Business of Information Technology  >   Business Processes  >   Marketing  >   Branding  >  

Co-Branding

RSS Feed    Add to Google    Add to My Yahoo!
ALSO CALLED: Cobranding
DEFINITION: Co-branding is the practice of using multiple brand names together on a single product or service. The term can also refer to the display of multiple brand names or corporate logos on a single Web site, so that people who visit the site see it as a joint enterprise. When effectively done, co-branding provides a way for companies to combine forces so that their marketing efforts work in synergy. On  … 
Definition continues below.
Co-Branding Reports
226 - 250 of 831 Matches Previous Page  |  Next Page
Deloitte CIO Survey 2014
sponsored by ComputerWeekly.com
RESEARCH CONTENT: Deloitte's second global CIO survey assesses CIO's role in innovation, spending and technology priorities, and their relationship with the business.
Posted: 26 Sep 2014 | Published: 26 Sep 2014

ComputerWeekly.com

Demystifying Workflow: Making Sense of Making Process Make Sense
sponsored by Nintex
EBOOK: Find out how to efficiently automate your workflows to avoid bottlenecks or breakdowns in productivity and collaboration. Learn how to seamlessly connect employees with the content they need, use an intuitive, drag-and-drop workflow designer, and build your automation strategy.
Posted: 02 Aug 2017 | Published: 02 Aug 2017

Nintex

Digital Signage Displays: LCD, Direct View LED, and OLED Explained
sponsored by TechData - LG
EBOOK: Find out how digital signage can be a strong marketing differentiator, and learn about your different options for displays, including advanced OLED, LCD/LED, and more.
Posted: 28 Apr 2017 | Published: 31 Dec 2016

TechData - LG

Digital Transformation: Part I
sponsored by ComputerWeekly.com
PRESENTATION: In this presentation from our CW500 event, director of digital architecture and transformation Chris Boyd explains how Telefonica tackled the challenges of delivering people, cultural and organisational change.
Posted: 17 Mar 2016 | Published: 17 Mar 2016

ComputerWeekly.com

Data Integration for the Real Time Enterprise
sponsored by Informatica
WHITE PAPER: To succeed amidst global uncertainty requires business agility. In this white paper, learn about the many benefits of enabling a real-time enterprise, and better understand how, via data integration, you can maintain a competitive advantage by helping deliver timely and accurate data to your customers.
Posted: 26 Mar 2014 | Published: 31 Dec 2013

Informatica

Data Loss Prevention: Keeping Sensitive Data out of the Wrong Hands
sponsored by Symantec Corporation
WHITE PAPER: Data security breaches pose a serious threat. Companies need to reduce risks associated with exposing customer data, losing intellectual property, or violating compliance obligations. Learn more about DLP issues, strategies and solutions.
Posted: 06 Oct 2008 | Published: 03 Oct 2008

Symantec Corporation

Data Modeling: A Necessary and Rewarding Aspect of Data Management
sponsored by Burton Group
WHITE PAPER: Data modeling has evolved from an arcane technique for database designers into an entire family of interrelated techniques that serves many constituencies, including techno-phobic business stakeholders and users. The new maturity of modeling to...
Posted: 18 Jul 2008 | Published: 19 May 2008

Burton Group

Data Monetization Strategies: Make and Save Money With Data and Analytics
sponsored by Information Builders
WHITE PAPER: Are you sitting on your data with no plan? Do you know how to capitalize on information you already have? This whitepaper dives into the world of profiting from data. Access now to discover 4 essential steps to getting started, as well as challenges to overcome and a discussion on the importance of data integrity.
Posted: 26 Oct 2015 | Published: 26 Oct 2015

Information Builders

Datacenter Automation: Accelerating Market Maturity through Investment in IT
sponsored by Hewlett Packard Enterprise
WHITE PAPER: This study analyzes the idea of datacenter automation, and it looks across the impact that automation has on IT service delivery, cost reduction, and business impact.
Posted: 09 Feb 2009 | Published: 09 Feb 2009

Hewlett Packard Enterprise

DCM serves as a useful tool for a business approach to process management
sponsored by IBM
EGUIDE: Check out this tip guide today to learn how dynamic case management (DCM) serves as a useful tool for a business approach to process management.
Posted: 21 Nov 2011 | Published: 21 Nov 2011

IBM

Decision Management: Reaping the Rewards, Skirting the Pitfalls
sponsored by eBizQ
EBOOK: In this expert handbook, learn why combining business rules and predictive analytics to create decision management systems is becoming common, according to Mike Gualtieri, a principal analyst at Forrester Research Inc. Discover the critical first step of decision management, what it involves, and how it can benefit your organization.
Posted: 09 Sep 2014 | Published: 08 Sep 2014

eBizQ

Delivering OLAP Analytics with Oracle Business Intelligence Enterprise Edition 11g
sponsored by Oracle Corporation
PRODUCT DEMO: This product demo illustrates the processes and benefits inherent in a BI solution that provides a common, unified environment that combines OLAP and relational-style analysis for a faster and more in-depth decision process.
Posted: 16 Dec 2010 | Premiered: 16 Dec 2010

Oracle Corporation

Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars
sponsored by Citrix Online
WHITE PAPER: Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more.
Posted: 21 Aug 2009 | Published: 01 Dec 2008

Citrix Online

Delivering Real-Time Business Value with SAP HANA
sponsored by SAP
EBOOK: View this 48-page interactive e-book to explore the ins and outs of SAP Business Suite, powered by SAP HANA. Discover how you can leverage a wide variety of business applications and tools to uncover the full potential of your data and operate in real-time.
Posted: 30 Jan 2014 | Published: 30 Jan 2014

SAP

Delivering Supply Chain Excellence
sponsored by IBS, International Business Systems
WHITE PAPER: This document concentrates on IT's contribution to Supply Chain Execution and Management.
Posted: 03 Apr 2008 | Published: 08 Nov 2006

IBS, International Business Systems

Demystifying IT Risk to Achieve Greater Security and Compliance
sponsored by Lumension
WHITE PAPER: Read this white paper to learn how organizations need an intelligent approach to gaining the upper hand when it comes to assessing IT risk and managing compliance.
Posted: 26 Jan 2010 | Published: 26 Jan 2010

Lumension

Develop Effective User Management to Demonstrate Compliance Efforts and Achieve Business Value
sponsored by IBM
WHITE PAPER: Learn how IBM solutions can help organizations support compliance efforts and business requirements through user management solutions based on IBM Tivoli Identity Manager software and other IBM offerings.
Posted: 16 Jun 2010 | Published: 19 Dec 2008

IBM

DevOps: Advances in Release Management and Automation -- The Ovum Rainbow Map for DevOps Solutions Comparing 11 Vendors
sponsored by SERENA Software, Inc.
WHITE PAPER: DevOps, new tools for improved automation and release management, are taking the software development world by storm. Read this detailed white paper for a comparison of the 11 top vendors in this new space. Learn the strengths and weaknesses of each competitor and determine which one would best suit your development team's needs.
Posted: 09 Apr 2012 | Published: 15 Sep 2011

SERENA Software, Inc.

Digital Business: 5 Tech Trends Changing Everything
sponsored by SAP
EBOOK: To help you create a competitive digital business framework, this e-book explores the 5 key pillars of a digital strategy. Find out how these 5 factors impact successful strategies and discover an integrated cloud platform that boosts data management, mobile, collaboration, and analytic capabilities.
Posted: 17 Oct 2016 | Published: 31 Jan 2016

SAP

Digital Data + Analytic Visualization = Digital Intelligence Opportunities
sponsored by SAS
WHITE PAPER: Explore this exclusive white paper to find out how analytics can help you revolutionize your digital marketing strategy, and get insights into a history of fragmented data and analytics tools.
Posted: 25 Sep 2014 | Published: 25 Sep 2014

SAS

Digital Transformation Strategy: Planning Around Tech Disruptors
sponsored by Capgemini
EGUIDE: Two years ago, most companies found themselves restructuring their digital transformation strategies. This e-guide takes you through the key points your digital transformation roadmap will need to account for and where IoT fits into it.
Posted: 22 Feb 2017 | Published: 20 Feb 2017

Capgemini

Distributed Capture Platforms: Reducing Costs, Removing Bottlenecks and Mitigating Risks
sponsored by EMC Corporation
WHITE PAPER: Remote workforces are a growing trend that has documentation implications on your business processes. This paper explores that, placing special emphasis on a distributed capture strategy for resolving remote workforce-related issues.
Posted: 21 Aug 2008 | Published: 15 Aug 2008

EMC Corporation

Doing Business with Comstor
sponsored by Comstor
WHITE PAPER: Learn more about Comstor, a leader in Cisco product distribution and an established provider of networking and advanced technology solutions.
Posted: 01 Feb 2012 | Published: 27 Jan 2012

Comstor

Drive growth and value with proven BPM solutions from IBM
sponsored by IBM
WHITE PAPER: Read this white paper to learn how to ensure a successful BPM initiative within your midsized organization.
Posted: 03 Nov 2011 | Published: 03 Nov 2011

IBM

Drive Sustainable, Profitable Growth through CRM: 8 Golden Rules to Turn Your Company into a Customer-Centric Enterprise
sponsored by SAP America, Inc.
TECHNICAL ARTICLE: To make the most of customer relationships, organizations should consider a basic set of CRM principles that we at SAP have identified based on the successful strategies of best-run companies.
Posted: 05 May 2008 | Published: 01 May 2008

SAP America, Inc.
226 - 250 of 831 Matches Previous Page    8 9 10 11 12 13    Next Page
 
CO-BRANDING DEFINITION (continued): …  the Internet, co-branding can provide benefits to the involved businesses by enhancing product or service exposure to consumers, marketing new products and services, and making consumers or clients aware of the core competencies of each enterprise. Co-branding can also be used to target specific markets with advertising by means of banner ads, logos, or links in descriptive text, maximizing the likelihood that potential buyers will learn of the existence of a particular company, brand, product, or service. >> Stay up to date by receiving the latest IT term daily. Simply check "Word of the Day" … 
Co-Branding definition sponsored by WhatIs.com, powered by WhatIs.com an online computer dictionary

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2017, TechTarget | Read our Privacy Statement