eGuide
This e-guide looks at the different ways of migrating apps to the cloud: re-architecting and "lift and shift" and which path an individual apps should take. Not all apps are created the same, and figuring out the correct approach could save an enterprise time and money.
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Key steps for ensuring success during your live webinar
By: BrightTALK by TechTarget
Type: eBook
You've spent weeks preparing for your webinar and done most of the heavy lifting before your go-live day. Now it's show time! Ensuring everything goes smoothly during your webinar is key to delivering a positive and engaging audience experience. Browse this e-book to learn more.