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Co-Branding

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ALSO CALLED: Cobranding
DEFINITION: Co-branding is the practice of using multiple brand names together on a single product or service. The term can also refer to the display of multiple brand names or corporate logos on a single Web site, so that people who visit the site see it as a joint enterprise. When effectively done, co-branding provides a way for companies to combine forces so that their marketing efforts work in synergy. On  … 
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Co-BrandingReports
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Drive growth and value with proven BPM solutions from IBM
sponsored by IBM
WHITE PAPER: Read this white paper to learn how to ensure a successful BPM initiative within your midsized organization.
Posted: 03 Nov 2011 | Published: 03 Nov 2011

IBM

Drive Sustainable, Profitable Growth through CRM: 8 Golden Rules to Turn Your Company into a Customer-Centric Enterprise
sponsored by SAP America, Inc.
TECHNICAL ARTICLE: To make the most of customer relationships, organizations should consider a basic set of CRM principles that we at SAP have identified based on the successful strategies of best-run companies.
Posted: 05 May 2008 | Published: 01 May 2008

SAP America, Inc.

Driving Business Agility through SOA Connectivity & Integration Whitepaper from IBM
sponsored by IBM
WHITE PAPER: In this whitepaper, you will learn how to work smarter so you can solve the problems of today and seize the opportunities of tomorrow.
Posted: 06 Oct 2009 | Published: 06 Oct 2009

IBM

Driving Business Value with a Virtualized Infrastructure
sponsored by IBM Software Group
WHITE PAPER: Today, virtualization can enhance nearly every aspect of an IT infrastructure: servers, operating systems, applications, storage, data and networks.
Posted: 05 Dec 2007 | Published: 01 Mar 2007

IBM Software Group

Driving Profitable Decisions with Business Rule Management
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WHITE PAPER: Business rules management systems (BRMS) help organizations efficiently develop, execute, and maintain their business rules in a centralized environment. Learn about how these solutions work, how they help businesses make profitable decisions, what to look for in a BRMS, and keys to a successful and profitable BRMS initiative in your organization.
Posted: 09 Sep 2010 | Published: 09 Sep 2010

FICO

Driving Revenue Through CRM Integration
sponsored by Marketo
WHITE PAPER: In this helpful resource, discover four keys to establishing successful integration of your CRM system and marketing automation. Explore how your sales, marketing, customer service, and accounting teams can work together to close the loop of great customer experience.
Posted: 27 Jun 2013 | Published: 27 Jun 2013

Marketo

Dynamic Business - From Aspiration to Reality
sponsored by Microsoft India
WHITE PAPER: This resource examines how you can make your organization a dynamic business with the right set of innovative and proactive applications and tools.
Posted: 19 Dec 2013 | Published: 19 Mar 2013

Microsoft India

Dynamic Business Process Management (BPM) from IBM
sponsored by IBM
WHITE PAPER: Read this paper to learn how to accelerate process change and lower IT costs and to learn how IBM can work with you in a Business Value Assessment (BVA) to quantify the benefits for your projects.
Posted: 02 Aug 2010 | Published: 11 Aug 2009

IBM

Dynamic Business Process Management for Communications Service Providers
sponsored by IBM
WHITE PAPER: In today’s demanding environment, communications service providers across all lines of business are struggling to increase their business agility to remain competitive. This paper explores how companies are achieving agility by adopting dynamic business process management (BPM) with telecommunications industry standards. Read on to learn more.
Posted: 02 Aug 2010 | Published: 21 Apr 2010

IBM

Dynamic Business Processes Podcast Series: Tips for Thriving in Today’s Economy with BPM
sponsored by IBM
PODCAST: Today, more than ever, organizations must deliver the benefits of cost optimization and business agility. This podcast series explains how that goal can be realized through dynamic Business Processes Management. The series focuses on banking, government, healthcare, insurance, cross-industry and retail.
Posted: 15 Oct 2009 | Premiered: Oct 15, 2009

IBM

Dynamic Case Management: A Foundation for Agile Enterprise Business Applications
sponsored by Pegasystems
VIDEO: The dynamic case management approach is helping companies achieve significant, competitive results.  In this webinar, learn how your company can also achieve better service outcomes with dynamic case management.
Posted: 05 May 2011 | Premiered: 02 May 2011

Pegasystems

Dynamic Case Management: The Secret to Agile, Collaborative Processes
sponsored by Eccentex
EGUIDE: Agile case management is a requirement in today's demanding business world, but legacy technologies have lagged behind and lack the capabilities today's knowledge workers need. Inside this e-guide, discover how dynamic case management (DCM) can help mitigate this challenge, the advantages of combining analytics and DCM, and much more.
Posted: 08 Jan 2013 | Published: 08 Jan 2013

Eccentex

E-Book: Best Practices for Selecting Midmarket ERP Software
sponsored by IQMS
EBOOK: With over 80 different ERP packages available today, determining what’s right for your organization can seem like a daunting task. But, with this e-book you will get advice and best practices for every step of the ERP software selection process. Ensuring you will not get lost in the sea of ERP software.
Posted: 20 Apr 2010 | Published: 20 Apr 2010

IQMS

E-Book: Exploring IBM SOA Technology & Practice
sponsored by IBM
WHITE PAPER: This eBook discusses how SOA can be used to overcome business process inefficiencies. Explore practices for effectively implementing SOA and developing service-oriented applications.
Posted: 10 Jun 2008 | Published: 10 Jun 2008

IBM

E-Book: How to Get Funding for Data Quality Programs
sponsored by Pitney Bowes Business Insight
EBOOK: Sound data quality is a fundamental requirement of successful data management programs. However, the importance of data quality may be overlooked by executives who take it for granted. This e-book provides readers with advice designed to help them win approval for data quality initiatives on both IT and business grounds.
Posted: 05 Aug 2010 | Published: 05 Aug 2010

Pitney Bowes Business Insight

E-Book: Leveraging Web 2.0 and Social Media in CRM Programs
sponsored by SAP America, Inc.
EBOOK: You’ve heard the buzz about Web 2.0 and social CRM, but where to start? In this eBook, find out more about Web 2.0 and social media in the context of CRM. Learn more about using Web 2.0 to build customer loyalty and get expert insight into the role that social CRM may play in the future.
Posted: 05 Oct 2010 | Published: 05 Oct 2010

SAP America, Inc.

E-book: Planning upgrades in global SAP environments: Best practices, common pitfalls and real-world advice
sponsored by Atos Origin
EBOOK: In this e-book, find out what you need to know before embarking on a global SAP upgrade project. Learn best practices and tips for global SAP upgrades. Read a real-world case study about an SAP upgrade for a major multinational - and discover insider advice about the most common pitfalls of global upgrades - and how to avoid them.
Posted: 10 Dec 2009 | Published: 10 Dec 2009

Atos Origin

E-Book: Successfully Leveraging Marketing Automation Technology: Building a Business Case
sponsored by SearchCRM
EBOOK: Marketers are being asked to identify, segment and target the most profitable customers and boost customer loyalty. Marketing automation software can help solve these challenges, but it too requires a financial investment. Read on and learn how to successfully leverage marketing automation technology and how to build a business case for it as well.
Posted: 31 Aug 2010 | Published: 31 Aug 2010

SearchCRM

E-Book: Understanding the new generation of MES
sponsored by Apriso Corporation
EBOOK: In this e-book, get advice on determining the ROI of your current manufacturing execution system (MES), and an overview of the software’s new functionality.
Posted: 31 Oct 2011 | Published: 27 Oct 2011

Apriso Corporation

E-Guide: Best practices for optimizing BPM Value
sponsored by SAP AG
EGUIDE: In this e-guide readers will learn tips and best practices to take business process management (BPM) further than its traditional use and optimize its value within their organization.
Posted: 25 Oct 2011 | Published: 10 Aug 2011

SAP AG

E-Guide: BPM Success: Expert Tips and Best Practices
sponsored by PointSource
EGUIDE: Read this expert e-guide to find out why business process management (BPM) is growing in importance with big and small organizations. Also find tips from Gartner experts as to how to lever BPM best practices to gain and competitive edge.
Posted: 10 May 2012 | Published: 10 May 2012

PointSource

E-Guide: Document-Centric BPM
sponsored by AuraPortal
EGUIDE: Read this ebizQ E-Guide and learn how case management can help make knowledge-centric work more efficient and systematic. Explore the benefits and challenges of taking a holistic approach to BPM as well as the power and complexity of case management BPM.
Posted: 01 Mar 2011 | Published: 01 Mar 2011


E-Guide: Managed Services FAQ
sponsored by Pillar Data Systems
EGUIDE: In this FAQ guide Erick Simpson, managed services expert, vice president and CIO of Intelligent Enterprise and MSP University, examines what should be included in a managed services agreement, popular pricing models for managed services providers, how to market managed services, and more.
Posted: 07 Mar 2011 | Published: 07 Mar 2011

Pillar Data Systems

E-LOAN Improves Sales Performance with Speech Analytics
sponsored by UTOPY, Inc.
CASE STUDY: In this case study you will learn how the company E-LOAN turned to speech analytics to determine the effectiveness of its sales process. You'll also learn how E-LOAN used speech analytics to refine their sales process to increase sales performance and increase revenue.
Posted: 06 Oct 2009 | Published: 06 Oct 2009

UTOPY, Inc.

eBizQ.net E-Book: Dynamic case management: A powerful weapon in the war on ‘untamed processes’ - Part Two
sponsored by IBM
EBOOK: Fortunately, dynamic case management (DCM) can help enterprises deal with dysfunctional processes. This expert e-book, part two of a series on process management, will introduce readers to DCM, define untamed processes and explore such processes in the context of enterprise resource planning (ERP) and integration.
Posted: 30 Aug 2011 | Published: 30 Aug 2011

IBM
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CO-BRANDING DEFINITION (continued): …  the Internet, co-branding can provide benefits to the involved businesses by enhancing product or service exposure to consumers, marketing new products and services, and making consumers or clients aware of the core competencies of each enterprise. Co-branding can also be used to target specific markets with advertising by means of banner ads, logos, or links in descriptive text, maximizing the likelihood that potential buyers will learn of the existence of a particular company, brand, product, or service. >> Stay up to date by receiving the latest IT term daily. Simply check "Word of the Day" … 
Co-Branding definition sponsored by WhatIs.com, powered by WhatIs.com an online computer dictionary

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